It is pleaded that these five imputations were defamatory of the applicants and of each of them (8).
The additional representation, which is not also pleaded as an imputation, is as follows:
"that the Applicants and each of them had not informed the Australian Gas Association that gas hoses on the heaters lead [sic - led] to fire; ..." (9)
It is pleaded that the imputations, representations, and/or advice:
"(a)are and were unfair, unbalanced, biased, unreliable and untrue;
(b)are and were made by the Respondent knowing them to be untrue or with reckless indifference as to their truth or falsity; and
(c)alternatively to paragraph (b), are and were made by the Respondent negligently and in breach of its duty of care to the Applicants and each of them." (10)
It will be noted that para (b) pleads fraud and para (c) pleads negligence. It is further pleaded that by publishing the matter complained of and the imputations, representations and/or advice referred to, ACA, in trade and commerce, engaged in conduct that was misleading or deceptive in contravention of s 52 of the TP Act and s 42 of FT Act, and, as well, contravened ss 52A, 55 and 55A of the TP Act and ss 43, 49 and 50 of the FT Act. (11)
Further, it is pleaded that "a certain person or persons previously connected with the applicants" made available and/or provided, in trade and commerce, certain information to ACA giving rise to one or more of the imputations, representations and/or advice referred to, and thereby engaged
in conduct in contravention of ss 52, 52A, 55 and 55A of the TP Act and ss 42, 43, 49 and 50 of the FT Act, and that ACA:
"(a)aided, abetted, counselled, procured and induced;
(b)was directly and/or indirectly knowingly concerned in and conspired with, the said person or persons to effect each of those contraventions." (12)
(The only "person or persons previously connected with the applicants" referred to in the evidence is Mr Musster.)
Finally, it is pleaded that as a result of the publication of the matter complained of and the imputations, representations and/or advice, the applicants were greatly injured in their character, credit, reputation and business, have been held up to public ridicule and contempt throughout Australia, and have suffered and will continue to suffer loss and damage. (13)
It is also pleaded that Bowin incurred expenditure in an endeavour to mitigate the effect of the matter complained of by the remedial action which it took, and has suffered loss. Particulars of this loss are given as follows:
"(i) Discarded stationary - $5,0000.00 [sic - $5,000.00];
(ii) Advertising of discounted heaters - $2,280.00;
(iii)Major advertising - $10,000.00;
(iv) Advertising subsidy - $23,772.90;
(v) Videos - $30,261.00." (14)
Paragraph 15 is as follows:
"15.Further, the matter complained of and the imputations pleaded in paragraph 7 hereof were calculated to cause and did cause actual damage to the Applicants and each of them.
Particulars of Aggravated and Exemplary damages:
The second Applicant asserts that damages are affected by reason of the following facts and matters:
(a)The Respondent's conduct in causing and/ or participating in each of the publications hereunder of and concerning the Applicants and for the purpose of promotion of the matter complained of:
(i) 14 July, 1992 - interview with Mr G. Sirmai of the Respondent at 7.30 am 2WS News;
(ii) 14 July, 1992 - interview with Mr G. Sirmai of the Respondent at 11.00 am on 'Eleven AM' ATN 7;
(iii) 14 July, 1992 - interview with Mr G. Sirmai of the Respondent at 5.30 pm 'Sydney Extra' TCN 9;
(iv) 14 July, 1992 - interview with Mr G. Sirmai of the Respondent at 6.00 pm 'Seven Nightly News' ATN 7;
(v) 15 July, 1992 - interview with Mr G. Sirmai of the Respondent on 'Tony Delroy Show Late Night' ABC radio;
(vi) 21 July, 1992 - interview with Mr G. Sirmai of the Respondent at 5.30 pm 'Sydney Extra' TCN 9;
(vii) 21 July, 1992 - interview with Mr G. Sirmai of the Respondent at 2.55 pm 'Consumer Watch' 2GB
Radio;
(viii)21 July, 1992 - article in 'The New England' entitled 'Warning on gas room heater hose';
(ix) 7 August, 1992 - Talkback interview with 'Ted' on 'Sattler File' 6 PR radio; and
(vii) [sic]
September, 1992 - article in 'Choice', entitled 'Mod-N-Aire Gas Heater: More News'
(b)The Applicants and each of them were particularly injured in the First Applicant's business and the Second Applicant was particularly distressed and embarrassed by:
(i) the nature and falsity of the imputations and representations; and
(ii) the failure of the Respondent to make any or any adequate inquiries prior to the publication of the matter complained of;
(c)The contumelious disregard of the Applicants rights and reputations."
I need not give an account of all aspects of ACA's defence. ACA admits that it published the article in each State and Territory of Australia. It puts in issue whether the pleaded imputations are capable of being or are in fact borne by the article, or are capable of being or are in fact defamatory of the applicants. In answer to the claims based on the TP Act and the FT Act, ACA pleads s 65A of the TP Act and s 60 of the FT Act. These two sections are to the effect that none of the provisions in the respective Acts on which the applicants rely apply to a publication by a person who carries on a business of providing information, in the course of carrying on such a business.
There remain the special defences to the case in defamation. In respect of publication in New South Wales, qualified privilege at common law and the statutory defence of qualified privilege under s 22 of the Defamation Act 1974 (NSW) ("the NSW Act") are relied on. So is the statutory defence of comment on a matter of public interest under ss 29-33 of the NSW Act.
In respect of the "code" States of Queensland and Tasmania, ACA relies on the code defences of qualified protection.
In respect of publication in all other jurisdictions (the Australian Capital Territory, the Northern Territory and the States of Victoria, South Australia and Western Australia), ACA relies on the defence of qualified privilege at common law.
In relation to "fair comment" in respect of jurisdictions other than New South Wales, ACA relies on the defence of fair comment on a matter of public interest as defined or modified by local statutory provision.
By their amended reply to the defence of statutory and common law qualified privilege in New South Wales, qualified protection in Queensland and Tasmania, qualified privilege at common law in all other jurisdictions, comment in New South Wales, and fair comment in Queensland, Western Australia, Tasmania, and the Northern Territory, the applicants plead that ACA was actuated by express malice in publishing the matter complained of and/or published it with an absence of good faith. In reply to ACA's statutory defence of comment on a matter of public interest in New South Wales, the applicants plead that when the comment was made, ACA's alleged servant or agent did not have the opinion represented by the comment (cf sub-s 33 (2) of the NSW Act).
THE EVIDENCE
The period down to 15 August 1989
Mr Joyce and Bowin
It is necessary, particularly in view of the claim in defamation, to know something of the standing and reputation of Mr Joyce and of the business of Bowin. Mr Joyce's affidavit evidence of these matters was not challenged and I accept it.
Mr Joyce is a mechanical engineer by trade, having been apprenticed originally to the Southern Electrical Authority in Queensland. He holds a diploma in electrical engineering. In the period from 1962 to 1967 he worked in the United Kingdom where he specialised in aerodynamics and became Chief Development Engineer for the Lotus Car Company. On his return to Australia in 1968 he formed Bowin. His wife, Pamela Hilary Joyce is the only other director. Bowin is their "family company".
From the time of its incorporation, Bowin carried on the business of designing and manufacturing products. Bowin's early customers included Ford Australia Limited, British Leyland and the State Rail Authority of New South Wales. From the late 1970s/early 1980s, Bowin designed and manufactured products for the gas industry.
Mr Joyce was responsible for the design of the suspension of Ford Falcon racing cars which competed in the motor car race which used to be called "The Bathurst 500". He re-designed the suspension for the Leyland Marina motor car in or about 1976. He was responsible for the aerodynamic design of the first gas turbine powered car that raced in "The Indianapolis 500" in 1968. In the early 1970s, he designed the lighting for use in double decker railway carriages used in New South Wales.
Through Mr Joyce, Bowin commenced designing and manufacturing gas heaters in 1977. Mr Joyce was responsible for the introduction of gas log fires into Australia. Bowin won a contract with the State Government of New South Wales for the design, manufacture and supply of gas heaters for use in public schools and other public buildings in the State. To the date of Mr Joyce's affidavit (19 August 1993), Bowin had supplied at least 40,000 heaters to State schools under the contract.
As noted earlier, in 1983 Mr Joyce designed the MS12, and the first MS12 was manufactured by Bowin in January 1984. In 1984, Bowin received the "Australian Design Award", which, Mr Joyce says, was "in respect of the MS12".
In 1985, Mr Joyce designed the "SST" heater, which was the first electronically controlled gas heater in Australia. In the same year, he studied Japanese manufacturing techniques with the Japanese Manufacturing Association in Tokyo. Bowin was one of the first companies in Australia to introduce the "Just in Time" system of manufacturing practised in Japan. This method of organising production apparently involves manufacturing only sufficient quantities of a product to meet orders, and purchasing components and materials only in sufficient quantities to enable production in those quantities and according to that time scale. Mr Joyce asserts that it is a feature of the method that it enables the manufacturer to achieve "total quality control". He says that in 1986, in recognition of Bowin's introduction of the method, it received the "TEAM Award" ("Towards Excellent Australian Manufacturing") from the State Government of New South Wales.
From approximately 1987 and 1988 respectively, Bowin was involved in research, technology and development for low emission burners for gas appliances, at the request of the Education Department of New South Wales and of the South California Gas Company. Bowin holds patents in relation to "low-nox" burners in Australia and in the United Kingdom and has "patents pending in other countries throughout the world".
It has been a feature of the case that Mr Joyce was, at relevant times, a member of various governmental and industry bodies having roles in relation to gas heaters. In 1987 he was appointed by the Commonwealth Government as a member of "the Foley Committee" which inquired into the standards and quality control observed in manufacturing in Australia. He has, from time to time, been a guest lecturer at the University of New South Wales and at Macquarie University on design, manufacture and quality control. He was a member of the Board of the Technology Transfer Council which was established by the Commonwealth Government to "introduce new manufacturing philosophies into Australian industry", until that Council ceased to exist as an independent entity. He is a member of the federal council of the Gas Appliance Manufacturers' Association of Australia ("GAMAA") and of the AGA's Air Quality Committee and Appliance Quality Review Committee.
There was other evidence of the good reputation enjoyed by Bowin and Mr Joyce, the detail of which I do not find it necessary to recount.
Bowin experienced growth of approximately twenty per cent per year over the ten years down to the date of Mr Joyce's affidavit, 19 August 1993. Bowin has employed, at any one time over that period, forty to fifty people. Mr Joyce says that Bowin's fortunes were continuing to improve until the publication of the article in the July 1992 issue of "Choice".
I accept that Mr Joyce personally, and through him, Bowin, have built up an enviable reputation in mechanical engineering in Australia. In particular, I accept that this reputation has included, as an element of it, a known interest in promoting quality control and safety. In this respect, the reputations of Mr Joyce and Bowin were particularly vulnerable to an assault of the kind which they allege against ACA.
Revelation of the Hose Problem - 3 May 1989 to 23 June 1989
Mr Joyce became aware that there was a problem with the hoses supplied by Gooden for the MS12 in May and June 1989. According to Bowin's service call records, the first four incidents were as follows:
Date of Report of Problem Nature of Date of
Complaint Complaint as Serviceman's Call and work done
Recorded
3 May 1989 Mrs Clark "Child tripped over unit and ripped hose out" Heater serial number 3935-on 8 May 1989 serviceman fitted new hose 20103
8 June 1989 Mr T Hancox "Metal connection at heater end is out. Caused a fire." Heater installed March 1988. Heater serial number 5111. On 13 June 1989 serviceman fitted new hose.
22 June 1989 Mrs Yousef [sometimes referred to as "Mrs Joseph"] "Hose has broken". Heater serial number 2782. On 28 June 1989 serviceman fitted a new hose as a "warranty call".