Tribunal Decision
10 On 1 October 2014 the Tribunal affirmed the decision of the Minister's delegate and set out its reasons in a statement of decision and reasons ("Decision Record" or "DR").
11 The Tribunal noted that in support of his application, Mr Khan provided: an organisational chart; a copy of his curriculum vitae; letters from Mr Khan's employer outlining Mr Khan's duties and the reasons why there was a need for the position. It also referred to the following documents at DR [12] and [14]:
(1) a letter from the Consumer Sales Business Manager of Caltex outlining the importance of customer service and containing a recommendation that the business recruit a customer service manager;
(2) an employment agreement outlining Mr Khans' duties which the Tribunal summarised as: developing and reviewing programs and initiatives concerning the enhancement of customer service to achieve superior customer satisfaction; assisting with staff recruitment; training, managing, motivating and monitoring customer service staff through direct observation, feedback and mystery shop results; liaising with the director, suppliers and service agents to consistently enhance in-store customer experience; conducting local area research for latest trends and practices with customer service; and responding to all customer queries/complaints; and
(3) a copy of the franchise agreement with Caltex which stated, among other things, that the franchisee "must operate the Business in accordance with the standards, operating procedures, systems, instructions, requirements and any other information set out in the Caltex Manual"; that "Caltex may conduct any marketing or promotional activity in relation to its business and the Network … as it determines in its absolute discretion"; and that employees must "participate in all marketing and promotional activities and market research programs required by Caltex".
12 The Tribunal noted that in these documents Mr Khan's duties are stated to be responding to customer queries or complaints in an effective and efficient manner; ordering goods from suppliers; weekly discussions with suppliers regarding goods for sale; quarterly discussions with the Caltex Sales Business Manager regarding customer feedback and complaints and mystery shopper results; training, managing, monitoring and motivating up to three customer service attendants; assisting with staff hire at the interview stage; creating weekly staff rosters; weekly meetings with the director to discuss programs and initiatives implemented by the franchisor to achieve superior customer service satisfaction, staff rosters, supplier concerns, customer complaints and feedback and mystery shopper results; and visiting competitor businesses to compare their customer service trends and practices: DR at [13].
13 The Decision Record at [16] and [18] sets out Mr Khan's evidence that:
(1) He has been working as a customer service manager on a part-basis since December 2012 (as he was on a student visa) and on a full-time basis since December 2013.
(2) There are three other employees; one part-time and two full-time; one has been there for seven years, one for two years and one started recently.
(3) The store is open 24 hours a day.
(4) He works from 6 am to 1 or 2 pm at the one store only. He serves customers until 10 am. When the other staff member arrives, Mr Khan orders supplies, does the staff roster, deals with customer complaints and feedback and "manages and motivates" the customer service attendants. If there is a faulty product they have to inform the supplier. If the customer wants to return an item, they have to fill out a form and provide a credit. The forms and software for this are developed by head office. Mr Khan contacts the suppliers if there are any complaints about particular goods and refers the complaints to head office.
(5) When he is not there one of the other customer services attendants looks after the store but they call him if there are any problems or complaints.
14 The Tribunal asked Mr Khan to explain what he meant by "manage and motivate" the customer service attendants. Mr Khan said that he had recently trained a new staff member for one or two weeks. He explained that a "mystery shopper" from Caltex visits the store anonymously twice a month to check on customer service and whether the staff promote products correctly. The mystery shopper then provides feedback to his employer, the director of the business. Mr Khan would discuss the feedback with the director and provide his opinion on how to increase sales. Mr Khan would also discuss the mystery shopper feedback and how to increase sales with the other attendants. Sometimes he visits competitor stores to see how they provide customer service. Along with the director, he has quarterly meetings with the Caltex Business Manager to discuss mystery shop results, any incidents, complaints and store performance. Mr Khan was unable to provide any examples of policies or procedures he had developed: DR at [19]-[20].
15 In essence, the Tribunal was not satisfied that the position associated with the nominated occupation was genuine because it was not satisfied that the activities and operations of a single Caltex station with four staff was of sufficient scale to require a full time "customer service manager" as described in the relevant ANZSCO classification. The Tribunal took into account the fact that Mr Khan supervised three staff, two of whom were experienced, and the degree of centralised control exercised by Caltex. The Tribunal found that many of the "core functions" of a customer service manager were undertaken by Caltex as franchisor including the high level planning and administrative and management decisions about customer service as well as the development of policies and procedures for new products, promotions, customer complaints and the return of goods and services. The Tribunal did not accept that the position description in the employment agreement accurately described the actual duties of that position having regard to Mr Khan's evidence at the hearing and the other documents submitted. In light of Mr Khan's evidence that he is not planning, administering and reviewing policies, programs, and procedures related to customer service; he is not implementing after-sales service to follow up customer satisfaction, ensure performance of goods purchased or modify and improve services provided; and he is not liaising with other organisational units, service agents and customers to identify and respond to customer expectations, the Tribunal found that Mr Khan is not actually performing the full range of duties of a customer service manager. In making this finding, the Tribunal noted that Mr Khan's role in managing, motivating and developing staff was "extremely limited, given the experience levels of the existing staff and low staff turnover": DR at [25]-[29], [32].
16 The Tribunal accepted that Mr Khan's role involved providing good customer service personally and guiding other staff in relation to that principle, however, it considered that these aspects of his tasks were of a "general and basic nature that arise directly from the provision of goods and services in a retail environment": DR at [31]. The Tribunal considered that the tasks performed by Mr Khan were "more closely aligned" with the description of a "retail supervisor" in ANZSCO 621511 which provides:
UNIT GROUP 6215 RETAIL SUPERVISORS
RETAIL SUPERVISORS supervise and coordinate the activities of retail sales workers.
…
Tasks include:
• ensuring that customers receive prompt service and quality goods and services
• responding to customers' inquiries and complaints about goods and services
• planning and preparing work schedules and assigning staff to specific duties
• interviewing, hiring, training, evaluating, dismissing and promoting staff, and resolving staff grievances
• instructing staff on how to handle difficult and complicated sales procedures
• examining returned goods and deciding on appropriate action
• taking inventory of goods for sale and ordering new stock
• ensuring that goods and services are correctly priced and displayed
• ensuring safety and security procedures are enforced