"It is important to bear in mind that the doctrine of holding out is a form of estoppel. As such, the starting point is that the principal must be shown to have made a representation, which the third party could and did reasonably rely on, that the agent had the necessary authority. The relevant enquiry, therefore, in all cases is whether the acts of the principal constitute a representation that the agent had a particular authority and were reasonably so understood by the third party. This requires the Court to consider the principal's conduct as a whole . In many cases, the holding out or representation by the company consists solely of the fact that the company has invested the agent with a particular office, e.g., 'managing director' or 'secretary'. For example, in a case such as British Bank of the Middle East v. Sun Life Assurance of Canada (U.K.) Ltd., [1983] 2 Lloyd's Rep. 9, the only holding out by the defendants to the third party was to invest someone with the title 'Branch Manager', which enabled him so to describe himself in correspondence relied upon by the third party: in such a case, the only representation which the third party can reasonably rely upon is the representation that that person has the powers normally or usually enjoyed by a branch manager. Therefore, in such a case, the only relevant enquiry is as to the powers normally enjoyed by branch managers in general. But where, as in the present case, the holding out is alleged to consist of a course of conduct wider than merely describing the agent as holding a particular office, although the authority normally found in the holder of such an office is very material, it must be looked at as part and parcel of the whole course of the principal's conduct in order to decide whether the totality of the principal's actions constitute a holding out of the agent as possessing the necessary authority."
47 The Magistrate examined the factual matrix and the acts of the principal and the action of Mr Mead. Mr Farr admitted in his evidence that he had seen and acquiesced to Mr Mead sending the 1 April 2005 letter to Equator. That letter was prepared on official Sydney Parade Trust letterhead and although it nominated Midas as trustee, all of the contact details where Mr Mead's. The purpose of the letter was to introduce Equator to the parade concept and to provide a stimulus for further discussions concerning the event. In my view, it was open for the Magistrate to decide that the letter of 1 April 2005 was sufficient to demonstrate that Midas had held Mr Mead out as an agent of the Trust.
48 The Magistrate decided that by including Mr Mead's name without disclosing any warning that he did not have the authority to bind the Trust or that all final decisions would have to be approved by Mr Farr, Mr Farr gave the impression that Mr Mead had more authority than he actually did. According to the Magistrate, by conducting himself in this way Mr Farr enabled Mr Mead to hold himself out as an agent of the Trust. It is immaterial that Mr Farr may have told Mr Mead privately that Mr Mead was not authorised to bind the trust, and this was mutually recognised by Mr Mead, what matters is the perception that the letter created in Equator's mind: see Overbrooke Estates Ltd v Glencombe Properties Ltd [1974] 3 All ER 511 at 516 per Brightman J.
49 Midas responded by asserting that even if this letter did amount to a representation all it did was hold Mr Mead out as an agent authorised to negotiate on the Trust's behalf and to assist in the organisation of the parade, but not to contract on its behalf. This is said to arise from the fact that the 1 April 2005 letter is no more than an "invitation to treat".
50 This is not to the point. As mentioned above, in terms of agency law what is formative is the perception created in third parties by the holding out. The Magistrate made a finding that Mr Farr in holding Mr Mead out as the person to contact for all queries to do with the parade may of not in itself conferred actual authority on Mr Mead to bind the Trust, however it certainly gave the perception to outside third parties that he was authorised and in a position to act on behalf of the Trust. The authority was unqualified and enabled Mr Mead to claim with credibility he otherwise would not have had that he was authorised to bind the Trust. In such a situation it would be unfair to allow a principal to escape liability. As was explained by Browne-Wilkinson LJ in Egyptian International at 43:
"It is obviously correct that an agent who has no actual or apparent authority either (a) to enter into a transaction or (b) to make representations as to the transaction cannot hold himself out as having authority to enter into the transaction so as to effect the principal's position. But, suppose a company confers actual or apparent authority on X to make representations and X erroneously represents to a third party that Y has authority to enter into a transaction; why should not such a representation be relied upon as part of the holding out of Y by the company? By parity of reasoning, if a company confers actual or apparent authority on A to make representations on the company's behalf but no actual authority on A to enter into the specific transaction, why should a representation made by A as to his authority not be capable of being relied on as one of the acts of holding out? There is substantial authority that it can be: see British Thomson-Houston Co. Ltd. v. Federated European Bank Ltd., [1932] 2 K.B. 176, especially at p. 182 (where the only holding out was an erroneous representation by the agent that he was managing director); and the Freeman & Lockyer case per Lord Justice Pearson at p. 499; Hely-Hutchinson v. Brayhead Ltd., [1968] 1 Q.B. 549 per Lord Denning, M.R. at p. 593A-D."
51 There is an authority which supported Midas' submission. In Russo-Chinese Bank v Li Yau Sam [1910] AC 174 at 184 Lord Atkinson said:
"in order that the principle of "holding out" should in any given case of agency apply, the act done by the agent, and relied upon to bind the principal, must be an act of that particular class of acts which the agent is held out as having a general authority on behalf of his principal to do; and, of course, the party prejudiced must have believed in the existence of that general authority and been thereby misled. In other words, if the agent be held out as having only a limited authority to do on behalf of his principal acts of a particular class, then the principal is not bound by an act done outside that authority, even though it be an act of that particular class, because, the authority being thus represented to be limited, the party prejudiced has notice, and should ascertain whether or not the act is authorized."
52 To assist Midas it would need to be established that they told Equator that Mr Mead's authority was limited. On the Magistrate's findings there is no evidence that this disclosure occurred. Hence no assistance can be drawn by Midas from the judgment of Lord Atkinson.