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[2006] HCA 59
respondent. Appeal dismissed with costs.
Two employees gave a businessman wrong advice about how easy it would be to set up online credit-card payments for small wineries. The mistake forced him to change his business model and lose more than $58,000. The High Court held that the employees could be sued personally under Victorian fair-trading law even though they were only acting as employees and had no business of their own. The law against misleading conduct in business dealings applies directly to them. The company was also liable under federal law, but the employees could not hide behind their employment status. The appeal was dismissed.
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2,540 words · generated 24/04/2026
Mr Arms conducted business under the name Australian Cellar Door. He developed a proposal for an internet website (www.auscellardoor.com.au) that would allow small to medium independent wineries to sell wine directly to consumers at a lower sales-tax rate and without paying the usual 30 per cent distributor margin. WSA Online Limited was retained to design, construct and administer the site. Mr Student, described as WSA Online project manager, introduced Mr Houghton, described as the "guru of interactive website design and development", to Mr Arms.
At a meeting in late January 2000 Mr Houghton told Mr Arms that the ANZ e-Gate financial-transaction product would be "perfect" for the business. He said customers could pay by all major credit cards with funds clearing directly into the winery's account for a small transaction fee. Either Mr Houghton or Mr Student added that wineries could be added to the site "by simply filling in a form" and paying a small set-up fee. In fact, the ANZ Bank had informed WSA that each winery required its own credit-card merchant facility, an approval process, financial data and, in some cases, a business plan. WSA itself would hold the e-Gate licence and sub-licence the facility.
On 23 June 2000, days before the planned launch and after approximately 30 wineries had been enrolled, Mr Student informed Mr Arms that Mr Houghton had made a mistake. Each winery would need separate merchant accreditation with ANZ, Diners Club and American Express, supported by two years' profit-and-loss statements and a business plan. It was impossible to obtain that accreditation in the time available. To preserve credibility with the enrolled wineries, Mr Arms converted Australian Cellar Door into a retailer, absorbing a 5 per cent commission, paying higher sales tax, and operating at a loss for 12 months until June 2001. Ryan J found that, had Mr Arms known the true position earlier, he would have adopted a profitable structure by November 2000 and would have avoided a seven-month "set back" loss of $58,331.
Proceedings were commenced in the Federal Court. WSA was sued for contravention of s 52 of the Trade Practices Act 1974 (Cth) and judgment was entered against it for $58,331. The claims against Mr Houghton and Mr Student were initially framed as accessorial liability under s 75B but that claim was abandoned. Instead, the trial proceeded on the basis that each had contravened s 9 of the Fair Trading Act 1999 (Vic). Ryan J dismissed the claims against the individuals on the ground that neither was engaged in trade or commerce on his own account. The Full Court of the Federal Court allowed Mr Arms' appeal, holding that an employee acting within the scope of actual authority could be liable. The High Court granted leave, heard the appeal, and dismissed it with costs. The Director of Consumer Affairs Victoria appeared as amicus curiae supporting Mr Arms.
The joint judgment rests on a close reading of the text and structure of s 9 of the Fair Trading Act 1999 (Vic). Section 9(1) provides that "[a] person must not, in trade or commerce, engage in conduct that is misleading or deceptive or is likely to mislead or deceive." The court emphasised that the prohibition is addressed to any "person", a term that, by ordinary principles of construction and s 38 of the Interpretation of Legislation Act 1984 (Vic), includes natural persons and is not limited to those trading on their own account or as principals.
The court applied the construction of "in trade or commerce" given in Concrete Constructions (NSW) Pty Ltd v Nelson to s 9. That construction limits the phrase to conduct that has the character of an aspect or element of trading or commercial activities or transactions. The representations about the simplicity of the ANZ e-Gate facility and the absence of additional documentation plainly satisfied that test because they were made in the course of WSA's business of supplying website services and in the course of Mr Arms' own commercial venture. It was irrelevant that the employees were not themselves proprietors; the section does not, in terms, refer to the trade or commerce "of any particular" person.
A central plank of the reasoning is that the status of an employee does not, in the world of tort or under this statute, divest the individual of personal liability. The court cited Lord Rodger in Standard Chartered Bank v Pakistan Shipping Corpn (Nos 2 and 4) for the proposition that an employee remains personally liable for wrongful acts committed in the course of employment. There is "no good reason" to read s 9 as though it contained the words "as principal". To read the word "person" down to exclude employees would not promote the main purpose of the Act, stated in s 1(a), of encouraging fair trading practices.
The court rejected the argument that the absence of provisions equivalent to s 75B (accessorial liability) and s 84(2) (deeming conduct on behalf of a corporation) in the Fair Trading Act between 1999 and 2003 required a narrower construction. Those omissions did not impliedly limit the generality of s 9(1). The court noted the concurrent operation of the two statutes, upheld in R v Credit Tribunal; Ex parte General Motors Acceptance Corporation, and observed that no constitutional difficulty arose. It was also unnecessary to decide whether WSA could have been liable under s 159 of the Fair Trading Act as well as under s 82 of the Trade Practices Act, or to explore double-satisfaction questions.
The judgment further drew on Hamilton v Whitehead to confirm that the distinct legal personality of a corporation means an individual's act can be both a corporate act and the separate act of the individual. Thus, even if the appellants' conduct was also attributed to WSA, that did not prevent their own direct liability under s 9. The primary judge had erred in law by treating the absence of an independent commercial interest as decisive.
Prior to the Fair Trading Act 1999 (Vic), the Fair Trading Act 1985 (Vic) had applied prohibitions on misleading conduct to individuals and partnerships in terms modelled on s 52 of the Trade Practices Act. That earlier statute was enacted to take advantage of the developing federal case law and to implement a ministerial agreement for uniform legislation. Part V of the Trade Practices Act rested primarily on the corporations power, but s 6 extended its operation to individuals in defined circumstances, and s 75 expressed an intention not to exclude concurrent State laws.
The 1999 Act continued that policy. Section 9 was cast in substantially identical language to s 52, and s 159 mirrored s 82 save that it referred only to "any person involved in the contravention". Between 1999 and 2003 the Victorian statute contained neither an equivalent of s 75B(1) (defining involvement) nor a general deeming provision corresponding to s 84(2). The latter provision had been limited to prosecutions under the 1985 Act. The legislative history therefore left a "lacuna" that the court was required to fill by ordinary principles of construction rather than by importing Commonwealth accessorial or deeming mechanisms.
The 2003 amendments inserted a new s 145 and substituted s 144, supplying counterparts to the federal provisions, but the events in suit occurred before those changes. The High Court's decision therefore interprets the unamended 1999 Act. It confirms that the absence of those provisions does not narrow the primary prohibition in s 9. After the decision, practitioners understood that employees could be joined directly under State fair-trading legislation without proof of the mental elements required for accessorial liability under federal law. The concurrent operation of the two regimes was reinforced, allowing plaintiffs to choose the statutory pathway most advantageous on the facts.
Paragraph [20] states that the construction of "in trade or commerce" in Concrete Constructions "applies to s 9 of the FT Act". In plain English: the same test used for the federal Act governs the Victorian one; the conduct must be part of business dealing, not private chatter.
At [22] the court says the representations "undoubtedly were of this nature". Translation: telling a businessman that a payment system needs only a simple form is exactly the sort of commercial advice the law regulates.
Paragraph [36] contains the pivotal sentence: "in the world of tort the status of an individual as an employee does not divest that person of personal liability for wrongful acts committed while an employee. There is no good reason for treating the text of s 9 any differently and, in particular, for construing the section as if it read '[a] person, as principal, must not ...'." Plain English: just because you are on the payroll does not give you immunity from being sued personally for misleading someone; the Victorian Parliament did not hide a "only bosses can be sued" rule inside the word "person".
Paragraph [37] notes that reading down "person" to exclude employees "would not promote" the statutory object of fair trading. Translation: limiting the law to company directors or sole traders would undermine the very purpose of stopping deceptive sales talk.
At [49] the court adopts the statement from Hamilton v Whitehead that "the act of an individual might be both a corporate act and the separate act of the actor as an individual". Translation: a company and its employee can both be on the hook for the same misleading statement; one does not cancel out the other.
These passages are grounded squarely in the joint reasons and supply the ratio that later courts must apply when employees are sued under equivalent State provisions.
The precedent is triggered whenever an employee makes a representation or omission that satisfies three elements: (1) the actor is a "person" (including a natural person employed by a corporation); (2) the conduct occurs "in trade or commerce", meaning it has the character of an aspect or element of trading or commercial activities (Concrete Constructions test); and (3) the conduct is misleading or deceptive or likely to mislead or deceive, causing loss or damage recoverable under s 159.
Typical triggers include: an employee of a professional-services firm (web designer, accountant, consultant) giving incorrect advice to a client about regulatory requirements, technical specifications or financial products; sales staff misdescribing product attributes or approval processes; project managers assuring a customer that "no further paperwork is needed" when in fact approvals, licences or financial data are required. The employee need not have an independent commercial interest, nor act as principal. The representation need only form part of the commercial transaction between the customer's business and the employer's business. The precedent applies even if the employer is also sued under the Trade Practices Act, because the statutes operate concurrently. It is not necessary to prove the mental elements required for accessorial liability under s 75B. The fact that the employee was acting within actual authority is sufficient to engage personal liability.
Conversely, the precedent does not apply to purely internal communications (as in Concrete Constructions itself) or to conduct lacking any commercial character. It is not limited to cases where the employee is the "embodiment" of the company under the Tesco organic theory; direct liability arises independently.
The judgment itself treats Concrete Constructions as supplying the authoritative construction of "in trade or commerce" and applies it without qualification to s 9. It treats Hamilton v Whitehead as supporting, rather than undermining, personal liability, emphasising the dual character of an individual's acts. Standard Chartered Bank is cited for the tort principle that employment does not confer immunity, and Tesco Supermarkets Ltd v Nattrass is distinguished on the basis that no allegation was made that the appellants were the "mind" of WSA. The reasoning in General Motors Acceptance Corporation is relied upon to confirm that the Trade Practices Act does not cover the field so as to exclude State liability.
The court rejects any implied limitation derived from the absence of s 75B or s 84 equivalents, thereby giving the 1999 Act (pre-2003 amendments) the same practical reach against individuals as the federal regime achieves through accessorial provisions. Subsequent references in the reasons to Astvilla Pty Ltd v Director of Consumer Affairs (a Victorian Supreme Court decision) reinforce that a narrow reading of "person" would frustrate the statutory purpose. The judgment therefore stands as a deliberate choice to preserve the widest possible application of the primary prohibition, consistent with the legislative history of uniform consumer-protection laws. Courts applying the decision are directed to focus on the commercial character of the conduct rather than the employment relationship or the existence of parallel corporate liability.
The court expressly left open whether WSA might also have been held liable in damages under s 159 of the Fair Trading Act as well as under s 82 of the Trade Practices Act, and what procedural consequences would follow. Questions of double satisfaction and election between concurrent liabilities therefore remain for future decision.
It was unnecessary to decide whether the organic theory of corporate liability (Tesco Supermarkets Ltd v Nattrass) could render WSA directly liable on the basis that the appellants were its "embodiment", because no such case was pleaded or proved. The boundary between direct corporate liability and vicarious liability for statutory contraventions is therefore untouched.
The interaction between the pre-2003 version of the Fair Trading Act and the post-2003 amendments that inserted equivalents to ss 75B and 84 was not explored. Whether the addition of those provisions alters the construction of s 9 itself is unanswered.
Finally, the precise scope of "in trade or commerce" in hybrid situations (for example, where an employee speaks partly in a personal capacity and partly on behalf of the employer) is not settled by the reasons, although the emphasis on the commercial character of the specific representations supplies a strong pointer. The extent to which the decision applies to conduct regulated by the Australian Securities and Investments Commission Act 2001 (Cth) after the financial-services carve-out from the Trade Practices Act is also left for another day.
Most practitioners still assume that only the company can be sued for employee misstatements and that a separate accessorial case with its higher mental-element threshold is required. Houghton v Arms shows the opposite is true under State fair-trading Acts: the employee is a primary contravener under s 9, mental elements are irrelevant, and the claim can run in accrued jurisdiction alongside the federal corporate claim. Another gotcha is the belief that "in trade or commerce" requires the employee to have a personal profit motive; the court makes clear that the test looks at the character of the conduct, not the actor's ownership of the business. Finally, many miss that the 1999-2003 legislative lacuna actually widened direct liability; the absence of a deeming provision like s 84(2) did not shrink s 9 but left it to operate at full strength against individuals. Pleading only the federal accessorial route can therefore unnecessarily complicate proof and expose the claim to Yorke v Lucas defences that are irrelevant to a direct s 9 case.
D J O'Callaghan SC with M D Rush for the appellants (instructed by Deacons)
P J Riordan SC with D W Bennett for the respondent (instructed by Middletons)
D R Williams QC with S Bhojani for the Director of Consumer Affairs of Victoria appearing as amicus (instructed by Department of Justice)
Notice: This copy of the Court's Reasons for Judgment is subject to formal revision prior to publication in the Commonwealth Law Reports.
Trade practices − Misleading or deceptive conduct in trade or commerce - Where appellant employees of a corporation made misleading or deceptive statements to respondent in the course of their employment − Where the corporation was sued for contravention of s 52 of the Trade Practices Act 1974 (Cth) ("the Commonwealth Act") by reason of the conduct of the appellants − Where the appellants were also sued for contravention of s 9 of the Fair Trading Act 1999 (Vic) ("the State Act") − Whether each appellant was a "person" for the purposes of s 9 of the State Act − Whether conduct of each appellant was "in trade or commerce" for the purposes of s 9 of the State Act.
Statutes − Statutory construction − Construction of s 9 of the State Act − Where the Commonwealth Act and the State Act have concurrent and overlapping operation − Where the Commonwealth Act had, but the State Act did not have, provisions imposing accessorial liability upon persons "involved" in a contravention − Where the Commonwealth Act had, but the State Act did not have, provisions deeming conduct engaged in on behalf of a corporation to have been engaged in by the corporation − Whether s 9 of the State Act is to be construed so as not to apply to persons who were not engaged in trade or commerce on their own account.
Trade Practices Act 1974 (Cth), ss 52, 75, 75B, 82, 84.
"(1) A person must not, in trade or commerce, engage in conduct that is misleading or deceptive or is likely to mislead or deceive.
(2) Nothing in the succeeding provisions of this Part is to be taken as limiting by implication the generality of sub‑section (1)."
The term "engaging in conduct", which accommodates the phrase "engage in conduct"[9], is defined in s 3 so as to include refusing to do an act and refraining (other than inadvertently) from doing an act.
"A person who suffers loss, injury or damage because of a contravention of a provision of this Act may recover the amount of the loss or damage or damages in respect of the injury by proceeding against any person involved in the contravention."
Did s 9 of the FT Act otherwise not apply to the appellants?
"Any conduct engaged in on behalf of a body corporate:
(a) by a director, servant or agent of the body corporate within the scope of the person's actual or apparent authority; or
(b) by any other person at the direction or with the consent or agreement (whether express or implied) of a director, servant or agent of the body corporate, where the giving of the direction, consent or agreement is within the scope of the actual or apparent authority of the director, servant or agent;
shall be deemed, for the purposes of this Act, to have been engaged in also by the body corporate." (emphasis added)
The validity of s 84(2) was upheld in Fencott v Muller by Gibbs CJ[27].
"(1) A corporation shall not, in trade or commerce, engage in conduct that is misleading or deceptive or is likely to mislead or deceive.
(2) Nothing in the succeeding provisions of this Division shall be taken as limiting by implication the generality of subsection (1)."
Part V (in which s 52 appears) no longer applies to the supply of financial services within the meaning of Pt 2 Div 2 of the Australian Securities and Investments Commission Act 2001 (Cth) ("the ASIC Act"). Section 51AF of the TP Act provides for this excision from the TP Act. Section 12DA of the ASIC Act deals with the misleading or deceptive conduct in relation to financial services, as defined in s 12BAB thereof. ↑
"(a) has aided, abetted, counselled or procured the contravention; [or]
(c) has been in any way, directly or indirectly, knowingly concerned in, or party to, the contravention".
Section 82(1) renders liable in damages not only the person whose conduct contravened a provision of Pt IV or Pt V, but also "any person involved in the contravention". ↑
Yorke v Lucas (1985) 158 CLR 661 at 666, 675‑676. ↑
Interpretation of Legislation Act 1984 (Vic) ("the Interpretation Act"), s 39. ↑
Victoria, Legislative Assembly, Parliamentary Debates (Hansard), 28 May 1985 at 20. See also Zeus & Ra Pty Ltd v Nicolaou (2003) 6 VR 606 at 625. ↑
See s 79, which creates offences in respect of certain conduct in relation to contraventions of Pt VC of the TP Act (ss 75AZA-75AZU). ↑
(1977) 137 CLR 545 at 561‑565 per Mason J, with whom Barwick CJ, Gibbs and Stephen JJ agreed. ↑
The earlier Victorian statute, the 1985 Act, had, in s 37(1), followed closely the terms of the federal provision. ↑
Before the insertion of a new s 145 by s 58 of the Fair Trading (Amendment) Act 2003 (Vic) ("the 2003 Amendment Act"). The 1985 Act had included in s 31 a provision following s 75B(1). ↑
Interpretation Act, s 38; K & S Lake City Freighters Pty Ltd v Gordon & Gotch Ltd (1985) 157 CLR 309 at 324. ↑
Houghton
Arms
[2005] FCA 943
[2006] VSC 289
(2006) 151 FCR 438
(1985) 158 CLR 661
(2003) 6 VR 606
(1977) 137 CLR 545
(1985) 157 CLR 309
(1983) 152 CLR 570
(2001) 204 CLR 559
(1990) 169 CLR 594
(1996) 40 NSWLR 165
(1997) 70 FCR 489
(1985) 8 FCR 27
(2001) 205 CLR 635
(1988) 166 CLR 121
(1975) 11 SASR 94
Appeal dismissed with costs.