However, I should emphasise that, although the plaintiff is entitled to plead in this way, it is not a course which he should lightly be advised to follow. Having successfully avoided all of the complications involved in pleading the serialization in the manner for which the defendants contended, he is now making the case unnecessarily complicated by the addition of pars 6, 8 and 10. Pleaders in defamation actions should not overlook either the nature of the litigation in which their clients are involved (which is already sufficiently, if necessarily, complicated) or the nature of the tribunal which will be deciding its result (a jury). The issues in a defamation action should always, so far as possible, be made simple and straightforward, not perplexing and pedantic or convoluted and confusing. In this present action, the plaintiff's pleader should make up his mind whether he wants to proceed upon the basis that the serialization was read as a whole (in which case the complications involved in possible duplication are unnecessary), or upon the basis that each part of the serialization was read separately (in which case they should each be pleaded separately and not together). Common sense would appear to dictate following the former course, for most of the readers could safely be assumed to have accepted the defendants' invitation to read all four parts of the serialization. If the latter course is to be followed, it would in my view be preferable from everyone's point of view (if it is possible) for each part of the serialization to be considered in isolation from the others and without resort to any "true" innuendoes. Only in that way will the action be able to be fought without unnecessary complications.
36 In Phelps, a plaintiff sued in respect of material that appeared in the Weekend Australian in two parts: first, on page 1, a "pointer" or summary, concluding "Full report - page 3"; and second, the full report itself on page 3. The plaintiff pleaded five imputations said to be conveyed by the pointer, five imputations said to be conveyed by the full article, and five imputations said to be conveyed by the combination of the two. The five imputations were in fact the same in each case. The defendants sought to strike out the paragraphs in which the separate parts were pleaded. Simpson J said this at [10]:
10 The issue raises a question about the proper identification, or the boundaries, of "a publication" as distinct from separate publications. There is no rigid dividing line, no categoric test that can be applied to the determination of the boundaries. That is because the examples of publications that may be perceived either as a single entity or as multiple single entities are numerous. There will, no doubt, be many cases where reasonable minds might differ on the proper categorisation, and many where a reasonably minded person would recognise that either classification would be valid. In these cases, the plaintiff has the option as to the manner of pleading.
37 Her Honour then referred to Burrows and two other cases, and continued:
21 The above review of the cases drawn to my attention illustrates the diversity of the circumstances which might give rise to considerations of whether separate but related publications should properly be regarded as one. Related publications may be distinct items contained in a single edition of, for example, a newspaper (Rakimov, Lucas); or may be contained in successive daily or weekly (or other) editions of the same publication (Burrows). No doubt many other situations will arise. One example that comes to mind is the publication of a news item illustrated by a photograph, or a cartoon. Others are episodic items, broadcast on radio or telecast, separated by advertisements or by unrelated segments.