The significance of Orix being the only recipient of the information
54 In Butcher the majority at 604, [36] pointed out that questions of allegedly misleading conduct, including questions as to what the conduct was, can be analysed from two points of view. One is employed in relation to "members of a class to which the conduct in question [is] directed in a general sense" (Campomar Sociedad Limitada v Nike International Limited (2000) 202 CLR 45 at 85, [103]). The other is employed where the objects of the conduct are "identified individuals to whom a particular misrepresentation has been made or from whom a relevant fact, circumstance or proposal was withheld". Such individuals, their Honours noted, are considered quite apart from any class into which they fall (see Campomar at 85, [102] to [103]).
55 The majority proceeded at 604, [37] to say:
"But the former approach is inappropriate, and the latter is inevitable, in cases like the present, where monetary relief is sought by a plaintiff who alleges that a particular misrepresentation was made to identified persons, of whom the plaintiff was one. The plaintiff must establish a causal link between the impugned conduct and the loss that is claimed. That depends on analysing the conduct of the defendant in relation to that plaintiff alone. So here, it is necessary to consider the character of the particular conduct of the particular agent in relation to the particular purchasers, bearing in mind what matters of fact each knew about the other as a result of the nature of their dealings and the conversations between them, or which each may be taken to have known. Indeed, counsel for the purchasers conceded that the mere fact that a person had engaged in the conduct of supplying a document containing misleading information did not mean that that person had engaged in misleading conduct: it was crucial to examine the role of the person in question."
56 The majority (in the course of considering the significance of the disclaimers in the brochure) discussed various tests for determining the "conduct" of an agent. One was "what a reasonable person in the position of the purchasers, taking into account what they knew, would make of the agent's behaviour". In other circumstances, they said, the tests "might turn on what purchasers actually made of the agent's behaviour, whether they were acting reasonably or not".
57 In this case, the conduct said to be misleading was directed to Orix alone. In these circumstances, as Basten JA pointed out in the course of argument, the questions whether particular conduct was misleading and whether there was reliance on that conduct, tend to become elided (or merged).
58 The only witness who testified on behalf of Orix was Mr Olencewicz, who was employed by Orix as the senior key accounts executive. The knowledge and understanding of Mr Olencewicz were the knowledge and understanding of Orix.
59 In a case where the alleged victim of misleading conduct is a single entity, and the knowledge and understanding of the entity is that of a particular individual, the actual knowledge and understanding of the individual is of fundamental importance. If the individual recipient of information believes a disclaimer to mean that the agent is not the source of the information said to be misleading, and that the agent is merely passing on information supplied by others, that must be decisive. It is then not necessary to construe the disclaimer.
60 Further, if the individual recipient, in fact, is fully cognisant of the fact that, in disseminating the information, the agent is doing no more than acting as a conduit, then that knowledge and understanding, too, must be decisive. There could then be no basis in justice or logic for finding that the agent was liable for misleading or deceptive conduct under s 52. It is not then necessary to have regard to what others might reasonably believe in consequence of the "conduct".
61 It therefore becomes necessary to consider what Orix, and in particular Mr Olencewicz on Orix's behalf, knew or believed about Moody Kiddell's personal involvement in connection with the information it supplied concerning the six transactions.
62 Mr Olencewicz accepted that the role of Moody Kiddell was to act as an intermediary between "[Orix] and the client, the borrower, for the transporting of information between the two of you". He gave the following additional evidence:
"Q. You understood in relation to these transactions that each time Moody Kiddell gave you a piece of information, that that information had come from a source other than Moody Kiddell?
A. Yes, I am taking it for granted that they were given the information.
Q. They were passing it on to you, a bit like a conduit pipe from [sic] which information flows?
A. Yes.
Q. You understood that they were not warranting the correctness of information in any way?
A. Not to warranting it, but producing it.
Q. Producing it in the sense of physically ensuring that it arrived at your office in an efficient way?
A. Yes, that's right."
63 Mr Olencewicz's attitude is at least partly explicable by Orix's policy of differentiating between "licensed or recognised" dealers and other dealers. White J explained at [9] how this differentiation worked:
"Where the supplier was not a licensed or recognised dealer in the goods, the transaction was classified by Orix as a private sale. Orix's internal settlement checklist provided that if the transaction was a private sale, the settlements officer needed to establish the supplier's credentials, unless the supplier was already known to Orix. Orix also required invoices, receipts or other documents to be produced to establish ownership and that a statutory declaration be completed by the vendor that there were no charges over the goods. If the transaction was not a private sale, that is, if the supplier was a licensed or recognised dealer, Orix's settlement checklist merely required that the supplier's invoice correctly describe the purchaser as Orix Australia Corporation Limited, contain a detailed description of the goods, including make, model and serial numbers, and omit certain notations which were unacceptable to Orix. Thus Orix did not make the same checks to verify the ownership of goods if the supplier was a licensed or recognised dealer such as Nelson Equipment."
64 In fact, until June 2004, Orix's standard procedures in regard to equipment that it purchased and hired out to licensed or recognised dealers did not include carrying out a physical inspection of the equipment, the subject of the transaction. In transactions involving licensed or recognised dealers, it was Orix's policy to rely merely on the say-so of its customers and the suppliers to verify that it would obtain title to the goods it was financing. As Nelson Equipment was a licensed or recognised dealer, this policy led, inevitably, to Orix accepting, without more, the statements it and QCE made as to the existence, location and other details concerning the six cranes.
65 In this context, the following unchallenged findings of White J are of particular relevance to the character of the conduct of Moody Kiddell and Orix's reliance on it:
· Orix relied upon QCE and Nelson Equipment to ensure that it had title to the goods.
· Orix did not rely upon Moody Kiddell for the correctness of the information as to the existence, location, or title to the equipment to be purchased or hired.
· Orix knew that Moody Kiddell had obtained the information from another source and that it was not warranting its correctness.
66 These findings must be taken together with Mr Olencewicz's evidence that Orix always understood that Moody Kiddell had obtained the information from QCE and Nelson Equipment, and that Moody Kiddell was merely "transporting" the information "a bit like a conduit pipe".
67 In these circumstances, the following inferences are inevitable:
· Moody Kiddell's conduct did not enhance the reliability of that information and did not cause any additional "quality" to be added to it.
· Orix did not regard Moody Kiddell as doing more than communicating what it had been told.
· Moody Kiddell did not adopt or endorse the information.
68 For these reasons, alone, the appeal should be dismissed.
69 I shall, however, go on to discuss the other arguments that Orix has raised.