10 The appellant submitted that the fine of $35,000 was too high having regard to the following factors: (i) the minor nature of the works and absence of significant environmental impact, (ii) the appellant's co-operation with the Council and attempt to regularise the breach by lodging the building certificate application, (iii) the appellant not being a builder or developer, (iv) the appellant having no prior convictions and being of good character, (v) the early guilty plea, (vi) the financial detriment the appellant suffered by the Council's improper refusal to deal with the building certificate application, being extra-curial punishment of some significance, (vii) the amount of the penalty having regard to the range disclosed in other decisions, particularly Keir & Anor v Sutherland Shire Council [2004] NSWLEC 754. The appellant's submissions disputed the significance of the appellant's status as a former Councillor on the basis that the appellant could not be expected to have any greater knowledge of planning requirements than other members of the community. This was particularly so given the minor nature of the works which, if not so close to the waterway, may well have qualified as exempt development or close thereto.