"If a promissory statement is to be the subject of
complaint, it is also necessary to asks how did it
amount to misleading or deceptive conduct. It is
wrong to view every contractual obligation as an
unqualified promise to perform the stipulated act.
Indeed it is rare that a contractual promise is not in
some way qualified by some reciprocal obligation to be
performed by the promisee or by some other
circumstance. If the promise induced the other party
to enter into the agreement, as one can readily accept
it would, then it is that promise and the
circumstances then surrounding it which must be
examined. The promise can only be said to be
misleading or deceptive if it was in some way
inaccurate; otherwise every unfulfilled mutual
contractual promise will constitute misleading or
deceptive conduct, a consequence which I cannot
believe those who drafted the Act intended. If
intention be relevant, the promise may be misleading
if the promisor had no intention to fulfil it at the
time it was made and accepted. If intention be
irrelevant, then the promise may be misleading if the
promisor had no ability to perform it at that time.
If one were to go to the breach to determine whether
there has been misleading or deceptive conduct, the
breach may, but only may, provide some evidence from
which one could infer that the promisor never intended
or never had the ability to fulfil his obligation.
Otherwise, if one combines promise and breach, the
question must arise: in what way has the plaintiff
been deceived or led into error? If it be said that
he was misled into entering into the contract, then
the breach is irrelevant, for that breach could have
played no part in misleading him. If one moves to the
later stage, it is possible that the two events might
induce the other party to take some further step, but
the promisor's combined actions could not be
characterised as misleading or deceptive at the time
the promisee was induced to accept the promise because
the breach had not occurred at that stage. In my
opinion the mere acceptance of the promise by a
promisee cannot ordinarily be characterised as being
led into error."