An innocent representation per se constitutes no cause of action. If there existed a duty, an action lies for negligence and breach of duty, and in that action the fact that there was misrepresentation, although innocent, is material. But an action cannot be maintained upon an innocent representation simpliciter. It is maintained upon the breach of duty. The innocent misrepresentation is not the cause of action, but evidence of the negligence which is the cause of action. - The italics are mine.
In the same case Lord Finlay L.C. said [2] :
a banker may, as such, give advice on investments to a customer who consults him, or, indeed, to any one who comes to him for advice, and whom he chooses to advise. If he undertakes to advise, he must exercise reasonable care and skill in giving the advice. He is under no obligation to advise, but if he takes upon himself to do so, he will incur liability if he does so negligently. - The italics are mine.
Lord Atkinson said [3] :
Well, it was urged that Canadian banks and their officers in this matter of advising their customers as to investments are in the position of skilled persons, such as doctors and lawyers, who, if they undertake, even gratuitously, to treat or advise a person, are bound to use the skill and knowledge they have, or profess to have, and that if they omit to do so they are guilty of gross negligence: Shiells v. Blackburne [4] ; Coggs v. Bernard [5] ; 1 Smith's Leading Cases, 12th ed., p. 191 Mr. Ogden Lawrence contended on behalf of the respondents that the principle of Coggs v. Bernard [5] , never could apply to the mere giving gratuitously of advice. No doubt in most, if not all, of the authorities mentioned in the notes to that case in 1 Smith's Leading Cases, pp. 172, 188, et seq., something amounting to agency existed between the person for whom the gratuitous service was performed and the person who rendered it; but in the case of persons who possess or purport to possess skill and knowledge in some art or profession, such for instance as doctors or lawyers, I do not think it can be said that the giving of advice is not an act done for the patient or client advised, as the case may be I do not, as at present advised, think that the acts done, or to be done, can be confined, at all events in the case of skilled persons, to physical as distinguished from mental acts. Owing to the view I take on the other issues in the case it is not necessary for me to express a definite opinion on this point, and I abstain from doing so.
These observations were made in the case where the points being discussed were, whether it was part of a banker's business to advise the plaintiff as to his investments, and, whether Galletly, the branch manager, had the authority of the bank to advise the plaintiff. The decision on these points was [1] :
that there was no evidence upon which the jury could reasonably find that Galletly had authority to advise the plaintiff as to his investments or that the bank owed any duty to the plaintiff to advise him carefully or at all.
The second matter was not, however, disposed of by the adoption of the general proposition, supported by Le Lievre v. Gould [2] to the effect that negligent advice causing loss can, in the absence of a contractual obligation to take care, be disregarded as not giving rise to any cause of action.
1. (1889) 14 App. Cas. 337.
2. [1964] A.C. 465.
3. [1918] A.C. 626.
4. [1918] A.C., at p. 713.
5. [1918] A.C., at p. 654.
6. [1918] A.C., at pp. 682-683, 689-690.
7. (1789) 1 H.Bl. 158 [126 E.R. 94].
8. (1703) 2 Ld. Raym. 909 [92 E.R. 107].
9. (1703) 2 Ld. Raym. 909 [92 E.R. 107].
10. [1918] A.C., at p. 627.
11. [1893] 1 Q.B. 491.