61 A claim for exemplary damages depends upon "conscious wrongdoing". Recklessness is sufficient: Broome v Cassell & Co Ltd [1972] UKHL 3; [1972] AC 1027 at 1079, 1094, 1130, 1133. But a plea of negligence is insufficient: Maxwell v Pressdram [1987] 1 WLR 298. It is, in my view, one thing to say that the defendant published words which he knew would convey the imputation complained of; it is another thing to say simply that when he published them he "ought to have known" that they would convey the imputation. A plea that the defendant published the words when he "ought to have known" that they would convey the imputation would not ordinarily be understood to refer to a reckless disregard as to the meaning the words would convey. If it is intended to allege that the defendant was reckless, that allegation must be clearly made. Absent such an allegation, the plea is not, in my view, capable of making out conscious wrongdoing. I therefore consider the plea, so far as it relies upon the allegation that the defendant "ought to have known" that the alleged imputation would be conveyed, is objectionable.