Balance of convenience
20 On balance, I am satisfied that the balance of convenience favours the grant of interim injunctive relief.
21 First, the grant of this relief would, so it seems to me, best protect the practical status quo until the interlocutory injunction application can be heard in November 2017. The cross-claimants' product, Precedex, was first launched in Australia in around 2003 by a predecessor in title as the sole distributor of dexmedetomidine in Australia. In about 2004, Hospira emerged from the predecessor in title and acquired the rights to promote and sell Precedex in Australia. On the evidence presently before the Court, these rights have continued to be exercised by Hospira and subsequently by both cross-claimants.
22 Accordingly, until very recently, the cross-claimants by their predecessors in title have been the sole distributor of dexmedetomidine in Australia. Further, the Patent has remained registered for some time, without challenge, and has eighteen months to expiry in March 2019.
23 The cross-claimants filed their cross-claim seeking interlocutory (and permanent) injunctions on 18 August 2017. The evidence before the Court indicates that some time prior to 31 August 2017 InterPharma placed an order for the supply of the InterPharma Products with its supplier and that product was supplied on that date to InterPharma in Australia and then sent to InterPharma's distributor. Mr Gray deposes that it was his expectation that the distributor had sufficient quantity of the InterPharma Products to meet market demand for about 5 months. The attention of the cross-claimants was drawn to this development only when they began to receive new pricing requests under contracts with their customers. These requests were apparently triggered by InterPharma's activities in marketing the InterPharma Products. There is no evidence before the Court that there have yet been any sales of the InterPharma Products to customers.
24 In the circumstances, protection of the status quo by interim injunctive relief favors the cross-claimants.
25 Secondly, the evidence before the Court at present shows that the cross-claimants have an established market position in relation to its products, and that market position is likely to be substantially adversely affected by the entry of the InterPharma Products. The evidence currently before the Court is that, if InterPharma continues to market the InterPharma Products, there will be a great deal of commercial pressure on the cross-claimants to drop their price or lose market share to InterPharma. Either outcome would cause them substantial financial loss.
26 I interpolate here that, with respect to this kind of loss, the question arises as to whether damages would be an adequate remedy, as indeed Ms Rofe, for InterPharma, submitted they would. In this connection, Ms Rofe submitted that the cross-claimants would not be irreparably harmed, and damages would be readily calculable (citing Bayer Pharma Aktiengesellschaft v Generic Health Pty Ltd [2017] FCA 250) if an interim injunction were not granted, because the cross-claimants' product has had over 10 years of sales (with them or their predecessors, the sole suppliers), and the Patent would expire in 18 months. In any event, Ms Rofe submitted, there will be entry of generics into the market in 18 months, so InterPharma's entry would only bring forward the discounting that would occur at that time.
27 Although the question of the adequacy of damages as a remedy is not free from doubt, on the evidence and the submissions before the Court, I accept Mr Cordiner's submissions that damages would be very difficult to calculate. This is because the evidence before the Court indicates any assessment of damages would be made in the following circumstances.
(a) The cross-claimants' product, Precedex, is a substitutable product, which competes with other significantly less expensive sedation drugs (principally propofol and midazolam) although these drugs do not provide all the advantages of Precedex.
(b) Precedex is provided in both a concentrate formulation and a ready-to-use formulation. As the ready-to-use formulation is a relatively recent entrant into the market, the percentage split between the two products is still unsettled..
(c) Notwithstanding that the drug has been on the market since 2003, the market for dexmedetomidine is not "mature" in the sense that it is relatively stable and has predictable growth trends. Rather, although the market volume has been increasing, it has not done so at a consistent rate and has not been steady for a material period of time.
(d) The use of Precedex varies across the market, with some hospitals using Precedex widely, and others using Precedex only in certain situations, or not at all. This variable use also reflects the difference in price between Precedex and its main competitors and is also said to reflect various levels of knowledge and levels of acceptance of the benefits of Precedex over its competitors.
(e) The entry of InterPharma to the market will significantly disrupt the market in terms of pricing of dexmedetomidine and in terms of overall sales of dexmedetomidine.
28 Furthermore, Mr Munro deposed that the entry of InterPharma into the market would immediately give rise to a contractual right for most of the cross-claimants' customers to renegotiate the price at which they purchase Precedex from the cross-claimants. Once the contractual price was re-negotiated, the cross-claimants would be unable to consider raising the price until the next round of its customers' purchasing decisions, which might not be for a number of years.
29 Also significant in this context is the fact that the evidence before the Court indicates that the cross-claimants may suffer reputational harm should InterPharma enter the market, for which damages would not be an adequate remedy. In his affidavit, Mr Goodwin deposes that, if InterPharma was, after trial, enjoined from marketing and supplying the InterPharma Products, the cross-claimants would be at significant risk of reputational damage were they to raise the price of Precedex to the price at which it was sold before InterPharma entered the market. On the other hand, if the cross-claimants were to maintain the depressed prices after InterPharma was enjoined after trial, its pecuniary loss of profits would be even greater.
30 In assessing the harm to the cross-respondent from granting interim relief, I have borne in mind Ms Rofe's criticism of the cross-claimants' evidence and that, as she submitted, it would be difficult to quantify the damage to InterPharma if an interim injunction were granted, since InterPharma had not entered the market. As Ms Rofe noted, the assessment of the cross-respondent's damages would involve assessing a number of counterfactuals with accompanying uncertainties. Ms Rofe also noted that, if an interim injunction were granted, it was possible that InterPharma would lose its "first mover advantage", and the quantification of the benefit it lost would be difficult. Ms Rofe drew attention to the fact that InterPharma had purchased the InterPharma Products to sell in Australia and, bearing in mind that they had an expiry date, InterPharma would have less time to sell them assuming no injunction were granted after the hearing in November 2017. On balance, however, in the circumstances and on the evidence before the Court, none of these considerations persuade me that the cross-claimants should not have interim injunctive relief.
31 Bearing in mind all the above-mentioned matters and the matters discussed hereafter, I am satisfied that, as best I can determine now on the evidence before the Court, the injury that cross-claimants are likely to suffer if interim injunctive relief is refused outweighs the injury the cross-respondent might suffer if that relief is granted.
32 Before considering the final two matters raised by the parties, I observe that both the cross-claimants and the cross-respondent referred to the public interest. Ms Rofe asserted that there was a public interest in hospitals being able to purchase dexmedetomidine products at a reduced price. The cross-claimants, on the other hand, placed some evidence before the Court that they would no longer invest in clinical trials of the drug and market education as to its benefits. In the end, these considerations, though important in other contexts, were not central to the cases that the parties sought to make.
33 The last two matters raised by the parties were InterPharma's failure to "clear the way" and the advantage that might be secured by the cross-claimants if they had the benefit of interim injunctive relief.
34 There was some evidence before the Court that InterPharma must have filed its application to the ARTG to market the relevant drug at least 12 months before its ARTG listing was published. It may be inferred, therefore, that it had an intention to enter the market at least 12 months before the ARTG listing was published. As already stated, the cross-claimants first learnt of InterPharma's products shortly after they were registered on the ARTG on 13 July 2017. InterPharma did not commence proceedings alleging the Patent's invalidity until 8 August 2017. It is, I accept, on the present state of the evidence unlikely that InterPharma began the process of applying to register the drug on the ARTG without being aware of the Patent. InterPharma, it may be accepted, took no steps to "clear the way" before launching the InterPharma Products.
35 This is, as Ms Rofe acknowledged, one factor to be considered with other factors and, although not determinative, it is a factor that militates against InterPharma to an extent (acknowledging that there are many reasons why a company may not commence proceedings in the years before entering the market).
36 The final matter that led to the filing of two affidavits following the hearing was whether the cross-claimants would use the period of the interim injunction to transition its customers to the ready-to-use form of dexmedetomidine by restricting provision of the product in concentrate form, and encouraging its customers to purchase only the ready-to-use product. At the hearing, Ms Rofe submitted that InterPharma had a real concern that the cross-claimants would take advantage of the opportunity afforded by an interim interlocutory injunction to act in this way. Ms Rofe stated that the concern of InterPharma was that it had only obtained registration from the ARTG for the concentrate form of dexmedetomidine, did not have registration of the ready-to-use form, and that the cross-claimants would seek to shrink the market for concentrate by transitioning their customers to the ready-to-use form.
37 The cross-claimants requested and were given leave to file a further affidavit of Nicholas Peter Goodwin affirmed on 8 September 2017, responding to these submissions. InterPharma later sought and was granted leave to file the affidavit of Drew Williams affirmed on 8 September 2017, in response.
38 In his affidavit of 8 September 2017, Mr Goodwin deposed that the cross-claimants intend to continue to supply both concentrate and ready-to-use dexmedetomidine products, and that they are not trying to convert the market to the ready-to-use product. He deposed that preferences as to those products differ between medical practitioners, and that the employees with whom he works are aware of the need and desire for both forms of the product.
39 Mr Williams deposed that he had had discussions with hospital pharmacy customers since 1 September 2017 in a number of States, and in those discussions he was informed that Pfizer Australia had been out of the concentrate form of Precedex, and that those customers had purchased the ready-to-use form. Annexed to Mr Williams' affidavit was a copy of a notification published on the HPS website, indicating that in December 2016 Pfizer Australia was experiencing a supply constraint on the concentrate form of Precedex, but that the ready-to-use form was still available. The notification indicated that Pfizer Australia expected distribution to be constrained until early March 2017. Mr Williams further deposed that since approximately April or May 2017 he has been aware that the ready-to-use form of Precedex has been available at a price approximately 10% below that of the concentrate form.
40 For present purposes, I accept that the cross-claimants could seek to transition their customers from the concentrate product to the ready-to-use product. There is, however, no reason to disbelieve Mr Goodwin's statement that Pfizer Australia will continue to supply both forms of the product and that the supply of these forms will continue to be affected by the preferences of medical practitioners. This is consistent with Mr Goodwin's earlier affidavit evidence. Taking Mr Williams' evidence at its highest (and leaving aside any issues that might be raised with respect to his evidence), it does not seem to me that his evidence necessitates the rejection of Mr Goodwin's further affidavit evidence; and nor would it lead me to a contrary conclusion about the grant of interim interlocutory relief.