Exclusive Dealing Claim
20 The primary judgment at [218]-[250] records my reasons and conclusions for finding this claim has been made out, namely that between March 2006 (when Pampered Paws commenced operating) and 31 December 2006 PPQ offered to supply, and supplied, the goods and services constituted by the franchise to Pampered Paws:
(a) on the condition that Pampered Paws would acquire stock from Global, and
(b) on the condition that Pampered Paws would acquire the IT Visions System from IT Visions.
21 The primary question is what loss Pampered Paws suffered by the contravention of s 47(1) of the TPA. Of course, it is not necessary for the contravention to be the sole, or the material or main, cause of that loss.
22 Pampered Paws has specified its loss as comprising:
(i) damaged stock of $20,210;
(ii) undelivered stock of $9,184;
(iii) Allocated Stock of $15,105; and
(iv) freight of $17,460.
23 The respondents dispute that any such loss was suffered by the contravention.
24 I have found that it was the requirement of PPQ that Pampered Paws should sign the Global Supply Agreement before it granted the franchise: primary judgment at [162], as it did on about 6 February 2006, and consequently Pampered Paws to a substantial but not exclusive degree acquired its stock from Global: at [238]. On the other hand, both Ms Donnelly and Ms Campbell contemplated that Pampered Paws would acquire stock from Global as the supplier for PPQ of the "Pets Paradise" products. That was part of the benefit of the franchise: to trade under a recognised and respected name, with quality products and products acquired with the superior buying power of Global: see at [239] and [242].
25 In those circumstances, I do not accept the simple proposition of the applicants that whatever stock they got from Global which was defective or was not properly delivered, or the costs of the transportation of such stock, is routinely recoverable under s 82 of the TPA. The position is more complicated. Firstly, as I have found in relation to the Recurring Payments Representation, Pampered Paws would have entered into the Global Agreement in any event. That is so, whether or not there was an element of compulsion in it doing so. Pampered Paws intended to acquire stock from Global, and it intended to do so and did so irrespective of the element of compulsion imposed by PPQ. I reject Pampered Paws' proposition that, but for the contravention of s 47(1), it would not have signed the Franchise Agreement and the related documents and it would not have undertaken a Pets Paradise franchise.
26 The question in those circumstances is whether Pampered Paws acquired any stock from Global or in some other way Pampered Paws acted so as to suffer a detriment which, but for the contravening conduct, on the balance of probabilities would not have occurred. That is really a paraphrase of the question, or the starting point for the question, whether Pampered Paws suffered loss by the contravention.
27 I will deal with the individual claims of loss set out above.
28 I am unable to be satisfied that the claims for damaged stock are a consequence of, that is are a loss suffered by, the contravention of s 47(1). That is so whether there was damaged stock to the extent claimed by the applicants, or to a lesser degree, and whether any damage was caused in transit or before despatch by Global. It would, in my view, be necessary first to identify the particular stock (or the general extent of stock) acquired by reason of the exclusive dealing, and then to identify the extent to which that stock was damaged. I am unable to do that on the evidence. Even then, it is not clear that the mere fact that any such stock was damaged, either at despatch or in transit, may mean that the loss resulting from the damage was "by" the contravention, although I do not need to decide that issue; it is clearly arguable to the contrary.
29 In any event, I am unable to be satisfied that, in respect of the asserted damaged stock, Pampered Paws suffered any particular quantifiable loss. That is partly because, on the evidence, Pampered Paws through Ms Donnelly and Ms Campbell were quite reactive to the delivery of stock they thought was damaged, by reducing payments otherwise due on invoices. Also, it is not shown whether the damaged stock was sold and if so at what price. In some instances there is evidence that credit was given for reported damaged stock. I also do not accept the claim that the first stock order, made during the training period, was a consequence of any contravention of s 47(1); it was always the expectation that Pampered Paws would acquire a significant part of its opening stock from "Pets Paradise" - relevantly, Global - and it is not possible to find that any part of the opening stock was acquired by reason of the contravention of s 47(1) of the TPA.
30 I am also unable to be satisfied that the claimed loss of $9184 (as explained in the report of Mr Benjamin) for undelivered stock was caused by the contravention of s 47(1). The evidence does not show that, but for the compulsion to acquire stock from Global up to 31 December 2006, stock which otherwise has been supplied and delivered by Global to Pampered Paws was not delivered. It is not necessary to address the respondents' contentions that, in any event, if there were any short delivery, it is not shown either that loss to the amount claimed is made out in respect of the period to 31 December 2006 or at all, having regard to Pampered Paws contractual rights against Global and including the credits on invoices it claimed and was allowed.
31 The claim based on the supply of Allocated Stock is more complex. Whilst I have not accepted the claim that, but for the contravention of s 47(1), Pampered Paws would not have signed the Global Supply Agreement and would not have accepted the Pets Paradise franchise, at least during the period to 31 December 2006 Pampered Paws was issued with Allocated Stock (in the light of my finding above, not including the initial stock) which it may not otherwise have acquired from Global.
32 The difficulty is to quantify any resulting loss. From fairly early after it commenced operating, Pampered Paws used suppliers other than Global, and increasingly so. As I have also found, because of that, the fact that Pampered Paws acquired stock from Global (other than Allocated Stock) during that period does not establish to my satisfaction that it thereby suffered any loss. Even in the case of the Allocated Stock supplied during that period, its loss is not the cost of that stock but the net loss resulting from having that stock imposed on it. I also reject the claim that the transport cost of that stock should be included as a loss of itself, because I do not accept the evidence that all non-Global stock was routinely provided free of freight or that in any event the cost of Global stock plus freight is shown to have been higher than comparable non-Global stock, or that, when sold, it produced a loss to Pampered Paws.
33 The spreadsheets supported by Ms Campbell's evidence show that the Allocated Stock supplied was $16,613, adjusted by Mr Benjamin to $15,105. I accept that the exercise of preparing that spreadsheet by Ms Campbell was done conscientiously from the business records of Pampered Paws, and that its records routinely recorded "Allocated Stock". Consequently, I use the figure of $15,105 as a starting point. I am also prepared to accept that, as the Allocated Stock was not sought by Pampered Paws, it may not have disposed of all of it or may not have done so profitably. There is no evidence to precisely quantify that loss. It is not possible, on the evidence, to ascertain whether that stock was sold by Pampered Paws and if so whether it was sold at a profit or a loss. The evidence of Mr McDonald suggested that that stock was sold for a gross profit (representing about a 50% mark-up on cost to Pampered Paws), but he made some assumptions in reaching that view. They were that all the Allocated Stock in issue was suitable for sale, and was sold. There is also some uncertainty about the way the Allocated Stock (and stock generally) was recorded by Pampered Paws because the Sales by Location Report on which his analysis was based relied upon the use of Global product codes when it is not clear that that Report correctly and consistently used such codes.
34 The applicants in their reponse submission say that, because the respondents have asserted the gross profit on sale of Allocated Stock, they have the onus of proving it. In circumstances where I have concluded that Pampered Paws entered into the franchise knowing of the obligation to accept Allocated Stock, in my view the applicants have the onus of proving their loss suffered by the contravention. Their evidence goes only part way to showing the real picture, and only at a general level, for the reasons given. Mr McDonald's evidence, with the flaws he acknowledged, then must be put into the material to be considered.
35 The end result of my consideration of all the evidence is that I am not satisfied that Pampered Paws, by having to take the Allocated Stock, suffered any loss. The evidence is too non-specific to do so. That is no criticism of the parties, but reflects that the picture to be established is a very complicated one.
36 The claim based on the supply of Approved Stock, in my view, is not made out. That is firstly because I am not persuaded that it is appropriate to assert, as the applicants have done, that the difference between what Global charged for the supply of its products including "Pets Paradise" products and what might have been charged for similar products if Pampered Paws had not taken on the Pets Paradise franchise is an appropriate measure of damages. The Approved Stock was not acquired by reason of the contravention of s 47(1), but because Pampered Paws (and PPQ) agreed ultimately to that franchise only in February 2006 when the final documentation was signed. Consequently, Pampered Paws chose to acquire that stock.
37 In addition, having had the benefit of hearing all the evidence, I am not persuaded that the comparisons made in the relevant Schedule prepared by Ms Campbell are reliable. That is not to cast any doubt on her honesty. It is that, in the light of all the evidence including her cross-examination and Mr Diamond's evidence, I am not satisfied about the fact of the comparisons being sufficiently reliable. I made a general finding about that in the first judgment at [194], [198]. I do not think it would be useful to go into extensive detail to expand upon that dissatisfaction. As the respondents also pointed out in their supplementary written submissions, there is a column in the spreadsheets which indicates that Global products are in some significant instances cheaper than those capable of being provided by alternative suppliers, even if the stock in question was comparable.
38 Finally, I am in any event unable to take the step of finding that there was any loss to Pampered Paws when selling prices and sales are taken into account. That has not been addressed in any persuasive way. But it would be wrong to assume that, in terms of selling prices, "Pets Paradise" products - even if in fact equivalent to a generic product or the product of another known supplier - would sell in all respects at the same price as the equivalent non "Pets Paradise" products.
39 I have rejected above the claim based upon transport costs. I should add, having regard to my findings, that the evidence did not isolate the transport costs for Allocated Stock.
40 I have found this contravention made out, but no loss suffered by Pampered Paws has been proved. Nonetheless, I consider that it is appropriate to grant the declaratory relief sought. In this instance, there may be some utility in doing so as the conduct engaged in may have relevance to the Group Members. However, in their respective cases, the above reasons demonstrate the difficulty of establishing that they may have suffered loss by the contravention, so that they may be entitled to damages. I note again that, from 1 January 2007, the contravening conduct no longer took place, as s 47(1) was amended from that date.
41 I accordingly will declare that PPQ, in offering to supply services to Pampered Paws, being the right to operate a Pets Paradise franchise on the condition that Pampered Paws accept from time to time Allocated Stock from Global and to pay Global for such stock, up to 31 December 2006, engaged in the conduct of exclusive dealing contrary to s 47(1) of the TPA.
42 In the first judgment, I noted at [225] that the alleged contravention of s 47(1) included the allegation that PPQ supplied or offered to supply the PPQ franchise to Pampered Paws on the condition that Pampered Paws would acquire the IT Visions System from IT Visions. Then at [241]-[244] I found that contravention was made out.
43 The applicants proposed final declaratory orders and sought damages in respect of that contravention. In their Supplementary Trial Submissions under the heading "Exclusive Dealing", there are no submissions addressing that contravention. Nor is there any submission about it in that section of the Supplementary Trial Submissions headed "Loss and Damage: First Applicant's Damages for 'exclusive dealing'". Nor was it addressed in the written submissions in response, or other than in passing during the closing oral submissions on loss, damage and other orders. It is not surprising that the respondents' submissions touch only on the claimed declaratory relief to point out that it would be of little utility to the Group Members because of the need to address their individual circumstances.
44 In the primary judgment, I concluded at [100] that the IT Visions System Representation was not misleading or deceptive. If a Pets Paradise franchise acquired stock mainly from Global, and when non-Global stock was acquired, obtained a product code for it, there is on the evidence at present no reason to think that the need to use the IT Visions System would have caused any difficulty to a franchisee.
45 For those two reasons, I do not see any utility in relation to Group Members in making the declaratory order sought by the applicant in relation to that aspect.
46 In view of the matters discussed in the primary reasons at [101] and [245], it is my view the evidence does not establish that Pampered Paws suffered loss by the contravention of s 47(1) in this respect. The absence of submissions on its behalf probably reflects that conclusion, although I do not reach that conclusion simply in the absence of detailed submissions. In that circumstance, and because a declaratory order would not be of any real utility to Group Members, I also decline to make the declaratory order sought in relation to that aspect of the contravention of s 47(1) of the TPA.