[15] The plaintiffs submit each of the meanings pleaded in paragraphs 18 and 19 of the amended statement of claim are capable of arising, particularly in the context of a broadcast which was insinuating and sensational. The ordinary viewer views the whole of the publication but does not necessarily give equal weight to every part of the publication. The broadcast is also a transient publication.
[16] The plaintiffs submit the word "caused" is not ambiguous. The pleaded meaning attributes the nature in which that word is used in the imputation. In such circumstances, the meaning is not properly amenable to strike out on the basis of ambiguity.
[17] The plaintiffs submit the central thrust of the programme was who and what caused the devastation of Grantham. The broadcast, by its reference to the truth being finally known, conveyed to viewers that the defendants had the answer to that question. The broadcast expressly said the wall of water through Grantham was caused by the collapse of the quarry wall and that collapse was due to the "failings of men". In the context of a programme which specifically identified the "Wagners" as the owners of the quarry at the relevant time, it was capable for a reasonable listener, engaging in a degree of loose thinking, to attribute the meaning pleaded in paragraph 18(a) to the broadcast.
[18] The thrust of the programme was that the flood was a man-made catastrophe which was avoidable. It is not for the plaintiffs to specify what steps ought to have been taken. The broadcast itself failed to do so. The connection with the plaintiffs was highlighted by the sinister tone adopted at around the time of the discussion of the reasons for the wall of water striking Grantham and the consequent deaths.
[19] The plaintiffs submit the imputation pleaded in paragraph 18(b) arises because the programme, after asserting it was time for the truth to be finally known, suggested the quarry was being kept locked behind gates, in the context of a concern that key evidence would be destroyed following the announcement of a fresh Commission of Inquiry. The viewer was left with the impression there may be concealment at the quarry, which the plaintiffs owned at the time of the flood.
[20] The plaintiffs submit the imputation pleaded in paragraph 18(c) arises because the broadcast stated the "Wagners" had declined a request for an interview, in the context of assertions there was a need for the truth to be finally known. The inference conveyed by the broadcast was that the Wagners were in a position to know, and would not speak. Such an inference supported an imputation the refusal to speak was disgraceful.