62 Mr Cullen supports this opinion on more technical bases. He said:
+ The current village shops do indeed serve the local needs of the residents and cater to "surrounding residential neighbourhoods".
+ He estimates the locality of Cammeray has perhaps 2000-2600 persons in a radius of 400m of the village. This is well below the start point of about 10,000 population for HFM catchments, in his opinion.
+ His surveys show the operational model for HFM's requires a much higher visitation rate by customers than is consistent with "local needs".
+ Local connections is another indicator of the desired "small scale businesses" because the current businesses in the village are owner operated. HFM is likely the largest fruit & veg/fresh food retailer in NSW. It is a chain store that cannot be described as "small scale business".
+ The "village character" has the local context and community involvement role of customers being familiar with owner operators who have a vested interest in the community of Cammeray. HFM staff will be chain store employees who tend to be less likely to live in the local community, and less likely to have an interest in familiarity with customers that adds to local identity.
+ The role of the village is a "shopping top up", local services, eating/coffee café/restaurant and socialising. It is not the destination for the weekly bulk shopping. HFM's are aimed at the weekly bulk shopping.
+ It does not matter whether HFM in CG-01 is owned by a separate entity to CG-02, or for that matter CG-03. If CG-02 is used for the purpose approved, it and CG-01 will create together, intentionally or not, a strong drawcard or anchor for the complex. That alone must negatively impact several of the key existing small businesses in Cammeray. If the draw of customers is sufficient, including from beyond the local area, other retailers will cluster in the complex around the HFM and CG-02. These other retailers will probably include retail categories that already exist in the village.
63 These factors are likely to amplify the effects on the village if the HFM is approved, as it will result in a lack of contiguity between the two and potentially the complex and the village will operate as separate nodes, contrary to the zoning, its objectives and the Cammeray Village DCP.
64 If these opinions come true and businesses in the existing village fail such that the village can no longer supply the currently attractive mix of shops, services, eating and socialising, then the complex could well usurp the role of the village.