Loss of Profit of Label Sales
19 In the wake of the establishment of LL Force by the individual respondents, Labelmakers WA lost at least 10 clients to LL Force. These clients had placed orders with Labelmakers WA over many years and, upon the establishment of LL Force, either ceased to place orders with Labelmakers WA at all or had substantially reduced the value of their orders. In Labelmakers (No 1) I found that the business of "at least" five of these clients had been solicited by the individual respondents in breach of their equitable, statutory and contractual obligations to Labelmakers WA. The five were Harvey Fresh, D'Orsogna, Planet Sales, Ferngrove Winery and Canon Foods.
20 In the three financial years preceding the departure of the individual respondents from Labelmakers WA these clients accounted for approximately 30 per cent of Labelmakers WA's total sales.
21 The applicants submitted that I should also infer that the respondents had solicited five other clients of Labelmakers WA who had transferred business to LL Force soon after it had commenced operations. These former clients were Pascoes, Gourmet Chevups, Australian Mud Company, Australian Premium Wine Collection and Crystal Foods.
22 Collectively these ten former clients provided about 35 per cent of the revenue generated by Labelmakers WA in the 2008/2009 financial year. In the next financial year, after LL Force had been established, their contribution had fallen to 12.5 per cent and, in the following financial year (to 30 November 2010), their contribution had fallen further to about five per cent. Labelmakers WA moved from a net profit of $422,770 in 2008/2009 to a net loss of $867,707 in the following financial year.
23 The respondents objected to any losses attributable to the second group of five former clients being brought into account. They pointed out that no findings had been made in the principal judgment in relation to these five companies and to evidence (which was not challenged at trial) that none of the individual respondents had sought to solicit their business whilst those respondents were employed by Labelmakers WA.
24 In Labelmakers (No 1) I found that the investor respondents had solicited "at least" the first group of five clients of Labelmakers WA. No express findings were made in respect of the second group of five former clients. For present purposes it is notable that this second group collectively contributed only about one sixth of the sales revenue provided to Labelmakers WA by the first group. It was the commitment of this first group which emboldened the investor respondents to embark on the new venture: see above at [7]-[18]. Had it not been for the solicitation of these clients of Labelmakers WA, LL Force would not have come into existence. I therefore accept the applicants' submission that the revenue losses relating to the second group of former clients should be brought to account on the basis that "but for" the errant conduct of the investor respondents in soliciting the business of the first group, there would have been no LL Force business to which the second group of former clients could have directed orders.
25 Labelmakers WA's former customers provided LL Force with a flow of orders which enabled it quickly to become highly profitable. In the 2009/2010 financial year, its first in operation, LL Force generated sales of almost $3.5 million. Almost 90 per cent of those sales came from former clients of Labelmakers WA. In succeeding financial years LL Force's sales increased to $4.8 million (2010/2011) and (to 31 May 2012) $5.8 million. In the 2009/2010 financial year the first group of five former clients accounted for 76.4 per cent of LL Force's total sales. In 2010/2011 they accounted for 67.1 per cent of those sales and, in the ensuing financial year (to 31 May 2012), for 58.4 per cent of LL Force's total sales.
26 In the present case the applicants have sought the calculation of damages on the basis of losses sustained as a result of the solicitation of former clients by the respondents. This involves a comparison of the hypothetical financial position which would have obtained but for the solicitation of those clients and that in which the applicants found themselves following the establishment of LL Force. Such a basis of assessment of damages is well accepted: see, for example, Johnson v Perez (1988) 166 CLR 351 at 355 and 386.
27 The calculations of the hypothetical element of this comparison will often involve bona fide differences in expert opinion. Such was the case in the present hearing on the question of relief.
28 In order to assess the extent of that damage the applicants and the respondents each engaged highly qualified and experienced forensic accountants to examine the relevant accounting records and provide reports. These experts were Mr Owain Stone who was engaged by the applicants and Mr Jeff Herbert who was engaged by the respondents. Having first produced individual reports the two experts conferred and produced a joint report which identified the methods and calculations on which they were agreed and those where they differed. Where they differed they explained the basis for their respective opinions. Both gave oral evidence and were cross-examined. Both were impressive witnesses. The differences between them were, in the main, attributable to different instructions and assumptions on which their views were founded. They each readily acknowledged that their calculations were susceptible to variations depending on which underlying assumptions were accepted.
29 Mr Stone calculated Labelmakers WA's losses of sales revenue from its former clients over periods of five, seven and 10 years and over an indefinite period. The figures for each period varied depending upon the discount rate which was applied to make allowance for the time value of money and the possibility that one or more of the former clients might have, in any event, transferred business away from Labelmakers WA. Mr Stone started by working out a weighted historical average of the sales that Labelmakers WA was likely to have made to the former clients "but for" the misconduct of the respondents. He then subtracted from the resulting figure an amount for "actual" sales that Labelmakers WA made to those former clients. He then calculated the profit, after direct costs, that Labelmakers WA would have been expected to earn on the lost sales. This calculation was based on Labelmakers WA's historical financial results. The profit margin was 36 per cent of sales.
30 Mr Stone expressed his findings in tabular form as follows:
Years Lost Profits (25% Discount Rate) Lost Profits (20% Discount Rate)
5 $2,999,596 $3,347,754
7 $3,555,954 $4,071,682
10 $4,038,625 $4,764,837
Indefinite $4,545,034 $5,716,974