Relevant facts
72 Throughout the relevant period, Mr Scholz held the Instagram account on which he published posts and stories. One such story contained information about how Mr Scholz had become a self-made success story through trading on the ASX. The life story included the following images, and sought to encourage people to follow Mr Scholz on his Instagram account:
73 Mr Scholz also posted numerous photographs and stories on the Instagram account which depicted himself enjoying a lavish lifestyle. The impression given by these posts and stories was that this lifestyle had been achieved by Mr Scholz as a consequence of his share trading on the ASX. These posts appeared to be designed to encourage followers to see Mr Scholz as an expert in share trading who had achieved significant success.
74 Such a conclusion is fortified by the fact that the Instagram account also utilised sponsored posts, which is a form of advertising on Instagram and which sought to entice people to follow Mr Scholz on the Instagram account. One example of a sponsored post depicted a Ferrari driving and drifting toward a bottle of champagne, with the post directing the viewer to the Instagram account operated by Mr Scholz.
75 In 2020, Mr Scholz changed his "handle" or user name on Instagram to 'asxwolf_ts' and began to hold himself out as being the "ASX Wolf". The reference to ASX Wolf is an allusion to the infamous "Wolf of Wall Street"; again, the adoption of this persona appeared intended to convey that Mr Scholz was an expert in share trading on the ASX. By 21 October 2021, the Instagram account had approximately 21,900 followers.
76 Mr Scholz also used various images or logos on some of the posts and stories on the Instagram account, which reinforced his status as the ASX Wolf:
77 During the relevant period, Mr Scholz posted stories on the Instagram account about shares in particular companies. Although these stories appeared for no longer than 24 hours, there was no evidence to support the submission by Mr Scholz that the length of time that each story was pictured on the screen was reduced by the number of stories posted by Mr Scholz (even if that is relevant, which it is not).
78 These stories were usually not in a form of being a direct recommendation that readers should buy shares, but were more subtle. Nevertheless, the underlying message was that Mr Scholz was recommending the acquisition of the shares referred to in the stories. Having regard to Mr Scholz's exchanges with Mr Chen, he was aware that his stories on the Instagram account would be likely to influence others in relation to the shares but he considered that this approach was "slick" and "very clever" so that "nothing can come back".
79 By way of example, these stories appeared on the Instagram account:
80 As another example, these stories also appeared on the Instagram account:
81 Although it might be said that these stories were posted for 'free' for anyone to read and therefore did not form part of any financial services business operated by him, it is objectively unlikely that Mr Scholz posted these stories for no gain to himself.
82 As observed above, a likely consequence of these stories being posted on Instagram was that it would influence viewers of his stories to acquire the shares in question and Mr Scholz's shareholding would increase in value when that occurred. He knew this, effectively admitting to Mr Chen in June 2020 that he used "Insta" as a "clever way of pumping" (which is a reference to increasing the price of shares). Mr Scholz boasted, "Not saying buy or anything just say how good it is lol" (with "lol" being an acronym for "laugh out loud").
83 Mr Scholz told Mr Chen, "We should get positions" (that is, buy particular shares) and "let the word out", also saying, "Am saying I love this stock etc" and "On my feed I am not saying u have to buy lol". In the context, the reference to "feed" was a reference to Instagram. Mr Chen told Mr Scholz that "we [don't] need to charge [them]" as "we make more than enough from the group anyway lol". Mr Chen had also observed earlier in their exchange, "everyone wins, we just win more".
84 By March 2020, Mr Scholz promoted on Instagram and commenced to hold seminars designed to teach attendees about how to trade on the share market.
85 An example of such an advertisement is as follows:
86 Witnesses called by ASIC, namely Mr Daniel Borrowman, Mr Jayden Redmond, Mr Andrew Geard, and Mr Antonio Worner, saw advertisements on the Instagram account in relation to the Stage 1 seminar. They exchanged direct messages with Mr Scholz on Instagram who provided them with information about the seminars in those messages. They each then paid $500 to attend the seminar, as did Mr Daniel Hunter (who was also called by ASIC).
87 Instagram was therefore used by Mr Scholz as a promotional tool for the seminars, as well as a means to exchange information with potential attendees of the seminars, including for the purposes of obtaining payment of the fee.
88 From March 2020, Mr Scholz received numerous payments of $500 into his bank account. Some of these deposits included references which indicated that they were payments for the Stage 1 seminar (such as "trading webinar" on 27 March 2020 and "webinar" on 17 April 2020).
89 The seminars were held in person as well as via Zoom. Almost all of the content of these seminars was provision of general information about how to undertake share trading. Mr Scholz also, on occasion, made statements during the seminars about shares in particular companies.
90 For example, in a seminar which was the subject of a video played during the hearing, Mr Scholz stated the following about a particular company which was in a trading halt:
Trading halts just mean that they're looking to close a deal or there's something really big coming. So … I wouldn't be buying on the pump, because it'll probably gap up to something like, really high. Or, it could tank depending on the news.
…
So, just wait for your re-entries. Don't buy on - just 'cause you see 20 percent up, you know what I mean? So, you've got to really be disciplined. But, I think this - this companies got a really good future long term …
…
91 In the same seminar, Mr Scholz stated about another company:
But, to be honest with you, I probably wouldn't buy that, to be honest.
92 In the same seminar, Mr Scholz said this about a different company:
Whatever you want to do. But scour - I'd even look at the AGY, because that might be a buy soon.
…
Once that starts to trend down into the green again, maybe look at that because you may be able to double your money pretty quick there, too …
93 During the seminar attended by Mr Hunter in December 2020, Mr Scholz commented to the following effect:
Take AGY as an example for fundamental analysis and the weight of the top 20 shareholders
There are several family members among the top 20 shareholders
If it was 20 complete strangers owning the shares that would be a negative indicator for the success of that investment. Because if people are paid in income regardless of the success of the company, then they are less motivated to make it work
Because it's family, they are more motivated which makes the investments safer. When a family owns the company and is entrenched in the company, they will rally in bad times to protect their investments and their business
I invested in AGY. This is a good investment.
94 Mr Scholz also made statements of this kind during this seminar about a company called AR9:
This stock is an example of a strong stock;
It's at a good place to buy in because the potential for growth in the short term is good.
95 Mr Scholz also posted stories on Instagram about AR9. For example:
96 During cross-examination, Mr Hunter identified that he had learned about AR9 "in both the seminar and in various Instagram posts" of which he became more aware after following Mr Scholz on Instagram. He said that he "put weight towards" Mr Scholz's posts regarding the stock, saying that the nature of the posts "seemed to place a particular amount of time sensitivity and pressure on entering the market with that stock for perceived future success in the short-term".
97 Mr Borrowman saw stories posted on the Instagram account around August 2020 about SI6 in which Mr Scholz would "[push] shares in SI6 quite heavily".
98 Mr Scholz also made comments to this effect in relation to SI6 in the seminar attended by Mr Hunter in December 2020:
I have invested quite heavily in that company;
I am in the top 20 shareholders;
This is a company that is undervalued;
I am taking advantage of this time in the market to accumulate stock before the price goes up;
I have an association with the upper management of the company;
SI6 is a good investment.
99 Again, in December 2020, Mr Scholz posted a story on Instagram about SI6, which stated words to this effect:
it is about to blow …
awaiting results now is the time to come in.
once that comes it is all gonna go.
100 That Mr Scholz was referring to the same shares in seminars that he was posting stories about on Instagram supports ASIC's case that Mr Scholz made recommendations during the seminars about particular shares which he predicted would improve in value, rather than citing these companies as practical examples for teaching purposes.
101 As well as posting stories about shares on the Instagram account, Mr Scholz provided his tips about shares in private.
102 In the WeChat exchange between Mr Scholz and Mr Chen on 19 June 2020, Mr Scholz sent to Mr Chen a screenshot of a direct message to Mr Scholz from a person named "Jordan Balo". In his message, Mr Balo referred to tips given by Mr Scholz and expressed gratitude. Mr Scholz states that this message was from "a person that did course" which I infer is a reference to the Stage 1 seminars. It is unclear whether Mr Scholz gave the shares tips during or after the seminar attended by Mr Balo, but it is plain that Mr Balo had been the beneficiary of Mr Scholz's tips which were likely to have been given in relation to the companies which appear in the screenshot in his Instagram message to Mr Scholz. Mr Jordan Balo deposited two amounts of $1,000 into Mr Scholz's bank account, one in August 2020 and one in December 2020.
103 Through Instagram, Mr Scholz provided information to people about how to pay for his private share tips. For example, the following is a message sent by Mr Scholz:
104 The reference in the private message for the person to "use Instagram/Facebook name" indicates that Mr Scholz was using Instagram to derive income from providing these tips.
105 In July 2020, Mr Scholz received five payments of $500 into his bank account with a description which included the word "tip" such as "Jesse stokes Instagram tip" and "Mitch gee stock tip".
106 By late 2020, the seminars were described by Mr Scholz as being Stage 1 with Stage 2 and Stage 3 also being promoted on the Instagram account.
107 Stage 2 was one year of access to the "Black Wolf Pit Channel" on a social media platform called Discord and with an annual cost of $1,000.
108 Stage 3 was also promoted on the Instagram account as being "Master Class Technical".
109 The explicit references to the different "stages" indicates that these stages formed part of one business, rather than any stage being a separate business in its own right. Further, the reference to Stages 1, 2 and 3 is suggestive of a progression by the participant from one stage to the next.
110 The Black Wolf Pit Channel or Stage 2 was also promoted by Mr Scholz during the Stage 1 seminars, including by slides in a PowerPoint presentation:
111 The second PowerPoint slide above shows, under the words "SNEAK PEAK", the "WOLF" (that is, Mr Scholz) posting a message on "wolf-general-chat" which gives a price target for shares in a company, MYQ. This demonstrates that part of what is being promoted in the Stage 1 seminars was that Mr Scholz (aka WOLF) would provide share advice within Stage 2.
112 Mr Hunter's unchallenged evidence was that Mr Scholz said during the Stage 1 seminar attended by him, "if you want to take it further to the next level, then you can enquire about the stage 2 group". Mr Scholz also promoted Stage 2 in direct messages to Mr Hunter on Instagram following the seminar, describing Stage 2 as an extra add on.
113 Mr Geard's unchallenged evidence was that, towards the end of the seminar attended by him, Mr Scholz said words to the effect "if you sign up, you will get access to a Discord chat which will provide more information about shares".
114 As well as Stage 2 being called the Black Wolf Pit Channel, Mr Scholz used a wolf avatar and the identifier "WOLF" when communicating in group chats and "ASX_WOLF_PIT" when communicating in private one-on-one chats.
115 As can be seen, the avatar matched one of the logos used in some of the stories on the Instagram account:
116 Mr Scholz also controlled who accessed the Black Wolf Pit Channel, and those who were granted access were required to abide by rules which Mr Scholz stipulated.
117 One of those rules appeared to recognise that financial advice would be given, stating as follows:
Disclaimer Persons accessing this information before relying on any information contained. It is also considered general advice. Neither your personal objectives, financial situation nor needs have been taken into consideration. Accordingly, you should consider how appropriate the advice (if any) is to those objectives, financial situation and needs, before acting on the advice.
118 Mr Scholz made recommendations and gave advice to participants in the Black Wolf Pit Channel about whether they should buy, sell or sit on shareholdings, either as part of the group chat or through direct messaging - for instance "it's def a buy this one". He also expressed opinions about specific shares, including what he considered was likely to happen to the share price (e.g. "this could really get traction"), and what he thought were factors which might influence the share price, or the value of the company.
119 Examples of messages from Mr Scholz which appeared in the Black Wolf Pit Channel are as follows:
120 Mr Scholz also made recommendations and gave advice about shares in direct messages to participants in the Black Wolf Pit Channel.
121 These are two examples:
122 Mr Scholz also recommended purchasing shares to members of the Black Wolf Pit Channel prior to "dropping" a recommendation about those shares on Instagram. For example:
(1) on 3 February 2021, Mr Scholz said in the Black Wolf Pit Channel:
@everyone
Going to do a plug on PNN
On the gram
Another user explained:
Plug means he's releasing it to his ig followers in 20 mins. We all get heads up first.
(2) on 16 February 2021:
(a) at 11.07am, Mr Scholz posted a screenshot of share prices for "MBK" on his Instagram account with a comment written across "Took 2mil of this just now";
(b) at 11.32am, "Brandon M" stated in the Black Wolf Pit Channel about "MBK" that "Yeah @WOLF brought and put on his gram so people jumping on". One minute later, "WOLF" said "Yea I grabbed some But it's to late for group";
(3) on 17 February 2021, in the "Black Wolf Chat Channel - General Chat-Banter" channel, the following exchange occurred:
Stacky: Hey @WOLF you posted earlier about May is that the one you are promoting on ig?
[Mr Scholz]: I havnt told INSTA about MAY will throw that up Tommrow Is everyone set in him
…
[Mr Scholz]: @everyone will announce MAY tomorrow. It's solid.
Ghost: At lunch time?
[Mr Scholz]: Let's do 2.00 QLD TIME INSTA
…
[Mr Scholz]: Put
As people will smash them selves To pieces
So I would rather keep that as it will be up to u all to take profits
Like I did say tofay [sic] I took some VKa Off table.
(4) between 26 February to 2 March 2021:
(a) on 26 February 2021 during a Discord chat, Mr Scholz wrote "I am thinking of dropping MGU on gram today? Thoughts", to which other users replied "Not yet", "Mmmm nah" and "Let us accumulate". Mr Scholz gave a "thumbs up" to those comments;
(b) on 28 February 2021 during a Discord chat, Mr Scholz said, in relation to "MGU" and "MGUO", "Yea I am not releasing on gram for a few days";
(c) on 2 March 2021, Mr Scholz referred to "MGU" on his Instagram account, stating "This one proper scares me what could do It actually ticks most of my boxes".
123 This demonstrates another manner in which stories posted on the Instagram account by Mr Scholz formed a part of Mr Scholz's business. In this way, both he and the members of the Black Wolf Pit Channel could "win", with the price of their shares likely to increase once the story appeared on Instagram.
124 During the period from 26 October 2020 and 4 August 2021, a total of $1,156,500 was received in Mr Scholz's bank accounts in increments of $500, $1,000 and $1,500, comprised of:
(1) $571,000 received in Mr Scholz's Westpac Cash Investment Account with narrations such as "stock trading course", "ASXcourse", "trade course", "ASX groupchat" and "mentorship asx";
(2) $7,500 received in Mr Scholz's Westpac eSaver account, containing narrations including "Stage 3";
(3) $578,000 received in Mr Scholz's NAB account, with narrations such as "stage 1", "stage 2", "ASX course stage 1", "Insta" and "asx wolf trading course".