"6.a. Of serious or substantial import; significant, important, of consequence."
60 It is clear in the context that the person to whom the misrepresentations must be material is Vodafone, which is entitled to rely on them as justifying a requirement for Look Mobile to terminate the contract. In other words, they must be misrepresentations that are of substantial import or of consequence to Vodafone. This is borne out by what was said by Tobias JA in the Court of Appeal concerning the expression "material breach" in Waters Lane v Sweeney (2008) Aust Contract R ¶90-287 at [163]. As his Honour said, for the breach to be material it was required to be of particular significance to the relevant parties. However, it must be borne in mind that in that case the relevant expression was "material breach" and not "material misrepresentations".
61 From the facts stated in this judgment under the heading "Factual Background", it is plain that Vodafone regarded it as important that its various plans be offered by dealers to the public in the form in which Vodafone formulated the plans and without alteration or incorporation of other terms by the dealers: see 11. As part of ensuring the implementation of this policy, dealers were not to conduct any marketing campaign or promotion without Look Mobile's prior written approval: see 11. In relation to the Super Cap plan in particular, it was important that there not be any suggestion of a "lock in" period and Vodafone regarded this as a key selling point of that plan (as well as others): see [16]. I conclude from these matters that the misrepresentations were of substantial import or of consequence to Vodafone and therefore were material misrepresentations.
62 Mr Marcus Young, of counsel for Mobileciti, submitted that, for the misrepresentations to be material, they must have caused financial damage to Vodafone. He submitted that there was no evidence of financial damage and, alternatively, to any extent that there was, the financial damage was not caused by the misrepresentation that the cash rebates were part of Vodafone's scheme or emanated from Vodafone, but was caused by the fact that cash rebates were offered at all, although they were in fact offered and paid by Mobileciti.
63 I do not accept that there is in the concept of materiality, as discussed above, any necessary element that the representation should be the cause of financial damage. It may well be that, in the light of the evidence referred to in [19] above, it is to be inferred that Vodafone did suffer financial damage through customers taking a connection, keeping it for long enough to render Mobileciti free of the "claw back" arrangements, cancelling it and then taking another connection, obliging Vodafone to pay Mobileciti a further connection commission. It seems to me that, if this damage is established, it is caused by the inclusion in the advertisements of the "cash back" offer and it does not matter by whom the "cash back" payment was to be made. However, as I have already observed, in my view it is not necessary to show financial loss to establish that the misrepresentations were material.
64 It is my view that once it is established that the representations made in the advertisements were representations that Vodafone was making available to the public a plan under which a "cash rebate" was offered and that there was, if not a contractual "lock in", an advantage offered in the form of a "cash rebate", if a connection were maintained for a specified period, it is clear that the representation was a material representation, and, if untrue, a material misrepresentation, being as to a matter that in ordinary language was of substantial import or of consequence to Vodafone.
65 Mr Young submitted for Mobileciti that, to the extent that there were any misrepresentations, because the evidence showed that any Vodafone plan would be discussed by Mobileciti's staff with the customer prior to connection, the misrepresentations would be cured by the time of connection and would, therefore, no longer be material.
66 However, this assertion assumes that the staff in discussion with customers did in all cases correct the misrepresentations and the Court is not entitled to make that assumption. The evidence on which this was based was evidence by Huang that he instructed the staff to do this. However, it is clear that he did not overhear the vast majority of conversations between the staff and customers. None of the relevant staff members (14 in number) was called to give evidence in the case. In my view it is not established on this evidence that the misrepresentations were corrected with all or most of the customers.
67 But, even if all the misrepresentations were addressed with the customers and therefore "cured" by the time a customer entered into a contract, this could not render Mobileciti's misrepresentations as made immaterial. Thus, it has been held that a contravention of s 52 of the TPA cannot be cured by evidence that the true state of affairs will be revealed before contract: St Lukes Health Insurance v Medical Benefits Fund of Australia Ltd (1995) ATPR ¶41-428; Minister for Health and Aged Care v Harrington Associates Ltd (2000) 107 FCR 212; and Medical Benefits Fund of Australia Ltd v Cassidy (2003) 205 ALR 402.
(4) Was the representation contained in the letter untrue, so as to be a misrepresentation that constituted misleading or deceptive conduct?