(ii) Discount rate
41 The valuers do not agree on the appropriate discount rate to apply. Ms Exner applied the weighted average cost of capital (WACC) as the appropriate discount rate. This was calculated using an established formula (see Sch 2 of her report, Exhibit B). She derived a discount rate of 14 per cent in part from the use of publicly available market data for McDonald's Corporation (US). She did not use data available for McDonald's Australia Ltd, the Applicant, because it is not a publicly listed company and therefore the necessary data was not available to her. Part of the approach required use of a figure known as the beta, which measures the "riskiness" of a business. McDonald's Corporation US has a beta of 0.95 according to Bloomberg financial analysts. A business with a beta less than 1 is considered less risky.
42 Ms Exner considered that the Applicant would not be willing to relinquish its rights under the sublease to operate a business at the site unless a third party was prepared to pay an amount at least equal to the value of the business of $2,383,743 applying a discount rate of 14 per cent for the remaining 11 years of the lease (as calculated in Sch 1 of her report, Exhibit B).
43 Ms Exner considered it was reasonable to adopt a discount rate equal to the WACC of McDonald's Corporation US as this reflected the risk associated with the assets being valued. This risk was different to and lower than the risk faced by a hypothetical franchisee operating a business which she considered was Dr Ferrier's approach. She considered a discount rate of 14 per cent was correct. To support her approach Ms Exner compared the WACC of three McDonald's competitors, Starbucks Corporation, Restaurant Brands NZ Ltd and Yum Brands Incorporated. All of these businesses yielded a similar result (Sch 12 of her report, Exhibit B).
44 Dr Ferrier did not agree with Ms Exner's approach in deriving the WACC because:
(i) no prospective arm's length purchaser would have reasonably expected to generate the same cash flows without the use of the McDonald's system and name;
(ii) even if a specific prospective purchaser could have expected to generate the same cash flows by using their own system and name (such as Pizza Hut, KFC or Subway), such a purchaser would not have reasonably been willing to pay for the goodwill attributable to the McDonald's system and name (which they would not acquire), but only for the goodwill attributable to the location;
(iii) no prospective arm's length purchaser would be likely to have the same cost of capital as the Applicant; and
(iv) McDonald's Corporation US WACC does not adequately allow for the risks associated with the expected cash flows of the particular business at Chatswood railway station.
45 Consequently Dr Ferrier's opinion was that a reasonable approach to determine the amount an arm's length purchaser would be prepared to pay for the business in light of the profitability of the site, was to assess the amount which the Applicant would reasonably pay for the business. Dr Ferrier applied the figures obtained from the McDonald's Franchise Accounting Manual 2005 in a section entitled "The sale and purchase of an existing restaurant". The manual identifies three types of transactions as follows:
(i) Company sells store to an operator or registered applicant
(ii) Operator sells store to the Company, or
(iii) One operator sells store directly to another operator or to a registered applicant
46 The manual states that while the procedures are the same for each type of transaction, for the purposes of that section the focus is on one operator selling directly to another. In the sample borrowing guideline calculation a multiple of five is used as the relevant factor to apply. Dr Ferrier considered that it was apparent the multiple of five used by the McDonald's manual to assess the value of a business to a franchisee was applied to EBIDA (Earnings Before Interest, Depreciation and Amortisation) and not to EBIT (Earnings Before Interest and Tax). He therefore calculated that the equivalent cash flow discount rate should be 22.3 per cent based on a period of 11 years remaining in the lease, resulting in a value of $1,180,882. This was the amount likely to be paid by a prospective franchisee for the business before recruitment and training.
47 Ms Exner also undertook a calculation of the loss of profits on the basis of the cash flows generated to operate the business by a third party franchisee, Dr Ferrier's approach. Her revised calculations based on this approach was $2,047,177 (Sch 5(i) of her report, Exhibit B).
48 The approach of Dr Ferrier was criticised because it was not correct to apply the analysis in the manual which concerned the sale to franchisee. Dr Ferrier also failed to take into account the extra income derived by McDonald's from its franchisees in the form of ongoing rent and system fees and a royalty fee which amounted to $907,781 over 11 years (see Sch 5(ii) of her report, Exhibit B) which amount Ms Exner took into account hence the higher figure ($2,047,177).
49 Ms Exner stated (at par 9.18 of the joint report) that Dr Ferrier's approach assumed a capitalisation rate in perpetuity and was not limited to a finite period which ends on 30 January 2016. The corrected figure would be 17.7 per cent if the correct period was applied. Dr Ferrier disagreed that his figure was calculated incorrectly but rather related directly to the remaining lease period of 11 years.