44 Imputation (c) is:
"that [Palace] failed to provide distribution guarantees thereby disadvantaging film producers."
45 Mr Rasmussen accepted that the article does not say that there was in fact any disadvantage to film producers. He sought an opportunity to amend the imputation at least to the extent of substituting the words "thereby potentially disadvantaging". In any event I accept, as submitted by Mr Dawson on behalf of the defendants, that the imputation in either form is incapable of being defamatory since, stripped of any context, it is not defamatory to say of a person that his conduct disadvantaged (less still, potentially disadvantaged) others.
46 An additional difficulty with imputation (c) is that there is no vice in failing to provide distribution guarantees in the absence of any obligation to provide such guarantees. No such obligation is identified in the imputation. The imputation should not stand in its present form.
47 Imputation (d) is:
"that [Palace] by not providing distribution guarantees injured the film industry because film producers were not able to go into production to make new films."
48 Mr Rasmussen accepted that the use of the word "providing" was problematic in the absence of any articulation of an obligation to provide. It appeared in argument that the defamatory sting sought to be alleged in the imputation was that Palace failed to honour some obligation, but that is not captured in the present pleading. Mr Dawson submitted that there is an additional difficulty with the imputation because it asserts a result (that film producers were not able to go into production at all) that is in fact contradicted in the matter complained of. Paragraph 35 states that, when Palace Film's distribution guarantees failed to materialise, "the FFC stepped into the breach". No doubt that issue will be taken into account when the imputation is repleaded, as Mr Rasmussen accepts it must be.
49 It is convenient to consider the next two imputations together. The objection to those imputations is that neither is capable of arising from the article. Imputation (e) is:
"that [Palace] is dishonest."
50 Imputation (f) is:
"that [Palace] had defrauded producers."
51 The article does not expressly identify any fraud or dishonesty on the part of Palace or either of its directors. Mr Rasmussen submitted, however, that the charge of dishonesty or defrauding is open to be inferred from the article as a whole.
52 A difficulty for the pleader in the present case is that there is a measure of vagueness in the article itself in its description of the relationship between Palace and the film producers referred to. There is a suggestion that Palace failed to honour some sort of obligation towards film producers, but the nature of any such obligation is not articulated.
53 The central theme of the article begins to emerge in the following paragraphs (14, 15):
"14 Palace's executive director, Benjamin Zeccola, says the company remains a great supporter of local films but its schedule of titles in production is barren.
15 The reason, according to more than 10 well-placed industry sources, is that Palace became so slow in returning profits to film producers that federal film funding agency the Film Finance Corporation blacklisted the company."
54 Mr Rasmussen submitted, in effect, that it is an open question that should be left to the jury whether the circumstances of Palace's slow payment described there, and expanded elsewhere in the article, convey the sense of deliberate refusal to pay, which the ordinary reasonable reader would take to be dishonest.
55 I doubt whether a general charge of dishonesty is reasonably capable of being conveyed by the article considered as a whole. In my view, the sense of the article is that Palace is slow to pay, suggesting in turn either cash flow difficulties or recalcitrance. The latter may indicate an approach to business dealings that some would characterise as dishonourable, but dishonesty encompasses many other kinds of conduct. Accordingly, it may be doubted whether the specific conduct described in the article is apt to communicate a general charge of dishonesty: cf Nationwide News Pty Limited v Warton [2002] NSWCA 377 especially at [56] to [61].
56 The greater difficulty, however, is that imputation (e) attributes the characteristic of dishonesty, which is essentially a personal attribute, to the corporate plaintiff. Neither party referred me to any authority on that issue, but I do not think an imputation that a company is dishonest can stand. A company may be fixed with the state of mind or knowledge of a particular officer through whom it acts on a specific occasion, but I do not think a company can have an ongoing attribute such as dishonesty.
57 As to imputation (f), I do not think the charge of defrauding film producers, which would amount to a criminal act, is capable of arising. In my view, the highest charge capable of being conveyed is of dishonourable conduct rather than deliberate defrauding.
58 Imputation (g) is:
that [Palace] is insolvent."
59 Mr Dawson submitted that that imputation is incapable of arising, since the article goes no further than to suggest cash flow difficulties, which do not equate to insolvency. In my view, imputation (g) is capable of being conveyed by the article. The article reports that Palace's schedule of "titles in production" is barren. The reason, so the article explains, is that Palace has been blacklisted for slow payment. Separately, the article reports one insider as saying "Palace miscalculated with a string of flops" and further stating that the failure of the film "Clubland" put Palace in a "really difficult cash flow position". The article also describes the film distribution industry as "high risk".
60 Mr Dawson drew my attention to a part of the article which states: "Should Palace Films recover from what appears to be cash flow difficulties, aggrieved producers would probably work with the company again". The whole emphasis of the article, however, is an apparent present inability to meet financial obligations. Imputation (g) should be permitted to stand.
61 Imputation (h) is:
"that [Palace] has such cash flow difficulties that film producers will not work with it."
62 Mr Rasmussen acknowledged that there may be some ambiguity in the article as to who it is that will not work with Palace Films, since the blacklisting is reported to have been done by the Film Finance Corporation rather than film producers. Leaving aside that issue, for the reasons stated in respect of imputation (g) above, I am of the view that the article is capable of conveying imputation (h).