The AAT's decision
9 The AAT commenced its discussion of the question of "unreasonable burdens" by noting that it was not suggested that there were any particular difficulties in actual compliance. The AAT thought that a judgment had to be made whether the burden or obligation to lodge accounts was "unreasonable" in the ordinary meaning of the word, that is "exceeding the bounds of reason; immoderate; exorbitant" (Macquarie Dictionary), as distinct from something that is moderate or not excessive, that is, reasonable. The AAT referred to an earlier decision of the Tribunal in Mazda Australia Pty Ltd v Australian Securities Commission (1992) 8 ACSR 613 in which "unreasonable" was equated with "overwhelming". In the present case the AAT said (par 20):
"The difference is one of degree rather than substance but it seems to me in the present context that while a burden that is overwhelming is an unreasonable one the converse is not necessarily true. Whether a burden may fairly be described as "unreasonable" is essentially one of fact requiring an evaluation of the evidence, having regard to the nature of the requirements to be performed, keeping in mind the policy objective of the legislation that companies of economic significance lodge accounts and the extent of economic detriment (if any) likely to flow to the applicants as a result of compliance."
This view of the law was not challenged and I respectfully agree with it.
10 The AAT then reviewed the evidence as follows. The other builders of fast ferry catamarans were Austal Ships, a Western Australian publicly listed corporation, and Kvaerner Fjellstrand of Norway. The former built a range of vessels including, but not confined to, vessels in competition with Incat's larger vessels. The latter was a division of a larger corporation. Mr Roger Mabbott, Incat's European representative, said that it was not possible to make a rough estimate of Incat's profit margins from information that is presently publicly available. In his view sales were usually subject to a number of factors not on the public record, including cost of financing, discounting, price paid for bought in tonnage and the equity (if any) retained by the builder.
11 Incat's accounting methods complied with AASB 1009: Accounting for Construction Contracts. Where an unconditional sales or construction contract exists, the profit on the vessel is brought to account using the percentage of completion method. When a vessel is constructed without an unconditional contract in place the profit on the vessel is recognised when it is sold. Since 1995-96 vessels sold have either been contracted and sold to customers in the same financial years or uncontracted, completed and unsold at balance date and sold in the following or subsequent year. Thus it was said that since 1995-96 it was easier to make an estimate of profit for vessels as 100 per cent of profit on each vessel has been recognised in the year of sale. Customers and competitors no longer need to estimate vessel's percentage of completion.
12 Mr Robin Allardice, Incat's group accountant, prepared estimates of gross profit using two methods of calculation from information in the financial statements to illustrate his contention that reasonably accurate profit margins per vessel were able to be calculated. He contended that, by contrast, methodology advanced by the Commission to calculate profit margins on the basis of publicly available information gave inaccurate estimates.
13 Mr Lance Balcombe, Incat Secretary and Chief Financial Officer, believed that on an examination of the accounts it would be a relevantly straightforward exercise for an "educated user" to calculate profit margins because of the small numbers (three to four per year) of large items. It was well known and publicised in the industry if vessels were chartered or sold and when sold.
14 Mr John Shanahan, an audit partner of Deloitte Touche Tomatsu, opined that Incat fell within the competitive disadvantage guidelines in par 27 of the ASC Policy Statement 43. He referred to the estimates of profit margin made by the Commission on the information available from magazine and newspaper articles as an illustration of the unreliability or imprecision of the exercise, as opposed to the estimates which could be made if the accounts were lodged.
15 The AAT then said (some figures have been removed to preserve confidentiality):
"32. Contrary to Mr Abbott's [counsel for Incat] submission, I do not accept, from the evidence as a whole, that precise calculations of the profit per vessel manufactured can be adduced by customers from the information contained in the financial statements, to the detriment of the applicants. Mr Allardice agreed in cross examination that someone undertaking the exercise of calculating operating profit per vessel would have to make a number of assumptions.
33. On a reading of the sum total of Ms McCahey's [Chief Accountant of the Commission] evidence, it is also I think correct to say that a number of assumptions would need to be made, or additional information provided to enable reliable profit estimates for each vessel to be made. That is not to suggest that the principles of prescribed accounting standards and practices have not been adopted but simply to reinforce the view that additional information would be required to assure that meaningful profit estimates per vessel could be made. I accept the conclusion in her statement, that although various estimates of gross profit per vessel can be calculated based on the financial statements of Incat Australia and Incat Tasmania, the financial statements contain insufficient information to enable an external user of them to be confident that any such calculations they make are a substantially accurate estimate of the profit made by the Incat Group on each of the vessels it produces.
34. The factors essential to determine the profit margin derivation per vessel sold are calculated from (a) sales revenue, corresponding costs and sales volume or from (b) operating profit and sales volume. Each factor in either (a) or (b) must be known in order for the unit profit margin to be precisely calculated. In this case a customer would have to rely on sales volume in any one year derived from general industry information, as an adjunct to information expressed in the financial statements. Incat contends that the source of much of the industry information arises from its own marketing activities and customer on site presence may be another source of sales revenue and sales volume information. The intimate knowledge of the Incat operations possessed by Mr Balcombe is obviously not available to the reader or "educated user" of the accounts, for instance it would not be clear to the reader how many vessels are included in the respective accounts, if they are sold within the Incat group at cost and if they are sold or chartered.
35. It was contended by the applicants that if the market became aware of the returns on investment earned by Incat, as the result of the availability of financial statements information, Incat's customers would request increased discounts resulting in lower Incat future profits. There is evidence that indicates that Incat Australia is "always discounting" its vessels based upon a quote price and cites as an example quoting $US [x] on an 86 metre vessel in the knowledge that probably $US [y] will be obtained for it.
36. There is no doubt that the applicants successfully combine an innovative production assembly line construction method and favourable trade discounts and terms from aluminium and component suppliers in order to maximise profit. The results of these and other management strategies have produced favourable returns on investment results. It follows that if financial statement information became known to customers some negative impact on earnings may result in the future from increased discount requests from customers.
37. However, the risk of increased negative pressure on earnings from customers discount demands, especially in the case of any manufacturer enjoying sustained high levels of profitability, is not unique to Incat and does not, in my view, impose unreasonable burdens on the applicants.
38. Even if it were to be accepted that customers were able to make reliable profit estimates this does not necessarily translate into an unreasonable burden for Incat.
39. While I accept the evidence that Incat operates in a very competitive market, and that there are particular features of its business, the evidence of Mr Balcombe, Mr Mabbott, and common commercial understanding, would indicate that there are many and diverse factors including supply and demand considerations, exchange rates, preservation of residual values, economic and political policy considerations which may from time to time influence whether a sale is made and the price at which it is struck.
40. Incat's ability to successfully compete in a very competitive business environment (one in which the evidence disclosed the number of shipbuilders worldwide is diminishing) and its percentage of worldwide sales is testament to the acceptance of the product in the marketplace and the achievement of a reputation for performance and reliability. Equally, with a diminishing number of manufacturers, it is reasonable to infer that customers are aware that their best interests may not necessarily be served if the number of manufacturers diminish even further. A customer will want to do business with a successful corporation with a proven track record of reliability and performance. Evidence of this is the repeat business that Incat procures. Price is obviously a very important consideration in any decision of this magnitude, but it is not the only consideration as Mr Mabbott acknowledged. A customer's first consideration is the operating cost of a vessel and an attraction to some customers is the greater vehicle carrying capacity of the Incat product by comparison with its competitors.
41. To make an order granting relief from compliance pursuant to sub-s. 313(2) of the Law on the basis, implicit in the applicants submission, of unreasonable burden due to the disclosure to customers of a high return on investment, appears to be somewhat different to granting relief because a customer may extract precise information from financial statements of a specific nature, (profit per unit sold), which may be detrimental to future earnings and/or competitiveness. Granting relief to a company solely due to the disclosure of high return on investment results may allow the segmentation of a business to avoid disclosure of high profit, a potential consequence which cannot be in harmony with the object and purpose of the legislation."