Background and chronology
3 Pursuant to the Imported Food Control Act 1992 (Cth) ("the IFC Act"), the Australian Quarantine and Inspection Service ("AQIS") is responsible for enforcement of the Food Standards Code made under the Act in relation to importation of food. The IFC Act requires that all food imported into Australia comply with that Code.
4 In a letter dated 8 March 2000, AQIS informed DSICA that on legal advice it would commence enforcing certain labelling standards set for alcoholic beverages and other products sold in duty free stores, where previously it had not done so. The letter allowed until 30 June 2000 for compliance with the following ANZFS Code standards:
· standard 1.2.2 clause 3 which requires the label on a package of food to include the name and business address in Australia or New Zealand of the supplier of the food.
· standard 2.7.1 clause 3 which requires beverages containing more than 0.5% alcohol by volume, to be labelled with a statement of the approximate number of "standard drinks" in the package.
5 By letter dated 17 March 2000, FSANZ confirmed to DSICA that there was no provision in the ANZFS Code exempting alcoholic beverages sold through duty free shops from these labelling requirements.
6 On 6 June 2000, DSICA lodged an application with FSANZ (Application A418) to vary the Food Standards so as to exempt spirit and liqueur products, sold through duty free stores for export, or in the case of in-bound duty free products, for personal import, from the labelling requirements of that Code.
7 There is a complex statutory process for dealing with such application which, so far as presently relevant, involves the following steps:
Australia New Zealand Food Authority Act 1991 (Cth): general steps in process for varying code
Application: s 12
â
Preliminary assessment: s 13 ‑ accept or reject application
If accept ‑ notify applicant and invite submissions from applicant: s 13A
notify public, inviting written submissions: s 14
â
Full assessment: s 15
FSANZ to: prepare draft food regulatory measure: s 1 SA(I)(a) or
reject application: s 1 SA(I)(b) and give notice to applicant: s 17A
â
Notice to applicant, appropriate government agencies, those who made submissions under s 14 and the public, inviting submissions: s 17
â
Recommendation decision after inquiry
In the case of a food standard: make recommendation to Council to adopt or reject: s 18
FSANZ duty to give notice of s 18 recommendation to applicant, agencies, those who made submissions and the public: s 19
â
Council: adopts, amends, rejects or returns draft variation on standard: s 20
8 The process that was followed in this case was, in summary:
DSICA's Application: s 12 ‑ 6 June 2000
â
Preliminary assessment: s 13 ‑ accept application ‑ 14 February 2001
Accepted ‑ notified DSICA and invited submissions: s 13A
notified public, inviting written submissions: s 14
DIAGEO makes submission, 14 March 2001
â
Full assessment: s 15 ‑ 19 September 2001
FSANZ adopts option 1 ‑ to allow variation of Code which DSICA applied for
FSANZ prepares draft food regulatory measure: s 15A(I)(a)
â
Inquiry after FSANZ prepares draft food regulatory measure
Notice to DSICA, those who made submissions (including DIAGEO) and the public, inviting submissions: s 17
25 Oct 2001 DIAGEO submits that FSANZ is correct to adopt option 1 for reasons FSANZ gave
â
Draft Final Recommendation Decision after inquiry:
21 December 2001 ‑ Board of FSANZ (not unanimous) shifts from previous thinking
Feb 2002 - FSANZ, in-house solicitor, Mr Fladun, warns Board that DSICA is entitled to common law procedural fairness before any recommendation decision to reject
8 March 2002 ‑ FSANZ provides DSICA with "Authority‑in‑confidence" copy of draft Final Recommendation Decision and invites any further submission within 21 days
13 March 2002 DIAGEO requests more time
22 March 2002 FSANZ tells Mr Preece (consultant to DIAGEO) that DIAGEO can only make submissions through DSICA
27 March 2002 Mr Preece proposes particular form of further response to FSANZ
28 March 2002 Mr Halmarick emails DSICA (Mr Broderick) with comments, mainly not incorporating the Preece suggestions
28 March 2002 DSICA forwards comments to Mr Preston, DSICA's solicitor.
28 March 2002 Mr Preston sends DSICA submission
FSANZ gives notice of s 18 recommendation to applicant, agencies, those who made submissions, the public: s 19
â
FSANZ Council, s 20: 24 May 2002 ‑ adopts FSANZ's Recommendation decision to reject application
9 It is necessary to expand on that summary.
10 On 14 February 2001, FSANZ issued a Preliminary Assessment Report pursuant to s 13 of the Act indicating that it accepted Application A418 and that it would make a full assessment of it pursuant to s 13A of the Act. FSANZ then invited public submissions from interested individuals and organisations, on matters that would assist FSANZ make its final assessment, pursuant to s 14. Numerous submissions were made to FSANZ by lobby groups, industry associations and various departments of government in both Australia and New Zealand.
11 By facsimile dated 14 March 2001, DIAGEO made a submission in relation to Application A418. Among other things, it stated:
'Legal anomalies and inconsistencies with Australia's International Obligations
A clear discrepancy exists between the provisions of the "Imported Food Control Act" (the Act) and corresponding provisions of State/Territory Food Acts. The former mandates compliance with the Code whenever food is "imported" whereas the latter imposes a similar obligation only when food is "sold".
This discrepancy was highlighted in the Imported Food Review Committee Report (1998) which also acknowledged that it places an unfair burden on importers, which could be avoided by appropriate changes to the legislation.
In addition, the inconsistencies highlighted above and the position which AQIS has chosen to adopt in relation to the issues, are at variance with Australia's international obligations under World Trade Organisation agreements, which commit Australia to the removal of barriers to the importation of goods and services into this country.
The position taken by AQIS contravenes the almost universally accepted belief that the duty free market is separate from the domestic market and should not be subject to domestic labelling requirements - This allows duty free to be treated as a single - 'world' market within which stocks can be moved to where they are needed under a standard export label. The flexibility and economies of scale implicit in these arrangements are self evident and extremely important to our industry. Moreover, on a practical level, we cannot understand AQIS concerns that duty free supplies might be diverted - to the Australian domestic market, as this would be breaking the law and traders would potentially be liable to quite severe penalties.'
12 On 21 March 2001, the Nuance Group (Australia) Pty Ltd ("Nuance"), which operates duty free stores across Australia, forwarded a submission to FSANZ, supporting the application of DSICA to amend the FSANZ Code so as to exempt spirit and liqueur products sold at duty free stores from the relevant labelling requirements. Their submission was very like that of DIAGEO and in parts identical with it. Nuance raised a number of practical difficulties should the labelling requirements be imposed:
'Labelling
Alcohol beverages sold in Duty Free stores in Australia and New Zealand carry the name of the manufacturer and indicate the alcohol content. The only labelling requirement that is not shown but is required for the sale of these beverages in the Australian domestic market is details of the number of standard drinks in the container.
In Australia and New Zealand [for convenience called "ANZ" in this judgment] a standard drink is 10 grams of alcohol. No other country in the world has a requirement for standard drink labelling. In the UK, manufacturers are voluntarily showing the number of 'units' in the container. However a unit (standard drink) in the UK is 8 grams of alcohol. In the USA a 'standard measure' is 12 grams of alcohol. In Europe and Asia, there is no standard measure.
Therefore, it is obvious that travellers, other than Australians, have no concept of a 'standard drink'. Requiring standard drink labelling for Duty Free alcohol beverages would be irrelevant to many consumers and totally unnecessary.'
13 On 2 August 2001, the Board of FSANZ voted to approve FSANZ's acceptance of DSICA's application and on 19 September 2001 FSANZ issued a Draft Assessment Report (Full Assessment - Section 15) ("Draft Recommendation"), pursuant to s 15 of the Act. This report recommended acceptance of DSICA's application and included a draft variation of a food regulatory measure exempting spirit and liqueur products sold through duty free shops from the relevant labelling requirements.
14 The Draft Recommendationstated that:
'By exempting spirits and liqueurs for domestic duty free sale from certain labelling requirements under the Code, consistency between domestic and international food standards, the efficiency and international competitiveness of the food industry, and fair trading in food is promoted and encouraged, without significant detriment to public health and safety, or to the provision of adequate consumer information relating to food.'
15 FSANZ then invited public submissions on the Draft Recommendation. Thirteen submissions were received by FSANZ. DIAGEO, unsurprisingly, informed FSANZ of their enthusiastic support for the recommendation made by FSANZ.
16 A submission from the National Expert Advisory Committee on Alcohol,dated 23 October 2001, provided evidence as to the value for health and safety purposes of standard drinks labelling:
'The health and economic cost of alcohol use and misuse in Australia is enormous (last estimated at $4.5 billion per annum) and we need to make best use of all public health strategies in our attempts to reduce these human and financial costs (Collins and Lapsley, 1996). Alcohol is the only range of foodstuffs dealt with by [FSANZ] that is responsible for substantial numbers of deaths every year and an even greater number of injuries and serious illnesses. The labelling of alcoholic containers with information about standard units/drinks is one of the many strategies employed to reduce alcohol-related harm.
The new alcohol guidelines from the National Health and Medical Research Council identify clearly the numbers of drinks per day that result in a health benefit or an increased risk of serious harm. Analysis of the 1998 National Drug Strategy Household survey has shown that at least 67% of allalcohol consumed in Australia is done so in excess of these guidelines (National Alcohol Indicators, 2001).
Alcohol content varies both within and between products; this makes it difficult for consumers to accurately calculate the quantity of alcohol beverage equal to a standard drink. Research has shown that consumers significantly underestimate the number of standard drinks in their preferred drink. This underestimation increases the risk of people unknowingly consuming alcohol above recommended levels thereby increasing the potential for alcohol-related harm. Standard drink labels enable consumers to accurately calculate their intake of alcohol should they wish to do so.
The costs that would be borne by the alcohol industry, and ultimately the consumer, must be viewed in light of the overall costs of alcohol-related harm to the community. The fact that Australian wine makers voluntarily introduced standard drinks labelling prior to the introduction of compulsory labelling suggests that this section of the industry did not consider the associated costs excessively onerous. Standard drinks labelling must be consistently applied to all alcohol containers, including those sold in the duty-free market and imported products in order to deliver an effective and consistent message.
There are substantial amounts of alcohol imported into Australia each yea and they should be labelled in ways that meet Australian standards. The comment by DSICA that standard drinks labelling "does not appear in any other national or international food standards" should be seen as an indication of the progressive nature of Australian policy on this issue. Australia has taken a lead on the issue of standard drinks labelling and the peak health bodies in a number of other countries, including Canada, USA, and the United Kingdom, have since recommended the adoption of such labelling.'
17 Having regard to the nature of the submissions received in response to the Draft Recommendation, particularly those that did not support the recommendation, FSANZ provided DSICA with an opportunity to consider and comment on the submissions. On 3 December 2001, DSICA responded to eleven of the submissions it had received.
18 A file note written by Mr Liehne, FSANZ's General Manager Standards, of 18 February 2002, recording the proceedings at a meeting held on 14 February 2002 and attended by Mr Gordon Broderick (DSICA), Mr Lindebmayer, Mr Fladun (FSANZ) and Mr Liehne and FSANZ. Mr Liehne reported:
'Duty Free Alcohol
· Mr Broderick was informed that the [FSANZ] Board were of a mind to reject the application and that the issue would be considered further at the February Board meeting.
· Mr Broderick noted that the earlier public position of the Board in a draft assessment was to agree to an exemption from labelling requirements for duty free spirits and that this represented a significant shift of position.
· It was pointed out that there was significant discussion in the Board and that there was not a unanimity view at any stage in the discussion. The Board, however, agreed to the release of the draft assessment to seek further comment and to clarify the impact of the proposed changes.
· Mr Broderick indicated that the industry considered this possible change of view to be not in their interest and proposed to take the matter up through lobbying of Ministers to have the Board position overturned.
· Mr Broderick asked whether as the applicant, DSICA would have a 'final say' before the matter was referred to Ministers. Mr Lindenmayer responded in the affirmative.' (emphasis added)
19 A U-turn then occurred in the direction of thinking within FSANZ. In December 2001, a meeting of the FSANZ Board was held to consider the intended Final Recommendation Decision and statement of supplementary reasons. Among other things, the Board decided to recommend that the ministerial Council reject the draft variations to Standards 1.2.2 and 2.7.1 as sought by DSICA.
20 In February 2002 the Board decided to notify DSICA of the proposed, radically changed Final Recommendation Decision and give DSICA the opportunity to provide a final submission in response. At this meeting the FSANZ Board was advised by its solicitor, Mr Fladun, of questions of possible judicial review under the AD(JR) Act:
'Relevantly, natural justice requires, in the circumstances of this application, that the Authority's decision be put to the applicant so that the applicant has the opportunity to respond.
There is a duty on decision makers to ensure that a party who will be adversely affected by a decision is not 'left in the dark' as to the risk of the (adverse) finding being made (in this case rejection) and thus deprived of the opportunity of placing material before the decision maker which, had it been placed before the decision maker, might have resulted in a different decision. This principle has been adopted by the Privy Council [Mahon v Air New Zealand Ltd & Others (1983) 50 ALR 1931] and the Australian High Court [Annetts & Others v McCann & Others (1990) 97 ALR 177].
This adds an additional step to those prescribed by the Australia New Zealand Food Authority Act 1991, however, a number of High Court decisions have clearly stated that the right to be heard in opposition to any potential adverse finding exists unless the legislation under which the decision is made expressly excludes that right (e.g. Annetts case and Re Minister for Immigration and Multicultural Affairs Ex Parte Miah (2001) 75 ALJR 889). The ANZFA Act does not expressly exclude that right.
The prescribed process in the ANZFA Act between the time when the Authority prepares drafting, at Draft Assessment and Final Assessment is such that the Applicant is 'kept in the dark' as to the Authority's final decision. The Actonly requires that the Applicant be informed of the Authority's recommendation. This, by itself, does not satisfy natural justice requirements where the Authority decides to recommend rejection of the Application.
The Courts have made it clear that the additional step is necessary to avoid a breach of natural justice.'
21 By letter dated 8 March 2002 to DSICA, FSANZ provided DSICA with an "Authority-in-confidence" copy of its draft Final Recommendation Decision. That report indicated that a recommendation should be made by FSANZ to the Council to reject the draft variation and that spirits and liqueurs sold duty free should continue to be subject to the relevant labelling requirements. Relevantly, the covering letter stated:
'I note that on 14 February 2002 Mr Ian Lindenmayer and [FSANZ] staff met with Mr Gordon Broderick of DSICA and discussed aspects of this application. Mr Lindenmayer indicated to Mr Broderick that at its December 2001 meeting the Board had expressed reservations about the application and were of a preliminary view that the draft variations should not be adopted by the Ministerial Council. However, Mr Lindenmayer also stated that DSICA would be given the opportunity to have a final say in relation to the matter. Mr Broderick indicated that DSICA could prepare a final reply very rapidly. Furthermore, I understand that the Authority's General Counsel, Mr John Fladun has discussed this application with you on a number of occasions over the preceding month. I am told that Mr Fladun informed you that the applicant would be provided with an opportunity to reply to the Board's [draft Final Recommendation Decision]. Considering these factors, the Board concluded that 21 days is sufficient time for the applicant to prepare a final response.' (emphasis added)
22 The executive summary of the draft Final Recommendation Decision stated:
'It is proposed that spirits and liqueurs for domestic duty free continue to be subject to standard drink labelling requirements in Standard 2.7.1 and the requirement to label the food with a name and address of the supplier in Australia or New Zealand in Standard 1.2.2.
The preferred option does not address the potential trade disparity between Australian and New Zealand duty free shops on the one hand and foreign duty free shops on the other. However, this decision recognises the primacy of the Authority's first statutory priority - the protection of public health and safety. Relevantly, this objective was advanced by the implementation of standard drink labelling in 1994. The potential trade disparity, in the standard drink labelling sense, was created in 1994, and justified on public health grounds.
The Authority, in weighing the conflicting objectives does not consider there to be a sufficiently persuasive case to interfere with this important health initiative. Nor does the Authority find sufficient justification to interfere with the public health and safety provision of name and address requirements.' (emphasis added)
23 The draft Final Recommendation Decision outlined the circumstances in which the labelling requirements had originally been introduced:
'Standard drink labelling
In August 1991 the then National Food Authority received an application from the Australian Ministerial Council on Drug Strategy to revise the Food Standards Code to include a requirement that alcoholic beverages be labelled with standard drink information.
The Authority conducted a Full Assessment and Inquiry in relation to the application and in July 1993 a draft provision giving effect to the application was recommended to the Ministerial Council.
In December 1994 the Ministerial Council adopted the labelling requirement and the provision was gazetted ... on 22 December 1994, with a 12 month lead in time.
The standard drink labelling provision is presently contained in Standard A1 of Volume 1 and Standard 2.7.1 of Volume 2 of the Food Standards Code. At present the requirement is only optional in New Zealand. The provision will become mandatory in or around December 2002 when Volume 1 of the Code and relevant parts of the New Zealand Food Regulations are expected to be repealed.
The Full Assessment Report of March 1993 for the Standard Drink Application provides the following observations:
· The introduction of standard drink labelling is recommended on the basis of research findings and other informed opinion suggesting strongly that this form of labelling furthers the objectives of public health and safety and consumer information by more adequately informing consumers of alcohol content than existing or other methods.
· Some submissions were concerned that the measure may introduce trade barriers, having the effect of increasing costs, and interfere with consumer choice. There are no international food standards or regulations in other countries requiring standard drink labelling. However, exporters and importers already re-label so as to comply with labelling requirements.
· The potential advantages derived from standard drink labelling are considered to outweigh any real or perceived disadvantages associated with its introduction.
The Authority's inquiry into the application in June 1993 did not depart from the position taken during the Full Assessment phase. The Inquiry report acknowledged that Australia may be the first country to introduce standard drink labelling, but that the advantages outweighed considerations of trade disparity, costs and availability of product.
The reasons for the position adopted by the Authority in 1993 regarding the standard drink application are of considerable relevance to the present application (Application A418).' (emphasis added)
24 The draft noted specifically that no empirical evidence had been submitted supporting the arguments made either by proponents or opponents of the application:
'There is an absence of any empirical or other evidence in the arguments advanced by both proponents and opponents of the application. The cases for and against the application are based on mere assertions concerning the likely effects of intervention or status quo. The absence of any real evidence to support either case makes an assessment of the matter difficult.
Ultimately, the Authority's conclusion must turn on a balancing of competing objectives. On the one hand the application would remove standard drink labelling from a section of the market. Although this section may be small, the effect, in the Authority's view, must inevitably compromise the primary objectives of public health and consumer information. On the other hand, the applicant and proponents submit that the interests of a consistent market and an internationally competitive food industry will be compromised if the application is not implemented.
The Applicant's contention is that a continuation of the status quo will result in a significant decrease in availability of spirits and liqueurs in duty free outlets because the cost of re-labelling is prohibitive and the Australian and New Zealand market is not sufficiently large to warrant the extra cost. There is no evidence to either support or contradict this contention. Accordingly, any finding the Authority could make in relation to this question would be speculative and guess work.
In these circumstances, the Authority is compelled to prefer the primary statutory objectives of public health and safety and consumer information to other considerations such as a consistent market and an internationally competitive food industry.
The Authority cannot find any convincing justification for disturbing, albeit marginally, the important public health initiative of standard drink labelling.
This reasoning applies equally to the exemption for name and address, in Australia or New Zealand, of the supplier of the food. The applicant contends that supplier details (from the place of origin, i.e. name and address details in Scotland for Scotch Whisky) already appear on the products in question and that there are practical difficulties with providing a name and address in Australia or New Zealand. The difficulty is that the importer in Australia or New Zealand would need to 'over-label' to incorporate their name and address. This, the Applicant says, will add further to the cost, which, in the Applicant's submission, makes the exercise commercially unviable.
Again, this contention is not accompanied by supporting evidence. Without such evidence the Authority must prefer a retention of the current name and address requirements. In the absence of such evidence, a contrary conclusion would again be speculative.
Furthermore, even if the Authority was to accept the Applicant's argument on this issue, because of the Authority's conclusion regarding standard drink labelling, the product would require 'over-labelling' anyway. The Authority's conclusion on standard drink labelling thus renders nugatory the Applicant's contentions about name and address requirements.'
25 FSANZ invited DSICA to provide final submissions and material in relation to the draft Final Recommendation Decision's recommendation within 21 days.
26 By letter dated 13 March 2002, Mr Ainsbury, External Affairs Director DIAGEO, expressed surprise at the reversal of FSANZ's earlier decision and again pointed to the additional costs that compliance with the IFC Act would impose. DIAGEO requested an unspecified amount of further time to prepare evidence quantifying the impact of the decision "from both a commercial and consumer perspective", and sought confirmation that "the rejection of the application will be 'put on hold' for a period whilst our arguments are prepared". DIAGEO's letter says:
'The Board's reversal of its position on this matter has taken the industry by surprise, and is considered a very disappointing outcome. [DIAGEO] itself will be a significant loser from this result, and will see costs associated in now complying with the Imported Food Control Act increase markedly at the detriment of duty free consumers. Others in the industry will no doubt be faced with similar issues.
[DIAGEO] has not had the opportunity as yet to examine the public file, the Board minutes, and any correspondence to the applicant, nor has it yet had the opportunity to consult with the spirits and duty free shop industries in respect of any next steps. However, irrespective of the intentions of the other parties, given the significance of the impact on the business, [DIAGEO] intends to commence an appeal process against this outcome unless there is scope to revisit the Board's decision. In its draft assessment, [FSANZ] put forward very sound reasons to exempt Duty Free products from the requirements for domestic labelling. Their conclusion was clear and precise. We are amazed that the [FSANZ] Board could now see reasons to reject the application and overturn their detailed arguments.
For the moment, we are asking that the Board's recommendations not go to Ministerial Council for ratification until [DIAGEO] has had an opportunity to examine relevant documents and put together further arguments. Whilst these arguments will include many of those previously raised in submissions by the applicant and industry, we believe that the Board has not fully understood the extent of the commercial ramifications of its decision in the context of an insignificant market. Our arguments will now seek to quantify the impact of the decision from both a commercial and consumer perspective.
At this point, we would appreciate confirmation that the rejection of the application will be "put on hold" for a period whilst our arguments are prepared ... .'
27 FSANZ did not reply to that letter. However, on 27 March 2002, there was a meeting between FSANZ's solicitor Mr Fladun and a DIAGEO advisor Mr Preece, a consultant with PricewaterhouseCoopers, who had been briefed by Mr Halmarick, consultant to and former External Affairs Director of DIAGEO, to meet with representatives of FSANZ to ascertain the position of FSANZ in relation to DSICA's application and DIAGEO's adjournment request contained in Mr Ainsbury's letter of 13 March 2002. Mr Fladun indicated that:
'No party other than the applicant can now make further comment - all other parties have had two opportunities to put their case. [DIAGEO] will need therefore to feed into DSICA's case.'
28 Mr Preece forwarded a memorandum, dated 27 March 2002, to Mr Halmarick recording the outcome of the meeting with Mr Fladun. Mr Preece wrote:
'...
The [FSANZ] position is clear, as articulated by John Fladun:
The process in determining the application is over, the Board has voted 4-6 to accept [FSANZ's] draft Final Assessment which had denied DSICA's application.
...
To review its position, [FSANZ] would need "persuasive new evidence", including provision of relevant "empirical data". Subsequent discussions with Standards Liaison, indicate a precedent for a change of position has been based on compliance costs.
...
Recommendations for the DSICA correspondence.
· Under the heading "What is the status quo" include something like:
Spirits and liqueurs destined for the duty free market are not distributed in the same manner as those intended for the domestic market. The world's distributors are structured in such a way that duty free operations are a separate business division from the remainder of distribution. The duty free market comprises unique bottle sizes or packaging for each brand, and significantly, a generic label suitable for global usage.
Thus, duty free product arriving in Australia for the domestic duty free market, as with duty free product arriving in any country for its domestic duty free market, carries distinctive packaging, generally around internationally consistent customs allowances, and a generic label. Duty free product is not moved into the Australian retail market, not only are package sizes generally larger and therefore price restrictive, but significantly distributors are aware that they are unlikely to have met local consumer labelling requirements.
· Under a new heading "What does it mean for industry"
What will be required now is one of a number of activities to be undertaken to ensure compliance:
1. Orders placed on the duty free division by the Australian distributor of a brand, to be identified during packaging, with Australian destined packaging runs to be separated so as to apply a compliant label; or
2. Duty free orders arriving in Australia to be unpacked at the wharf under AQIS supervision, and manual application of over labels which contain sufficient information for compliance;
3. No longer make orders from the duty free division, but utilise domestic retail product for duty free sale (ONLY if allowable under distribution agreements) and reduce consumer choice and value from duty free shopping.
Realistically, it will be either option 1 or 2 given the nature of the duty free market. There will of course be costs involved in complying with the Imported Food Control Act (IFC Act), which at this point are not certain but will be significant on-going annual costs for which recovery will be required through increased prices for consumers. Importantly for the Australian duty free shop industry, costs not being passed on for consumer shopping duty free in other countries, thus making Australian duty free shopping less competitive.
At a glance, option 1 will require the following:
- a label compliant with the IFC Act, and suitable for the distributor, be produced for Australian orders; and
- bottling runs to be made periodically for each brand, which apply the compliant labels,
- or compliant labels applied bottle by bottle on Australian orders whilst still in the distributor's warehouse.
Conservatively, the duty free operations of the distributors could charge the Australian distributors up to $1,000,000 per annum for this service, based upon very rough estimates. [FSANZ] needs to be aware that actual quotes are difficult, and would take more time to prepare properly, given that these labelling needs have never been required by any other Government previously. This represents a brand new commercial practice to be established and implemented, to meet the new AQIS requirements.
Option 2 will be similar in price, given that the production of unique labelling, and a manual bottle by bottle application is conducted by the Australian distributor instead of the international distributor. Although, having said that, additional wharf charges incurred during the re-labelling process could inflate this price, unless AQIS allowed ... "prohibited import" product to be moved and re-labelled at the distributors premises.
What would concern the industry is that such costs are being incurred, on products which are more than likely to be either consumed by a non-resident of Australia, or consumed outside of Australia. Indications from the duty free industry are that only 20% of all duty free spirits [sales] are made through inwards duty free shops, and that a significant proportion of these sales are to non-residents for whom "standard drinks" means nothing.
Further, the industry finds it difficult to differentiate between the outwards duty free shop in a travellers port of destination, or the duty free shop, and yet "standard drinks" labelling requirements will apply to just the inwards duty free shop sales. The duty free industry is a global industry, hence the structure of a global spirit distributor's business by operating a separate duty free division to serve that unique duty free market.
The industry is certain that the IFC Act would not be imposed by AQIS on non-commercial amounts of spirits imported in the baggage of private travellers, and indeed, that duty free product which is consumed in Australia will only ever enter local consumption in such a form. Interestingly, the IFC Act also allows for "failed" foods to be re-exported - is that not what occurs in well over 80% of duty free sales?'
29 Ultimately, in response to FSANZ's letter of 8 March 2002, seeking DSICA's comments, Mr Preston, solicitor of Weekes Preston Lawyers, wrote to FSANZ on DSICA's behalf on dated 28 March 2002, contesting the assertion that there was no empirical evidence and emphasising that "[FSANZ] has statutory mechanisms to obtain from Applicants such information as is required to enable [FSANZ] to properly assess an application":
'...
Why the change:
DSICA's biggest concern with the draft Report is that no substantive reason is given for the dramatic about-face in [FSANZ's] approach to the issue, from recommending a draft variation at full assessment a scarce 6 months ago, to the proposed abandonment of such drafting now.'
30 As to DSICA's purported failure to adduce evidence, Mr Preston said:
'...
DSICA does not wish to labour this point, but would note -
[FSANZ] has statutory mechanisms to obtain from Applicants such information as is required to enable [FSANZ] to properly assess an application. If [FSANZ] truly felt such information was required, DSICA would have expected [FSANZ] to use its statutory power to request information. To bewail a lack of "real evidence" at this late stage of the proceedings is [dis]ingenuous.
DSICA's analysis of market impacts, should the Application not proceed, can only be "mere assertion" because nowhere else in the world requires standard drink labelling and local name and address for duty free spirits and liqueurs. There simply is no evidence of actual market impacts in such a case, because the proposed regulation is unprecedented. To dismiss such analysis as "mere assertion", however, is unduly pejorative. Any study of microeconomics would predict such results as DSICA foreshadows. By way of example, one member of DSICA makes the following comment:
"Having to produce special labels exclusively for the comparatively small ANZ sector of the world wide Duty Free market will require significant additional costs. Some estimates are up to $1 million. However this is a rough estimate. What greatly concerns the Duty Free operators is that such costs would be incurred on products which are more likely to be consumed either by non residents of ANZ or consumed outside of ANZ. Indications from the duty free industry are that only 20% of all duty free spirits and liqueurs are made through inwards duty free shops and that a significant proportion of these are to non residents for whom "Standard drinks" means nothing".'
31 The FSANZ Board met on 6 May 2002. With one minor exception the Final Recommendation Decision adopted by it was in the same terms as the draft thereof which the applicants saw. The minutes record:
'In the Authority's view, DSICA's argument ignores the iterative process involved in developing variations to food standards (either by way of application or proposal). This process involves a consideration at 'Draft Assessment' followed by a further consideration at 'Final Assessment'. If the latter step was to be a mere formalisation of the first step, then the Final Assessment phase would be nugatory. In the case of Application A418, the Authority prepared draft variations at DraftAssessment. However, during the Final Assessment phase, the Authority considered that it had not given sufficient weight to the important government public health initiative of standard drink labelling, and as such changed its position. This, in the Authority's view, raises no error of law or logic in its preliminary Final Assessment.
...
The Authority accepts that the labelling exemptions may promote consistency between domestic and international food standards; it may promote the efficiency and international competitiveness of the food industry, and fair trading in food. The labelling exemptions may not cause significant detriment to public health and safety. The exemptions may not cause significant detriment to the provision of adequate consumer information relating to food. However, the Authority's Statement of Reasons concluded that the absence of any evidence/data in relation to these matters means that a finding on the extent of the impact would be speculative and unsupportable.
On the other hand, in the Authority's view, having considered the matter further since the Draft Assessment phase, particularly the reasons for the standard drink labelling initiative, the labelling exemptions would prejudice, albeit somewhat marginally, that important public health initiative. The effect would be marginal insofar as the application would exempt standard drink labelling only on spirits and liqueurs sold in duty free outlets. It would also be marginal in the sense that only some of the duty free incoming sales are to Australian and New Zealand purchasers (DSICA estimates inward duty free sales to Australians and New Zealanders in the order of 20% of all duty free sale in the Australian and New Zealand market).
In evaluating the matter further, and at some length, during the Final Assessment phase the Authority considers it is entitled to deviate from its draft Assessment position on the basis that, in the case of standard drink labelling and name and address of the supplier, the marginal prejudice to public health initiative, if 20% can be considered marginal, outweighs ((in the Authority's view) considerations such as consistency between domestic and international food standards and the efficiency and international competitiveness of the food industry. Furthermore, the Authority considers that the 20% figure quoted by DSICA is not a marginal one and that if it were to accept the proposition that a prejudice of public health interests in relation to 20% of Australian and New Zealand consumers was acceptable, this would create an untenable precedent.'
32 The FSANZ Board then voted to recommend rejection of the application. FSANZ published a statement of reasons pursuant to s 18(1) of the Act and later furnished it to the applicants as Attachment 3 to its Final Recommendation Decision.
33 On 24 May 2002, the Council held a meeting to consider FSANZ's recommendation to it, and DSICA's submission of 28 March 2002. As to the issue of evidence the Council adopted the following:
'...
The issue of evidence
DSICA asserts that the Authority, in raising the absence of evidence to support the application at the Final Assessment phase, is ingenuous (sic) - presumably the intended word was 'disingenuous'. DSICA also states that the Authority in that case should have taken positive steps to seek out the evidence. This assertion ignores the fact that prior to the Authority commencing its Final Assessment it forwarded all the submissions to DSICA for a response to the issues raised in them. The Alcohol Advisory Council of New Zealand's submission, for example, expressed concern about the application stating it could find no evidence to support it. Moreover, the draft Final Assessment Report and Statement of Reasons was provided to DSICA for their comment. The DSICA reply of 28 March 2002 contains no evidence relating to increased labelling costs, but rather focuses on matters of procedure and assertions of inconsistency between the Draft Assessment and Final Assessment positions adopted by the Authority - in essence, that [FSANZ], without justification, changed its mind. ...
DSICA, under the 'evidence' heading then states that 'there simply is no evidence of actual market impacts in such cases', criticising the Authority for its characterisation of the arguments for and against the application as 'mere assertions'. Yet the DSICA reply acknowledges that their case is one of assertion because there is no evidence, and invites the Authority to prefer their assertions over the assertions of those opposing the application. The Authority's draft Statement of Reasons addresses this issue by stating -
In these circumstances, the Authority is compelled to prefer the primary statutory objectives of public health and safety and consumer information to other considerations such as a consistent market and internationally competitive food industry.
The Authority cannot find any convincing justification for disturbing, albeit marginally, the important public health initiative of standard drink labelling.
Conclusion
In the Authority's assessment, DSICA has not provided sufficient justification in its reply of 28 March 2002, either in the form of evidence or argument, for departing from its preliminary Final Assessment position in relation to the application.'
34 On 24 May 2002, the Council rejected the proposed draft variation, pursuant to s 20(1)(c) of the ANZFA Act ("the Rejection Decision"). DSICA was informed of this by letter dated 31 May 2002.