· it is extremely difficult to quantify the value to Sky of a loss of exclusivity;
· once exclusivity is lost, it is very difficult for it to be restored;
· if Austar is permitted to enter into agreements with customers under which those customers subscribe to the TVN Channel in contravention of clause 3.2, this will create multiple third party rights and will make the obtaining of a permanent injunction by Sky must more difficult even if its position in these proceedings and in the Federal Court proceedings is ultimately vindicated;
· leaving Sky to its remedy and damages will also not address the detriment it will suffer as a result of the undermining of its position in the Sky Channel proceedings it has brought in this Court (Warner, paras 25 and 32);
· Sky will also suffer damage to its reputation if the Court does not protect its exclusive right by way of interlocutory injunction (Warner, para 34).
55 Sky has adduced evidence which to my mind in the context of the present application may be accepted as of substance, that at a practical level, if Austar is permitted to enter into numerous agreements with customers under which those customers subscribe to the TVN Channel, it may be more difficult, because of the intervention of multiple third party rights, for Sky Channel to obtain a permanent injunction, even if its position in these proceedings and the TVN proceedings is ultimately vindicated. The consequence of the Court refusing to grant an interlocutory injunction at this stage is therefore likely to be that the very issue concerning the Pay TV Agreement which is central both to these proceedings and to the relevant part of the TVN Proceedings will have been pre-judged once and for all.
56 There is also adduced evidence by Sky that it has legitimate concerns that TVN, as a competitor, should not be able to profit from what ultimately turns out to be a wrongful dealing with Austar in breach of Sky Channel's rights. The evidence is that while Sky Channel has no objection to competition which does not transgress its long-term enforceable contractual rights, it is concerned that it should not be prejudiced if, at the end of the TVN Proceedings and these proceedings, the Pay TV Agreement is upheld and Sky Channel has, in the meantime been deprived of its exclusivity in a way which has allowed its competitor to build up its competing business.
57 Sky has also adduced evidence that it is likely that there will be damage to Sky Channel's reputation - irrespective of the merits of its legal position - if, customers having been permitted to sign up to the TVN Channel, are subsequently deprived of it because Sky Channel's rights are vindicated by the Court. Sky Channel is likely to be seen (unfairly) as responsible for those customers then being deprived of a product they have been enjoying in the interim period while the proceedings were being determined. Likewise it seems to me that this evidence has material weight.
58 I note also Sky's contention that if it should succeed in the first Commercial List proceedings, then, even if Austar's construction of clause 8.2 of the Pay TV Agreement is correct, Sky will not be in breach of the clause because it will have the rights to all (and therefore more than 65% of) Victorian races.
59 There is also presently before the court evidence to the effect that the continued exclusivity of Sky on Austar, and thus its continued attractiveness to racings clubs, is important to ensure that Sky can continue to meet its minimum content requirements.
60 The fear is that one result of the loss of such exclusivity if Austar is permitted to transmit to the TVN Channel may be that, even if Sky is ultimately successful, race clubs will have moved away from Sky or will not have signed with Sky because it has become less attractive to them.
61 A further focus of the evidence adduced by all parties has concerned whether or not Sky is likely to be adversely affected by advertisers or sponsors in the event that its exclusivity entitlement be breached.
The broader picture
62 A principle focus addressed by both Austar as well as TVN has concerned:
· suggestions that the TVN Channel [even if transmitted on Austar alongside the Sky Channel], is in truth not shown to be in competition with Sky;
· the effect upon subscribers in regional and rural Australia of denying TVN and entitlement to broadcast over Austar .
63 These matters may be shortly summarised by simply setting out certain of the paragraphs from the affidavit of Mr Sweeney the Chief Executive of TVN, who deposed inter alia as follows: