Harm to the plaintiffs' reputation
78 In assessing damage to reputation, a number of matters are relevant. First, there is the seriousness of the imputations. The plaintiffs submit that the imputations conveyed by both the ABC and the "The Daily Telegraph" publications were all of criminal conduct of a most serious kind. In the case of the publication by the ABC, the imputations are that both Vacik and Mr Bates engaged in bribery. In the case of the publication by Nationwide, the imputations include involvement in illegal meat substitution and corruption by Vacik and Mr Bates, and of murder by Mr Bates.
79 Secondly, it is necessary to look at the circumstances of the publications: Costello and Abbott v Random House Pty Limited ; Tingle and Anor v Harbour Radio and Anor . Being a television broadcast, the ABC publication was fleeting and short. In this respect it is like a radio broadcast: Tingle per Kirby J at [117]. Television viewers cannot, in the ordinary course, return to the text of the publication to check or recheck its contents.
80 The size of the viewing audience is also relevant. The audience was very large. The ABC broadcast its evening news to a viewing audience of some 319,000 people throughout New South Wales and the Australian Capital Territory.
81 Being a newspaper article, the Nationwide publication was a more permanent record than a television broadcast. As such, it is not lost to circulation after the day of its issue and readers may return to the text to check its contents. "The Daily Telegraph's" circulation of 1,254,000 readers in New South Wales alone was vast. I accept that the less prominent positioning and headlining of the article relative to other articles in the newspaper and the fact that Mr Bates was not named in it, but described as the managing director of Vacik, limited its damaging impact on his reputation and standing. The last point is not very significant, however, because Mr Bates' role in the company was widely known.
82 Common to both publications is the fact that both were published principally in New South Wales, Mr Bates' home state and the state where Vacik carries out most of its operations.
83 Thirdly, it is relevant to consider the way in which the imputations may have damaged a person's reputation among the person's own social group or class in the community: Readers Digest Services v Lamb ; (1982) 150 CLR 500. Costello and Abbott v Random House Pty Limited . According to the Hon. Ian Armstrong, whose evidence I accept, a member of parliament would not deal with a person against whom allegations such as being a murderer had been made, until the matter had been cleared up in court. He said that in relation to contact with government, the allegations would be extraordinarily damaging. Since Mr Bates had regularly mixed in government circles and was held in high esteem, I find that his reputation was especially damaged among these members of his own circle.
84 It is difficult to provide evidence of actual damage to reputation. It is also not required. Once defamation is proved the law presumes damage: Wisdom v Brown ; (1885) 1 TLR 412. Readers Digest Services Pty Ltd v Lamb, Plato Films v Speidel ; (1961) AC 1090. Howlett and Anor v Saggers and Anor . However, evidence was given of actual damage to the plaintiffs' reputation and standing in this case, and I accept that evidence.
85 Mr Martin gave evidence that some of the people Mr Bates had mixed with socially for years, and who were his friends, thought there might be some truth in what had been published. Mr Bates, in the course of preparing the case and particularly in speaking to prospective witnesses, was shocked to find the extent to which others had discussed the publications and had been wondering if there was any truth in them.
86 I believe that there has been considerable, long lasting damage done to Mr Bates' reputation. Although I find that previous allegations of wrongdoing constituted mere unsubstantiated rumour that did not affect the high reputation of the plaintiffs, the damage was all the worse because the imputations enlivened old rumours, validating them, giving them authority. The plaintiffs were particularly vulnerable to such damage. It eventuated.