FIRST TRIABLE ISSUE - MISLEADING AND DECEPTIVE CONDUCT
49 Section 52 and s 53(a) and (c) TPA relevantly provide:
52 Misleading or deceptive conduct
(1) A corporation shall not, in trade or commerce, engage in conduct that is misleading or deceptive or is likely to mislead or deceive.
(2) Nothing in the succeeding provisions of this Division shall be taken as limiting by implication the generality of subsection (1).
53 False or misleading representations
A corporation shall not, in trade or commerce, in connexion with the supply or possible supply of goods or services or in connexion with the promotion by any means of the supply or use of goods or services:
(a) falsely represent that goods are of a particular standard, quality, value, grade, composition, style or model or have had a particular history or particular previous use;
…
(c) represent that goods or services have sponsorship, approval, performance characteristics, accessories, uses or benefits they do not have;
…
50 It appears there are three types of cross-bottled ECOBULK Composite IBCs. The evidence has been obtained by way of trap purchase, that is, by product acquisition in the market place with a view to proving actionable contraventions. There are:
· cross-bottled Composite IBCs which contain Mauser/VIP inner plastic containers and which continue to bear the Schutz mark and Schutz's original UN certification and manufacturing stickers on the outer metal cage of the IBC (CB 1);
· secondly, Composite IBCs which may continue only to bear the mark on the outer metal cage (CB 2); or
· thirdly, those which may have VIP's trade mark applied to the outer metal cage of the IBC (CB 3).
51 Only CB 2 and CB 3 types were directly acquired by Schutz from VIP. The CB 1 and CB 3 types were acquired from are-conditioner of Composite IBCs who had collected the used but unwashed CB 3 types from a business to which it provided the collection services. The CB 1 type Composite IBCs originated from VIP. (It is the only other manufacturer in the market).
52 For present purposes, representations concerning cross-bottled products may go to certification, (a safety issue) or quality (an affiliation issue). In light of VIP's immediately effective undertaking, the main ongoing interest is in quality issues. To some extent the issues overlap.
53 Schutz contends that each time VIP offers for sale the CB 1 type cross-bottled Composite IBC, it falsely represents that the IBC has been certified by the relevant competent authority for use in the transport of dangerous liquids in Packing Groups 2 and 3 (the Certification Representation).
54 The Certification Representation is a particularly significant aspect of the Schutz case. Schutz argues that the representation is clear and unequivocal as the UN certification sticker contains symbols that when referenced back to the relevant provisions in the UN Model Regulations or in ADG 6 inform the consumer about the use for which the IBC has been certified.
55 The significance of the Certification Representation is that the UN Model Regulations require Composite IBCs to be tested to ensure that they meet a certain minimum standard. Only those Composite IBCs that have passed the mandatory tests are certified for use in the transport of dangerous substances. The UN Model Regulations require that Composite IBCs contain standardised labeling. This then enables consumers or users of the IBCs to identify by reference back to the Regulations whether or not dangerous substances can be transported in the IBC.
56 Further, as part of the certification process, manufacturers of Composite IBCs must deposit a sample of the Composite IBC with the relevant authorities. The holder of a certificate will be permitted to replace the inner plastic container of an ECOBULK Composite IBC and maintain the original UN certification only where the replacement container is identical to the original container inserted into the ECOBULK Composite IBC at the time of manufacture.
57 Schutz contends, however, that cross-bottled Composite IBCs invalidate the original UN certification because the VIP bottle that it has inserted into the ECOBULK outer metal cage is clearly not identical to the inner plastic container deposited by Schutz with the relevant competent authorities for the purposes of achieving certification.
58 Section 53(a) TPA proscribes false representations that products are of particular standard, quality, value, composition, style or model or have a particular history. Section 53(c) prohibits a corporation from representing that goods or services have, amongst other things, performance, characteristics, uses or benefits they do not have. It follows that offering for sale a cross-bottled Composite IBC that continues to bear the Schutz UN certification sticker, arguably, contravenes subs 53(a) and (c) of the TPA.
59 There are additional representations said to arise from the practice of cross-bottling. Schutz argues that the process of cross-bottling represents that there is some association or affiliation between Schutz and VIP (the Affiliation Representation), that Schutz has authorised the cross-bottling of its products (the Authorisation Representation) and that the cross-bottled Composite IBCs are of the same quality and standard as the ECOBULK Composite IBCs manufactured or reconditioned by Schutz (the Quality Representation). These Representations, Schutz contends, are misleading in contravention of s 52 TPA. More specifically, the Quality Representation, it is said, contravenes ss 53(a) and (c) TPA.
60 It is arguable, Schutz contends and (for present purposes) I accept, that a consumer may be misled into believing that there is some affiliation or connection between Schutz and VIP or that the cross-bottling of the Composite IBC was authorised by Schutz. While in some circumstances this may not present a difficulty, Schutz argues that it is a particular problem in this case because it actively promotes the fact that it produces all key components of its products itself and has complete control over the entire process. The process includes not simply the sale of the Composite IBCs but the continuous process with the delivery of a new ECOBULK Composite IBC and the collection and reconditioning of Schutz products promoted under the Schutz Ticket Service title. Schutz contends that it is arguable that a consumer is entitled to assume that the Composite IBC being acquired or used notwithstanding it contains a VIP internal container is built to Schutz high standards.
61 There is no cogent evidence amongst a very large body of materials put before the Court as to any other inherent risks in use of the VIP container in the Schutz cage for non-dangerous liquids. There is evidence that IBCs can fail, like other products. However, assuming that there is scope for an internal container to become damaged or fail in some way, there is no evidence as to a real risk of harm or damage occurring in the case of non-dangerous goods.
62 The primary focus of the Regulations ensuring quality of IBCs and labeling is directed to those IBCs which will be used for carrying dangerous goods. The regulatory regime does not consider that warning labeling is necessary in the case of non-dangerous goods. There is no such provision, notwithstanding a comprehensive regime applied for the transport of dangerous goods. This would strongly suggest that any physical risks in the short term between now and trial in relation to carriage of non-dangerous goods bearing a warning label would be low.
63 While Schutz has advanced comprehensive submissions as to VIP's breach of dangerous goods legislation, insofar as the application for an interlocutory injunction is concerned, on my assessment, this aspect of the matter largely falls away in light of the undertakings given by VIP.