Misleading Or deceptive conduct-Section 52 TP Act
28 The primary question for determination is whether Kooee has engaged in conduct which was misleading or deceptive or was likely to mislead or deceive Primus, under s 52 of the TP Act. This is a question of fact which can only be determined by having regard to the relevant circumstances.
29 The facts of each case must be considered in light of the ordinary incidents and character of commercial behaviour, to determine if a party has engaged in misleading and deceptive conduct; see General Newspapers Pty Ltd v Telstra Corporation (1993) 45 FCR 164 at [178]. Conduct is deemed misleading or deceptive if it induces, or is capable of inducing error; see Parkdale Custom Built Furniture Pty Ltd v Puxu Pty Ltd (1982) 149 CLR 191 per Brennan J at [198]. The general principles underpinning s 52 have been well established; see Australian Competition and Consumer Commission v Dukemaster Pty Ltd [2009] FCA 682, per Gordon J at [10]. Primus points to conduct that it alleges amounts to misleading and deceptive conduct being:
the DigiPlus Purchase Offer made on 19 October 2004;
the making of implied representations in communicating the Purchase Offer, that supply of the carriage services would in the relevantly immediate future be available to Kooee on the terms set out in the DigiPlus Purchase Offer and;
Kooee not informing Primus that after 19 October 2004 and before 27 April 2005, when the Separation Deed was entered into, that supply on the terms of the Purchase Offer was no longer available to Kooee.
30 Kooee alleges that the VSPA was varied by two letters, the SPT letter dated 14 April 2003 and the Primus letter dated 2 May 2003 (the Letter Agreement). The effect of the arrangement following the Letter Agreement then according to Kooee provided as follows:
The term of the VSPA had been extended by the Letter Agreement to 1 August 2006;
Primus had agreed to supply Kooee with access to the Primus Network and certain Primus services to enable Kooee to sell those services under Kooee's name;
Kooee was under no obligation to accept any supply of services from Primus or to resell Primus services at any rate set by Primus;
Kooee was not entitled to enter into a resale agreement with any third party supplier unless it first made Primus an offer to acquire such carriage service, setting out the type, specifications, price and conditions on which Kooee would be prepared to acquire and resell those carriage services and the offer was not accepted by Primus within 30 days;
If Primus did not accept the offer, Kooee was permitted to enter into an agreement with a third party supplier to purchase for resale services specified in the initial offer to Primus. Kooee was not able to enter into an agreement at a price or on terms more favourable to the third party supplier than were originally made to and not accepted by Primus;
If Kooee's shares were to be sold or its customer base sold or transferred, Primus was first to be given an opportunity to negotiate and make an offer for such shares or customers.
31 Primus contends that, at this time, Kooee wanted to merge its business with DigiPlus and saw the financial benefit in the proposed merger. Kooee considered its business could be more valuable with the associated "synergy benefits" of effecting a merger with B Digital Ltd. Primus alleges that what remained as a matter of priority for Kooee was terminating the VSPA, which still had time to run, in order to gain full control of the Kooee customers. In or about November 2004, Kooee commenced negotiations for the sale of its shares in Kooee to B Digital Ltd. Kooee offered Primus the first option to acquire the shares in Kooee. Primus declined to take up the offer. B Digital Ltd at this time acquired the issued capital in Kooee. Primus contends that the termination of the VSPA by Kooee, in order for Primus to cease being the supplier of the carriage services, was of central concern to Kooee.
32 In 2004 Kooee sought legal advice from two law firms, as to whether it was at that time in breach of the VSPA. At first instance, Sparke Helmore considered that Primus may be in breach of the VSPA, but that there were associated risks with attempting to terminate the VSPA. In around August 2004, Kooee then sought a second opinion from Baker & McKenzie, which recommended against terminating the VSPA and advised that a proposed merger would be better achieved using other means.
33 In September 2004, Mr Simmons presented to the Kooee board an outline on how the merger might proceed and the value that might be achieved for the Kooee business. Fundamental to that process was the termination of the VSPA. Kooee claims that at the conclusion of the presentation it was assumed that, "Primus's services [were] able to be replaced by B Digital Ltd without breaching current agreement". Primus contends that the serving of a purchase offer, which was then not accepted by Primus, enabled a change of supplier for the carriage services in question but did not terminate the VSPA.
34 On 13 October 2004, Baker & McKenzie sent an email to Mr Simmons providing further advice on how to proceed, so that Kooee was not to receive supply from Primus. It was contemplated that the sale of Kooee would occur before the purchase offer and advised that the offer be at market rates and "arms-length", to avoid any accusation of bad faith. Mr Simmons gave evidence that around this time Kooee was contemplating a purchase offer being made before an offer of the sale of shares.
35 Primus alleges that Kooee then needed to make a purchase offer to Primus under cl. 6 on such terms that Primus could not commercially match and those uncommercial terms would affect the sale outcome of Kooee. The margin at this time between Primus and Kooee was a 10 to 90 percent split. Primus and Kooee during this time were in disagreement about revenue share. The dispute centred on, whether, under the contract, Primus was obliged, after collecting monies from customers, to remit to Kooee 10 percent of the amounts billed to customers (Kooee's contention) or 10 percent of amounts received only, (Primus's contention). The Letter Agreement purported to resolve the dispute, albeit unsuccessfully as the parties continued to disagree. The DigiPlus offer was favourable to Kooee in that it provided for an 82 percent to 18 percent split and the more favourable treatment of bad debt collections.
36 Primus alleges the arrangement between Kooee and B Digital Ltd, included an offer being made on one set of terms (the 82/18 percent split), while Kooee and B Digital Ltd secretly agreed that those terms would not be enforced. The name of the letter's author, Mr Kotzohambos, was misspelt in the letter from DigiPlus. Primus claims that it is probable that Kooee's solicitors prepared the first draft of the DigiPlus offer, on Mr Simmon's instructions. Kooee claims that DigiPlus authorised the letter because it allowed its letterhead to be used. Primus nevertheless, contends that it did not represent the full situation at the time the offer was made and, as such, was misleading. Counsel for Primus relies on the proposition that a statement can be literally true but nevertheless be misleading: see Hornsby Building Information Centre Pty Ltd v Sydney Building Information Centre Ltd (1978) 140 CLR 216 at 227 per Stephen, Jacobs and Murphy JJ.
37 Kooee contends that a genuine offer was put forward by a third party (B Digital Ltd) in accordance with the VSPA. Kooee further contends that any representations or matters conveyed in the Kooee letter and the DigiPlus offer were factually correct. Primus contends that the offer was sent in order to mislead and deceive. It says that the DigiPlus offer terms were never intended to be carried out in the event there was no sale of Kooee by SPT. Primus alleges that the DigiPlus offer was not a genuine offer, but instead a contrivance of Mr Simmons.
38 During this time, Primus alleges that B Digital Ltd was concerned about the 82 to 18 percent arrangement proceeding. Most concerning to B Digital Ltd was that if the heads of agreement between B Digital Ltd and Kooee were to proceed in the form supplied, it may have been necessary for DigiPlus to provide services to Kooee at the proposed 82 to 18 percent split. At this time, Kooee agreed to change the terms of supply so that the applicable rate and terms would be 90 to 10 percent which was no less favourable than those currently applying to the Primus agreement. Primus contends that the Chief Financial Officer of B Digital Ltd, at this time, knew that Kooee's share was only to be 10 percent and not 18 percent and so was confused by the reference to an 18 percent Kooee share in the draft DigiPlus VSPA. Primus contends that the proposed arrangement was included in the heads of agreement in order to satisfy Primus's first right of refusal under their VSPA.
39 General counsel for Primus during this time, Mr Miller, gave evidence that he was concerned upon reading the letter from Kooee and the annexed three page letter from DigiPlus that circumstances were created which would enable termination of the VSPA, enabling Kooee to commence to receive services from another provider. In Mr Miller's opinion this would have been detrimental to Primus. Mr Miller further gave evidence that he wrote to Kooee addressing the DigiPlus offer on two occasions challenging the adequacy of the DigiPlus offer as an effective Purchase Offer under the VSPA.
40 Primus contends that the 10 to 90 percent conditions were to remain the benchmark in the DigiPlus VSPA. Primus also contends that this was no longer the offer that was forwarded to Primus on 19 October 2004 by Kooee. This was a new offer and under cl. 6 of the VSPA, Primus should have received a further offer at this point. Primus contends that this showed DigiPlus did not want to be exposed to the 82/18 percent arrangement in certain circumstances. DigiPlus, wanted the arrangement of a 10 to 90 percent split, however the terms of the Heads of Agreement between B Digital Ltd and Kooee were not modified to embody this change.
41 A letter dated 16 November 2004, from Mr Wilson, the then Managing Director of Primus, to Mr Simmons, stated that the proposal from DigiPlus was contrary to the agreement in place between Primus and Kooee. The agreement between Primus and Kooee was that the first right of refusal mechanism would apply only during the term of the agreement in circumstances where an additional service(s) were not being provided for by Primus and would be provided for by the proposed third party. An example of this was "the recent GSM mobile offer". The letter went on to say:
In any event the purported offer from DigiPlus, and your purported Purchase Offer, do not comply with the requirements of our agreement. Primus therefore does not accept that your letter dated 19 October 2004 is in an appropriate form requiring a response from Primus.
42 A letter dated 2 March 2005, to Mr Simmons by Mr Kotzohambos, provided:
DigiPlus and Kooee agree as follows:
1. If the DigiPlus VSPA is terminated under clauses 23.1 of the DigiPlus VSPA before Kooee becomes a wholly owned subsidiary of B Digital Ltd…
43 Primus claims that this letter further demonstrates an agreement and an arrangement that proceeded, or was in place to proceed, that was different to the DigiPlus offer that was originally offered to Primus. The Separation Deed was entered into 27 August 2005 and Kooee began the process of migrating customers away from Primus. However, DigiPlus did not in fact supply services to Kooee and no further trading occurred under the Kooee name. Instead, the Kooee customers, as well as the B Digital Ltd and DigiPlus brand customers, were transferred into a new brand called Soul. Primus contends that the offer given to it in October 2004 by DigiPlus was not a bona fide offer as the terms of the 82/18 split were not readily available to Kooee and no such offer ever operated. Primus further alleges that Kooee procured an offer for carriage services on terms which were so favourable to Kooee that Primus would not have been able to commercially match them.
44 Mr Miller gave the following evidence, which I accept:
I was immediately concerned as to whether or not Primus would be prepared to or profitably be able to match the commercial terms set out in DigiPlus letter. In particular the margin of revenue share for Kooee at 18% was significantly more than the existing share for Kooee under the VSPA namely 10%. I also apprehended that the treatment of bad debts was apparently more favourable in the DigiPlus letter than with Primus.
…
It was however my firm view at that time, that is November and December 2004, that unless Primus was prepared to match or successfully challenge the Purchase offer the VSPA would soon come to an end despite having by virtue of its terms and the terms of the letter agreement at least until 1 August 2006 to run.
45 Kooee states that Mr Miller erroneously proceeded as if some deal between Kooee and B Digital Ltd had already been made despite the conditional terms of the offer. Mr Miller's evidence demonstrated that he assumed B Digital Ltd would not offer terms to Kooee unless it had carefully considered the effect of them and formed a view that they were readily available and worth offering at the time the offer was made.
46 In reliance on the factual background discussed above, I consider that the DigiPlus Purchase Offer made to Kooee and communicated to Primus was not a genuine offer made under the terms of the VSPA. It amounted to misleading and deceptive conduct in contravention of s 52 of the TP Act. It is a well accepted proposition that s 52 can be contravened by conduct, not only by statements; see Henjo Investments Pty Ltd v Collins Marrickville Pty Ltd (No 1) (1988) 39 FCR 546 per Lockhart, Burchett and Foster JJ at [31].
47 Moreover, silence can also constitute misleading and deceptive conduct; see General Newspapers Pty Ltd v Telstra Corporation (1993) 45 FCR 164 at [44]. Conduct which objectively leads a party to error is misleading, this is also so if the information provided is a half truth; see Henjo Investments Pty Ltd v Collins Marrickville Pty Ltd (No 2) (1989) 40 FCR 76. In Demagogue Pty Ltd v Ramensky (1992) 39 FCR 31, Black CJ at [32] said:
Silence is to be assessed like any circumstance. Although "mere silence" is a convenient way of describing some fact situations, there is in truth no such thing as "mere silence" because the significance of silence always falls to be considered in the context in which it occurs.
48 The acts and omissions of Kooee constituted a breach of s 52 of the TP Act. By not disclosing the true position of B Digital Ltd to Primus, at the time B Digital made the Purchase Offer to Kooee, that it was not prepared at any time to proceed with the offer on the terms made, namely the, 82/18 split, Kooee engaged in misleading and deceptive conduct. Kooee mislead Primus into believing that the Purchase Offer made was intended to be taken up as an immediate supply offer, not a conditional future offer, and that if Primus could not match the offer the VSPA would terminate. The bargaining process in commercial dealings is not a licence to deceive, see Nettle JA in CCP Australian Airships Ltd v Primus Telecommunications Pty Ltd (2005) ATPR 42-042 at [33] and Burchett J in Poseidon Ltd v Adelaide Petroleum NL (1991) 105 ALR 25.
49 I am satisfied that at the time B Digital Ltd made the Purchase Offer to Kooee the terms on offer were not capable of being executed. Consequently, it follows that the Purchase Offer made on those terms was not a genuine offer. Kooee claims that the offer was subject to board approval and therefore conditional, but a genuine offer. However, the managing director of B Digital Ltd was not aware that the arrangement between B Digital Ltd and Kooee had been discussed until the day before the merger was announced. The B Digital Ltd board was not aware of the merger proposal until after the DigiPlus offer was made. This further illustrates that the Purchase Offer was not a genuine offer capable of execution on the terms offered. Even if the DigiPlus offer was a conditional offer, being subject to board approval, what followed after the offer was further misleading and deceptive conduct.
50 Primus was not able to commercially match the conditions on offer from DigiPlus. This led to an early termination of the VSPA. Kooee claims that it was under no contractual obligation to advise Primus of any changes to the terms of the contract. However, Primus had rights under cl. 6 of the VSPA that constituted an ongoing first right of refusal. As such, if those terms did change, Primus would then have needed to be provided with a further purchase offer under the VSPA. Kooee did not inform Primus about any changes to the terms that were on offer. This too amounted to misleading and deceptive conduct.