Ms Stonier's affidavits
79 As earlier mentioned, Ms Stonier is the solicitor for the applicant. In her affidavit sworn 3 May 2013, Ms Stonier sets out contended use of "Orlimar" as a trade mark in Australia by King Par and by King Par's predecessors in title.
80 Five periods of use are identified.
81 For the period 1998 to 2000, Ms Stonier annexes at "KAS-2" three examples of printouts of promotional material one of which prominently displays ORLIMAR above the name Orlimar Golf Company in promoting the company's Trimetal fairway wood. The other two examples also promote the Trimetal golf club. Also at "KAS-2", Ms Stonier annexes 19 examples of advertisements promoting the Trimetal golf club by Orlimar. All the advertisements prominently display "Orlimar" in connection with the promotion of the Trimetal golf club. Each advertisement is drawn from a golf magazine called "Australian Golf Digest" and each example displays a copy of the front page of the magazine which, in most instances, carries the endorsement "Australia's Largest Selling Golf Magazine" as well as the advertisement. The advertisements are generally full page advertisements. The 19 examples from the magazine range from January 1999 to November 2000. Importantly, in 16 of the advertisements promoting the sale of golf clubs in connection with the "Orlimar" trade mark, the advertisements carry the name of a distributor in Australia (for example, a distributor in South Australia) which might be contacted by anyone wishing to purchase the goods. The advertisements also carry the name of an agent (for example, in Queensland) in addition to the distributor.
82 For the purposes of this application, I am willing to infer that the magazine, as suggested by the material, is a monthly magazine sold in Australia during the relevant period.
83 For the period 2001 to 2003, Ms Stonier annexes at "KAS-3", 10 further examples of advertisements drawn from Australian Golf Digest ranging from June 2001 to March 2003. Each advertisement either prominently or very prominently displays ORLIMAR in connection with the promotion of golf clubs, and in one example (at p 73 of Ms Stonier's affidavit of 3 May 2013), the advertisement displays ORLIMAR in connection with the promotion of golf bags. Each of the three displayed golf bags prominently show Orlimar on the bag and the advertisement refers readers to a Victorian telephone number (and a website) for "stockist details". Importantly, in five of the advertisements promoting the sale of golf clubs in connection with the "Orlimar" trade mark, the advertisements carry the name of a distributor in Australia which might be contacted by anyone wishing to purchase the goods. The advertisements in two cases carry the name of a stockist in Australia which might be contacted by anyone wishing to purchase the goods.
84 For the period 2004 to 2006, Ms Stonier annexes at "KAS-4" material described as "printouts extracted from webarchives of one of the applicant's overseas licensed distributor's website, printouts extracted from webarchives of the applicant's Australian distributor's website, extracts of the applicant's website in respect of Australia and sample invoices". The respondent challenges the webarchive material produced by Ms Stonier interrogating an internet archive site called the "waybackmachine" (at web.archive.org). I will leave out the prefix "www" when identifying relevant websites. The web.archive.org website purports to identify a webpage from a nominated website on a nominated date (for example, 5 June 2004 at p 90 of Ms Stonier's affidavit and 1 October 2005 at p 92). That challenge is made on the footing that the results of the archive searches are merely hearsay; the search protocols are neither described nor disclosed by Ms Stonier in her affidavit; in any event, the material does not disclose use of Orlimar as a trade mark in Australia; and, if relevant, the material ought to be excluded in the exercise of the discretion arising under s 136 of the Evidence Act 1995 (Cth).
85 I will address that challenge and other challenges to evidence of the content of contended webpages at particular dates obtained by using the waybackmachine archive site later in these reasons.
86 For present purposes I propose to simply identify the relevant material referred to by Ms Stonier.
87 As to the invoices, the invoice at p 91 of Ms Stonier's affidavit shows a sale by TGIB Marketing Incorporated (of Rochester, New York, United States) of at least "1 [unit] Orlimar Hipsteel Gap Wedge Reg graph" (among other golf items such as clubs, gloves and balls although none of these other items are described on the invoice by reference to Orlimar or as Orlimar goods). The invoice shows a sale to Draygo Krajina of AAPT Ltd of Avondale Heights, Victoria, with a cash sale date of 14 December 2004 and an invoice number of 139042. The goods were sent to the addressee by ship.
88 "KAS-4" at p 94 is an invoice dated 30 November 2005 (No. 2333886) by which the applicant's predecessor sold and shipped on that date five grades of Trimetal golf clubs (in various unit numbers) to Power Sports in Queensland. The total price of the goods shown on the invoice is $47,815.50.
89 "KAS-4" at p 95 is another example of such an invoice, dated 21 August 2006, being Invoice No. 2383481 which also displays the ORLIMAR mark on the sales invoice for, on this occasion, goods described as "Orlimar Golf Ball 12 pk [pack]" supplied to Power Sports and shipped, according to the invoice, to a South Australian North Adelaide address for Power Sports on 21 August 2006. The total price of the goods shown on the invoice is $52,320.00.
90 For the period 2007 to 2009, Ms Stonier annexes at "KAS-5" a webpage from the applicant's predecessor's website "Orlimar.com" for 10 October 2007 obtained by interrogating the waybackmachine internet archive site. That page shows the ORLIMAR mark and depicts golf clubs endorsed with the Orlimar mark. Ms Stonier also annexes a "dealer locator" webpage from the same site for 28 August 2007 also obtained through interrogating the waybackmachine archive site. For Australia, the dealer is shown as Champion Sports of 272 Melbourne Street, North Adelaide with contact details for Mr Greg Tucker of Champion Sports. Each page prominently displays the Orlimar trade mark.
91 "KAS-5" at pp 101 to 103 is an invoice dated 27 June 2007 (No. 2434983) by which the applicant's predecessor sold, and shipped on that date, a range of golf clubs and other goods to Champion Sports. The goods were shipped to the attention of Mr Tucker at an address for Champion Sports in Alexandra, New South Wales. The total price of the goods shown on the invoice is $21,314.60.
92 For the period 2010 to 2013, Ms Stonier annexes at "KAS-6" further printouts of webpages obtained through use of the waybackmachine internet archive site for the "championsports.com.au" website for the period 11 February 2010 to 4 March 2011. One webpage describes Champion Sports as:
Champion Sports is the official Australian distributor for the following leading Golf product brands:
…
Orlimar www.orlimar.com
Kingpar www.kingpar.com
93 Another similar page concerning Champion Sports bearing the same endorsement, from 4 March 2011, also sets out the Adelaide address and contact details for Champion Sports.
94 One of the archive webpages (for 30 March 2010) is a webpage from the "RockBottomGolf.com" site which says that the supplier ships golf products (complete sets of clubs with bag, standard bag and golf balls) to Australia. A webpage obtained through the same archive site for 17 August 2011 for the "Orlimar.com" site prominently displays the Orlimar mark in connection with the promotion of sales of a three wheel golf cart. That page invites the reader to "shop now" for the goods and displays King Par's name. The webpage recites: "More Great Products By Orlimar".
95 "KAS-6" at pp 117 to 120 is a printout by Ms Stonier of webpages from the applicant's international licensed distributor's website, rockbottomgolf.com. Those pages display text and images of golf products (in addition to "Chippers" and "Complete sets of clubs"), described in this way:
Orlimar Golf - All-Purpose Club Brush
Orlimar Golf - 5-in-1 All-Purpose Tool
Orlimar Golf - Bead Counter
Orlimar Golf - Razorback Spray Brush
Orlimar Golf - Divot Tool 3-Pack
Orlimar Golf - Pro Count Score Keeper
Orlimar Golf - Dual Head Brush With Wire Teeth
Orlimar Golf - ATS White Driver
Orlimar Golf - Ladies ATS White Driver
Orlimar Golf - LH ATS White Driver (Left Handed)
Orlimar Golf - ATS White Fairway Wood
Orlimar Golf - LH ATS White Fairway Wood (Left Handed)
Orlimar Golf - 18' Hinged Cup Ball Retriever
Orlimar Golf - 6' Compact Cup Ball Retriever
Orlimar Golf - ATS White Hybrid
Orlimar Golf - LH ATS White Hybrid (Left Handed)
Orlimar Golf - CS Mirror Chrome Wedge
Orlimar Golf - CS Black Satin Wedge
Orlimar Golf - Trimetal ZXP Progressive Irons 4, 5 Hybrids/6-PW Steel
Orlimar Golf - Optis Putter
Orlimar Golf - Trophy Putter
Orlimar Golf - Plastic Putting Cup
96 The site also says:
Hey Australia
Click Here and Check Out
Australian Shipping Rates
…
97 At "KAS-6", p 120, this text appears on the annexed rockbottomgolf.com webpage: "Australia in particular has emerged as a major market, where golf equipment sells for far more than Rock Bottom's retail prices including shipping and tax, Rath says. 'Australia is a huge market for us', he says. 'It's great because it plays after our season in the U.S. - they're just heading into their summer now - and we can ship them entire sets of clubs priced cheaper than Australians can buy in their own country". The webpages at pp 117 to 119 and p 120 bear, at the base, the dates 3 May 2013 and 19 March 2013 respectively, which are dates after the date of use adopted by BGPL. The annexures show, however, the range of golf equipment King Par was offering for sale at that date by reference to the mark Orlimar. Some of those items of golf equipment (golf clubs, golf bags and other goods) were, plainly enough, offered for sale by King Par's predecessors in title prior to BGPL's use of the mark, on the present evidence. At "KAS-9", Ms Stonier annexes "screenshots and printouts" obtained from the applicant's website "Kingpar.com". One screenshot shows six icons a consumer might click on so as to link to the content on the page for the relevant icon. One such link is to ORLIMAR. A page from that link prominently displays the Orlimar trade mark and the Orlimar Trimetal golf club. A printout for the page "Orlimar Golf Equipment" from 1 May 2013 by Ms Stonier extolls the virtues of Orlimar golf products and depicts four particular Orlimar golf products.
98 As mentioned earlier, Mr Bennett is the solicitor for BGPL.
99 Mr Bennett annexes to his affidavit sworn 12 April 2013 at "AJB-7" a copy of a statutory declaration sworn by Mr Coffell on 4 February 2013 and filed by King Par in its trade mark application (Application No. 1515358). The document was provided to Mr Bennett for the purposes of this proceeding by the solicitors for King Par, Griffith Hack, and contains trade sensitive information. The document has been treated as confidential in these proceedings. Mr Coffell annexes to his declaration an extract of a sales report (which he calls RC-1) showing Orlimar branded products sold to former Australian distributors of the applicant's predecessor, for sale in Australia as early as 2005. The branded products are golf clubs, golf balls, golf head covers, golf bags, caps, umbrellas and towels. Mr Coffell also annexes to his declaration a collection of invoices (which he calls RC-3) showing sales of Orlimar branded golf products to the former Australian distributors of the applicant's predecessor, for sale in Australia.
100 The emphasis, no doubt, in Mr Coffell's declaration and annexures is to demonstrate, for the purposes of the applicant's trade mark application in Australia, early use of the Orlimar mark as a trade mark in Australia by the applicant's predecessors. Nevertheless, the transactions referred to in the attachments to Mr Coffell's declaration show sales of Orlimar branded golf products in 2005, 2006 and 2007 to Australian distributors for sale of the products in Australia. At para 12 of her affidavit of 3 May 2013, Ms Stonier says this:
… The declaration of Ryan Coffell provided only a sample of prior use. However, a calculation of the sales in the schedule marked "RC-1" reveals:
(a) sales in relation to an Australian distributor in 2005 amounting to $108,272.70;
(b) sales in relation to two Australian distributors in 2006 amounting to $219,505.88 (being $54,678 and $164,827.88); and
(c) sales in relation to an Australian distributor in 2007 amounting to $53,678.55.
101 Examples are these.
102 "AJB-7" at p 91 is Invoice No. 2333886 dated 30 November 2005 (also at "KAS-4", p 94) showing sales of Trimetal golf clubs by King Par's predecessor to its distributor Power Sports, in Queensland ($47,815.50). The corresponding entry in the sales report is at "AJB-7", p 77.
103 "AJB-7" at p 92 is Invoice No. 2383481 dated 21 August 2006 (also at "KAS-4", p 95) showing a sale of packs of Orlimar golf balls ($52,320.00). The invoice describes the goods sold as Orlimar goods. The corresponding entry in the sales report is at "AJB-7", p 86.
104 Other invoices for sales of Orlimar golf products into Queensland are recorded at p 86 in the sales report with sales and shipping dates in July 2006 and one item on 10 March 2005.
105 "AJB-7" at pp 93 to 95 is Invoice No. 2434983 dated 27 June 2007 (also at "KAS-5", pp 101 to 103) for the sale of a range of golf clubs and other goods to Champion Sports of Adelaide with shipping of the goods to Mr Tucker of Champion Sports in New South Wales. The corresponding entry in the sales report is at "AJB-7" at p 75.
106 "AJB-7" at p 76 (the sales report) shows other sales to Power Sports into Queensland in 2005 of Orlimar golf products, described by reference to the word Orlimar (Tour Towels and Tour Umbrellas).
107 The applicant also relies upon a further affidavit of Ms Stonier sworn 13 September 2013.
108 At "KAS-17" of that affidavit, Ms Stonier annexes a copy of the order for golf products described by Mr Coffell at para 18 of his affidavit of 3 May 2013, placed by SJC with King Par on or about 22 June 2012. The order is made up of Orlimar golf clubs and golf products comprising 32 separate Orlimar product codes. The order was placed with King Par after it entered into an exclusive distribution arrangement for its golf products with SJC. SJC trades under the name "The Golf Clearance Outlet" and has a domain name "golfclearanceoutlet.com.au".
109 Ms Stonier says that she examined that website on 10 September 2013 and printed pages (the "home" page, the "About us" tab and the "Shop in-store" tab) and screenshots from the site which are annexed at "KAS-19" to her affidavit.
110 In those pages, SJC describes its business in this way:
Golf Clearance Outlet is a leading golf equipment retailer. We sell golf clubs and all the other golf accessories you could want from our golf stores throughout Australia and also through this easy to use online golf store.
… Some of our most popular lines are golf clubs, golf buggies, golf balls, golf bags, golf clothing and golf shoes. …
111 "KAS-20" is a copy of an invoice (No. 2489131) dated 18 February 2009 (for $404.54) issued by King Par Corporation to Champion Sports of Adelaide for golf products shipped to Mr Mark Robertson, General Manager, "Leading Edge Golf Gro" of Gordon in New South Wales, on 18 February 2009. The goods are described by reference to 13 different Orlimar product codes commencing with the identifier "OR" and in six cases the golf products are described in the invoice using the full Orlimar word as well as the "OR" product code. The golf products recited in the invoice include golf clubs, a golf cart and a bag.
112 On 12 September 2013, Ms Stonier conducted a domain name search of rockbottomgolf.com using a search "lookup" internet site called "whois.net". The search shows that the domain name is administered by TGIB Marketing.
113 On 10 September 2013 Ms Stonier sought to inspect webpages on the rockbottomgolf.com website for 2 August 2010 by entering the web address into the waybackmachine archive site.
114 The method Ms Stonier adopted was this.
115 Ms Stonier says that she brought up the webpage at "KAS-23", p 45, for rockbottomgolf and then clicked on the "clubs" icon on the website. That icon linked to and displayed the webpage at "KAS-23", p 46, which displays five groups of golf clubs including "Fairway Woods". Ms Stonier clicked on "Fairway Woods" which linked to and displayed the webpage at "KAS-23", p 47 as at 29 July 2009. That webpage lists a range of Fairway Woods for sale (and the price) including the "Orlimar Golf-X3 Fairway Wood Graphite" at a price of $69.99. Ms Stonier says she clicked on that product which linked to and displayed details about the particular golf club as shown at "KAS-23", p 49 (as at 7 September 2009), under the same description but this time displaying a price of $59.99 (or a lower "coupon price") with 24 hour shipping.
116 Ms Stonier then clicked on the tab "shipping and payment info" which linked to and displayed details about international delivery as shown at "KAS-23", p 50, and by clicking on a further link, Ms Stonier was able to inspect the postage rates to Australia at pp 51 and 52 of "KAS-23" (as at 17 September 2009).
117 Ms Stonier says that she then returned to the web archive search site and sought to examine webpages from the rockbottomgolf website as it existed on 30 March 2010. That search displayed the webpage at "KAS-23", p 53, which displays many small tabs at the foot of the page identifying various brands of golf clubs including the tab "Orlimar Golf". Ms Stonier says she clicked on that tab which linked to and displayed at "KAS-23", pp 54 and 55 (as at 17 April 2010), information about Orlimar golf products and equipment, and which provides 19 links to Orlimar Golf products including "Orlimar Drivers", "Orlimar Fairway Woods", "Orlimar Irons" and "Orlimar Golf Bags" among other Orlimar golf products.
118 From that page, Ms Stonier says that she was able to click on an "International" tab under an image of an Australian flag which linked to "International Feedback" from a person in Australia and also linked to international shipping rates including the shipping of products to Australia, as displayed at "KAS-23", at pp 56 and 57 (as at 30 March 2010).
119 Ms Stonier says that by using the waybackmachine archive site on 10 September 2013 she sought to identify webpages from King Par's website kingpar.com as at 25 September 2010.
120 The method she adopted was this.
121 Ms Stonier entered the kingpar.com web address into the archive search site and clicked on 29 October 2010 which was the nearest available date to 25 September 2010 stored in the archive. She then inspected webpages from the kingpar.com website. At the foot of the "home" page at "KAS-24", pp 59 and 60, there are three large logo tabs including a tab marked ORLIMAR (p 60). Ms Stonier clicked on the ORLIMAR logo tab which directed her to a website orlimar.com as it was at 2 September 2010, and a printout of a webpage at that date is annexed at "KAS-24", p 63. That webpage displays the ORLIMAR mark and a number of golf club heads. The webpage displays these tabs: "home, clubs, combos, wedges & chippers, putters, cart bags, stand bags, push carts, golf balls, gloves", all displayed immediately under the prominently displayed ORLIMAR mark.
122 Ms Stonier clicked on the "clubs" tab and inspected the webpage at "KAS-24", pp 64 and 65 (as at 14 September 2010). That webpage prominently displays the ORLIMAR mark and 14 golf club heads. In almost all of those images, the ORLIMAR mark can be seen on each golf club head.
123 Ms Stonier clicked on the "combos" tab and inspected the webpage at "KAS-24", pp 66 and 67 (as at 16 August 2010). That webpage prominently displays the ORLIMAR mark and displays images of golf club heads and golf bags. Again, the ORLIMAR mark can be seen on the golf club heads and some of the bags.
124 Ms Stonier then clicked on the "wedges & chippers" tab and inspected the webpage at "KAS-24", p 68 which also prominently displays the ORLIMAR mark and three golf club heads two of which are endorsed with the ORLIMAR mark.
125 Ms Stonier also clicked on the "putters" tab and inspected the webpage at "KAS-24", p 69 which prominently displays the ORLIMAR mark and 12 putter golf club heads three of which show faces of the club head endorsed with the mark ORLIMAR. Ms Stonier clicked on the "cart bags" tab and inspected the webpage at pp 70 and 71 which prominently displays the ORLIMAR mark and a range of cart bags for golf clubs.
126 Ms Stonier also clicked on the tabs "stand bags", "push carts", "golf balls" and "gloves" and inspected the webpages shown at "KAS-24", pp 72, 73, 74 and 75 respectively. Each of those webpages displays the ORLIMAR mark under which the relevant golf products are also displayed and in many cases the golf products are endorsed with the ORLIMAR mark (for example, the golf ball packaging and gloves).
127 Ms Stonier also says that by hovering the cursor over the "home" tab at "KAS-24", p 63, a number of links were displayed one of which is a tab "About Us" (webpage at "KAS-24", p 76 (as at 16 April 2010)) and by clicking on that link the webpage at "KAS-24", p 77 was displayed which prominently displays the ORLIMAR mark and has text extolling the virtues of Orlimar's golf products, their design, the expansion in 2010 of the Tri-metal XR Series offerings of "drivers, fairways [woods], hybrids and irons", the ZX Series of clubs, and other putters and wedges and "a wide range of … combo sets, cart and stand bags, push carts, performance balls, and Cabretta leather gloves".
128 The "home" webpage at "KAS-24", p 76 also displays a link to "Shop Online" and by clicking on that link, Ms Stonier says she was directed to the webpage at "KAS-24", pp 78 and 79 for a site described as kingparsuperstore.com said to reflect the state of that webpage as at 16 April 2010.
129 "KAS-24", pp 78 and 79, list 24 Orlimar golf products for sale and their respective prices.
130 Ms Stonier says she then returned to the webpage at "KAS-24", p 63 for the orlimar.com website as at 2 September 2010 which she had retrieved through using the internet archive search website (see [121] of these reasons). She then clicked on the "catalogs" tab at the bottom of the webpage at p 63. That directed Ms Stonier to a webpage at "KAS-24", p 80 which prominently displays the ORLIMAR mark and a number of Orlimar golf club heads endorsed with the ORLIMAR mark, and by clicking on a link on that page, she was able to print out the "2010 Product Catalogue" marked ORLIMAR Sport, at "KAS-24", pp 81 to 88, showing the range of golf clubs, bags, carts, travel case covers, balls and gloves offered by the applicant.
131 Ms Stonier says that she then returned to the orlimar.com website "home" page (at "KAS-24", p 63) as it was at 2 September 2010 using the waybackmachine site and clicked on the tab "dealer locator" at the foot of the webpage which directed her to a webpage at "KAS-24", p 89 which displays a map of the United States showing each State. Under that map there is another tab "Back to World Map". Ms Stonier clicked on that tab and was directed to the webpage at "KAS-24", p 90 with Australia highlighted in orange. Ms Stonier clicked on that part of the map showing Australia and was directed to the webpage at "KAS-24" at p 91, which identifies the full name, address and contact details in Australia for Orlimar's dealer in Australia, namely, Champion Sports, of North Adelaide with reference to Mr Greg Tucker as the person to contact. However, "KAS-24" at p 91 does not show that page as at September 2010, but rather, as at 5 July 2008.
132 Ms Stonier says that she then returned to the webpage at "KAS-24", p 63 (for 2 September 2010) through the archive site and clicked on the "combos" tab (see [121] and [123] of these reasons) which directed her to the webpage at "KAS-24", p 66 which prominently displays the ORLIMAR mark and images of golf club sets or combinations of golf clubs and bags for those clubs. Ms Stonier then clicked on the "More Info" tab for the "Black Ice" product on that page and was directed to the webpage at "KAS-24", p 92 which describes in text the virtues of those clubs. Ms Stonier then clicked on the "Buy Now" tab on that webpage and was taken to the webpage at "KAS-24", p 93 which contains protocols for online purchase of the sets of clubs and a bag at $299.99. It also contains a call number for placing orders for Orlimar golf products.