· correcting any error in an entry in the Register.
25 In our opinion, neither of those provisions applies to the case argued by Friday's Australia and Big Country. It is not apt to describe the complete removal of a trade mark from the Register as "correcting any error in an entry in the Register".
26 On the other hand, a complete removal can properly be characterised as "removing…an entry wrongly…remaining on the Register" within the meaning of section 88(1)(b). However, the latter removal may only be ordered by a Court on the grounds set out in section 88(2) and on no other ground.
27 The failure by the Registrar to perform any duty imposed on him under section 78, if indeed such a duty arose in the present case, is not a ground referred to in section 88(2). It follows that whether or not the Registrar came under a duty to remove from the Register a trade mark that had never been registered, the present application on behalf of Friday's Australia and Big Country cannot succeed under either section 85 or section 88. It follows that insofar the cross-claim in proceeding N572 of 1997 relies on the failure of the Registrar to remove the trade mark because of non-renewal, it cannot succeed.
28 It may have been possible for Friday's Inc. or TGIFM to lodge some form of inchoate application for renewal prior to 19 December 1996. After all, it did so in July 1997. However, it did not do so before the date on which, ex post facto, the Trade Mark was deemed to have expired prior to its actual registration
29 The Gilbertian scenario of legislation apparently requiring renewal of the registration of a not yet registered trade mark results from apparent Parliamentary oversight of the possibility that an application might remain pending for more than ten years after its filing date. The code constituted by sections 72 and 75 to 79 fails to address the circumstance where the registration of a trade mark occurs more than ten years after the date of filing of the application.
30 In the present case, throughout the whole of the prescribed period before the deemed registration of the Trade Mark expired, there was in fact no registration. Similarly, from the period of twelve months after the deemed registration of the Trade Mark expired there was no registration.
31 The time limits contained in sections 75 and 79 cannot be complied with in such circumstances. Accordingly, it could not be said that the Registrar is in breach of any duty under section 78 to remove the registration from the Register. That was, in essence, the conclusion of the primary judge. His Honour was correct.
The Section 234 Gateway
32 Section 234 of the 1995 Act applies in relation to a registered trade mark whose application for registration in the register kept under the 1955 Act had been accepted under that Act and was still pending immediately before 1 January 1996 ("a 1955 Mark"). 1 January 1996 was the date of commencement of the 1995 Act.
33 It was common ground that section 234 applied to the Trade Mark and, accordingly, section 234(2) is applicable. Section 234(2) relevantly provides as follows:
"(2) In any legal proceedings:
(a) …
(b) the original registration under this Act of [a 1955 trade mark];
is taken to be valid in all respects after a period of 7 years from the date of registration of the trade mark unless it is shown that:
(c)…
(d) the registration of the trade mark would be contrary to section 28 of the [1955 Act]; or
(e) the trade mark did not, at the commencement of the proceedings, distinguish the services of the registered owner in relation to which the trade mark is used from the services of other persons."
34 Section 28 of the 1955 Act prohibited the registration of, inter alia, a trade mark the use of which would be likely to deceive or confuse. TGIFM relies on the conclusive presumption of validity after 7 years contained in section 234(2). Friday's Australia and Big Country, however, contend that the exception in section 234(2) applies; they say each of the above conditions is satisfied.
35 Section 234(2) does not of itself authorise rectification of the Register by cancellation of a trade mark or otherwise. Rather, the subsection acts as an impediment to any proceeding alleging invalidity. Any application by Friday's Australia and Big Country for rectification of the Register must be made under section 88 of the 1995 Act.
36 Even if, as Friday's Australia and Big Country contend, section 234(2)(d) or (e) applies in this case, the consequence is only that the conclusive presumption of validity does not arise. Satisfaction of one of the conditions in section 234(2) does not, of itself, constitute a ground under section 88(2) of the 1995 Act for rectification of the Register. Therefore, in addition to agitating the question of renewal, Friday's Australia and Big Country seek to establish grounds within section 88(2) that satisfy section 234.
37 Section 88(1) of the 1995 Act provides that the Court may order that the Register be rectified by:
· cancelling the registration of a trade mark; or
· removing or amending an entry wrongly made or remaining on the Register; or
· entering any condition or limitation affecting the registration of a trade mark that ought to be entered.
38 Section 88(2) relevantly provides as follows:
"(2) An application may be made on any of the following grounds, and on no other grounds:
(a) any of the grounds on which the registration of the trade mark could have been opposed under Division 2 of Part 5;
(b) ………………………
(c) because of the circumstances applying at the time when the application for rectification is filed, the use of the trade mark is likely to deceive or cause confusion for a reason other than one for which:
(i) the application for the registration for the trade mark could have been rejected under section 43 or 44; or
(ii) the registration of the trade mark could have been opposed under section 60;"
39 Section 57, in Division 2 of Part 5of the 1995 Act, provides that the registration of a trade mark may be opposed on any of the grounds on which an application for the registration of a trade mark may be rejected under Division 2 of Part 4. That Division encompasses sections 39 to 44 of the Act. The grounds for rejection of an application therefore include the ground in section 41 dealing with a trade mark that is not capable of distinguishing an applicant's services from the services of other persons. Accordingly, lack of distinctiveness is a ground for cancellation under section 88.
40 Sections 43 and 44 are also contained in Division 2 of Part 4. However, they are specifically referred to in paragraph (c)(i) of s 88(2). The effect of that reference is that the entitlement conferred by paragraph (c) to make an application for rectification on the ground of deception and confusion does not extend to a "reason … for which" an application could have been rejected under either of those sections.
41 Section 43 provides for rejection of an application for the registration of a trade mark in respect of particular goods or services if, because of some connotation, the use of the trade mark in relation to those goods or services would be likely to deceive or cause confusion.
42 Section 44 requires rejection of an application in respect of goods or services that is substantially identical with, or deceptively similar to, a trade mark registered by, or whose registration is sought by, another person in respect of similar or closely related goods or services; but only where the applicant's application has a later priority date than the application for registration of the other trade mark.
43 It is important to note that the right to apply for rectification of the register which is conferred by paragraph (c) is excluded only in relation to deception or confusion that arises for a particular reason specified in section 43 or 44. The paragraph does not exclude a claim for rectification that arises for some other reason. The case on deception and confusion sought to be made by Big Country and Friday's Australia in the present proceedings is one that falls outside the reasons specified in those sections. It does not depend upon some connotation in the registered mark, but upon its similarity to a name used by Big Country and others. So the alleged deception or confusion is not for a reason covered by section 43. And section 44 does not apply because no application has been made for registration of the mark with which the registered mark is said to be substantially identical or to which it is said to be deceptively similar. Accordingly, it is necessary for us to deal with the case on deception and confusion put by Big Country and Friday's Australia.
44 Thus, the next two questions are as follows:
· whether the Trade Mark is capable of distinguishing services of TGIFM from the services of other persons;
· whether the use of the Trade Mark would be likely to deceive or cause confusion.
Capacity of the Trade Mark to Distinguish TGIFM's Services
45 The relevant date for the purposes of this question is the date of filing the cross-claim in proceeding N572 of 1997. That is the effect of sections 234(2)(e), 88(2)(a) and 41(2). Section 41(2) of the 1995 Act provides that an application for the registration of a trade mark must be rejected if the trade mark is not capable of distinguishing the applicant's services in respect of which the trade mark is sought to be registered ("designated services") from the services of other persons. Under section 41(3), in deciding the question whether or not a trade mark is capable of distinguishing the designated services from the services of other persons, the Registrar must first take into account the extent to which the trade mark is inherently adapted to distinguish the designated services from the services of other persons.
46 The question to be considered is not whether a mark will be adapted to distinguish the registered owner's services if it be registered and other persons consequently find themselves precluded from using it. Rather, the question is whether the mark, considered quite apart from the effects of registration, is such that, by its use, the registered owner is likely to attain the object of distinguishing his services from the services of others. There is a natural disinclination to allow any person to obtain, by registration under trade mark legislation, a monopoly in what others may legitimately desire to use. The question whether a mark is adapted to distinguish must be tested by reference to the likelihood that other persons trading in services of the relevant kind, and being actuated only by proper motives, will think of the mark and want to use it in connection with similar services. That is to say, would other persons, in the exercise of the common right of the public to make honest use of words forming part of the common heritage, want to use a proposed mark for the sake of the signification that the words used in the mark ordinarily possess (see Clark Equipment Co v Registrar of Trade Marks (1964) 111 CLR 511 at 513-514).
47 Capability to distinguish the services of one trader from those of others is central to the concept of a trade mark, as appears from the definition of trade mark in section 17 of the 1995 Act, which is in the following terms:
"A trade mark is a sign used, or intended to be used, to distinguish…services dealt with or provided in the course of trade by a person from…services so dealt with or provided by any other person".
The question is not whether a mark has acquired a distinctive character but only whether it is capable of distinguishing the services of, relevantly, Friday's Inc. as at the date of filing of its application. The question is whether the mark for which registration is sought is capable of distinguishing an applicant's services in respect of which the mark is sought to be registered.
48 TGIFM does not claim that the name "T.G.I. Friday's" was invented by it or by Friday's Inc or that the use of the name was peculiar to them. In the reasons of 26 March 1999, the Full Court held (paragraph [27]) that the evidence before the primary judge established that the name "Thank God It's Friday", or some recognisable corruption of it, is used by a wide range of Australian businesses offering relaxation and refreshment. The contention of Friday's Australia and Big Country is that the Trade Mark is not inherently adapted to distinguish the services of TGIFM in relation to which the Trade Mark is used from the services of other persons.
49 Friday's Australia and Big Country contend that the language of section 234(2) emphasises that the relevant issue is distinctiveness in fact, having regard to uses by others. The relevant words of section 234(2)(e) are:
"the trade mark did not… distinguish the… services of the registered owner in relation to which the trade mark is used from the services of other persons" (Emphasis added).
50 Friday's Australia and Big Country contend that issues of whether or not a trade mark is capable of distinguishing, inherited adaptability to distinguish and distinctiveness in fact, which are relevant considerations at the time of determining registerability of a trade mark, are subsumed into the factual enquiry of the use made as at the commencement of the relevant proceedings. They contend that "TGI Friday's" is not distinctive because:
· it is an ordinary English expression;
· there is a natural association of the words with relaxing with a drink;
· over the years a number of independent uses in relation to bars or restaurants have existed; and
· the expression is constantly used in the community.
51 Friday's Australia and Big Country point to usage up to July 1997 of various expressions similar to "TGI Friday's" as rendering the Trade Mark incapable of distinguishing restaurant services of TGIFM from the services of other persons. The expressions to which attention was drawn by Friday's Australia and Big Country are "Friday's", "TGI Friday's", "TGIF", and "Thank God its Friday".
52 For two years from mid 1973, Friday's Restaurant Pty Limited traded under the name "Friday's Restaurant" at 506 George Street Sydney. The name of the restaurant was displayed at the door and on the menu. That Company also registered a trade mark "Friday's" for food or goods in classes 29 and 30. Both trade marks lapsed in 1979 when the restaurant closed.
53 In the early to mid 1980's, Aust Corp No 49 Pty. Limited operated a restaurant on the Manly Esplanade, near Sydney, for about 18 months under the name "Manly Friday's". The name of the restaurant was clearly signposted and visible from the street and the name appeared in the menu. The phrase "every day's a Friday" was also used in the body of the menu. Aust Corp No 49 Pty Limited also lodged applications for registration of the marks "Friday's", "TGI Friday's" and "EDA Friday's". The applications were apparently abandoned. The restaurant in Manly was not particularly successful and the intention to set up a chain never eventuated.
54 On 12 February 1987 one Robert Rudkin registered the business name "Thank God it's Friday" in Queensland. The principal place of business was said to be 1 Bellara Street, Nerang, Queensland. There is no evidence that any business was actually carried on pursuant to that registration.
55 In September 1990, McCoy Brown Investments Pty Limited, which owned a bar in Canberra known as "The Private Bin" registered in the Australian Capital Territory two business names, namely, "Thank God it's Friday" and "Fridays". The expression "Thank God it's Friday" was used in connection with the promotion of the bar. However, the company allowed the name "Fridays" to lapse.
56 In 1997, the proprietor of the Wentworth Hotel in Parramatta Road, Flemington near Sydney was accustomed to place a sign outside the premises bearing the expression "Thank God it's Friday" coupled with liquor specials. In February 1997 the same expression was used to promote the facilities of Campbelltown R.S.L. Club situated in Lithgow Street, Campbelltown not far from Sydney.
57 There is some evidence that prior to August 1997 a bistro at Thredbo, New South Wales traded under the name "Friday's". There is no evidence as to the extent or nature of the use of that name or the extent of its promotion.
58 On 11 January 1982, one John Harold Pond registered the business name "TGI Friday" in New South Wales in respect of premises at 1 Mitchell Street, Centennial Park, a suburb of Sydney. There is no evidence that any business was ever carried on by Mr Pond under that name at that address or any other address.
59 In 1997 there was a telephone service recorded for a business known as "Friday's Cellars" at Clayfield, Queensland, near Brisbane. There is no evidence of the nature or extent of the use and promotion of the name.
60 Since November 1986, Weller Hotels has used the name "Friday's" as the name of the complex in Brisbane where bar and restaurant services have been provided. A similar complex has operated at Mooloolaba, Queensland since 1988. There has been extensive use by Weller Hotels of the name "Friday's" and considerable publicity has been given to that usage. There was considerable evidence before the primary judge of advertisements, articles and promotional brochures referring to "Friday's". There is no suggestion that any of the uses by Weller Hotels were prompted by any knowledge of or reference to Friday's Inc. or TGIFM.
61 Friday's Australia and Big Country also produced evidence of other uses of the expression "thank God it's Friday" or variants of that expression. The evidence included use in newspapers and magazine articles, on radio and television and in connection with businesses of various kinds. Such usage is relied on as evidence of the likelihood of traders wishing to use such expressions, without any improper motive, in relation to activities concerned with relaxation and refreshment.
62 It may be that the expressions "T.G.I. Friday" or "thank God it's Friday" are expressions that are and have been regularly used in relation to relaxation and refreshment. The expressions may suggest notions of relaxation and refreshment. However, the expression "TGI Friday's" of itself means nothing. Even if it be accepted that the letters "TGI" are an acronym for "Thank God It's", the use of the possessive in the expression "TGI Friday's" sets the expression apart as unidiomatic English. "TGI Friday's" is not descriptive of the character of restaurant services, or any other services for that matter. It does not inherently refer to restaurant services. It does not of itself describe services of any character.
63 Accordingly, the Trade Mark has always been capable of distinguishing restaurant services provided by one proprietor from the services of another proprietor who does not use the Trade Mark. The Trade Mark has at all times, therefore, been capable of distinguishing TGIFM's restaurant services from the restaurant services of other persons. That position prevailed at the time of filing the application for registration of the Trade Mark in 1985 and at the time of commencement of proceeding N572 of 1997. It follows that the relevant ground in section 234 and section 88 has not been established.