Identification of the Markets
24 There were two main problems with that part of the original pleading which sought to identify the relevant market. First, there was some confusion in the references to the Australian and global markets. Sections 4E and 45(3) of the Act, when read together, require the identification of a "market in Australia" in order to found a claim under s 45(2)(a)(ii). Yet both the global market and the Australian market were alluded to, and at times the global market was referred to on its own and without explaining the link (assuming there to be one) between the global market and the Australian market. Second, there were inconsistencies between the use of the terms "rubber chemicals" and "rubber products", in identifying the products supplied in the market.
25 The latter problem has been remedied, and the market is now defined as being "for the supply of rubber chemicals" only. This leaves the issue of the references to the "global" market and the pleading of material facts as to the existence of the Australian market.
26 The new market definition is pleaded in paragraph 12 as "a national market [in Australia] for the supply of Rubber Chemicals to commercial manufacturers of Rubber Compounds and Rubber Products within the meaning of s 4E of the Act".
27 In paragraph 13, the applicant alleges that the foreign respondents would, but for the alleged cartel arrangements, have been:
"(a) in competition with each other and with other persons from time to time in the Australian Market, and throughout the world, in relation to the supply of Rubber Chemicals within the meaning of s 45(3) of the Act; and
(b) competitive with each other and with other persons from time to time in the Australian Market, and throughout the world, in relation to the supply of Rubber Chemicals within the meaning of s 4D of the Act".
28 The respondents contend that the amendment is of a 'cosmetic' nature, because the particulars still refer to a worldwide market rather than describing the nature of the market in Australia. They point to what they submit is a series of inconsistencies in the various references to markets:
· The reference in paragraph 12 made to a "national market … in Australia";
· The references in paragraph 13 to the Australian market and world-wide market;
· Paragraph 16(b)(i) refers to the fixing, controlling and maintaining of prices in the "global market";
· Paragraph 26(b) speaks of both a "global market" and an "Australian market";
· The particulars subjoined to paragraph 13 refer to worldwide sales and global producers and to foreign decisions which speak of the market for rubber chemicals becoming "increasingly globalised" and "the worldwide character of the rubber chemicals market." The particulars also direct attention to a reference to "a single global market" which appeared in the Rubber Chemicals World Data Book 2004.
29 The applicant responded that the rubber chemicals market is global in nature, and that this emerges clearly in the particulars sub-joined to paragraphs 12 and 13. The applicant denies that the existence of a global market means that there is no Australian market. In any event, it contends that the issue should be resolved at trial and not on a strike-out application.
30 The law on what constitutes a "market in Australia" is far from settled. One thing that is clear is that a market which is wholly outside Australia is not comprehended by the statutory definition: see Singapore Airlines Ltd v Australian Competition and Consumer Commission (2009) 260 ALR 244 at 254; Australian Competition and Consumer Commission v Qantas Airways Ltd (2008) 253 ALR 89 at 112. The existence of a global market which extends into the geographic boundaries of Australia does not, on the other hand, preclude a finding that there exists a "market in Australia".
31 The applicant submits that its definition of "the Australian market" is sufficient and not productive of confusion, notwithstanding the later references to a global market for the supply of the same rubber chemicals. It relies on the decision of Hill J in Riverstone Computer Services Pty Ltd v IBM Global Financing Australia Ltd [2002] FCA 1608 at [21] to support the proposition that a "global market is a market in Australia if the goods or services are supplied [here]."
32 In Riverstone, Hill J was dealing with an application for pre-action discovery. All he was called on to determine, on an interlocutory basis, was whether there existed reasonable cause to believe that the applicant had or may have had a right to relief against the respondent. His Honour found that the evidence supported the existence of a global market for new and second hand computers and rejected a submission that, simply because no reference was made in the affidavits relied on by the applicant to an Australian market for these products, no such market existed. His Honour said ([at 21]) that:
"A global market which includes Australia (and the inference is that any global market did) is arguably a market in Australia if sales are made here (and the evidence shows they are) even if that market might also exist in the United States, Japan, China or any other country which was a member of the European union" (emphasis added).
33 It is thus clear that his Honour's decision does not support the absolute proposition for which the applicant contends. Furthermore, it is to be borne in mind that his Honour was dealing with a "market", whether in Australia or in a wider geographic area of which Australia formed part, in the sense identified in the authorities. It is not necessary, for present purposes, to refer in detail to all of those authorities. Although the concept defies absolute precision in definition it "is a metaphor to describe a range of competitive activities by reference to function, product and geography": see Universal Music Australia Pty Ltd v Australian Competition and Consumer Commission (2003) 131 FCR 529 at 545. The concept was succinctly stated by Fisher J in Trade Practices Commission v Nicholas Enterprises Pty Ltd (No 2) (1979) 26 ALR 609 at 647 where he quoted with approval a passage from a decision of the Trade Practices Tribunal:
"The Trade Practices Tribunal considered the concept of market in some detail in Re Queensland Co-operative Milling Association Ltd (1975-6) 8 ALR 481 at 517, where the members said: "A market is the area of close competition between firms or, putting it a little differently, the field of rivalry between them … Within the bounds of a market there is substitution - substitution between one product and another, and between one source of supply and another, in response to changing prices. So a market is the field of actual and potential transactions between buyers and sellers amongst whom there can be strong substitution, at least in the long run, if given a sufficient price incentive"…".
34 The "market" is, then, an area within which close competition occurs between the same firms to enter into business transactions with buyers of their products or services.
35 Hill J is not, therefore, to be understood as defining a "market in Australia" simply by reference to the fact goods or services which are supplied elsewhere in the world are also supplied in Australia.
36 Riverstone does no more than support a general principle that there may, for TPA purposes, exist a market in Australia even though it forms part of a wider international market. Hill J's decision was so understood by Middleton J in Emirates v Australian Competition and Consumer Commission (2009) 255 ALR 35. His Honour considered the meaning of a "market in Australia" in the context of s 45 of the TPA. Significantly, his Honour held (at 53) that:
"… the definition of "market in Australia" in s 4E excludes a market that is wholly outside Australia, a conclusion with which I respectfully agree…In my opinion, Hill J in Riverstone Computer Services Pty Ltd v IBM Global Financing Australia Ltd [2002] FCA 1608 (Riverstone) was correct in concluding that the fact that a market was global did not signify that there could not be a market in Australia for the same products (or services)".
37 In a case such as the present where an applicant alleges the existence of a global market or a market extending beyond the bounds of Australia (but which includes Australia), it is necessary that that market be identified in any pleading. It is a material fact or particular: see Auskay International Manufacturing & Trade Pty Ltd v Qantas Airways Ltd (2008) 251 ALR 166 at 173. The pleadings must identify the relevant goods or services, the geographic boundaries of the market and those involved in close competition within the market whom it is said have engaged in anti-competitive conduct. A single market will thus be identified, which will include a "market in Australia".
38 The applicant has pleaded that there is a global market for the supply of rubber chemicals and an Australian market for those products. The particulars refer to the global market and how elements of that market extend to Australia. For example, the particulars sub‑joined to paragraph 12 include the information that the "total demand for rubber chemicals in Australia in the Cartel Period was approximately AUD$120 million". That demand was met exclusively by imports, the majority of which were produced elsewhere by the Respondents and one other company. Reliance was also placed, in the particulars subjoined to paragraph 13, to a passage in the Rubber Chemicals World Data Book 2004 which refers to "a single global market". Reference was made to findings by the European Commission, in December 2005, that cartel arrangements involving the respondents and others led, after 1995, to agreed increases of prices on a global and "multi regional" basis.
39 Emirates and the other authorities to which I have referred make it clear that, simply because a market is global, this does not mean that there could not be a market in Australia for the same products. The applicant's pleading is not, in my view, deficient by reason only that it speaks of the respondents being in competition with each other in the Australian market and throughout the world. There may be a market in Australia which forms part of a wider global market. That will, however, be the case only if the same firms are in close competition with each other to attract customers for their goods in both the global market and the Australian market which forms part of the global market. Unfortunately, the applicant does not plead sufficient material facts for the respondents to know clearly whether the applicant is alleging the existence of a global market (of which a market in Australia forms part) or whether it is alleging the existence of a market in Australia and a global market in which, for example, different or additional firms compete for business. The problem is compounded by the variable and imprecise phraseology to which attention has been drawn in paragraph 28 above.
40 Although the applicant's most recent attempt to identify a market in Australia has remedied some of the defects in its original statement of claim, further refinement will be necessary before the necessary degree of precision is achieved.