Awarding 80 percent of the sale proceeds of the three franchises
25Grounds A, 1 to 4 and 7A to 7B of Jim's Group's amended summons in this Court contend that his Honour erred in law in awarding Quindar an amount for the forfeiture of its master franchise that included 80 percent of the purchase price of the Terrigal franchise, the Wyong franchise and the Woy Woy franchise.
26Jim's Group did not challenge so much of his Honour's finding that awarded Quindar an amount consequential on the termination of its master franchise that was determined by reference to a fair market price for the sale of the Central Coast region on 1 October 2011, found by his Honour to be $20,000.
27To address these grounds, it is first necessary to refer to the provisions of the Master Franchise Agreement in some detail. As I have stated, the Master Franchise Agreement was entered into between Jim's Group and Quindar. The recitals referred to Jim's Group as the "National Franchisor" and stated that it had "developed certain methods, computer software and systems for the conduct of the business of selling and servicing franchises under the Jim's name (the Business) and in connection with the Business has developed reputation throughout Australia in certain trade marks".
28The recitals further stated that Quindar, as master franchisee "wishes to be able to conduct the Business in the Region and to grant franchises to Franchisees". At the risk of stating the obvious, the "Business" that Quindar is recited as wishing to conduct is the business of "selling and servicing franchises under the Jim's name".
29Clause 1 of the Master Franchise Agreement was entitled "Appointment". Clause 1.1 recorded the grant by the National Franchisor to the Master Franchisee of, inter alia, "an exclusive right to sell the Jim's Franchises as described in Schedule 1 and to advertise for new clients in the Region". The reference to "Jim's franchises" as described in schedule 1, is a reference to the "[g]ranting of Franchises for Antenna Installation & Services". Clause 1.2 recorded a further grant to the master franchisee of "an exclusive right to sell further Sub-Regions within the Region" within the region granted to it.
30Clauses 2 and 3 describe the respective obligations of the National Franchisor and the Master Franchisee respectively. Clause 3(h) is of potential significance. It obliged the master franchisee to devote their sole attention and endeavours "to this Franchise", but added "however, the master franchisee may operate a franchise of the same nature within his region". The reference to the "Franchise" at the start of this sub-clause appears to be a reference to conducting a "Business" of the kind referred to in the recitals. The balance of the sub-clause appears to grant a permission to the master franchisee to conduct the business of installing antennas within their region, this being in addition to its conduct of the "Business" of selling franchises. In the case of Quindar, it was common ground that, to some extent, it engaged in such a business, ie an antenna business, within the Central Coast region between 2003 and 2006.
31Under clause 5 of the Master Franchisee Agreement, the master franchisee covenanted to pay certain royalties to the National Franchisor. They include certain minimum monthly fees, twenty percent of the gross sale price of a franchise, and twenty percent of the gross sale price from a sub-region of a master franchise. There is also provision for the payment of certain amounts received from the pursuit of any antenna business that the master franchisee conducts in their own right.
32Clause 6 is entitled "Withdrawal of Grant". Clause 6.1 enabled the grant of a master franchise to be "withdrawn" by the National Franchisor upon two weeks written notice in a number of circumstances, including if the master franchisee remained in breach of the Master Franchise Agreement after being given fourteen days written notice of the breach. It appears that it was this power that was exercised by Jim's Group when it terminated Quindar's appointment in March 2006.
33Clauses 6.2 and 6.3 specified further circumstances in which the grant of a master franchise was either terminated or withdrawn.
34Clause 6.5 is of particular importance. It stated:
"Upon the termination of the appointment of the Master Franchise:
(a) The Master Franchise will be sold to another party (note: it must be sold to a Purchaser acceptable to the National Franchisee business operator as an effective business operator) or re-purchased by the National Franchisor at a fair market price provided that the initial purchase price for the Master Franchise has been fully paid for by the Master Franchisee or in the case where the Master Franchise is being purchased on terms by the Master Franchisee, where at least 80% of the purchase price has been fully paid by the Master Franchisee at the date of termination;
(b) For the purposes of this clause, the term 'fair market price' means: a price to be agreed upon by the parties and in the event that agreement cannot be reached, then it shall be either determined by way of Mediation as per the Franchising Code or alternatively, by way of arbitration pursuant to the Commercial Arbitration Act or both, if agreed;
(c) In the event of sale or re-purchase as set out in Clause 6.5(a) then 80% of the net proceedings of sale of the Master Franchise shall be paid to the Master Franchisee in the same manner as provided for in all sales. This clause does not apply for physical items such as plant and equipment, hardware and stock where 100% will apply if a sale or re-purchase is applicable to the physical items;
(d) The Master Franchise will be forthwith re-taken by the National Franchisor without payment to the Master Franchisee where the Master Franchisee is purchasing the Master Franchise upon terms and at the date of termination the Master Franchisee has not paid for at least 80% of the purchase price set out in the Franchise Agreement. Upon re-taking the Master Franchise the National Franchisor will grant a credit to the Master Franchisee of the payments made by the Master Franchisee (towards the purchase price) against and in full payment of any moneys outstanding to the National Franchisor by the Master Franchisee, such credit to be limited only to outstanding moneys owed by the Maser Franchisee to the National Franchisor;
(e) The rights, benefits and subsequent burdens arising under the Franchise Agreements created by the Master Franchisee during the term of the Master Franchise pursuant to the Master Franchise Agreement SHALL upon termination vest with the National Franchisor or its nominated incoming Master Franchisee. Until the rights, benefits and subsequent burdens have vested with the National Franchisor, the Master Franchisee shall hold those rights and benefits on Trust for the benefit of the National Franchisor. Once the rights and benefits have vested with the National Franchisor, the National Franchisor shall thereafter indemnify the Master Franchise from and against any liabilities and obligations arising from and after termination of the Master Franchise other than and to the extent arising from or as a result of breach of this Agreement by the Master Franchisee;
(f) It is specifically recognised that, in case of termination, all goodwill reverts to the National Franchisor. The Master Franchisee must not sell, mortgage or in any other way jeopardise the rights of the National Franchisor to this goodwill. The Master Franchisee will compensate the National Franchisor for any loss of money as a result of failure to comply with this Clause 6." (emphasis added)
35Thus, clause 6.5 provided a mechanism by which a former master franchisee was able to obtain some recompense after the termination of their master franchise.
36Three points should be noted about this mechanism. First, clause 6.5(a) mandated that, after termination, the master franchise would either be re-sold to a third party or "re-purchased" by the National Franchisor. In the case of a "re-purchase", it appears to be some form of notional sale in that sub-clauses 6.5(e) and (f) appear to effect an automatic re-vesting of all the possible rights and interests of the master franchisee that might otherwise subsist after the termination of their master franchise.
37Second, before his Honour there was some dispute about whether the phrase "fair market price" in clause 6.5(a) qualified both a re-acquisition and a sale to a third party. His Honour found that it did. This aspect of his Honour's judgment was not challenged on appeal.
38Third, Jim's Group did not contend before his Honour, or before this Court, that Quindar's claim should fail because it did not invoke the mechanism for fixing a price stipulated in sub-clause 6.5(b). If this matter is to be re-litigated, Jim's Group should be held to that position.
39Thus, the overall operation of clause 6.5 was that, upon the termination of the appointment of a master franchisee who is paid more than 80 percent of the original purchase price, the master franchise must either be sold to a third party or will otherwise be taken to have been re-purchased by the National Franchisor. Any such sale to a third party or notional re-purchase must be for "a fair market price". Pursuant to clause 6.5(c), the outgoing master franchisee is entitled to eighty percent of that amount.
40There are some nuances with so much of this clause that involve a notional '"re-purchase" by the National Franchisor. However, it is unnecessary to dwell on them in this case because Quindar's case, as upheld by his Honour, was that what had occurred via the sale of the three franchises between 2006 and 2010, and the acquisition of the Central Coast region in October 2011 by the Newcastle regional franchisor, was a piecemeal "sale of the Master Franchise" for the purposes of sub-clauses 6.5(a) and 6.5(c).
41As I have stated, Jim's Group attacked that aspect of his Honour's judgment. Although much was written on the topic, the essence of Jim's Group's complaints, as stated by Mr Cotman SC, were two-fold. First, Mr Cotman SC contended that his Honour erred in law in concluding that the sale of the three franchises between 2006 and 2010 were "caught by the terms of cl[ause] 6.5" (see [20]).
42Second, he submitted that his Honour erred in law in his treatment of Mr Gower's evidence in that, contrary to the passage that I have set out from his Honour's judgment, Mr Gower's evidence of the valuation of the Central Coast region was not a valuation of the "balance of the [Central Coast] region" excluding the three franchises that had been sold between 2006 and 2010, but was instead a valuation that embraced those three sales.
43There is no doubt that the first point raises a question of law. It concerns the proper construction of the Master Franchise Agreement and, in particular, whether on its proper construction the three franchise sales undertaken between 2006 and 2010 constitute a partial "sale of the Master Franchise" within the meaning of subclause 6.5(c).
44The agreements recording those franchise sales were before his Honour and before this Court. Those agreements simply record a grant to the franchisees of the right to operate a franchise business, namely a business of supplying, installing and servicing antennas. None of the franchisees acquired any rights to licence or grant any further sub-franchisees.
45The phrase "Master Franchise" in sub-clauses 6.5(a) and (c) is not defined. Mr Cotman SC contended that it reflected the right to conduct the business of selling franchises and servicing them. Thus he submitted that a sale of the master franchise is a sale of that business or at least part of that business, that is, a sale of the sales rights. Mr Cotman SC further submitted that the grant of a new franchise to operate an antenna business is not the sale of the right to grant franchises of that kind. To this point I agree. The grant of a new franchise to supply and install antennas clearly does not constitute the sale or even the transfer of any right that was conferred on Quindar pursuant to clause 1 of the Master Franchise Agreement.
46However, Mr Barham submitted that clause 1 did not exhaust the description of his client's rights under the Master Franchise Agreement. He contended that those rights included the permission conferred by sub-clause 3(h) to "operate a franchise of the same nature" within the region. Mr Barham pointed to other clauses which contemplated the master franchisee operating the business of not just selling franchises to install antennas, but also operating an antenna business. Thus he ultimately contended that the sale of the three franchises constituted a partial sale of the rights under the Master Franchise Agreement previously enjoyed by his client, and that that was sufficient to invoke sub-clauses 6.5(a) and 6.5(c).
47Of course, none of this reasoning was stated by his Honour. However, this debate concerns a matter of law being a question as to the proper construction of the Master Franchise Agreement. If I was to ultimately accept Mr Barham's argument then, notwithstanding an apparent lacuna in his Honour's reasons in this regard, I would reject these grounds of appeal. However, I do not accept Mr Barham's argument.
48At its highest, sub-clause 3(h) of the Master Franchise Agreement merely grants the master franchisee a permission to conduct an antenna business in the region, presumably by using the trademarks and the like of Jim's Group. The conferral of that permission is clearly an adjunct to the master franchisee's appointment as master franchisee.
49I accept that the phrase "sale of the Master Franchise" in sub-clause 6.5(c) is capable of embracing partial sales of some of the rights conferred on a master franchisee by the Master Franchise Agreement. However, I do not accept that it includes a sale of any right which might happen to be conferred on a master franchisee by the Master Franchise Agreement.
50The concepts of Master Franchisee and Master Franchise take their meaning from the definition of the "Business" in the recitals and the rights conferred by clause 1 which reflects the definition of the Business. It is those rights which there must be a sale of to invoke sub-clauses 6.5(c) and 6.5(a). In my view, the disposition of other rights which are merely incidental, such as the mere permission conferred by sub-clause 6.3(h), is not embraced by sub-clauses 6.5(a) and 6.5(c). To hold otherwise would be inconsistent with the overall structure of the franchise arrangements put in place by Jim's Group.
51It follows that I consider that his Honour erred in law in concluding that the sale of the three franchises between 2006 and 2010 was "caught" by the terms of sub-clause 6.5.
52In light of this conclusion, it is not necessary at this point to address Mr Cotman SC's further submission in relation to his Honour's treatment of Mr Gower's evidence. For the sake of completeness, I will note some matters concerning it. In his evidence, Mr Gower rejected the suggestion that was put to him that the sale of the three franchises between 2006 and 2010 represented a partial sale of the master franchise previously owned by Quindar. To that extent, his evidence was premised on a construction of the Master Franchise Agreement that I have found to be correct. In any event, Mr Gower considered that the sale of the three franchises had enhanced the value of the master franchise because they supported the receipt by the master franchisee of an increased royalty stream. It was for that reason that Mr Gower ultimately proffered a high value for the master franchise as at October 2011 when compared with the position as at March 2006.
53Hence one can see there is some force in Mr Cotman SC's submission that it was incongruent for his Honour to both accept Mr Gower's evidence of a value of the Central Coast region as at October 2011, and then add further amounts representing the sale proceeds of the three franchises that had occurred in the years prior to that date.
54However, ultimately this complaint runs with the point I have already determined. If, as a matter of construction, the sale of the three franchises did constitute a partial sale of the master franchise as contended for by Quindar, then it would have been entitled to eighty per cent of the proceeds of those sales pursuant to sub-clause 6.5(c), regardless of Mr Gower's views. In that event, Mr Gower's evidence would have been flawed in that it would have proceeded on an incorrect construction of the Master Franchise Agreement. In effect, he would have been undervaluing the nature of the rights that were conferred by that agreement.
55However, as the construction that I have found was one which accords with the basis upon which Mr Gower valued the relevant businesses, it is unnecessary to consider this further.
56It follows from the findings that I have made that I will uphold grounds A, 1, 2, 7A and 7B of Jim's Group's amended summons. Those grounds all reflect Mr Cotman SC's submissions as to the proper construction of clause 6.5. It also follows from my previous observations that I reject grounds 3 and 4. Those grounds all appeared to relate to the interaction between sub-clauses 6.5(a) and 6.5(e) and (f).
57In addition, ground 2 contends that his Honour erred "in not finding that the fair value of the master franchise for the plaintiff was no more than the sum of $25,000".
58As formulated, this ground requires that I reach a concluded view as to what was the "fair market price" for the master franchise. This ground is interrelated to the question of what relief I would grant as a consequence of Jim's Group success on the grounds that I have upheld. I will return to that topic shortly.