The Lease and Licence Agreements
18 There are no material differences amongst the four sets of Lease and Licence Agreements with respect to the four McDonald's Restaurants operated by MFR. I note that, in the Agreements, McDonald's Australia Limited is identified as the Licensor and McDonald's Property (Australia) Pty Ltd is identified as the Lessor. It is convenient to refer to the two companies collectively as "McDonald's". MFR is the Licensee and Lessee. In each Agreement Mr McLaughlin is identified as the Principal. The first agreement was entered into in 1978, between McDonald's and Mr McLaughlin personally. That agreement has been superseded by a Lease and Licence in the now common form.
19 The Licence Agreement recites the basic structure of the relationship between the parties:
"A McDonald's Corporation, a Delaware corporation ('McDonald's') has developed and operates a restaurant system ('the McDonald's System'). The McDonald's System includes proprietary rights in certain valuable trademarks, service marks and trade names, including the trade names 'McDonald's' and 'McDonald's Hamburgers', designs and colour schemes for restaurant buildings, signs, equipment layouts, formulae and specifications for certain food products, methods of inventory and operation control, bookkeeping and accounting, and manuals covering business practices and policies. The McDonald's System is operated and is advertised widely within Australia and in other countries.
B The McDonald's System is a comprehensive restaurant system for the retailing of a limited menu of uniform and quality food products, emphasizing prompt and courteous service in a clean and wholesome atmosphere which is intended to be particularly attractive to families. The foundation and essence of the McDonald's System is the adherence by licensees to standards and policies of McDonald's and its related corporations providing for the uniform operation of all McDonald's restaurants within the McDonald's System including, but not limited to, serving designated food and beverage products; the use only of prescribed equipment and building layout and designs; and strict adherence to designated food and beverage specifications and to prescribed standards of quality, service and cleanliness in restaurant operation. Compliance by licensees with the foregoing standards and policies in conjunction with McDonald's trademarks, service marks and trade names provides the basis for the valuable goodwill and wide acceptance of the McDonald's System. Moreover the establishment and maintenance of a close personal relationship with Licensee in the conduct of his McDonald's restaurant business, his accountability for performance of the obligations contained in this agreement, and his adherence to the tenets of the McDonald's system constitute the essence of the licence provided for herein.
C McDonald's has licensed to Licensor the right to operate restaurants using the McDonald's System in Australia. Licensor's licence from McDonald's includes the right in Licensor to sub-licence.
D Licensee wishes to be granted the right to adopt and use the McDonald's System in a restaurant at the location specified in item four of the schedule hereto ('the Restaurant') and Licensor has agreed to grant such rights to Licensee, subject to the terms covenants and conditions contained herein.
E Where there is or are persons named in item three of the schedule hereto as Principal, Principal has requested Licensor to agree to grant the licence provided for herein to Licensee and to execute this agreement. In consideration of Licensor's compliance with that request, Principal has agreed to guarantee to Licensor the performance of all the obligations of Licensee under this agreement upon the terms and conditions contained herein.
F McDonald's Properties (Australia) Pty Ltd and Licensee and Principal, have simultaneously with the conclusion of this licence agreement concluded a lease agreement ('the Lease') with respect to the land and buildings constituting the Restaurant."
20 Under the heading of "General Conditions" the Licence Agreement provides:
"1.01 Interpretation
The provisions of this agreement shall be interpreted to give effect to the intent of the parties stated in the Recitals hereof so that the Restaurant specified in this agreement shall be operated in conformity with the McDonald's System through strict adherence to the Licensor's standards and policies as they exist now and as they may from time to time be modified.
1.02 Licensee's Interest
Licensee and Principal each acknowledge their understanding of Licensor's basic business policy that Licensor will grant licences only to those individuals who, inter alia, live in the locality of their McDonald's restaurant, actually own the entire equity interest in the business of the restaurant and its profits, and who will work full time at the McDonald's restaurant business. Licensee represents, warrants, and agrees that save as is expressly contemplated and permitted herein, he actually owns the complete equity in this agreement and the profits from the operation of the Restaurant and shall maintain such interest during the term of this agreement. Licensee shall promptly furnish Licensor with such evidence as Licensor may request, from time to time, for the purpose of assuring Licensor that Licensee's interest remains as represented herein."
21 The Agreement goes on to grant a licence to the Licensee to use the McDonald's System for the Restaurant on the terms and conditions thereafter set out, including provisions for a term and the payment of licence and service fees. It is pertinent to note that the service fee is computed in accordance with a percentage of the Gross Sales, which includes all revenue from sales of the business conducted at the Restaurant. Provision is made for the payment of interest on overdue amounts. There is a list of Licensor's obligations such as the provision of know-how, services, manuals and training.
22 The Agreement contains a detailed list of undertakings by the Licensee of which the following are particularly relevant:
"6.01 Compliance with Entire System
Licensee hereby acknowledges the importance to Licensor and to the operation of the Restaurant as a McDonald's restaurant, of every component of the McDonald's System including a designated menu of food and beverage products, uniform food specifications, preparation methods, quality and appearance, and uniform facilities and service. Licensee shall comply with the entire McDonald's System and shall adopt and use every component thereof, in the Restaurant. Without limiting the generality of the foregoing Licensee shall:
…
(b) operate the Restaurant in a clean, wholesome manner in compliance with Licensor's prescribed standards of quality, service and cleanliness; comply with all business policies, practices and procedures imposed by Licensor; serve at the Restaurant only those food and beverage products now or hereafter designated by Licensor, and maintain the building, equipment, and parking area in a good, clean, wholesome condition and repair, well lighted and in compliance with designated standards as may be prescribed from time to time by the Licensor;
…
(f) make repairs or replacements required because of damage or wear and tear and maintain the Restaurant building and parking area in good condition and in conformity with blueprints and plans;
…
(h) except as otherwise approved by Licensor, operate the Restaurant seven days a week throughout the year and at least during the hours from 7.00 am to 11.00 pm or such other hours as may from time to time be prescribed by Licensor (except when the Restaurant is untenantable as a result of fire or other casualty) maintain sufficient supplies of food and paper products, and employ adequate personnel so as to operate the Restaurant at its maximum capacity and efficiency;
(i) cause all employees of Licensee, while working in the Restaurant to: (i) wear uniforms of such colour, design and other specification as Licensor may designate from time to time, (ii) present a neat and clean appearance, and (iii) render competent and courteous service to Restaurant customers;
…"
23 Of particular significance for the issues before the Court is cl 6.05:
"6.05 Best Efforts
Licensee or, where Licensee is a company, Principal shall diligently and fully exploit his rights in this Licence by personally devoting his full time and attention to and exercising his best efforts in the operation of the Restaurant. Licensee and in addition, where Licensee is a corporation, Principal shall keep free from conflicting enterprises or any other activities which would be detrimental to or interfere with the business of the Restaurant."
24 Provision is also made for reporting and accounting, including the Licensor's right to audit accounting records relevant to the computation of amounts owing under the Agreement. The Agreement also contains a restraint of trade clause, and a restraint on Licensee and Principal from seeking to employ persons employed by McDonald's.
25 There is a restraint on assignment which is pertinent, by reason of the references in it to work in the Restaurant:
"10 Assignment
Licensee's interest in this agreement shall not, without the prior written consent of the Licensor, be assigned or otherwise transferred in whole or in part (whether voluntarily or by operation of law) directly, indirectly or contingently. If Licensor gives its written consent to an assignment or transfer, such assignment or transfer shall be made and take effect only in accordance with and subject to the provisions of this clause.
(a) Death or Permanent Incapacity of Licensee
Where Licensee is an individual, upon the death or permanent incapacity of Licensee, and where Licensee is a company, upon the death or permanent incapacity of Principal, the interest of Licensee in this agreement may be assigned either pursuant to the terms of clause 10(d) hereof or to one of Licensee's or Principal's (as the case may be) spouse, heir, or nearest relative by blood or marriage, and Licensor shall consent to such assignment, provided that Licensor is satisfied in its sole discretion that such person is capable of conducting the Restaurant business in accordance with the terms and conditions of this agreement and such person executes an agreement by which he personally assumes full and unconditional liability for and agrees to perform all the terms and conditions of this agreement to the same extent as the original Licensee . Such person may elect to have the Licence assigned to a company or trust and in such event the provisions of clauses 19 and 20 hereof shall apply and all Licensor's requirements thereunder shall be complied with. Until such assignment is made and whether or not Licensor has determined that any proposed assignee cannot devote his full time and efforts to the operation of the Restaurant or lacks the capacity to operate the Restaurant in accordance with this agreement, Licensor shall be entitled, if Licensor in its sole discretion so elects, to enter upon the Restaurant premises and by its employees or agents, operate and/or manage the Restaurant on the account of Licensee or of his estate until Licensee's interest is transferred to another party acceptable to Licensor in accordance with the terms and conditions of this agreement. However, in no event shall such operation and management of the Restaurant continue for a period in excess of twelve (12) months without the consent of Licensee or his estate. If Licensor so operates and/or manages the Restaurant , Licensor shall make a complete account to and return the net income from such operation to Licensee or to his estate, less a reasonable management fee and expenses. If the disposition of the Restaurant to a party acceptable to Licensor has not taken place within twelve (12) months from the date that Licensor has commenced the operation and/or management of the Restaurant then Licensor shall have the option to rescind this agreement upon payment to Licensee or to his estate of a reasonable amount in all the circumstances including the unexpired term of this agreement.
For the purposes of this sub-clause 19(a) Licensee or Principal shall be considered to be permanently incapacitated where a qualified medical practitioner certifies that Licensee or Principal is incapacitated to such an extent that he or she is no longer capable of effectively managing the Restaurant and that such incapacity is reasonably expected to be permanent." [Emphasis added]
26 Clause 13 relevantly provides:
"13 MATERIAL BREACH
Any of the following events shall constitute a material breach of this agreement and, without prejudice to any of its other rights or remedies at law or in equity, Licensor at its election may thereupon forthwith terminate this agreement by notice in writing to Licensee:
(a) Licensee failing to maintain and operate the Restaurant in a good, clean, wholesome manner and in compliance with the standards prescribed by the McDonald's System;
…
(e) Licensee causing, suffering or permitting (voluntarily or involuntarily) his right of possession as lessee or sub-lessee of the Restaurant to be terminated prematurely for any cause whatever;
…
(j) Licensee selling food or beverage products other than those recommended by Licensor or which fail to conform to McDonald's System specifications for those products or which are not prepared in accordance with the methods prescribed by Licensor, or failing to sell products designated by Licensor;
…
(n) Licensee or Principal being in breach of any term of the Lease or any other agreement with Licensor or with any corporation which is related to Licensor or Licensor [sic] or Principal being in breach of any other agreement, which breach, in the opinion of the Licensor, prejudicially affects the ability of the Licensee to operate the Restaurant in accordance with the provisions of this agreement;
…
(r) Licensee or Principal being convicted of a criminal offence punishable by penal servitude;
(s) Licensee or Principal becoming of unsound mind or insane;
(t) Licensee or Principal suffering any distress or execution to be levied on his personal or real property or ceasing to pay his lawful debts as and when they become due and payable;
(u) Licensee or Principal being in breach of any of the provisions of clauses 6.05, 19, 20 or 22 of this agreement."
27 Clause 19 specifically refers to the situation of a corporate licensee:
"19 CORPORATE LICENSEE
Where the Licensee is a company the following additional provisions shall apply:
(a) Licensee and Principal hereby acknowledge that it is Licensor's practice to only grant licences to conduct McDonald's System restaurants to individuals and that only at Principal's request has Licensor granted this licence to Licensee and then only because of Principal's promises, warranties and representations herein contained which promises, warranties and representations are an essential part hereof and have been relied upon by Licensor.
(b) Licensee and Principal hereby jointly and severally covenant that during the term of this agreement:
(i) the Memorandum and Articles of Association of Licensee shall not be amended without the prior written consent of Licensor except for amendments to increase the authorised capital or to effect a change of name; and
(ii) the name of the Licensee shall not include any of the names, trade marks, or service marks (or colourable imitations thereof) the subject of this agreement.
(c) The Memorandum and Articles of Association of Licensee shall provide that the person named in item three of the schedule hereto as Principal, or where more than one person is so named, the person first named, shall be and remain the Governing Director of Licensee.
'Governing Director' means a person who is a director and shareholder of Licensee and is referred to as the 'Governing Director' in the Articles of Association of Licensee and who has complete and entrenched control in every annual and extraordinary general or any other meeting of the shareholders from time to time of Licensee and in any meeting or meetings from time to time of the Board of Directors of Licensee and the Articles of Association of Licensee shall provide that no meeting or meetings of shareholders or directors of Licensee shall be validly convened and able to decide or act upon Licensee's affairs unless the Governing Director is present.
For the purposes of this sub-paragraph, the word 'control' shall be and mean the right in that Governing Director, whether by vote, poll, show of hands or otherwise, to decide, postpone, adjourn, amend, rescind, veto or otherwise deal with any resolution, motion or other action put to any such meeting or meetings of shareholders or directors.
(d) There shall be a breach of this agreement if at any time during the term hereof circumstances occur from which it might reasonably be inferred that the Governing Director of Licensee has (whether directly or indirectly, or as a result of, or by means of, or in breach of, trusts, agreements, arrangements, undertakings or practices, whether they are enforceable or not) suffered any loss of or diminution in control of Licensee.
(e) The person or persons named as Principal in item three of the schedule hereto and Licensee hereby warrant that except as has been disclosed to Licensor prior to the execution hereof, the person or persons so named are the beneficial holder or holders of all the issued shares in Licensee and that Licensee and Principal shall ensure that without the prior written consent of Licensor, the present beneficial holder or holders of such shares will not permit or suffer the said beneficial interests or any part or interest therein to be alienated from them in any way whatsoever or to become the subject of any mortgage or charge or other security interest whatsoever. Principal and Licensee warrant that Licensee shall not without the prior written consent of Licensor, issue any further shares to any person other than Principal an the provisions of this sub-paragraph shall apply to any such shares so issued."
28 Other sub-clauses of cl 19 do not need to be set out.
29 The Guarantee provision is in the following terms:
"22.01 Joint and Several Guarantee
Principal and if more than one person shall constitute Principal, each and every one of them hereby jointly and severally unconditionally guarantees Licensee's due and punctual performance of all the terms and conditions of this agreement and of any other agreement between Licensee and Licensor whether or not any other person is a party to such agreement and each and every person as aforesaid hereby agrees to become personally liable for the performance of all the terms and conditions of this agreement and any other agreement as aforesaid. Principal and if more than one person shall constitute Principal, each and every one of them, shall jointly and severally indemnify Licensor against all losses, damages, costs and expenses which it may incur by reason of the failure or failures of Licensee in his performance of this agreement and of any other agreement as aforesaid immediately upon Licensor's demand."
30 Clause 24 interrelates the Agreement with the Lease Agreement:
"24.01 It is an essential term of this agreement that the Licensee herein agrees not to breach any covenant term or condition contained in the Lease. It is further agreed that notwithstanding the provisions of part 2 hereof, this agreement shall have force and effect only during the currency of the Lease and upon the expiration or termination of the Lease for any reason whatsoever the licence provided for herein shall immediately terminate."