Fourth issue: lack of pleaded participation
19 The respondents submit that insofar as the third respondent is concerned, the particulars to paragraph 72 do not allege acts of participation which would bring them within s 75B. The paragraphs particularised are: 1, 3, 15, 16, 19, 20, 28-31, 46, 50(b), 50(c), 51, 52(a)-(c), (e), (f) and 53, 57, 59, 72B and 72G. The respondents submit that it is only paragraph 28 which contains an allegation of participation. Unfortunately, it is necessary to deal with this point in some detail. The structure of the particulars provided to paragraph 72 picks up allegations of facts going to involvement (paragraphs 1, 3, 15, 16, 19, 20 and 28-31), makes an additional allegation of misrepresentation arising from the combined operation of all of those paragraphs (paragraph 46), picks up various paragraphs which allege the falsity of the representations (paragraphs 50(b)-(c), 51, 52(a)-(c), (e), (f), 53, 57 and 59) and finally picks up the allegations of knowledge in paragraphs 72B and 72G.
20 It is useful to focus on the allegations relating to actual participation. There are four aspects to this. First, it is alleged that the first respondent is incorporated together with other similar allegations (paragraph 1); secondly, it is alleged that the third respondent was the chief operating officer of the first respondent (paragraph 3); thirdly, it is allegedthat there was a conference held at the Gold Coast on the weekend of 5 March 2004 at which the first respondent made the following broad representations to the applicants:
(a) that there would be 100 franchised Danoz Directions stores operating in Australia by the end of 2004;
(b) that the Danoz Group was on target to meet budget and achieve EBITDA of $500,000 for the year ending 30 June 2004; and
(c) compendiously, that there was an extensive range of Danoz products for which there was increasing demand.
21 It would appear that, although the dates of 5 and 6 March 2004 are alleged to have been a Saturday and a Sunday, they were in fact a Friday and a Saturday, but nothing turns on that.
22 Fourthly, each of the above representations were said to have been made by the sixth respondent on behalf of the first respondent with the exception of the matter in (c) above which was alleged to have been made by the sixth respondent or, in the alternative, the third respondent. In the case of the representations in (a) and (b), the third respondent was said to have been involved simply because he was present when the sixth respondent allegedly made the statement. So understood, the respondents' complaint is that it is not alleged in relation to (a) and (b) that the third respondent did anything. In the case of the matter in (c) it was said that the pleading of the third respondent having made the representation is embarrassing because it is pleaded in the alternative.
23 The first of these submissions should be accepted. It is not enough for a s 75B case to plead that the respondents were merely present when a representation was made. This cannot amount to "aiding, abetting, counselling or procuring". However, it seems to me that it may be possible for the respondents to plead a s 75B case on the present facts, albeit, not the one they have presently suggested. Presumably, the various officers of the first respondent were involved in the organisation of the conference and it may be that their conduct in that regard - rather than the conduct constituted by their standing around silently - is capable of being put as s 75B conduct. That is sufficient to require the rejection of the matter in (a) and (b), but it does not dispose of (c). I do not think there is a difficulty with the pleading in paragraph 28; that is, in the present context an allegation that the person making the representation was either the sixth or the third respondent may stand. It is not the case, as the respondents submit, that this must involve the applicants pleading something they know cannot be true. It is entirely possible that the applicants' recollection is that either the third respondent or the sixth respondent made the statement but they cannot remember which.
24 Paragraph 46 (which deals with the representation said to arise from all of the other representations) refers to "each" representation. Textually that suggests that the compendious representation arose on the making of "each" of the other representations. However, from the way in which the argument was developed it became apparent that what was meant was that the representation arose as a result of the making of "all" of the representations. I would not permit the word "each" in paragraph 46 but I would permit the word "all".
25 The respondents did not make submissions about the position of the other respondents in paragraph 72. That being so, I will not deal with them. However, in any further version of the pleading the gravamen of the points just made should be borne in mind.