"Addresses to the jury:
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> [Respondents'] case
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> The [respondents] had specifically pleaded a case of business defamation in paragraph 6 of the Statement of Claim and this was the basis upon which their counsel addressed the jury. No case of general defamation was pleaded or pursued before the jury. When addressing the jury the [respondents'] counsel explained the way that the [respondents] brought their claim in these terms:
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> '... that imputation if you found it to be conveyed [was] likely to injure the [respondents'] reputation in their business, trade or profession as restaurant owners. Any imputation which suggests some unfitness or incompetence for a trade, business or profession is defamatory and we say that these imputations are defamatory because they injure the [respondents'] reputation in their trade or profession.'
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> [Appellants'] case
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> However, senior counsel for the [appellants] took a different approach altogether and made the following comments to the jury in respect of imputation (a):
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> 'Now, members of the jury, you haven't heard much about the test of what is defamatory. Her Honour will explain it to you, the legal test; because that is her Honour's job.
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> Incidentally, if her Honour says anything to you about the law that conflicts with what Mr Evatt or I have said, then you follow her Honour ...
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> The test of whether something is defamatory is whether the thing would tend to make ordinary decent people in the community think the less of the [respondents]. It is a very simple test. It is the usual way it is put ... [s]ometimes it is put slightly differently but that is the usual test and her Honour, I apprehend, will tell you something like that or very similar to that.'
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> Senior counsel continued, in relation to imputation (a):
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> 'How is it defamatory? How would it tend to make decent people think less of another person, even if they are the owner of a restaurant, to say that they sell unpalatable food? I mean, isn't it just it is one of those things. If you sell unpalatable food, then maybe you are a restaurant owner who owns a restaurant which isn't very good, but how does it make an ordinary decent person think less of somebody else to say that they sell unpalatable food?
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> ... Isn't it a bit neutral? You think, "Oh, well, yep, he says that this person sells unpalatable food. Yeah, okay, fine", but you are not going to march around are you, going to make some sort of judgment of that person or think any the less of them.
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> It is a matter for you, members of the jury, but if you think that ordinary decent people, which is the test, in the community would tend to think the less of somebody because it is said about them that they sell unpalatable food, well, it is a matter for you. You are the community arbiters on that question.'
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> Senior counsel for the [appellants] then dealt with imputation (b). The jury found that imputation (b) was not conveyed by the article. There is no appeal from that finding. However, it remains relevant to refer to senior counsel's comments to the jury as to the meaning of defamation in relation to this alleged imputation so as to provide an overview of the approach taken at trial by the [appellants] to defamatory meaning. Thus, having referred to the terms of imputation (b), senior counsel said:
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> 'Again you have got this problem, you might think - and I don't want to labour the point - but you might think that you have got this problem that even if the reader thought that the prices were excessive, the reader who reads this article on the bus or at the table or whatever, is not going to get a meaning that these individual people who are just named in the side-bar are charging - it is just not a meaning that is going to occur to the reader, is it?'
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> Senior counsel concluded his address in relation to imputation (b) by saying:
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> 'It wouldn't make the reader, you might think, think less of someone if that were said ...'
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> The same approach was taken when senior counsel for the [appellants] addressed the jury in relation to imputation (c). He again asked the jury to consider how it was defamatory of the [respondents] to say that they provided some bad service in the sense that 'nobody [was] going to think the less of them' because of what was said in that part of the article.
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> Senior counsel for the [appellants] then dealt with imputation (d). He indicated to them that no defamatory imputation could arise where there was an inference upon an inference. This latter goes to the second ground of appeal. In relation to this ground of appeal, senior counsel for the [appellants] also suggested to the jury that the imputation was not defamatory. In that respect, he said:
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> 'Is the ordinary reader going to think, or decent people, going to think the less of somebody? I should tell you that it is only fair to say that it can also be defamatory of somebody if you impugn their professional competence in their job. It is what the law says. But at the end of the day it is your decision.'
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> That was the only reference in senior counsel's address to a business defamation.
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> Directions sought
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> Before her Honour commenced her summing [up] and in the absence of the jury, counsel for the [respondents] indicated to her Honour that he needed some directions. The exchange between her Honour, Mr Evatt, counsel for the [respondents] and Mr Blackburn SC, senior counsel for the [appellants], was as follows:
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> 'EVATT: On defamatory meaning, my friend put that the test, which is pretty standard test -- (sic)
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> HER HONOUR: He did, at the very end.
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> EVATT: But not applicable to this case.
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> HER HONOUR: He did, at the very end.
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> EVATT: I know that, but that was --
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> BLACKBURN: I am happy for any correction.
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> EVATT: I have the relevant passages from Gatley.
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> BLACKBURN: I am happy for any corrections.
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> HER HONOUR: I intend telling the jury that whilst, ordinarily, the notion of something being defamatory carries with it that it would lower a person in the estimate of ordinary, right thinking members of the community, the case here depends upon another aspect of the notion of being defamatory, acknowledged by Mr Blackburn towards the conclusion of his address, and that is that the meaning conveyed would be likely to injure a person in his or her trade or profession by reason of suggesting unfitness or incompetence or something of that nature. Does that address your problem?
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> EVATT: Yes. That's what I put. My friend just, in the last minutes of his address, did make a number of correct statements but four times he said about the ordinary reasonable reader, even if they read the side bar, and he said that at long intervals of time. But he did end up saying that they would have to read the whole of the article.
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> BLACKBURN: I accept that. I am happy for any reinforcement.'
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> Trial judge's directions to the jury
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> In her summing up to the jury, her Honour dealt with the question of defamatory meaning in the following terms:
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> 'Let me now turn to the question of whether or not the imputations that are pleaded are defamatory ...
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> Generally, defamatory means having the tendency to lower a person in the estimate of ordinary, right-thinking members of the community. But there is another way in which an article or publication may be defamatory and it is the way that the [respondents] put their case here. It is important you understand that the question of whether or not the imputations were defamatory of the [respondents] takes up the concept of whether they may have the tendency to injure a person in his or her profession or trade by the suggestion of unfitness or incompetence or the like. Just to make that clear. Generally, defamatory means having the tendency to lower a person in the estimate of ordinary right-thinking members of the community but equally, and importantly for this case, defamatory has the meaning of having a tendency to injure the [respondents] in his or her profession or trade by the suggestion of unfitness or incompetence.'
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> After further summing-up to the jury on matters not relevant to this ground of appeal, her Honour concluded by asking counsel for the parties whether there were any matters they wished to raise. Mr Evatt, counsel for the [respondents], replied in the negative."