29 Accordingly, in imposing a penalty in this particular case, it is most important to ensure that that penalty sends a message to the general community that before any activity is taken which may cause the demise of any tree development consent must be obtained from the local council. Unless that message is sent and received by the community, there will be difficulties in ensuring that the objective of carefully considering the necessity to retain vegetation in many areas, but particularly rural areas, is achieved.
73 In Hornsby Shire Council v Moit [2001] NSWLEC 50 the defendant - like Mr Devaney - was in the business of earthmoving. In the course of that business he removed or destroyed approximately 49 trees without the council's consent. He was charged with two offences, breaching a tree preservation order and carrying out development without council consent. There was potential for environmental harm. A discount of twenty percent was allowed for a relatively early plea of guilty. The defendant agreed to carry out a remediation plan and was ordered to do so. Lloyd J said at [19]: "I am mindful of the fact that the defendant's business includes earthmoving so that he, more than anyone else perhaps, ought to have been aware that clearing the land of forty-nine trees was an activity which was unlawful in the absence of any consent. It also seems from the evidence that the defendant was aware of the need for an assessment of the impact of development before development is carried out". His Honour concluded that the case called for a combined penalty for the two offences of $50,000, which he reduced to $40,000 on account of the plea of guilty. This sum was apportioned as to $27,000 to the first offence and as to $13,000 to the second offence. In comparison, it may be said in Mr Devaney's favour that there is no suggestion that he was aware of the need for an assessment of the impact of the development before carrying it out, he had the mistaken perception that most of the trees were dead from bushfires; and he is entitled to a full twenty five percent discount for his plea of guilty at the earliest opportunity.