NEGLIGENCE AND SECTION 52 OF THE TPA
146 The primary judge noted at [737] that Mr Peterson's evidence was to the effect that, if he had been told that taking Vioxx would approximately double his risk of heart attack, he would not have taken the drug. In the end, his Honour did not accept that evidence. His Honour considered that Mr Peterson would have taken Dr Dickman's advice and that Dr Dickman would have continued to prescribe Vioxx. This conclusion was decisive against Mr Peterson's claim.
147 In this regard, his Honour concluded relevantly at [864]-[865] and [867]-[868]:
What would have happened had an appropriate warning been given to Dr Dickman? That is a crucial aspect of causation in a negligence case based on failure to warn: see eg Rosenberg v Percival. There is a certain artificiality about the task thus presented to the court in a product liability (as distinct from a professional liability) case, particularly where the product was consumed consistently over a period. However, I consider it is necessary to look at the matter as at the time when the duty first arose, and by reference to a hypothetical warning no more categorical than has been held to be the minimum necessary to discharge the manufacturer's duty of care in the circumstances obtaining. I have held that a warning should have been given no later than October 2000, but had it been given to Dr Dickman at any time before 10 May 2001 it would presumably have had the same relevance to his decision to prescribe Vioxx to the applicant on that day. As to the terms of the warning, I have held that the terms of the new paragraph in the Vioxx [PI] inserted in November 2001 would have been sufficient.
How would Dr Dickman have responded to a warning in those terms, if given to him by correspondence at some time before 10 May 2001? By then, although Vioxx had been on the PBS for about four months only, Dr Dickman's experience with it had been very positive: see the entries for 30 January, 15 February, 8 March and 20 April 2001 in the list in para 718 above. In the balancing of the considerations that he would have undertaken had he been aware that Vioxx involved an increase in cardiovascular risk…I consider that this positive experience would have made a contribution of some substance. Further, it seems that Dr Dickman regarded the absolute risk rate of CVT events for patients taking Vioxx as disclosed in VIGOR − 1.67 events per 100 patient years − to be low in the circumstances of the applicant, whom he regarded as a "mild to moderate" cardiac risk. With all the problems that the making of a judgment about a hypothetical situation involves, I am persuaded that the most likely response of Dr Dickman to a warning in the terms that I have held to be sufficient would have been to advise the applicant that the increased risk of a cardiovascular event was relatively low. While Dr Dickman would have left the final decision to the applicant, my impression is that he would have placed rather more emphasis upon the benefits of Vioxx and rather less upon the cardiovascular risk.
…
How would the applicant have responded to the kind of advice from Dr Dickman that I have found would most likely have been given? The applicant described himself as a fairly stubborn person who preferred to reach his own conclusions, rather than accepting someone else's word; and as cautious and safety-conscious. He said that he was "wary of medication". While he was in the Navy, he experienced a bad reaction from having omitted to read the label on some migraine tablets that had been prescribed at twice the strength of those that he had previously taken. This taught him a lesson about reading labels and checking carefully what he was taking. He regarded himself as risk-averse, and would "tend to evaluate the pros and cons before making any important decision".
… The applicant respected Dr Dickman and placed store by his advice. He was not in terms asked how he would have responded to news that patients on Vioxx in the VIGOR trial experienced CVT events at a rate of 1.67 per 100 patient-years, but he was asked in chief how he would have reacted to advice that the risk of a heart attack was two, three or four times as high on Vioxx as on naproxen. He said that he would have wanted to know where the figures came from, beyond which he declined to speculate:… Had he asked Dr Dickman where the figures came from, I consider that Dr Dickman would have told him that VIGOR was a trial involving patients with rheumatoid arthritis, that the dose of Vioxx in the trial was double what was then proposed, and, as mentioned above, that naproxen had an antiplatelet action whereas Vioxx did not. As I have said, I consider that Dr Dickman's advice would have been generally favourable towards Vioxx. There was, additionally, the applicant's long and unhappy experience with the gastrointestinal side effects of NSAIDs, which would have provided him with an incentive to opt for a coxib.
148 His Honour also concluded that Dr Dickman was not influenced in his decision to prescribe Vioxx by the representations made by MSDA as to its safety. At [872] his Honour noted the following passage in the cross-examination of Dr Dickman:
Dr Dickman was cross examined as follows:
It's fair to say that you from at least 2000 onwards proceeded on the basis that no prescription medicine was absolutely safe for every patient?---That's correct.
One couldn't proceed that [way], could you?---No.
[What] you had to do was to learn about the range of effects of the drug, ranging from good through to serious adverse effects or possible serious adverse effects, and then make a judgment about whether it should be prescribed for the particular patient?---Yes.
If a drug representative came to you and said, "Here is a prescription medicine. I can guarantee you that it's absolutely safe", you would shake your head and think, "I think that's an overstatement", wouldn't you?---Yes.
Because that doesn't accord with your experience of prescription medications?---No.
You would think to yourself, "I had better go and have a look at what I can find out about this drug to see what the safety of it is", wouldn't you?---Yes.
You certainly wouldn't just take the rep's word for it, would you?---No.
Indeed, whenever a rep made a comment about safety of a drug you knew that it had to be placed in the context of all of the information that was available about the drug?---Yes.
These answers were entirely consistent with the impression I had of Dr Dickman generally. In short, I do not think he relied on the emphasis given by MSDA sales representatives as to the safety of Vioxx. Had these statements not been made to him, I am satisfied that he would in any event have prescribed, and continued to prescribe, Vioxx for the applicant.
149 Other members of the represented group may not face the difficulty which Dr Dickman's evidence presented for Mr Peterson's case. For that reason, MSDA appeals against the primary judge's conclusion in favour of Mr Peterson on the issue of breach of duty by MSDA. It is necessary now to address this issue.
150 Mr Peterson's pleaded case of negligence against MSDA was that the consumption of Vioxx materially increased the risk of MI, that MSDA knew or ought to have known of that increased risk, and that MSDA failed adequately to warn of the risk. The primary judge rejected the proposition that MSDA was obliged to give a warning of an increased risk in terms of Mr Peterson's pleaded case. His Honour said at [824]:
The imposition on MSDA of a duty to warn in such terms would be problematic in a number of respects. First, the "signal" given by VIGOR was not a consistent one over all of the pleaded cardiovascular conditions. To say that the consumption of Vioxx might have increased the risk of suffering each of those conditions would have been to overreach the results of VIGOR on any view. Secondly, the VIGOR results did not speak at all along the Vioxx placebo axis. The only sense in which they justified a statement about increased risk was with reference to a situation in which the notional comparator was naproxen. Thirdly, the trial was not concerned with, and (as the cardiologists in the present proceeding agreed) said nothing about, a situation in which Vioxx was taken at the recommended maximum therapeutic dose in Australia − 25 mg daily. Fourthly, a warning in such terms as proposed by the applicant would have gone beyond what, as would reasonably have appeared to the respondents, was the prudent scientific consensus in 2000/2001. Here I refer to the views of the FDA Arthritis Advisory Committee expressed on 8 February 2001 − see para 156 above. And fifthly − and perhaps most importantly for present purposes − a warning in the terms proposed by the applicant would have gone beyond what I have held the respondents either knew or ought to have known about the consequences of consuming Vioxx until September 2004. I take the view, therefore, that the availability of the VIGOR results did not oblige MSDA to issue a warranty in the categorical terms proposed by the applicant.
151 His Honour went on, however, to hold that MSDA had, for a time, been negligent and had engaged in misleading and deceptive conduct in contravention of s 52 of the TPA, by reason of a failure to provide an adequate warning about the worrisome signal in the VIGOR results during the period from October 2000 to November 2001.
152 As to the negligence case, the primary judge held at [822] that a warning should have been given after the results of the VIGOR study were available. His Honour regarded the warning given by the amendment to the Vioxx PI in November 2001 as a reasonable warning so far as its content was concerned. In this regard, the primary judge said at [830] and [905]:
As a communication addressed to a professional audience, I consider that the new paragraph inserted into the Vioxx [PI] in November 2001 was a reasonable warning of the potential cardiovascular risk disclosed by the VIGOR results. It drew attention to difference in CVT events as between the two arms of the study, and to the fact that the comparator was naproxen. It accurately identified the cohort of patients that had been involved in the trial, and the dose that had been used. It referred to other clinical data where no difference had been disclosed as between Vioxx arms and (non-naproxen) NSAID arms. And it drew attention to the critical biochemical difference between coxibs and non-selective NSAIDs, namely, the absence of any antiplatelet activity in the case of the former. As to this last aspect, it is important to note that the clinical context in which Vioxx might be under consideration was one in which the patient was presumptively suffering from osteoarthritis and would, normally, be in need of an anti-inflammatory drug. The paragraph in the [PI] was such as would draw the prescriber's attention to the difference between coxibs and at least some other NSAIDs, most obviously naproxen, with respect to antiplatelet activity. Whereas all NSAIDs inhibit COX-2 (and, as Prof Celemajer said, are given in doses that achieve that purpose wholly or very substantially), traditional NSAIDs also inhibit COX-1, thereby suppressing, to an extent at least, the aggregation of platelets. Vioxx did not. This was the essence of the distinction between Vioxx and the traditional NSAIDs. It was the distinction which would have been relevant to the clinician; and it was the distinction to which the new paragraph in the [PI] pointed.
…
For the same reasons, a different conclusion must be reached once the [PI] was amended in November 2001. No longer could it be said that the existence of the original [PI] made MSDA's failure to warn misleading. This is a different point from my earlier conclusion that merely to cause an amended [PI] to be approved by the TGA was not a sufficient warning to doctors. Here the question is not whether MSDA warned: it is whether it misled. It is quite possible to refrain from warning without misleading. Given that the amended [PI] was at large from November 2001, and that it fairly − albeit compendiously − referred to the cardiovascular results of VIGOR, it could no longer, in my view, be said that merely by remaining silent MSDA had engaged in misleading conduct. It is true that the new paragraph in the "Precautions" section did not advert to the [MI] figure from VIGOR as such, but it did refer to the CVT rate as a whole. The 0.5% [MI] figure was part of the CVT figure of 1.67%. The citation of the latter was, in my view, sufficient to absolve MSDA of the charge, made by the applicant, that its failure to advise doctors directly of the [MI] risk signal given by VIGOR was misleading.
153 Having held at [830] that as "a communication addressed to a professional audience, … the new paragraph inserted into the Vioxx PI in November 2001 was a reasonable warning of the potential cardiovascular risk disclosed by the VIGOR results", his Honour concluded at [846], [848]-[849], and [851]-[852]:
I do not think that Dr Dickman's evidence travels the distance necessary to justify the conclusion that MSDA was entitled to assume that, as a matter of inevitable course, general practitioners would read the Vioxx [PI] amendment of November 2001. First, he was not challenged directly on the evidence in his witness statement to which I have referred. Secondly, the furthest he was pressed in cross examination was to accept that resources were readily available to him from which he could ascertain which drugs had recently had their [PI] updated: he was not induced to give evidence to the effect that he did keep abreast of such changes as a matter of course. And thirdly, it may be one thing to know which drug's [PI] had recently changed: it would be quite another to be alerted to those changes that involved new precautions on potentially serious side effects.
…
… Dr Dickman's was the only evidence that usefully dealt with the question of how a general practitioner would respond, as a matter of normal practice, to changes in the [PI] for a particular drug. As appears from what I have written above, I do not think it has been established that MSDA was reasonably entitled to assume that a practitioner would, without specific prompting, necessarily have taken note of the fact that the Vioxx [PI] had been amended, or of the content of the amendment. It was never suggested to Dr Dickman that he had been remiss in not having done so, or was thereby acting inconsistently with the accepted norms of his profession. In the result, his evidence in chief that he would not be aware of a change to a drug's [PI] unless notified about the change stands unchallenged, and is not inconsistent with any oral evidence which he gave.
Clearly the making of an amendment to the [PI] should be regarded as a necessary response by a drug manufacturer to the results of a clinical trial which conveyed a signal of risk. However, I do not consider that such an amendment should of itself be regarded as a sufficient response − that is to say, as a sufficient discharge of the manufacturer's duty of care. Absent the manufacturer taking steps directly to inform medical practitioners of the amendments, I do not accept that the manufacturer would be entitled to assume that every such practitioner − including the one directly involved in prescribing the drug for the putative applicant − would inevitably become aware thereof. Thus I would hold that, by doing no more than amending the Vioxx [PI] in November 2001, MSDA had not taken reasonable steps to warn medical practitioners of the cardiovascular risk signal thrown up by the VIGOR results.
…
Did Dr Dickman in fact come to read, or otherwise to learn of, the new paragraph in the "Precautions" section of the Vioxx [PI] of November 2001? I would find not. Against his evidence in chief that he would not, unless notified, be aware of a change to a drug's [PI], he was cross examined, if I may so observe with respect, rather tangentially to the important question whether he read the new paragraph in the [PI]. He was not asked that question directly. Counsel appeared to be more concerned to discover whether Dr Dickman knew "the ideas encapsulated" by the paragraph (which he did, at some time between 2001 and 2004 − see para 726 above). However that may be, I could not discern in any evidence given by Dr Dickman that, in November 2001 or thereabouts, the amendment to the [PI] came to his attention.
I would hold, therefore, that the applicant has made good his case that MSDA failed to warn his treating practitioner of the cardiovascular risk signal from VIGOR of which it had been aware since March 2000.
154 The question is not, however, whether MSDA was, as his Honour put it, "reasonably entitled to assume that a practitioner would, without specific prompting, necessarily have taken note of the fact that the Vioxx [PI] had been amended, or of the content of the amendment" (Reasons at [848]). The question is whether MSDA took reasonable steps to ensure that medical practitioners were sufficiently informed of the worrisome signal which emerged from the VIGOR trial to take it into account in deciding whether or not to prescribe Vioxx. In this regard, it is tolerably clear that Dr Dickman was informed by the means discussed with him in the course of his cross-examination the relevant passage of which is set out at [845] of the Reasons and [156] of our reasons below.
155 MSDA contended that the conclusions adverse to it were reached unfairly; the focus of Mr Peterson's case at trial being upon the adequacy of the warning conveyed by the amendment to the PI, rather than the adequacy of the means by which it was conveyed to medical practitioners. It is not necessary to come to a final view on MSDA's complaint about process because we accept that it is entitled to succeed as a matter of substance.
156 The primary judge's view at [848] that Dr Dickman needed to be made aware of the amendment to the PI in the VIGOR tests by a Dear Doctor letter, sits uneasily with his Honour's references to evidence which shows that Dr Dickman actually referred to the necessary information when prescribing Vioxx for Mr Peterson. At [845] the primary judge said:
In his witness statement, Dr Dickman said that he would not be aware of a change to a drug's [PI] unless notified about the change. He was cross-examined about the updating of [PI], but not specifically about this evidence. I should set out in terms what I perceive to be the relevant aspects of that cross examination:
So far as you know, is it the position that Medical Director is updated via some electronic means four times a year?---Yes.
And such new information as is necessary to be fitted into the program is sent down about four times a year?---Yes.
So far as the drugs are concerned, does it give you a note of what drugs have changed?---No, it doesn't.
Give you a note if an indication has changed?---No, I don't think so.
Prior to having MIMS over the Medical Director software, MIMS would be updated in paper three or four times a year, wouldn't it?---Yes.
The updating version of MIMS would only contain those drugs that needed to be updated. Is that right?---Yes.
So you would know three or four times a year from your paper copy of MIMS what drugs were being updated, is that right?---Yes.
Do you still keep a paper copy of MIMS in your surgery?---Yes.
Is that updated four times a year still?---Some of the copies are slower to get to us but I think, yes.
But there is a regular updating process which by looking at the index you can see what the drugs are that have been updated, is that right?---Yes.
That's one way in which you would be notified about a change, isn't it?---Yes.
Another way in which you would be notified about a change would be if a drug representative told you that the drug was now approved for a different indication?---Yes.
So, as an example, with Vioxx, it was initially approved for osteoarthritis, it was later approved as an indication for rheumatoid arthritis; that would be made known to you?---Yes.
When you came next to prescribe the drug, particularly if it was for someone with rheumatoid arthritis, you would go back to the product information and look to see with respect to that indication what the relevant information was, wouldn't you?---Yes.
Of course, you may hear about a change from one of your colleagues. Is that right?---Yes.
Or you may get it from one of your other sources of information; a specialist noting that something has changed by changing a prescription, is that right?---Yes.
Or through one of the other sources that you have spoken about. Is that right?---That's right.
157 We are unable to see how this passage of cross-examination does not reflect Dr Dickman's acceptance that he did become aware of the change in PI in the manner there discussed. Dr Dickman certainly did not suggest that he was dependent exclusively on "Dear Doctor" letters as a source of relevant information about new drugs.
158 There was other evidence of MSDA's efforts to disseminate knowledge of the potential risk. In this regard, his Honour said at [265] and [268]:
In August 2001, Mukherjee (2001) was published in the Journal of the American Medical Association. In evidence are two similar letters, each from MSDA and using the greeting "Dear Healthcare Provider", dated 28 August and 3 October 2001. The letters took issue with the scientific basis of the article with respect to VIGOR. The first letter stated:
The reported differences in the incidence of myocardial infarctions (MI) between Vioxx and naproxen in the … VIGOR trial …, which is the main focus of the JAMA paper, can be explained by naproxen's aspirin like ability to inhibit platelet aggregation and reduce cardiovascular events. Unlike some NSAIDs, Vioxx does not inhibit platelet aggregation (a desirable attribute when trying to avoid gastrointestinal adverse events) and would not be expected to reduce cardiovascular events as has been shown with naproxen in the VIGOR trial.
The corresponding paragraph in the second letter stated:
The main focus of the JAMA article relates to the reported difference in the incidence of myocardial infarction (MI) between Vioxx and naproxen in the … VIGOR trial … An explanation for this difference is based on naproxen's ability to inhibit thromboxane A2 synthesis and platelet aggregation. As a result of this activity, naproxen may reduce the incidence of cardiovascular events in a manner similar to that observed with aspirin. Unlike some NSAIDs, Vioxx does not inhibit platelet aggregation (a desirable attribute when trying to avoid gastrointestinal adverse events) and would not be expected to reduce cardiovascular events.
Towards the end of both letters, it was stated:
Patient safety is of paramount importance to MSD. We routinely review data from completed studies and clinical use of our products, and consistent with this approach, we will continue to evaluate such data on agents that selectively inhibit COX-2 to enhance our understanding of these medicines and assess the potential value of future trials.
These letters were tendered without any comment of substance by the applicant, and without objection by the respondents. They were both on the respondents' list of "final approved pieces". It was, I consider, common ground that they were sent to medical practitioners generally.
…
The fifth and final letter in this sequence was dated March 2002, and had the purpose of announcing that Vioxx had been approved by the TGA for the symptomatic treatment of rheumatoid arthritis. Amongst other things, the letter stated:
In two efficacy studies involving approximately 2,000 patients with RA, Vioxx demonstrated a significant reduction in the number of tender/painful joints and number of swollen joints versus placebo. Vioxx 25 mg and naproxen 500 mg bd showed generally similar efficacy.
The landmark VIGOR Study conducted in 8,000 patients with RA showed that serious [gastrointestinal] complications (perforations, obstructions, ulcers and bleeds) were halved with Vioxx, 50 mg od (twice the recommended dose in RA) versus the comparator NSAID, naproxen, 500 mg bd.
This letter was also part of the bundle which related to Prof Donovan's evidence, but it was not referred to by him. Rather, it was tendered by the applicant on the basis that it had been provided to him. There was no objection to the tender by the respondents, who accepted that it is what it purported to be. It was on the respondents' list of "final approved pieces". In the circumstances, I am prepared to find that it was sent to medical practitioners generally.
159 In the light of the foregoing, we accept MSDA's submission that the primary judge's conclusion adverse to it on this point cannot stand. Once again it does not follow that other members of the represented group could not make out this element of their case. The circumstances of Mr Peterson's case were specific to him.
160 For the sake of completeness, we note that in relation to Mr Peterson's claim under s 52 of the TPA, his Honour said at [905]:
For the same reasons, a different conclusion must be reached once the [PI] was amended in November 2001. No longer could it be said that the existence of the original [PI] made MSDA's failure to warn misleading. This is a different point from my earlier conclusion that merely to cause an amended [PI] to be approved by the TGA was not a sufficient warning to doctors. Here the question is not whether MSDA warned: it is whether it misled. It is quite possible to refrain from warning without misleading. Given that the amended [PI] was at large from November 2001, and that it fairly − albeit compendiously − referred to the cardiovascular results of VIGOR, it could no longer, in my view, be said that merely by remaining silent MSDA had engaged in misleading conduct. It is true that the new paragraph in the "Precautions" section did not advert to the [MI] figure from VIGOR as such, but it did refer to the CVT rate as a whole. The 0.5% [MI] figure was part of the CVT figure of 1.67%. The citation of the latter was, in my view, sufficient to absolve MSDA of the charge, made by the applicant, that its failure to advise doctors directly of the [MI] risk signal given by VIGOR was misleading.