DEFAMATORY IMPUTATIONS - AN OVERVIEW OF BASIC PRINCIPLES
11 The tort of defamation focusses upon damage to reputation: Dow Jones & Co Inc v Gutnick [2002] HCA 56, (2002) 210 CLR 575 at 599 to 600 ("Gutnick"). Gleeson CJ, McHugh, Gummow and Hayne JJ there observed in relevant part as follows:
[23] It is necessary to begin by making the obvious point that the law of defamation seeks to strike a balance between, on the one hand, society's interest in freedom of speech and the free exchange of information and ideas (whether or not that information and those ideas find favour with any particular part of society) and, on the other hand, an individual's interest in maintaining his or her reputation in society free from unwarranted slur or damage. The way in which those interests are balanced differs from society to society. …
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Defamation
[25] The tort of defamation, at least as understood in Australia, focuses upon publications causing damage to reputation. It is a tort of strict liability, in the sense that a defendant may be liable even though no injury to reputation was intended and the defendant acted with reasonable care…
[26] Harm to reputation is done when a defamatory publication is comprehended by the reader, the listener, or the observer. Until then, no harm is done by it. …
12 The principles to be applied in determining whether a publication conveyed defamatory imputations are well settled.
13 In the recent decision of Wigney J in Chau v Fairfax Media Publications Pty Ltd [2019] FCA 185 ("Chau"), his Honour reviewed the earlier authorities and summarised these principles as follows:
Relevant principles - The "ordinary reasonable person" and the "natural and ordinary" meaning
[14] The principles to be applied in determining whether a publication conveyed defamatory imputations are well-settled and were not significantly in issue in this proceeding. The lead authorities and the principles established by them were summarised by Hunt CJ at CL (with whom Mason P and Handley JA agreed) in Amalgamated Television Services Pty Ltd v Marsden (1998) 43 NSWLR 158 at 165, and more recently surveyed in this Court by White J in Hockey v Fairfax Media Publications Pty Ltd (2015) 237 FCR 33 at [63]-[73]. The basic principles were even more recently considered by the High Court in Trkulja v Google LLC (2018) 356 ALR 178 at [31]-[32] in the context of an appeal from the summary dismissal of a defamation action. It is, for the most part, unnecessary to cite all the well-known authorities. The principles relevant to this case may be summarised as follows.
[15] First, the applicant, here Dr Chau, bears the onus of proving, on the balance of probabilities, that the alleged defamatory meanings or imputations were conveyed by the publication in question.
[16] Second, the question whether the defamatory meanings were in fact conveyed is a question of fact.
[17] Third, the question is whether the relevant publication would have conveyed the alleged meanings to an ordinary reasonable person. Where, as here, the publication is in writing, the question is what the impugned words in the publication would have conveyed to the ordinary reasonable reader. The Court is required to put itself in the shoes of, or assume the role of, the ordinary reasonable reader. The question is not a question of construction of the words used in the article in the legal sense.
[18] Fourth, in this context, the authorities ascribe the ordinary reasonable reader with certain character traits, qualities or characteristics. The ordinary reasonable reader is variously said to be of fair, average intelligence, experience and education. They are also fair-minded and neither perverse, morbid nor suspicious of mind, nor avid for scandal. Of course, as the High Court pointed out in Trkulja at [31], ordinary men and women in fact have different temperaments, outlooks, degrees of education and life experience, so the exercise is really one of "attempting to envisage a mean or midpoint of temperaments and abilities and on that basis to decide the most damaging meaning".
[19] Fifth, the meaning that the words would convey to the ordinary reasonable reader is often called "the natural and ordinary meaning" of the words. In some cases, the natural and ordinary meaning of the words may be obvious from the direct or literal meaning of the words themselves. More often than not, however, the question turns on what implications or inferences the ordinary reasonable reader would draw from the words.
[20] Sixth, in determining what implications or inferences the ordinary reasonable reader would draw from the words, the authorities suggest that the ordinary reasonable reader should generally be taken to approach or consider a publication in a particular way or ways. The ordinary reasonable reader is, for example, said not to be a lawyer who examines the publication overzealously, but rather someone who views the publication casually and is prone to a degree of "loose thinking". The ordinary reasonable reader apparently does not live in an "ivory tower" but can and does read between the lines in the light of their general knowledge and experience of worldly affairs. While they do not search for hidden meanings or adopt strained or forced interpretations, they nevertheless draw implications, especially derogatory implications, more freely than a lawyer would. While they read the entire publication and consider the context as a whole, they take into account emphasis that may be given by conspicuous headlines or captions.
[21] Seventh, the mode or manner of publication can be a relevant matter in determining what was conveyed to the ordinary reasonable person. The ordinary reasonable reader of a book, for example, is likely to read it with more care than he or she would read an article in a newspaper, particularly if that article is sensational. The ordinary reasonable reader of such an article is more prone to engage in loose thinking. That is all the more so where the words which are published are imprecise, ambiguous, loose, fanciful or unusual.
[22] Eighth, as already adverted to, each alleged defamatory imputation has to be considered in the context of the entire matter complained of. It does not follow, however, that each part of the publication must be given equal significance. A headline, for example, may give the reader a predisposition about what follows and may therefore assume particular importance. Equally, contrary statements in an article will not necessarily or automatically negate the effect of other defamatory statements.
[23] Ninth, the meaning that an ordinary reasonable reader would attribute to a publication, or the impression that the reader forms, may be influenced by the overall tone or tenor of the article in question. The article may, for example, be tinged with, or even pregnant with, insinuation or suggestion. It may also implicitly invite the reader to adopt a suspicious approach. As Gleeson CJ observed in Drummoyne Municipal Council v Australian Broadcasting Corporation (1990) 21 NSWLR 135 at 137:
It is a feature of certain forms of defamation that one can read or hear matter published concerning a person and be left with the powerful impression that the person is a scoundrel, but find it very difficult to discern exactly what it is that the person is said or suggested to have done wrong.
[24] Tenth, the determination of what an ordinary reasonable person would read into or infer from the words complained of is often a matter of impression.
[25] Eleventh, while a publication may in some cases be reasonably capable of bearing more than one meaning, the tribunal of fact, whether it be a jury or a judge sitting alone, must ultimately determine whether the alleged defamatory meaning was in fact the single natural and ordinary meaning of the words complained of: Slim v Daily Telegraph Ltd [1968] 2 QB 157 at 174-175: Ten Group Pty Ltd v Cornes (2012) 114 SASR 46 at [34], [47]-[50]; Hockey at [73].
[26] Twelfth, in determining the meaning in fact conveyed by the publication, the intention of the publisher is irrelevant: Lee v Wilson and MacKinnon (1934) 51 CLR 276 at 288 per Dixon J; Baturina v Times Newspapers Ltd [2011] EWCA Civ 308; 1 WLR 1526 at [24].
[27] Thirteenth, the manner in which the publication was actually understood is also irrelevant in determining what meaning was conveyed to the ordinary reasonable person: Hough v London Express Newspaper, Ltd [1940] 2 KB 507 (CA) at 515; [1940] 3 All ER 31 at 35; Toomey v John Fairfax & Sons Ltd (1985) 1 NSWLR 291 at 301-302. The question is to be determined on the basis of the natural and ordinary meaning of the publication alone.
14 His Honour also helpfully went on to further state, in part, as follows:
Investigation, suspicion and the imputation of guilt
[28] A mere statement that a person is being investigated by the police or prosecution agencies, or that a person is suspected of committing a crime, does not necessarily impute guilt. It may convey no more than that there are reasonable grounds to suspect that the person is guilty, or that there are reasonable grounds for investigating whether the person is guilty: … The question, in such a case, is which of the possible meanings was in fact conveyed to the ordinary reasonable reader in all the circumstances. Much will depend on the context, the words used and the information conveyed by the matter complained of considered as a whole.
[29] In that context, in Lewis v Daily Telegraph, Lord Devlin said (at 285):
It is not, therefore, correct to say as a matter of law that a statement of suspicion imputes guilt. It can be said as a matter of practice that it very often does so, because although suspicion of guilt is something different from proof of guilt, it is the broad impression conveyed by the libel that has to be considered and not the meaning of each word under analysis. A man who wants to talk at large about smoke may have to pick his words very carefully if he wants to exclude the suggestion that there is also a fire; but it can be done. One always gets back to the fundamental question: what is the meaning that the words convey to the ordinary man: you cannot make a rule about that. They can convey a meaning of suspicion short of guilt; but loose talk about suspicion can very easily convey the impression that it is a suspicion that is well founded.
[30] Similarly, in Favell v Queensland Newspapers Pty Ltd (2005) 221 ALR 186; [2005] HCA 52 (the facts of which, unlike Lewis v Daily Telegraph, somewhat ironically concerned a publication about a fire), Gleeson CJ, McHugh, Gummow and Heydon JJ said (at [12]):
A mere statement that a person is under investigation, or that a person has been charged, may not be enough to impute guilt. If, however, it is accompanied by an account of the suspicious circumstances that have aroused the interest of the authorities, and that points towards a likelihood of guilt, then the position may be otherwise.
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[31] It must also be borne in mind in this context that the ordinary reasonable reader is taken to be mindful of the principle that a person charged with a crime is presumed innocent until it is proved that he is guilty: Mirror Newspapers Limited v Harrison (1982) 149 CLR 293 at 300.
15 Similar views were expressed as follows by Kirby J in Chakravarti v Advertiser Newspaper Ltd [1998] HCA 37, (1998) 193 CLR 519 at 573 to 574 ("Chakravarti") as to the manner in which an "ordinary reasonable reader" would understand a statement to be conveyed by a publication:
[134] … In the nature of a defamation action, the matter complained of will be analysed most closely during the trial. It will be studied and taken apart by lawyers, line by line, in a way that the average reader or viewer would never do. This fact presents significant dangers, especially for publishers. It is therefore necessary to remember that relatively few readers will be lawyers reading the matter in question with the attention appropriate to a large, complex and expensive defamation case. The ordinary person is a layman, not a lawyer. He or she approaches perception of the matter complained of in an undisciplined way and with a greater willingness to draw inferences and to read between the lines than a lawyer might do, used to precision. Where words have been used which are imprecise, ambiguous or loose, a very wide latitude will be ascribed to the ordinary person to draw imputations adverse to the subject. That is the price which publishers must pay for the use of loose language…
16 In understanding the imputations as pleaded it is necessary to look to "the substance, as distinct from the precise words of the pleaded imputation". In Fairfax Media Publications Pty Ltd v Bateman [2015] NSWCA 154, (2015) 90 NSWLR 79 at 115 to 116 ("Bateman"), Basten JA summarised the approach to be adopted, in part, as follows:
Modern NSW practice as to pleaded imputations
[167] Pleading imputations derived from defamatory publications is undoubtedly an art; however, it does not generally give rise to the precise use of language generally expected of the law. …
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[169] As to how one is to understand imputations pleaded by the plaintiff, there is an inevitable tension running through the case law. On the one hand, the language of a defamatory publication may well be imprecise and the pleader may have difficulty in identifying with precision the nature of the attack on the plaintiff's character. … On the other hand, procedural fairness requires that a defendant has notice of the thrust of the case against it, in part so that it can determine whether it can justify the imputation. The approach adopted in the very early days of the 1974 Act was reflected in the reasons of the court in Morosi v Mirror Newspapers Ltd [[1977] 2 NSWLR 749] …
[170] Some 25 years later, the point was repeated by Mason P (with the agreement of Wood CJ at CL) in Greek Herald Pty Ltd v Nikolopoulos [[2002] NSWCA 41] stating, "the plaintiff will be bound by the substance, as distinct from the precise words of the pleaded imputation", referring to Morosi at 771. The President continued:
[20] The pleaded imputation is itself a statement extrapolating something from the matter complained of. The statement will seldom be found in the very words used (sometimes the matter complained of is only a picture). The imputation will often be implicit in the text …
[21] These considerations point to the broader issue of principle. Words, a fortiori words not found in the text, are necessarily to be read in context. …
17 These are the principles applied in the present case.