The statement of agreed facts and admissions
6 The joint statement of agreed facts and admissions is made pursuant to s 191(3)(a) of the Evidence Act 1995 (Cth).
7 Ozsale operates members only shopping clubs via its websites, through which it offers for supply and supplies a wide range of apparel and other consumer goods, including children's nightwear, throughout Australia.
8 Ozsale's business model is to source products, including all kinds of apparel and children's apparel, from suppliers in Europe or the United States, usually at the end of the relevant "sales season" in those markets, and to offer those products for sale via its websites to consumers in Australia for short sale periods as online flash sales. The sales were only offered to consumers who had signed up as members of Ozsale's websites by registering their name and email address with the websites.
9 Ozsale admits that it engaged in conduct in contravention of ss 106(1) and 106(2) of the ACL by offering to supply and supplying certain children's nightwear products via its websites, during flash sales on various dates as follows:
(a) the Sleep Sack for a total of 21 days in the period 21 September 2014 to 9 January 2015;
(f) the Absorba Bodysuit for a total of at most 33 days in the period 7 July 2015 to 30 October 2015;
(g) the Babycottons Pajamas for a total of 5 days in the period 19 July to 23 July 2014;
(h) the Orange Superhero Pajamas for a total of 24 days in the period 8 February 2014 to 3 November 2014; and
(i) the Joules Junior Pajamas for a total of 13 days in the period 3 March 2015 to 28 May 2015;
which products failed to comply with the Standard as applied by the Trade Practices (Consumer Product Safety Standards) Children's Nightwear and Paper Patterns for Children's Nightwear) Regulations 2007 (Cth).
10 The Sleep Sack had no fire hazard label and was a Category 4 garment that required a high fire danger label. The garment was the subject of sales for a total of 21 days during which 56 were supplied.
11 The Absorba Bodysuit had no fire hazard label and was a Category 3 garment that required a low fire danger label. The garment was the subject of sales for a total of up to 33 days during which 138 were supplied.
12 The Babycottons Pajamas garment was labelled "Wear Snug Fitting. Not Flame Resistant" and was a Category 2 garment that required a low fire danger label. The garment was the subject of sales for a total of five days. Two of the garments, the relevant supplies, were supplied to the ACCC.
13 The Orange Superhero Pajamas garment had no fire hazard warning and did not comply with the Standard. As such, it should not have been sold in Australia. The garment was the subject of sales for a total of 24 days during which 18 were supplied.
14 The Joules Junior Pajamas garment was labelled "Warning Keep Away from Fire" and also had a detachable warning label. It was a Category 2 garment that required a low fire danger label. The warning labels were also in the wrong position on the garment. The garment was the subject of sales on a total of 13 days during which six were supplied.
15 Neither the ACCC nor Ozsale received any complaints to the effect that any person suffered any injury arising from the purchase of the non-compliant children's nightwear garments from Ozsale.
16 Although there was no evidence of any loss or damage being suffered, 220 non-compliant garments were sold and there was a larger number of garments available for supply by Ozsale. This failure put children at risk.
17 The parties submitted, and I find, that Ozsale's contraventions of the ACL are serious, given the circumstances in which they took place. I note that the products were supplied and offered for supply for use by infants. Ozsale's contravening conduct was the result of it having inadequate product safety procedures. The procedures lacked sufficient safeguards and checks to identify non-compliant children's nightwear garments being offered for supply by Ozsale. In the case of four products, contraventions took place after the ACCC had put Ozsale on notice of the requirement to comply with the Standard as a result of the supply of the non-compliant Babycottons Pajamas. While Ozsale did take some steps to comply with the Standard, those efforts were inadequate since contraventions continued. The circumstances of the Absorba Bodysuit contraventions were particularly serious. Although there is no evidence to suggest any deliberate attempt on Ozsale's part to supply non-compliant children's nightwear, Ozsale sold the nightwear without evidence that it complied with the Standard.
18 I note that Ozsale co-operated with the ACCC before the commencement of and during this proceeding in respect of the contraventions the subject of the proceeding. Ozsale complied with its legal obligations under the ACL and undertook product recalls of all of the non-compliant products after being notified of the non-compliance by the ACCC. Ozsale followed-up with customers who had purchased the non-compliant garments to notify them of the recalls and offered incentives to the customers to return the products.
19 The parties agree, and I find, that in assessing the appropriate penalty, the Orange Superhero Pajamas and the Sleep Sack contraventions are more serious contraventions than the others, given that one garment should not have been sold and the other had no fire hazard warning when it should have had a high fire danger label. The Absorba Bodysuit is also more serious given the absence of a fire hazard label and the circumstance that contraventions took place after the ACCC had put Ozsale on notice.
20 The parties submit, and I find, that in considering the appropriate penalty, both specific and general deterrence should be given significant weight. Relevantly:
(a) Ozsale's conduct had the potential to put a significant number of children, a vulnerable class of the community, at risk of serious injury;
(b) the conduct was not an isolated incident but involved contraventions in respect of five children's nightwear garments over distinct periods over 96 sales days when the various items were offered for sale;
(c) Ozsale's total revenue from the sale of the 220 non-compliant items was approximately $4000 and its gross margin on the sale of these garments was just over $2000;
(d) Ozsale's contravening conduct was the result of it not having in place internal procedures that were adequate to ensure that children's nightwear products that it offered for sale complied with the Standard; and
(e) a number of the contraventions took place after Ozsale was put on notice of the ACCC's concerns regarding Ozsale's compliance procedures to ensure compliance with the Standard.
21 It is also appropriate to have regard to the fact that Ozsale is a corporation of significant size and turnover. Ozsale is a large Australian proprietary company, trading under its own name and the business name BuyInvite. It is a wholly owned subsidiary of MySale Group Plc. Ozsale is a large, well-known online retailer and in financial year 2015 its sales revenue was $232.3 million, with a loss before income tax (expense)/benefit of $21.8 million, the corresponding figures for financial year 2014 being $222.4 million and $13.5 million. As at the end of March 2016, Ozsale employed 211 staff in Australia.