"Section 52 is found in Pt V of the Act.
Section 52 (1) provides:
'A corporation shall not, in trade
or commerce, engage in conduct that
is misleading or deceptive or is
likely to mislead or deceive.'
The term 'corporation' is defined in s 4. By
force of s 6, s 52 is given a number of further
and distinct operations based not upon the
identification of a corporation as the actor
involved, but upon engagement by persons,
whether or not corporations, in such activities
as trade and commerce among the States and with
other countries and the use of postal,
telegraphic or telephonic services.
Section 52 does not purport to create liability,
nor does it vest in any party any cause of
action in the ordinary sense of that term;
rather, s 52 establishes a norm of conduct, and
failure, by the corporations and individuals to
whom it is addressed in its various operations,
to observe that norm has consequences provided
for elsewhere in the Act: Brown v Jam Factory
Pty Limited [1981] FCA 35; (1981) 53 FLR 340 at 348. The
consequences are provided for in a range of
remedies found principally (but not
exclusively - see s 163A) in Pt VI of the Act.
The remedies include a declaration (s 163A);
injunction (s 80); disclosure of information and
publication of corrective advertisements (s
80A); recovery of the amount of loss or damage
and prevention or reduction of loss or damage
(ss 82, 87); and prohibition of payment or
transfer of moneys or other property (s 87A).
The class of persons against whom these remedies
lie is not limited to those who have engaged in
conduct which contravenes, is likely to
contravene, s 52 in any one or more of its
operations. Thus, for example, an injunction
may be granted pursuant to s 80 against those
who aid, abet, counsel or procure a person to
contravene a provision of Pt IV or Pt V of the
Act (s 80 (1) (c)), and the amount of loss or
damage to which s 82 refers may be recovered
against any person 'involved in the
contravention', an expression defined in s 75B.
Further, between the particular remedies, there
is variation as to the identity of those with
standing to seek them from the court. Section
82 is directed solely to those persons who have
suffered loss or damage. Sections 80A and 87A
confer standing only on the Minister or the
Commission. Proceedings for declaration may be
instituted by 'a person' and the involvement of
the Minister and the Commission are especially
provided for:
s 163A. As we have indicated, by s 80 standing
to seek injunctive relief is conferred upon 'the
Minister, the Commission or any other person'."