the evidence
9 G-Star International sells G-Star Products through "G-Star" branded stores and independent retailers in 40 countries. It operates 73 showrooms around the world with over 4,600 retail points of sale. G-Star Australia sells G-Star Products to its franchisees that own and operate 10 "G-Star Concept Stores" throughout Australia, and also to over 40 independent retailers throughout Australia including major department stores. G-Star Australia advertises and promotes the "G-Star" brand in Australia in a number of ways including through billboards, signage on public transport, in-store advertising, advertorials and advertisements placed in various magazines. Substantial amounts of money are expended by G-Star Australia on advertising and promoting the "G-Star" brand in Australia.
10 The uncontradicted evidence led by the applicants was that through its marketing and promotional activities, G-Star International has generated and cultivated a reputation as being an innovative brand with cutting edge style that appeals to a wide range of customers. It is said that the rough, rudimentary and raw characteristics of G-Star Products give them a distinct, urban and unorthodox style. Based on those facets, G-Star Australia has built up a substantial reputation in the "G-Star" brand in Australia. Large quantities of G-Star Products are sold in Australia. A confidential exhibit identified the annual turnover of G-Star Australia and verified that the turnover is very substantial. Retail customers of G-Star Australia sell a pair of "G-Star" jeans for an average recommended retail price of $280 and a "G-Star" t-shirt for an average recommended retail price of $40.
11 Rifai Fashions and Mr Rifai have admitted the following facts and matters relevant to the applicants' reputation:
The applicants have established a substantial, exclusive and valuable reputation and goodwill in Australia by reference to the G-Star Trade Marks and the Copyright Works [the G Logos]. The business and goods of the applicants have become widely and favourably known and identified by the general public in Australia by reference to the G-Star Trade Marks and the Copyright Works. The G-Star Trade Marks and the G Logos are featured on the G-Star Products and on packaging, promotional, and advertising material relating to the sale of the G-Star Products. The G-Star Products are available for sale from retailers throughout the world, including Australia. The G-Star Trade Marks and G Logos are, and have been at all material times, known to be distinctive of and signify exclusively the business and goods of the applicants.
12 The evidence relied upon by Rifai Fashions and Mr Rifai was given by Mr Rifai who swore an affidavit and was cross-examined. Mr Rifai is 67 years old. He has a rudimentary understanding of the English language and gave evidence with the assistance of an interpreter. He gave his evidence in a cooperative manner, but was at times slow to concede wrongdoing and at other times, it seems to me, his evidence was exaggerated.
13 Mr Rifai has been in the fashion industry for some 20 years. Through Rifai Fashions he and other members of his family have been involved in manufacturing and selling clothing over that period. Rifai Fashions has operated out of a factory at Punchbowl in New South Wales. Until about 2003, Rifai Fashions manufactured clothing including under its own brand. That apparel was sold either from the factory at Punchbowl or alternatively from a stall at a market in Flemington. Rifai Fashions has sold from the market stall for approximately the last 20 years. The market is open one day a week on a Sunday.
14 Rifai Fashions ceased manufacturing clothing in or about 2003 and commenced buying finished garments from various wholesalers in and around Surrey Hills in New South Wales. Local branded clothing was purchased and sold from either the Punchbowl factory or the market stall in Flemington. Additionally, from about 2003, Mr Rifai began to visit China and Thailand to source and import clothing. Whilst that clothing was branded, Mr Rifai's evidence was that the branding was either Chinese or Thai, and did not include what he described as "known brands".
15 In or about September 2009, Mr Rifai was approached by some people who he was unable to name. At that time and later he purchased a variety of clothing from there people including clothing that was branded with "known labels". Those labels included "G-Star". These suppliers were always paid in cash and they did not give receipts. Whilst Mr Rifai was somewhat slow to concede it, I find that in purchasing these goods Mr Rifai well understood that he was being supplied with counterfeit goods including apparel that was branded with the "G-Star" brand.
16 In October 2009, Mr Rifai visited Bangkok and made substantial purchases of clothing from a wholesale market in Bangkok. He purchased some 3,400 items of apparel, 2,857 of which were items which were "G-Star" branded. Mr Rifai knew when he purchased those items that they were counterfeit apparel. Mr Rifai paid about $32,000 for these goods.
17 It would appear that in or about early October 2009, the shipment of clothing purchased by Mr Rifai in Bangkok came to the attention of the Australian Customs and Border Protection Service ("Customs"). On 16 October 2009, the applicants' solicitors received a call and were advised that Rifai Fashions was expecting a large shipment of counterfeit "G-Star" stock and were also informed of the existence of the Punchbowl factory. Investigations were then commenced on behalf of the applicants and an investigator attended the Punchbowl factory on 23 October 2009. He noted that a rack featuring "G-Star" branded clothing such as jeans, t-shirts, handbags and children's wear were being offered for sale.
18 On 5 November 2009, the applicants' solicitors were advised that Customs had seized 2,857 items of "G-Star" branded clothing. Although the date upon which notification was given by Customs to Rifai Fashions is not clear, on 5 November 2009 Mr Rifai signed a document headed "Notice of Consent to Forfeit Goods". The notice consented to the forfeiture by the Commonwealth of the goods listed in its schedule. That schedule included the 2,857 items of "G-Star" branded apparel purchased in Bangkok in October 2009.
19 The applicants' solicitors communicated with Rifai Fashions by letter of 10 November 2009. The applicants' solicitors advised of the applicants' interest in the G-Star Trade Marks and G-Logos, asserted various infringements by Rifai Fashions and made various demands, including for the provision of an undertaking to the effect that Rifai Fashions would cease from manufacturing, importing and selling infringing products. Mr Rifai signed the undertaking sought on 12 November 2009 ("the first undertaking"). Having not received a response to its earlier letter, the applicants' solicitors wrote again on 20 November 2009 referring to the earlier correspondence and again enclosing a copy of an undertaking in the same terms as previously sought. On 23 November 2009, Mr Rifai signed the further undertaking ("the second undertaking").
20 Despite these various communications, Rifai Fashions continued to sell counterfeit apparel branded with "G-Star" branding. An investigator appointed by the applicants visited the Flemington market stall on 15 November 2009 and noted that "G-Star" branded items were displayed for sale. On 22 November 2009, another investigator visited the market stall and observed that it was well stocked with "G-Star" branded items, such as jeans for $69, shorts for $45 and tops ranging from $25 to $35. On 22 December 2009, a search of the Punchbowl factory was conducted under the authority of an order made by this Court on 21 December 2009 ("the search order"). The independent solicitor appointed under the search order found two pairs of "G-Star" branded jeans on display in the shop of the Punchbowl factory. He also found three "G-Star" branded belts and one "G-Star" branded bag in one of the draws under the shop counter. In various backrooms elsewhere in the factory, a large number of G-Star branded apparel was also found. In total, 340 "G-Star" branded products were removed during the execution of the search order. A number of documents were seized during the search and those documents have formed the basis for the applicants' claim for lost sales. Those documents evidence the sale of some 140 items with a retail value of $9,213.
21 Mr Rifai admitted by his affidavit filed in the proceeding, that "G-Star" branded products purchased from the unnamed local suppliers had been sold by Rifai Fashions over the course of a year commencing in or about September 2009. His evidence was that he believed that about 200 "G-Star" branded items were sold by Rifai Fashions at a profit of less than $10,000. Whilst that evidence was contested on the basis that it ought not be believed, no contradictory evidence was called. I accept, based on my view of Mr Rifai as a witness, that the number of items said to have been sold is likely to be a significant underestimate and that it is likely that the number of items actually sold was significantly greater. I accept, however, that the purchases of counterfeit "G-Star" branded apparel by Rifai Fashions from the local suppliers were relevantly modest. Mr Rifai was adamant, and I accept, that he had not purchased "G-Star" branded apparel overseas prior to his trip to Bangkok in October 2009. It is clear by reason of the number of items purchased on that trip, that Rifai Fashions intended to very substantially increase the sale of "G-Star" branded products and that, by reason of the forfeiture of those goods by Customs, that did not occur. The amount of product which the documentary evidence suggests was sold, the product seen by the investigators, the number of items seized from the Punchbowl factory, together with my view of Mr Rifai as a witness, suggests to me that in the course of the year in question, the sales of "G-Star" branded items by Rifai Fashions was more likely to be in the order of 500 items.
22 Rifai Fashions admitted that both the first and second undertakings were not adhered to. The extent of that non-adherence was in controversy. Mr Rifai conceded that after he received notification from Customs and after signing the first undertaking, Rifai Fashions continued to sell "G-Star" branded products. His evidence was this occurred on two Sundays only, at the Flemington market, and that the number of sales involved was very small. Whilst he knew what he was doing was wrong, Mr Rifai said that he was under financial pressure, including by reason of the forfeiture of the goods by Customs. He said he continued for a short period to sell counterfeit "G-Star" branded products. The evidence of the investigators confirms that on both 15 November 2009 and 22 November 2009, "G-Star" branded items were still available for sale from the market stall at Flemington. The evidence collected during the search of the Punchbowl factory, tends to suggest that sales from those premises had ceased in accordance with the evidence given by Mr Rifai. Only two items were found on display and Mr Rifai's evidence was that he was unaware of those items. I accept that despite the undertakings given, Rifai Fashions continued for some weeks to sell "G-Star" branded products. However, I infer that the number of products sold was small.
23 Mr Rifai also gave evidence that "G-Star" branded apparel (of the kind that Rifai Fashions was selling) was readily available in Sydney. It was being sold at other stalls at the Flemington market, at a market in Sydney's CBD and also at Bankstown. His evidence was that at various times and for reasons unbeknown to him certain brand names become popular with customers and become widely sold. In 2009 "G-Star" branded apparel had become popular and was widely sold. Whilst the applicants challenged the veracity of that evidence suggesting that it was exaggerated, in my view it is likely that Rifai Fashions was not the only outlet for counterfeit "G-Star" branded apparel during the year in question. It is far more likely that the popularity of "G-Star" branded apparel, the availability of counterfeit apparel both locally and overseas (which Mr Rifai's evidence demonstrated) will have led to other businesses, in similar circumstances to those of Rifai Fashions, also selling counterfeit "G-Star" branded goods. I accept that in and around a number of markets in Sydney, counterfeit products bearing the "G-Star" brand were available for retail sale from a range of sources.