(i) Should either party fail to remedy any breach committed by it of the provisions of this agreement within one month after being given notice by the other party that it requires such breach to be remedied.
…"
9 Under another agreement entered into on 15 May 1984, CGM agreed to provide Wallera with personnel with expertise in the marketing of the process described by the name "Electrodry" and to make available to Wallera a certain television commercial advertising the name "Electrodry" and the process and the benefit of existing advertising time booked with Channel 10. In consideration therefore, Wallera agreed to pay CGM forthwith the sum of $50,000.
10 Both Mr Jain and Mr Burchell became directors of Wallera. It appears that Mr Burchell or members of his organisation took responsibility for teaching at least the first sub-franchisees who operated the franchises in the Sydney region. In 1985, apparently because a firm called Specialised Chemicals refused to allow the description "electromagnetic" to be used, the process ceased to be called an "electromagnetic" process and was referred to thereafter as an "exothermic" process. Mr Jain has given evidence, which I accept on this point, that despite the change in the description, no change was made to the practical operation of the dry-cleaning process. It is not suggested that any new licence agreement between Whistle and CGM was entered into.
11 Clause 9.1 of an agreement entered into on 27 November 1997 between several parties, including the present litigants, provided:-
"9.1 Wallera and CGM covenant agree and acknowledge with each other that in respect of the Franchise Agreement the process referred to in paragraph 1(ii) thereof ceases on or about June 1985 to be the process referred to and became and continues to be an exothermic process the subject of a contractual licence between Whistle and CMG [sic] ."
12 In 1997, Wallera had many sub-franchisees or subcontractors operating the franchise throughout Sydney. However, by then, disputes had arisen between Mr Jain and Mr Burchell. CGM had commenced proceedings against Wallera, Mr Jain and two other parties relating to an issue of shares. Whistle had sued Wallera for $59,000 which it alleged was owed to it.
13 The agreement of 27 November 1997 resolved a number of these disputes. Wallera agreed to pay Whistle $59,000 by 26 September 1998. Wallera agreed to pay CGM $2,300 by 26 September 1998. A company, Welcome Park Hotels & Resorts Pty Limited, agreed to pay Whistle $104,000 by 26 September 1998. CGM agreed to transfer to Mr Jain or his nominee all the shares held by it in Wallera for a consideration of $34,700. Various guarantees and indemnities were given.
14 Since that time, Mr Burchell has ceased to play a part in the affairs of Wallera. However, the licence fee provided by the agreement of 15 May 1984 is only $1 per month. The small amount of the licence fee might not have mattered had Wallera purchased all its chemicals from Whistle. The two main chemicals which were manufactured or distributed by Whistle were described as "Electro 1" (or E1) and "Electro 2" (or E2). Wallera did not always purchase all its chemicals from Whistle but from time to time it sourced comparable chemicals from other manufacturers. In 1999, Wallera, taking the view that Whistle's prices were too high, commenced to purchase its chemicals from Shellmode Pty Limited ("Shellmode"). The chemicals, called by Shellmode "Shel 1" and "Shel 2", when supplied to Wallera were named "Wal 1" and "Wal 2".
15 In late 1998, CGM commenced to threaten termination of the Franchise Agreement. A letter from CGM to Wallera, dated 1 November 1998, which was signed by Mr Burchell, read, inter alia:-
"… At one time you agreed to allow Rick Nash to visit with each of the operators to show them how the process operates, as Wallera had never provided proper instruction. At that time it was discovered that the operators were not using the chemicals in the manner required to properly perform the process. The operators were at the time shown the correct way to achieve the proper results. Further the operators acknowledged that when shown the correct way to apply and use the process the difference in results was significant (the word remarkable was actually used). You are aware of the quantity of chemical required to complete the process in any given area. Further you are aware that with all Franchisees it is a condition that the chemicals SHOULD ONLY BE USED IN ACCORDANCE with the instructions and that includes the fact that the Electro 1 should not be diluted. …
…
In general terms each drum of Electro 1 will in retail sales clean about $1500.00 worth of cleaning. You appear to be advertising prices that are below the prices we have advocated and that is your choice. In those circumstances the amount you would normally achieve would be less than $1500. If we take the extreme that you achieve $2000.00 from each drum and your cleaning turnover is $400,000.00 then the number of drums used should be at least 200. I know that your turnover was at least $400,000 before you took over the area of Sutherland and Campbelltown. So one could only assume that the turnover should be at least $400,000 and in essence is most likely $500,000 plus.
…
In addition to the chemical usage mentioned above we note that Wallera has not purchased any E Gard since December last year. Whereas in the previous year Wallera purchase 16 drums of E Gard. Our company has allowed as a conditional concession Wallera to use the name Electrodry for the purpose of applying E Gard although the Franchise Agreement specifically does not allow that. It could be reasonably assumed that fabric protection is being applied to customers that have been promoted through Electrodry. If Wallera does not want to use the product supplied called E Gard solely supplied by A Whistle & Co (1979) Pty Ltd for the purpose of fabric Protection then CGM will insist that no other product can be used in association with the name Electrodry. If other products are used then this would be a breach of the agreement. If products other than E Gard are being used for fabric Protection then this should cease immediately.
As part of the cleaning process it is essential that all carpets should be vacuumed before they are cleaned. The reason is obvious. Any fluff left on the surface of the carpet will stop the Electro 1 penetrating the surface. In addition the process is designed to remove the oil, grease and any dirt held to the fibre by the same. It will not in itself remove particulate matter. This must be removed by proper vacuuming. In the main most householders do not have a vacuum cleaner of sufficient strength, vacuum flow or agitating ability to remove the particulate dirt. That is why we have always recommended vacuum cleaners that will do a proper job. I refer you to the Australian Standards (AS/NZ 3733;1995). In the Standard it specifically states that when using the bonnet method carpets should be vacuumed. It is so strong in its recommendation in this regard that it also states that carpets should be vacuumed when steam cleaning as well. Further the Standards refer to souring of carpets. This is the process of using the Electro 11. This is to neutralise the alkaline chemical that may be applied to the carpets such as Electro 1. Unless the Electro 11 is applied as per the directions the carpets will not be neutralised. They can be left with an alkaline residue, which will cause deterioration in the carpet fibre. For you [r] information, as has been advised previously, for each 100 litres of Electro 1 at least five litres of Electro 11 is required.
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We consider the [sic] Wallera has breached its Franchise Agreement by not using the process in the proper manner and as such we give notice that the above mentioned breaches should be corrected immediately. "
16 Notwithstanding that that letter was expressed as a notice under clause 8 of the Franchise Agreement, no step was taken at the end of the month to terminate the Agreement. It is not alleged that the Franchise Agreement terminated one month after service of that letter. On 7 November 1998, Mr Jain replied to that letter stating, inter alia:-
"(1) Quantity of chemicals used is a function of type of carpet and extent of soiling and has relationship to the surface area and not dollar value. T.O. would vary depending upon the price charged.
(2) Revenue of Wallera from cleaning operation is from carpet cleaning (both dry & steam), upholstery (fabric & leather) cleaning, flood/fire and water damage restoration, repairs, fabric protection, deodorisation and sanitisation treatments and anti static treatment. Except for carpet dry cleaning use of E1 & E2 has no relationship to total revenue.
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(4) Quality cleaning is not only a function of right use of chemicals & process but also personal judgement of operators in deciding what else is appropriate to particular needs of the customer. This being a service, customer is ultimately the final arbitrator and our emphasis is very much on customer satisfaction. This is reflected in 70% of our customers being repeat or recommended which probably is highest of any 'Electrodry' operation in Australia."
17 That letter was responded to by a letter, dated 20 November 1998, from CGM which read, inter alia:-
"The contract states that the name Electrodry can only be used by Wallera to describe the process and only be used in association with the process and for no other purpose. … Simply put it means that name Electrodry can only be used in association with the process which [is] subject to the agreement between A Whistle & Co (1979) Pty Ltd and CGM Investments Pty Ltd.
Further the agreement states that Wallera must conduct the business in a proper manner. This would include using the process as directed to all Franchisees and in accordance to the contractual license agreement between A Whistle & Co (1979) Pty Ltd and CGM Investments Pty Ltd. The conditions of the contract state the way in which the process should be used. Wallera has been made aware of those conditions on numerous occasions. CGM Investments states that any guidelines as laid down by the Australian Standards give the terms of the proper manner in which to clean carpet and should be read in conjunction with the terms as set out between A Whistle & Co (1979) Pty Ltd and CGM Investments Pty Ltd as to the correct use of the process. These guidelines state that the professional carpet cleaner prior to cleaning should vacuum all carpets and that all carpets should be neutralised as is the process in the case with the exothermic process.
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Again you state in your letter that you are carrying out services such as fabric Protection, antistatic Treatment, leather cleaning, repairs, flood restoration using the hot water extraction method.
Again we will restate that these services are not to be provided under the name Electrodry.
If you continue to provided [sic] these services it will be a continuing breach of the agreement.
It is imperative that Wallera restrict its operation for use of the name to Electrodry to the 'process' as provided by A Whistle & Co (1979) Pty Ltd under the agreement with CGM Investments Pty Ltd for the cleaning carpets. In consideration for Wallera restricting its operations to the use of the process in a manner as prescribed to all other Franchisees who have a right to use the name Electrodry, CGM Investments Pty Ltd will agree to allow Wallera to extend the use of the name to include lounge cleaning services but not for any other service whatsoever. …"
18 By a notice dated 5 August 1999, CGM gave the following notice of breach in purported accordance with clause 8 of the Franchise Agreement. The notice stated, inter alia:-
"C. Wallera have failed to apply the process in a proper and business like manner by failing to apply and use the required levels of chemicals as specified and required in the process.
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Take notice that:
1. Wallera may remedy the above mentioned default by immediate and strict compliance with the process, specifically in relation to the correct application of the required levels of chemicals utilised in the process.