(2) 2008
10 At about the same time, and independently of ICAA, Smith was seeking to meet and, in fact, did meet with the Studios to discuss moving independent cinema owners in Australia to digital.
11 In late May / early June 2008, Smith met Sarfaty, the CEO of ICAA. They discussed independent cinemas and the digital age. Sarfaty was keen to meet Smith again to pursue the idea. Smith delayed the meeting on the basis that he wanted to get the digital plan sorted out. This is the first recorded instance of non-disclosure by Smith. It was a non-disclosure because, as at 4 June 2008, Smith was in the throes of establishing a "partnership" called "Digital Cinema Network Australia (DCN)" between MGS (his company) and digitAll, a company controlled by the Gardiner brothers. At that time, the intention was for DCN to "supply and install turn key DCI [digital cinema initiatives] solutions, Projection and Servers," all locally networked at each location and "in turn networked back to [DCN]". A standard conversion fee was proposed. There was no mention of VPF agreements.
12 By August / September 2008, DCN was further advanced. DCN was in the process of going public about its move into the digital era. A draft brochure and press release were prepared for the Australian International Movie Convention (AIMC). At that time, the focus was to convert the Sun Theatre, a theatre connected to Smith, to a fully networked and automated digital theatre as a prototype. The foot of the brochure stated that while digital conversions would not become common place until the VPF had been successfully agreed with all Studios, they would implement a digital complex and develop the system "while those negotiations [were] taking place". There was no mention of ICAA.
13 Smith was to speak at the AIMC. He prepared notes. His notes record Smith introducing DCN. The last bullet point of the notes, entitled "What we are after," effectively asked cinema owners to allow DCN to include their screens in their VPF negotiations on a non-binding basis. Smith's presentation to AIMC was reported in an industry magazine in September 2008. That report said that Smith was negotiating the roll-out of digital cinema for 500 independent screens across Australia as Chairman of DCN and expected to reach agreement with the Studios in 2009.
14 On 6 August 2008, Smith (as a representative of MGS) emailed a Disney representative (Jason Brenek). Smith told Disney he had been discussing digital conversion with each of the film companies in Australia and, in turn, with their representatives in Los Angeles. Smith also told Disney that "we are negotiating a VPF on behalf of 550 cinemas in Australia (and more are still coming on board). Our company DCN is an integrator that specialises in the independent chains in Australia". Smith then said that most of the Studios had already sent him their boiler plate VPF document to study, and asked for a copy of Disney's standard document. The email contained misinformation. Neither DCN nor MGS had 550 cinemas on board at that time, or so far as the evidence disclosed, at any time. Smith provided the same misinformation to the Paramount representative on 12 August 2008. And, further, at this time he did not have one, let alone most, of the Studios' boiler plate VPF agreements. By September 2008, Smith's story had changed a little, but it was still misinformation - he told Roadshow Distribution (for Warner Bros) that DCN was negotiating VPF agreements on behalf of a number of independent exhibitors, representing about 180 screens but anticipating more to "come on board, as high as 350 screens".
15 At the same time, and independent of DCN, ICAA was continuing to explore digital cinema. On 21 July 2008, Sarfaty (as the Executive Director and Vice President of ICAA) reported to ICAA members that ICAA had held discussions with the Australian Competition and Consumer Commission in relation to the creation of a digital buying group among ICAA members, and had commenced negotiations with the Motion Picture Distributors Association of Australia about VPFs. Sarfaty also advised that ICAA had held initial discussions with major digital equipment suppliers and integrators. ICAA's recommendation to its members was that the position on digital transition would become clearer over the next 12 months. If only that had been the result. This proceeding is proof it did not.
16 Of course, there were other players in the Australian industry. One of those players was Omnilab Media. It described itself as Australia and New Zealand's largest independently owned vertically integrated media company. In September 2008, Fleming was (and still is) the General Manager of Omnilab Media Melbourne Pty Ltd, a subsidiary of Omnilab Media. Fleming had attended AIMC. He heard Smith's presentation. He does not recall DCN being mentioned. However, after the conference, Fleming met Gardiner who told him that digitAll had entered into a partnership with Smith and the partnership was operating as DCN.
17 On 24 September 2008, the Board of Omnilab Media met. The Board was presented with a document entitled "Digital Cinema Current Strategy". It had a mind map attached. DCN placed considerable reliance on the contents of the mind map as evidence of Omnilab Media's knowledge of DCN. DCN was described as representing between 200 and 400 independent exhibitors. This document also states that DCN aimed to be an integrator, and worked with ICAA. Smith and Gardiner were identified. Fleming said he obtained the information from the market. The information was considered further at an Omnilab Board meeting on 22 October 2008.
18 If the clock stopped then (at the end of September 2008), the relationship between digitAll and MGS would have been a quasi partnership conducted through DCN. The plans of the two entities (to be effected through DCN) included converting the Sun Theatre to digital. It had been negotiating with at least some of the Studios and telling them that DCN had the support of a large number of screens when in fact it did not. At the same time, Smith was talking to Sarfaty and Gardiner was talking to Fleming.
19 But the clock did not stop. On 1 October 2008, Smith emailed Sarfaty a draft proposal he had prepared for the ICAA Board. It was from Smith of the MGS Group. The draft proposal resulted from discussions between Smith and Sarfaty. The draft referred to DCN. It set out Smith's understanding of the arrangement he was putting to ICAA and contained the following:
We are currently negotiating a VPF on behalf of approximately 200 independent cinemas, many of them members of ICAA, but not all. As has been mentioned often, these talks are progressing in the right direction, but slowly. However, with one studio we are making great progress, and expect a deal to be agreed before Xmas.
The boilerplate agreements from the studios are designed around the Digital Integrator negotiating and managing the VPF. We have suggested that studios in Australia could pay the VPF's directly to each cinema operator, but they have made it clear they are not prepared to do so, as they want to keep separation between day to day film bookings and the VPF payment structure. However, I have mentioned the idea of an industry group being the VPF administration entity to some of the studios and they have been comfortable with the idea.
I believe there is an opportunity for ICAA to position itself to be the key organisation for all independent cinemas to access a VPF.
I propose that as we continue with our negotiations, rather than just on behalf of the cinemas we have spoken to, we do so on behalf of all ICAA members at the direction of the ICAA board.
At the point that deals are agreed between each studio, we would present the deal to the ICAA board for approval. While we will have agreements checked by our own lawyers, we would understand the ICAA board may want to use their own representatives to confirm[.]
ICAA can then be the body that administers the VPF over it's (sic) lifespan.
The advantages in taking this approach are:
• The deal will become an ICAA deal rather than an MGS or a DCN deal, so every cinema outside of the majors wanting to access a VPF will have to join ICAA, which should be a healthy boost to the ICAA numbers.
• We have allowed 3% in our negotiations for administration of the VPF, which would go to ICAA and be able to be used to underwrite the employment of full time admin staff.
• As an industry group, it will further forge the importance and central relevance of ICAA.
• MGS will charge a fee of 1% upon successful implementation of each VPF agreement. All costs for travel, time, etc are born by MGS out of the fee. No costs are payable by any cinemas until agreements are inplace (sic) and the digital screenings have commenced.
In this proposal the negotiation of the VPF's is a completely separate exercise from the supply of equipment, the two are not tied together.
During the negotiation period we would keep the board informed with a monthly report, and I could be available to report directly to the conference call board meetings.
(Emphasis added.)
20 A careful reader will notice some important matters:
1. Smith sent the email as a representative of MGS, not DCN;
2. if the deal was accepted by ICAA, the deal became an ICAA deal rather than an MGS or DCN deal; and
3. any deal was subject to ICAA Board approval and ICAA would be the body that would administer the VPF over its lifespan.
Finally, what would Smith / MGS or DCN get out of it? MGS would get the right to charge a 1% fee upon successful completion of each VPF agreement from which MGS would pay all of its costs. Sarfaty included the draft proposal in his Executive Director's Report to the Board of ICAA dated 1 October 2008.
21 The following week, Smith was to travel to Los Angeles to meet with the Studios. Prior to leaving, he was busy. He needed to legitimise DCN. He had DCN business cards designed. Most importantly, he needed the support of the independent cinemas. On 15 October 2008, he emailed independent cinemas on his "vpf list" to obtain their written confirmation that he represented them when dealing with the Studios. The email was sent under cover of MGS. Again, MGS was seeking a 1% signing fee to be deducted initially from the VPF. MGS had also allowed for a 3% fee for management and distribution of the VPFs over the life of the VPF agreement. The subsequent emails Smith sent to his "vpf list" sought written confirmation for "Digital Cinema Network to negotiate a [VPF] deal to enable the digital projection conversion of cinemas". The response was not overwhelming. A lot of the people Smith wrote to called Sarfaty and said they wanted ICAA to negotiate the VPF on their behalf, not Smith. As at 22 October 2008, Smith had unequivocal support of approximately 54 screens and an expression of support from another 28 screens; a total of 86. The Studios would only deal with an entity that represented a critical mass of screens. The number of required screens varied between the Studios. Whatever the minimum, Smith did not have the numbers. Smith concluded that he could not get the support he needed to conduct the VPF negotiations without the support of ICAA. Smith told his partners in DCN, the Gardiners, that he had been approached by Sarfaty of ICAA.
22 Sarfaty of ICAA received both emails Smith had sent to cinemas on 15 October 2008. During cross examination, Smith gave evidence that he and Sarfaty had been discussing VPFs throughout most of 2008 and that Sarfaty had expressed annoyance at Smith's emails. Later on 16 October 2008, at Sarfaty's request, Smith sent a further version of one of the emails to Sarfaty under the MGS banner. The draft was significantly different. It now included the following statements:
We have been discussing with … Sarfaty, CEO ICAA, the role that ICAA can play in the VPF's. Most of the exhibitors we are negotiating on behalf of are ICAA members. We would like to include all ICAA members in our negotiations in these discussions, and in turn, would be prepared to hand over the management and administration of the VPF's once in place.
…
We propose a 1% signing fee to be deducted initially from the VPF, and have allowed in our negotiations for a 3% fee on top of the nominated VPF for management and distribution of the VPF's over the period. We would like to see ICAA handle this management and distribution of VPF role, and hence ICAA would receive the 3% fee.
…
There was no mention of DCN.
23 On 23 October 2008, Smith wrote to Sarfaty stating "I'm hoping we may be able to get something back from you on the VPF's by tomorrow ready for my meetings next week". On 27 October, Smith emailed Sarfaty again asking him to sort out a letter from ICAA recording their support for Smith's negotiations. Sarfaty responded:
No worries. Am working on this with Kieren [the President of ICAA] and will be back to you later today. Our thought is that we send a letter to members informing them that we believe ICAA should retain a representation position in VPF discussions and in order to do that ICAA members should assign representation privileges to ICAA. We then work with you on understanding the deals you're proposing and report back to members. How does that sound to you?
24 At 6:51pm on 28 October 2008, Sarfaty sent Smith a draft of a letter to ICAA members. A copy was also provided to the President of ICAA. Sarfaty sought Smith's views on the draft. Smith was not happy with it. Smith proposed that Sarfaty defer sending the letter to ICAA members until after he returned from Los Angeles.
25 By 8:14am on 30 October 2008, the draft had been further amended. Sarfaty sent the latest draft to Smith attached to an email which read "below is what went to the [ICAA] Board this morning and I will be forwarding to members later today". The letter sent to members three days later was substantially in the form of this draft. Attached to the draft was a proforma letter for members to complete authorising ICAA to represent them in the negotiations for the VPFs. Smith's response on the same day - "Great, thanks Mark".
26 By Monday 3 November 2008, a further draft to ICAA members was prepared by Sarfaty and amended by Smith. At 10:41pm on 3 November, the following letter was sent to ICAA members:
…
There are a number of issues surrounding the VPF negotiations and one of the most significant is the fact that the Hollywood studios that they (sic) will not commence negotiations with individual exhibitors, but rather with Digital Integrators on behalf of the circuits they represent. Some studios have also indicated that they will not negotiate with any entity representing less than 100 screens. …
ICAA at this time represents some 340 screens and is well placed to represent its members' interests in the process of VPF negotiations.
…
In order to further the process of negotiating VPF's, ICAA proposes that individual members complete the attached letter of authorization appointing ICAA to negotiate indicative VPFs on their behalf.
This letter does not compel the individual member to accept the terms of the VPF Agreement if they are deemed to be unsatisfactory. The letter merely serves to confirm the member has authorized ICAA to solicit VPF agreements on their behalf.
ICAA then proposes to engage Michael Smith of MGS Group to represent ICAA members in the VPF negotiations.
The purpose of this process is to ensure that member interests are directly represented by ICAA in all VPF discussions and negotiations between studios and integrators on behalf of independent cinemas.
Although MGS Group joint venture partner, Digital Cinema Network will be making ICAA members an offer for equipment supply in the future, at this time Michael will only be seeking to negotiate the VPF and these negotiations will not be contingent on equipment supply.
…
Michael has proposed a fee structure which will see MGS retaining a proportion of the VPF as a "signing fee" for costs incurred and services rendered, with a further proportion of the VPF being retained as an ongoing administration fee which would go to ICAA. …
(Emphasis added.)
The draft letter to be signed by ICAA members stated, in part, that the member understood that ICAA intended to engage Smith of MGS Group to negotiate VPFs on behalf of ICAA, and that the commercial terms of VPFs negotiated by Smith were non-binding and would be further negotiated subsequent to presentation in contractual form to ICAA members. ICAA received numerous signed letters of authorisation including from some to whom Smith had sent his email seeking support for DCN's VPF negotiations. A number of significant matters must be noted. At this time, ICAA and its members engaged Smith of MGS, not DCN. Next, the ICAA members were told about Smith's role in DCN, but that role was limited to equipment supply. Thirdly, negotiation of the VPF was not contingent on equipment supply. Fourthly, without the support from ICAA, Smith would not have continued his negotiations with the Studios. Finally, ICAA retained the final say as to the terms of the VPF agreements and who would be appointed as the deployment entity under a VPF agreement.
27 Over the next few days, Smith sought meetings with the Studios. On 6 November 2008, he emailed Disney and enclosed a three page document entitled "Digital Cinema Network - The Independent DCI Integrator". The document stated that DCN was negotiating VPFs to facilitate conversion of independent exhibitors in Australia and was working closely with ICAA which represented the majority of cinemas in Australia (apart from the four major exhibitors).
28 Smith's modus operandi at this stage is obvious. When working with ICAA - he is MGS and working as their agent. He refers to DCN in relation only to the sale of equipment. When talking to the Studios - he is DCN and working closely with ICAA. So, for example, on 21 November 2008, Smith emailed the Paramount representative under the heading "DCN VPF Australia". Smith asked the representative to send their VPF boilerplate agreement.
29 During October, Fleming was still pursuing digital cinema opportunities for Omnilab Media. On 22 October 2008, the Board of Omnilab Media granted Fleming approval to hold discussions with digitAll and DCN about a possible partnership.
30 On 12 November 2008, Smith emailed Sarfaty. He reported on his meetings with the Studios and then said "… Fleming has been in touch a few times getting info for his presentation [at the upcoming SPAA Conference], I've kept it all general info at this stage". On 14 November, Fleming made his presentation to SPAA.
31 At the Omnilab Board meeting on 19 November 2008, Fleming reported on his discussions with Gardiner and Smith - "currently no feedback". By 10 December 2008, things had not progressed much further. Fleming was still to complete a whitepaper on digital cinema (which, on 24 September, the Board had asked him to prepare). The Board resolved that Fleming would "maintain [a] watching brief" on DCN, Gardiner and Smith.
32 In the first week of December, Sarfaty and Smith met. On 12 December, Sarfaty emailed Smith summarising where they had reached. The email recorded that:
1. Smith was currently engaged in seeking VPFs from the Studios; and
2. The Studios had indicated to Smith that they would only pay a VPF to an integrator supplying DCI compliant equipment to cinema operators, would require the integrator to guarantee the compliance of the equipment for the term of the VPF agreement and would require the integrator to collect and distribute the VPFs to cinema operators.
Sarfaty sought a meeting to review and discuss the contracts supplied by the Studios so that ICAA and MGS could form a business relationship for the negotiation of the VPFs. Attached to the email was a confidentiality agreement designed to allow ICAA and MGS to examine the issues that needed to be considered in order to form that business relationship. On 16 December 2008, Smith responded. He had amended the confidentiality agreement. Smith stated that he had "included both MGS and DCN in the document to protect ICAA fully".