"After all, it is notoriously a matter of difficulty for an entrepreneur to predict
with certainty the success of a theatrical or artistic product. If it could be done,
then there would be more millionaires operating in that market than there are, so
far as I am aware. Mr Wear, for example, based the whole of his evidence upon
assumptions as to which of the mini series would be taken up, and in which
territory, and which would not. Although it is possible to embellish such a
conclusion with a veneer of objective rationalism, in the end it comes down to a
subjective decision, influenced, certainly, by the extent and depth of one's
experience. I am not suggesting that these are matters of guessing alone or that
the untutored opinion is as valuable as one formed on the basis of experience and
daily decision making in the same field. However, it is no bad thing, it seems to
me, to keep fixed in one's mind the great difficulty of determining which of these
mini series, for example, would be likely to succeed or to fail, here or there. Mr
Heads' approach, as far as possible, excludes this as a factor, and, starting from
his assumption, which he put explicitly, that a well made mini series will sell
anywhere, and assuming further that what he was being asked to 'sell', as it were,
was a number of well made mini series... informed himself as to what the going
rates were in various territories and formed his conclusions from those premises".