(i) The sequence of events
76 During the period that a possible Heads of Agreement document was under consideration, Allens received plans and photomontages (but not the centre rules) relating to four of the eight centres. Notwithstanding the lack of rules, on 25 October 1999 Allens wrote to Mr Aynsley enclosing "execution copies in duplicate" of licence agreements for four centres. The letter stated:
"The centre rules for Schedule 3 of each agreement are not included because we have not yet received them from QIC. However, in the interests of getting the documents signed quickly, we are sending the execution copies to you now and will forward the centre rules as soon as we receive them.
Please sign each agreement where indicated and return them to us. We will then arrange for the agreements to be executed by the appropriate entities from QIC and stamped where necessary."
77 The enclosed agreements were in substantially similar terms. The execution sheet provided for execution under the common seal of the licensor company (being, in each case, one of the respondents to this proceeding) and for execution on behalf of Mall Media, by its duly appointed officer in the presence of a witness. Clause 4, dealing with exclusivity, was identical in each draft. It provided:
"4.1 During the first year of the term of this licence, we must not grant a similar right to any other person in relation to the centre.
4.2 During the second and third years of the term of this licence, we must not grant a similar right to any other person in relation to the centre, except that during the second and third years of the term:
(a) we may give notice to you cancelling that exclusivity of the total turnover rent which we receive under this licence and similar licences for the centres described in item 11 falls below $1,000,000.00 per annum; or
(b) we may cancel that exclusivity by giving you 3 months notice and the turnover rent payable by you to us after that cancellation will be reduced for each centre by the lesser of:
(i) 50% of the turnover rent payable per month; and
(ii) $5,000 per month."
78 Item 11 of the Reference Schedule to each draft agreement named the same eight centres, including the centre that was the subject of the particular draft agreement.
79 Clause 22 was also identical in each draft. This clause provided for termination of the agreement. One of the circumstances triggering the right of termination was that "the total turnover rent which we [the licensor] receive under this licence and similar licences for the centres described in item 11 falls below $500,000 per annum", and does not increase above that figure during a period of three months notice.
80 Clause 29 referred to the centre rules; in each case in this way:
"The centre rules (set out in Schedule 3) including any eatery and foodhall rules are part of the licence and you must obey them. We may change the rules as we think is necessary or desirable, but any change must be for the good management of the centre. We must give you a copy of the changed rules. If a term of the licence and a rule are inconsistent, the term of the licence prevails."
81 The Reference Schedule to each draft named Mall Media as the licensee and identified the particular licensor. In each case the licensor's address was given as care of QIC. The centre was identified and the licensed areas were stated to be: "As identified on the photographs and plans of the centre set out in Schedules 1 and 2". Photographs were set out in Schedule 1 and there were plans in Schedule 2. However, in each case, Schedule 3 was left blank.
82 In each case the "Starting Date" was given as "25 October 1999", the term of the licence being for five years from that date. Item 7 specified the "turnover rent", being a percentage of "gross revenue from advertising". The percentage started at 10% of annual revenue up to $750,000, rising in steps to 25% on annual revenue over $3,000,000.
83 Item 8 set out the permitted use by the licensee:
"The screening of paid video and/or audio video advertisements in the common areas of the centre and the display of any other video and/or audio video content approved in writing by us."
84 Item 10, which varied from one draft agreement to another, stated the number of screens to be installed in the relevant centre.
85 Mr Aynsley deposed that he received Allens' letter of 25 October by courier on that day. Mr Aynsley acknowledged receipt of the letter, by a fax to Mr Mark Stubbings and Ms Foster dated 28 October, in which he said:
"Thank you for the four QIC contracts, delivered by courier. We have reviewed these and respectfully request that you agree to the following amendments being made by hand:
1. Correct three typos as follows:
(a) Clause 10.5 - change 'then' to 'than'.
(b) Clause 15.3 - change 'newest' to 'nearest'.
(c) Clause 18.3 - change 'detaining' to 'obtaining'.
2. Clause 10.2 - number of months will vary from Centre to Centre. Due to screen lead-times, we agreed with QIC to install 3 Malls within 3 months, another 3 Malls the next month, and 2 Malls the final month. Hence this number will vary from 3 to 5 according to the Centre. QIC agreed to determine its priority list (i.e. which Malls are to be completed in the first three months etc).
We are ready to execute the agreements immediately upon your confirmation of the above. Please do not hesitate to advise should you require any further information."
86 The requested confirmation was never supplied. However, Mr Aynsley went ahead with execution anyway, this being done by himself on behalf of Mall Media in Gadens' office on 28 October. At that time he made the handwritten changes he had foreshadowed.
87 On that same day, possibly while Mr Aynsley was in his office, Mr Kruger had a telephone conversation with Ms Foster during which she said to him words to the following effect:
"Please wait to amend until we have seen the final agreement on rollout from QIC. However, I think its okay to amend the small typos by hand."
88 Ms Foster then tried to contact Mr Swann in order to obtain instructions about the rollout, but he was not available. Mr Swann called her back on the following day and told her the timing of the screen installations was not yet settled.
89 Ms Foster gave evidence that, on 4 November, she had a telephone conversation with Michael Hodgson of Gadens who said: "Our client is lodging its prospectus tomorrow and we need resolution of all outstanding matters so that we can execute the agreements". Ms Foster replied: "I still need to get instructions from our client, and I will get back to you as soon as I can".
90 Ms Foster agreed in cross-examination that, over the ensuing few days, she made a number of calls to Mr Swann because she was "being pressed by the Gadens people to resolve this issue". However, it was still unresolved when the documents were returned to Allens with a letter from Gadens to Allens, dated 10 November 1999, in which Gadens stated the agreements "have been executed by our client". Gadens commented:
"Our client has initialled Clause 10.2 in the Agreements which currently provides for 3 months for the installation and commissioning period.
Our client instructs us that their agreement with your client is that our client will complete 3 centres within the first 3 months, another three by the end of month 4 and the last 2 by the end of month 5. The order in which the centres are to be completed is a decision for your client to make. Once your client determines the order in which the centres are to be completed, please make the appropriate amendment to Clause 10.2 by hand."
91 Mr Swann gave evidence that, prior to the return of the agreements, he had a telephone conversation with Mr Aynsley designed to spell out QIC's position. In para 32 of his affidavit he said:
"On 5 November 1999, I had a telephone conversation with Mr Aynsley, during which I said words to the following effect:
Swann: 'I want to set out clearly my understanding of QIC's position. I am still awaiting a final sign off by all Centre Managers as to the location of the screens as well as a final report from Mr Michael Figallo as to the quality and general operational matters in relation to this screen. However, once I have all the screen locations and other information is to hand I will submit a final paper to the Executive General Manager, Property for his final consideration. It is his decision to make. This is not a rubber stamping exercise.'"
92 In his affidavit in reply, Mr Aynsley commented on this evidence. He said:
"As to paragraph 32 of Mr Swann's affidavit, I have no present recollection of a conversation on 5 November 1999, however at the 5th of November 1999 Mr Levitt and Mr Figallo had completed their site inspections and to the best of my recollection Mr Levitt had submitted a further record of the site locations from those visits to the centre managers and/or QIC for their sign-off. It was certainly true to say at that date that some of the managers had not replied with their written confirmation. A conversation in the terms that Mr Swann was still getting a 'sign off by all Centre Managers' is quite possible, however I do not recall, and I deny, Mr Swann saying anything to me to the effect that he was waiting on a final report from Mr Figallo 'as to the quality and general operational matters'."
93 Mr Swann was cross-examined about para 32 of his affidavit. In response to a question why he had the conversation, he said:
"I was concerned that the operational review and the discussion that had taken place generally was leading me to say that I've got to communicate effectively that I didn't want any misunderstanding that we are still reviewing this proposal."
Later he said: "I wanted to unequivocally state to Mr Aynsley that, as far as I am concerned, the deal was not a deal until the full documentation was executed and it was done". Mr Swann said his position was that he would certainly put the proposal to Mr Brindle, as it had gone so far, but "whether I recommended it or not is another matter."
94 Mr Swann's evidence went on:
"Is this right? You say that in this conversation, you were seeking to communicate to Mr Aynsley that final sign off from the centre managers was still coming but that there was now to be in effect a general interregnum while you waited for a final report from Mr Figallo as to quality and general operational matters in relation to the screens? --- And that this was not just a small matter. This was, this is, we had to ensure that the system would work to our satisfaction.
It is more than that, isn't it? You say that what was the true state of affairs was, having received that report, you would consider it and if you didn't think the projects should continue, you would recommend against it and you would recommend against it to Mr Brindle? --- I didn't say that to Mr Aynsley. I didn't say that I would not, you know, that I just said that we had to consider it and we had to get it approved from the executive general manager. I mean that approval process was fair dinkum.
…
Mr Brindle would then make a decision based upon your recommendation? --- Well, he could take it or not. If he wanted to go ahead he could always overrule.
So you say, what you were making clear to Mr Aynsley in this conversation was, all bets are off. We're back to square one depending on what Mr Figallo says in his recommendation or his report and what I recommend to Mr Brindle and what Mr Brindle decides? --- I was trying to convey that this agreement is not put in place until we've got final approval from Laurie Brindle and it is executed.
What do you say Mr Aynsley said in response to that proposition? --- I believe it was a very short conversation and I think Mr Aynsley responded, I think he said that, can I, no. Hold on. I might be getting a little bit ahead of it. I think he was taken aback and I think he was, he said is there any information I can provide you but I think I might be getting that a bit out of context because I think it was a pretty one sided communication.
Did he say something like, what are you talking about? We've already executed agreements? --- I don't believe so.
Did he say, what are you talking about? We have four agreements and we're waiting for another four from your solicitors? --- Again I don't believe so."
95 Mr Cotman put to Mr Swann that he had "made up" the conversation of 5 November. Mr Swann denied this and said his letter of 12 November "is a clear statement of that telephone conversation". He agreed he did not instruct Allens to stop work in relation to the documents nor did he write to POS on 5 November to set out QIC's position.
96 Mr Aynsley was also cross-examined about 5 November. He said he believed he did receive a call from Mr Swann that day; he could not recall what prompted the call. Mr Aynsley did not remember Mr Swann saying "that he wanted to set out QIC's position clearly". However, he agreed that, sometime in early November, Mr Swann spoke to him on the telephone about QIC's position. He said this would have been about 5 November. Mr Aynsley said that, at about this time, the "type of discussion that we were having" included Mr Swann saying he was "awaiting final sign off from centre managers". Mr Aynsley said Mr Swann "seemed very unclear about what had been happening to date". He did not recall Mr Swann referring to the executive general manager, at least by that title.
97 During late October and early November, Mr Figallo and Mr Levitt had been proceeding with their task of identifying suitable screen locations. On 8 November Mr Figallo wrote a memorandum to Mr Swann enclosing what he called "summary and sign-off from the Centres for the video screen advertising project as requested". He also enclosed material comparing the POS system with other available systems. It is evident Mr Figallo thought the choice of system was still an open question.
98 On 9 November Mr Aynsley wrote a letter to Mr Swann that commenced:
"Just a brief update following finalization of the last round of screen location amendments that were submitted to Mr Mike Figallo last week. It has been quite some time since we provided you with an update on progress and we felt it time to do so.
As you are aware, Mike and our Mr Roger Levitt have completed a further review of all of the Centres in conjunction with centre management at each location, and we have prepared revised photomontages to identify changes to the original locations and formats. We have also signed off on the legal agreement that Allen Allen & Hemsley had submitted to Gadens a few weeks ago, so that side is complete except for attachment of the exact locations."
99 Mr Aynsley then dealt at length with what he called "[o]ur overall roll-out". He gave details of arrangements being made or implemented with other shopping centre owners, progress in the "interactive side of the business", airtime sales, expansion of the POS "integrated media control system", the appointment of a new chairman of directors (Gary Rice) and a new finance director and the arrangements being made for public listing before the end of the year. The letter concluded:
"We felt it worthwhile to both update you on the above events and look forward to working with your team - and with each of the individual centre management teams - to ensure that the program format and content are everything that QIC would like it to be. One of the strengths of our system is the ability to tailor the presentation format site by site, to suit local needs, while at the same time maintaining an overall consistency to attract and maintain major national media buyers."
100 Mr Aynsley said in evidence that he would have sent this letter in response to a telephone conversation with Mr Swann. He could not say whether this was the conversation of 5 November "but the date suggests it was around that time".
101 During the course of submissions, Mr R B Macfarlane QC (who appeared with Mr A J Abadee for QIC) referred to this letter as "being more like a 'pitch' than the letter of a man who believes he already had the benefit of a binding contract". That comment derives some support from the following evidence of Mr Aynsley:
"… what was it that triggered your writing this letter? --- I received from Swann directly, and also from the feedback I'd been getting from Roger Levitt and Mike Figallo as they travelled around the sites, a general impression that Rob Swann, I mean in some discussions with me he seemed to know what was going on and in others he was just very vague. And I thought it was important to give him a snap shot at that stage of where we were at.
You thought, didn't you, that Mr Swann needed a bit of persuading as to the virtues of the product you were offering? --- I didn't really know where he fitted in, whether he would need persuading, because I wasn't sure exactly, other than Darryl [sic] Stubbings said that he was running it. But yes, I mean, yes.
Yes? --- Yes.
And you wrote this letter to try and put some matters before him that would hopefully cause him to look favourably on what was being offered by POS? --- I think my attitude more would have been to take any individual centre feedback with a better balance, given that he didn't really understand where we were to date, as he had admitted."
102 Whatever Mr Swann's degree of understanding, it seems he did not think there was a binding legal agreement. On 12 November 1999 Mr Swann wrote a letter which read as follows:
"Thank you for your letter dated 9 November 1999 setting out the status of your various business operations.
I was somewhat concerned that there is no misunderstanding of QIC's current position and I write to confirm our telephone discussion of 5 November. During that discussion I advised that I was awaiting a final sign off by all centres as to the location of screens as well as a final report from Mike Figallo as to quality and general operational matters. I also understand that the legal document has now been agreed between our solicitors and that they were also awaiting screen locations.
As I stated, once I have all the screen locations and other information to hand I will submit a final paper to the Executive General Manager, Property for his final consideration. If he approves the final proposal I will then contact you to arrange execution of the documentation and agree the implementation details.
Both parties have allocated significant resources to this process, however, until we have a binding agreement we should both be aware of the importance of not making any commitments to third parties regarding potential advertising within QIC's portfolio.
I expect to be in a position to advise you of QIC's final decision by Monday 22 November 1999."
103 In his first affidavit dated 26 July 2000, Mr Aynsley acknowledged he received a letter from QIC on 12 November, although he said he was unable to locate a copy of it at the time of making his affidavit. However, in an affidavit in reply dated 16 November 2000, Mr Aynsley said that, contrary to his original affidavit, his recollection was that he did not receive Mr Swann's letter of 12 November until after he wrote a letter to Mr Swann dated 17 November.
104 The letter of 17 November makes no reference to Mr Swann's letter of 12 November. It is framed in terms of a follow-up to the letter of 9 November and refers to a report given to Mr Aynsley by Mr Levitt of concerns expressed by some centre managers which, Mr Levitt thought, stemmed from the managers' "unfamiliarity with the system capabilities and with the operational philosophy that had been developed and discussed with Mr Daryl Stubbings over many months earlier this year, prior to his departure from QIC". Accordingly, Mr Aynsley had "put this letter together as a few pages that you may wish to pass on the [sic] each Centre as part of the current process".
105 The letter also included the following paragraph:
"The other suggestion that Roger made was that we should perhaps revert to Mr Daryl Stubbings' earlier suggestion that the Centre agreements could be executed one by one, starting with those where the Centre and/or Asset Management were keen to proceed, and then moving forward with the other Centres on a timetable to suit each individual circumstance. Roger tells me that the three Victorian Centres, the Canberra Centre, and I think he said Hyperdome, all seem to have resolved the various issues satisfactorily and are in a position to proceed. I would appreciate your thoughts on this approach in due course."
106 On 18 November 1999 Mr Kruger lodged with the Australian Securities and Investment Commission a prospectus for a public issue of 24 million shares in POS Media, which had become a public company. The prospectus included, amongst the "competitive strengths" of the POS Media group:
"a five-year contract that is currently being documented with Queensland Investment Corporation to provide all video and audio/video media to the common areas of their shopping centres across east-coast Australia, including Castle Towers and Westpoint Blacktown in Sydney and the Canberra Centre;"
107 Counsel for QIC compare the wording of this item with the preceding item: "a five-year exclusive contract with AMP to provide all video and audio/video media to the common areas of nine major shopping areas across Australia …"
108 At a later point in the prospectus, the following appears:
"Mall Media has reached agreement with QIC on the terms of a formal licence agreement for the installation of delivery systems in eight shopping centres owned or managed by QIC. In respect of each of the following shopping centres, a formal agreement has been executed:
- Eastlands, Ringwood, Melbourne VIC
- Grand Central, Toowoomba, QLD
- Woodgrove, Melton, Melbourne, VIC
- Watergardens, Taylors Lakes, Melbourne VIC
Formal agreements for the following centres are expected to be executed before the Issue:
- Canberra Centre, ACT
- Hyperdome, Logan, QLD
- Castle Towers, Castle Hill, Sydney NSW
- West Point, Blacktown, SydneyNSW
The agreements shall have common terms, as set out below."
109 The four first-named centres were those identified in the four documents Mr Aynsley had signed on 28 October. The other four were included in item 11 of the Reference Schedule to those documents.
110 On 29 November 1999 Mr Swann sent a memorandum to Mr Brindle dealing with the POS proposal. He enclosed a copy of a report from Mr Figallo; presumably the report of 8 November. In his memorandum, Mr Swann set out the "pros" and "cons" of the POS proposal. He said "[t]he management and investment teams view the POS Media proposal as inappropriate given the potential to develop a more integrated revenue opportunity for the portfolio". Mr Swann referred to his letter to POS of 12 November as "setting out the status [of negotiations] from QIC's view". He said: "POS Media have not raised any concerns with this letter and I believe we could withdraw from negotiations with minimal risk". Mr Swann's formal recommendation was as follows:
"That negotiations with POS Media be terminated. That POS Media be advised that we are developing an integrated in-centre advertising strategy for the portfolio and their system is being considered as part of that strategy.
Bruce Keech to develop an integrated strategy and implementation timetable by 31 January 2000."
111 A meeting was held in Brisbane on 3 December. It was attended by Mr Aynsley, Mr Rice and Mr Levitt on behalf of POS and Mr Swann on behalf of QIC. There is some disagreement between Mr Aynsley and Mr Swann concerning the discussion at the meeting but the disagreement is not important. It seems to be common ground that Mr Swann indicated QIC was reconsidering its position and asserted QIC was not legally committed to POS. It seems also to be common ground that the POS representatives claimed QIC was legally committed and mentioned the prospectus. Further, it seems clear Mr Swann disclaimed any responsibility for what POS had stated in the prospectus and said he would obtain legal advice on QIC's position.
112 On 6 December 1999 Mr Aynsley faxed to Mr Swann a lengthy letter in which he purported to summarise the whole course of negotiations between the two companies. The letter made no claim to there being a legally-binding contract prior to the execution of the four agreements on 28 October. In relation to that matter, the letter stated:
"At this point in time we have fully executed the original contracts for four centres that were submitted to us via your lawyers, Allen Allen & Hemsley, and have been awaiting the remaining four. We had understood there to be some adjustments required to screen types and locations, all of which must of course be finalised prior to execution of the contracts."
113 In relation to Mr Swann's letter of 12 November Mr Aynsley made this comment:
"We were somewhat confused by your closing statement regarding advertising commitments, given the long history of this specific matter. We assumed you meant that there were still certain sites that had to be agreed, and that we should not make any commitments for displays in any areas not yet settled. This was consistent with the feedback received from Mr Figallo previously, viz that there were still discussions on screen locations in one or two of the Centres."
114 The letter concluded:
"The above details fairly much summarise the position through until our meeting in Brisbane last Friday 3rd December 1999. We understand that - following Mr Stubbings' departure - you have reopened the consideration of mall advertising and promotion, including static signage etc. None of this of course is in conflict with our video advertising screens, as the agreements allow QIC to both use video for its own informational purposes and also allows any existing or new form of static poster, fixed display etc to continue.
We trust that the above information is sufficient for your current purposes and look forward to finalising the remaining documentation. Please do not hesitate to advise should you require any further information in the meantime."
115 Mr Swann responded to this letter on 8 December. He said:
"Further to our meeting on 3 December 1999 and your letter of 6 December 1999, you will be aware that I have only recently taken over this area of QIC's business and am having to familiarise myself with QIC's position in relation to your company.
I am currently waiting for reports from various sources, including our lawyers and my NSW manager.
I have also heard reports about operational issues relating to your equipment in other centres which concern me, particularly the audio component. I am therefore investigating that issue.
Your decision to list the company and incorporate information regarding the negotiations with QIC is not one in which we have been involved and if asked we would not have supported any use of this information.
I understand your interest in this matter and I confirm that I will reply to you as soon as I have received all of the information which I require."
116 Mr Aynsley replied to this letter on the same day. His reply dealt with some operational issues and the reason for the prospectus reference.
117 It seems Mr Swann received legal advice, from Mr Mark Stubbings, sometime before 15 December. On that day he sent a memorandum to Mr Brindle in which he canvassed the merits of various options and recommended refusal of the POS proposal.
118 Prior to any decision by Mr Brindle, Mr Swann telephoned Mr Aynsley to inform him that Richard Rice would be taking over the matter when he [Mr Swann] left QIC. He introduced Mr Rice over the telephone. During the course of the conversation, Mr Swann informed Mr Aynsley that QIC's advice was that there was no legally-enforceable contract in existence between QIC and POS. Mr Aynsley indicated he disagreed; however, he was happy to "keep working with Richard Rice".
119 Thereafter, Mr Rice took over responsibility for the matter. Apparently, Mr Brindle made a speedy decision. On 20 December 1999 Mr Rice wrote a letter to Mr Aynsley in which he said:
"Further to your discussions with Rob Swann, QIC has determined that no legally enforceable agreement exists between QIC or any of its Centres under management and Mall Media.
However, QIC is reviewing its total mall media advertising requirements with a view to developing a more broadly based policy for the company.
When the overall direction has been decided, we hope to be in contact with you to further examine opportunities of mutual interest."
120 There were subsequent discussions between the two companies, extending well into 2000. But no agreement was reached and, ultimately, this proceeding was commenced.