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[2001] NSWIRComm 86
Industrial Relations Commission (NSW)
2001-05-02
Kavanagh J, Maidment J, Mr P
Original judgment source is linked above.
Industrial Relations Commission of New South Wales in Court Session
CITATION : Geoffrey Seach & Anor v Promenade Properties Pty Ltd t/as SAS Marketing & Ors [2001] NSWIRComm 86 FIRST APPLICANT: Geoffrey Seach SECOND APPLICANT: Valda Seach FIRST RESPONDENT: Promenade Properties Pty Ltd t/as SAS Marketing PARTIES : SECOND RESPONDENT: Hans Schmidhofer THIRD RESPONDENT: Susan Schmidhofer FOURTH RESPONDENT: Phone Force 2000 Pty Limited FIFTH RESPONDENT: Christopher O'Neill FILE NUMBER: IRC4777 of 1999 CORAM: Kavanagh J CATCHWORDS : s106 claim - the applicants, husband and wife, purchase two licences for defined areas to distribute a fire resistant product - contract required a local and national marketing campaign from the respondents - marketing campaign not fully implemented by respondents - applicants suffer short term losses - part of arrangement found to be unfair as to its conduct - consideration as to what is "just" in the circumstances as the arrangement delivered some earnings - findings required as to liability of respondents proceeded against - their "connection with" the contract - terms of contract as to price required for each licence found unfair and varied - no order as to full restitution as contract delivered some earnings to applicants LEGISLATION CITED : Industrial Relations Act 1996 Port Macquarie Golf Club Limited v Stead & Anor (1995-1996) 64 IR 53 Gallagher & Anor v Modern Garages Australia Pty Ltd (In liquidation) & Ors [2000] NSWIRComm 184 CASES CITED : Brown & Ors v Rezitis & Ors (1971) 127 CLR 157 James M Bradshaw and Badabra Pty Limited v Biofax Australia Pty Limited & Ors (unreported decision of Maidment J, CT1307 of 1995, 3.9.97) Davies v General Transport Development Pty Ltd & Ors [1967] 67 NSWAR 371 Abboud v The State of New South Wales (Department of School Education)(No 2) (2000) 99 IR 299 HEARING DATES: 02/05/2001; 02/06/2001 DATE OF JUDGMENT: 05/11/2001
APPLICANTS: Mr P.B. Walsh of counsel Solicitors: Peter Adams & Co LEGAL REPRESENTATIVES: RESPONDENTS: Mr M.R. Gracie Solicitors: Whitfields
JUDGMENT: - 28 - INDUSTRIAL RELATIONS COMMISSION OF NEW SOUTH WALES IN COURT SESSION CORAM: KAVANAGH J
Date: Fri 11 May 2001 IRC4777 of 1999 GEOFFREY SEACH & VALDA SEACH v PROMENADE PROPERTIES PTY LIMITED t/as SAS MARKETING, HANS SCHMIDHOFER, SUSAN SCHMIDHOFER, PHONE FORCE 2000 PTY LIMITED AND CHRISTOPHER O'NEILL Application under s106 of the Industrial Relations Act 1996
JUDGMENT 1 This application is brought by Geoffrey Seach and Valda Seach under s106 of the Industrial Relations Act 1996 ("the Act"). The applicants allege the contracts or arrangements entered into were unfair and/or there was an unfairness in the performance of the contracts and arrangements. They allege the respondents against whom they proceeded, Mr & Mrs Schmidhofer, the second and third respondents, have sufficient "connection" with the contracts to be parties against whom the court, in the use of its discretion, should make orders that are just in the circumstances. 2 The applicants sought leave to discontinue against the first respondent, Promenade Properties Pty Limited t/as SAS Marketing as the company has been deregistered; it sought leave to discontinue against the fourth respondent, Phone Force 2000 Pty Limited, as it is in liquidation; it sought leave to discontinue against the individual, Christopher O'Neill, the fifth respondent, as he has not been served with the application. Leave was granted and the claim against the first, fourth and fifth respondents was dismissed. A related company called Bio-Fax was never named as a respondent and the evidence revealed it, too, has gone into liquidation. 3 The applicants, trading as "Curb Fire", entered into two contracts which were, on the face of the documents, called an "arrangement". Both arrangements were for the grant of exclusive territory licences in which to operate a Bio-Fax 2000 business system for the purpose of installing or applying Bio-Fax Fire Prevention and Retardation products. The product is applied to the fabric contents in homes - such as curtains, couches, carpets, etc. The product protects the coated fabric material from fire damage. It can sometimes also be used to coat synthetic surfaces to protect from fire damage. 4 It is alleged the applicants entered into the arrangement on the representations made to them by Mr Schmidhofer, the second respondent. He operated through a company called Promenade Properties Pty Limited (now deregistered) and he traded as SAS Marketing. Those representations were pleaded as: (a) major publicity campaign had been commissioned by an independent marketing specialist group including television, public relations, direct marketing, cross endorsements etc to create public awareness and demand for Biofax products;
(b) the Applicants' exclusive licensed territory would have a direct promotion and marketing campaign to ensure a steady and continuous stream of work to the Applicants;
(c) the Respondents possessed technical and promotional expertise and experience;
(d) the Biofax 2000 Business system was an established and proven business system;
(e) the Respondents would provide continuous promotional, marketing and job procurements for the Applicants. 5 It is alleged by the applicants that each of the representations was a term of the contract and none of the representations were fulfilled. The application asks for orders in the following terms: 1A A declaration that the contracts or arrangements entered into by the First and Second Applicants with Bio-Fax Australia Pty Limited and Promenade Properties Pty Limited and Phone Force 2000 Pty Limited on or about 20 December 1994 and 4 January 1995 were each unfair at the times they were entered into for the purposes of s106(2) of the Industrial Relations Act 1996 by reason, inter alia of the conduct of the Second Respondent and/or Third Respondent.
1B An order pursuant to s106(4) of the Act that the Second Respondent, and the Third Respondent, or either of them make such payment of money to the First Applicant and the Second Applicant as the Commission considers just in the circumstances.
The applicants particularise the claim: "as an award of the sum of $45,000 plus interest thereon, being the monies paid by the Applicants pursuant to the arrangement for the purchase of exclusive territory licence."
HISTORY 6 In October 1994 the applicants responded to an advertisement in a local paper relating to a home business. That advertisement related to a betting system business. After the applicants responded to the advertisement they was contacted by a person who identified himself as Mr Schmidhofer and who revealed he had been given the names of the applicants as persons who may be interested in investing in a small business proposal. The second respondent introduced them to a proposal called "The Bio-Fax 2000 Fire Prevention System". The applicants received an information pack which explained the Bio-Fax product was a fire suppressant used as a coating on fabrics, wood and put into some paints and plastics to protect the surfaces on which they were laid. 7 After receiving the proposal the applicants had a number of conversations with the second respondent. He agrees he said to the applicants words to the effect: All jobs will be supplied, pre-booked and ready for the application of the product.
Each job was to be charged at a rate of $300 with the licensee receiving $100 of that charge and the balance going to Bio-Fax. There was no promise made as to forward income estimates. 8 On 29 November 1994 a meeting was held with the applicants and other interested parties. The second respondent co-ordinated the meeting. Presentations were made by Mr Thomas Thompson, General Manager of Bio-Fax, Mr Christopher O'Neill from Phone Force 2000 and Mr Schmidhofer himself. The second respondent described himself as the salesman. He defined his role as selling the licences. 9 Following this meeting, the applicants expressed an interest in the proposition and received further documentation in the form of a draft contract and a letter from the second respondent outlining a territory, including the named suburbs identified by postcode, which they would purchase with the exclusive licence. The contract was headed "Bio-Fax 2000 Licence Agreement". 10 The parties to the agreement were identified in the Recital to the Agreement as: Bio-Fax Australia Pty Limited, Phone Force 2000 Pty Limited and SAS Marketing. The Agreement acknowledged them as: separate and independent entities who have formed a strategic alliance for the purpose of developing and supporting the business system of Bio-Fax 2000.
The Recital further stated: The licensee will be supported with a continuous promotions marketing and a job procurement effort, linked with a product and group focussed on innovation, and will be part of an elite nationwide team. and: S.A.S. has been appointed to the role of co-ordinating licence territories and matters relating to the selection and procurement of licensees. It has been duly authorised by both BIO-FAX and PHONE FORCE to collect and appropriately disperse of licence fees, and execute and formalise the licence agreements by Power of Attorney. 11 The commitment of the strategic alliance was stated as follows: A major publicity campaign has been commissioned (by an independent marketing specialist group) which includes TV, PR, direct marketing and cross endorsements, etc. to create public awareness and demand. . . . S.A.S. Marketing has been appointed by Bio-Fax Australia to assist in the selection and granting of exclusive territory licences to cover significant residential areas throughout Australia (approximately 30,000 households per territory). . . . Each territory will have a direct promotions and marketing campaign to ensure a steady and continuous stream of work (Provided independently by Phone Force 2000 Pty Limited, . . .. . . . We believe that a perfect blend of expertise, both technical and promotional, has been forged to offer a unique and profitable business system. 12 The applicants determined to purchase two areas under licence. 13 The first agreement was executed on 20 December 1994 between the applicants and the three parties called the strategic alliance. The contract provided an exclusive licence for an area identified in a Schedule: Postcode Principal Suburb 2745 Regentville 2749 Cranebrook 2750 Penrith 2752 Warragamba 2753 Richmond 2754 North Richmond 2758 Kurrajong 2773 Glenbrook 2774 Blaxland 2776 Faulconbridge 2777 Springwood 2778 Woodford 2779 Hazelbrook 2780 Katoomba 2781 Leura 2782 Wentworth Falls 2783 Lawson 2784 Bucca Burra 2785 Blackheath 2786 Mt Victoria 2790 Lithgow 2757 Kurmond 14 In consideration the applicants paid $40,000 for the exclusive licence. Evidence revealed $30,000 of this money was payment for the exclusivity of the licence area and $10,000 for the Bio-Fax product and the supply of the equipment required for its application. 15 The applicants attended at a Training Programme for the application of the product. From the evidence presented all parties agree it was a very good product. 16 On 4 January 1995 the applicants purchased a further area also identified in a second agreement. This area took the applicants towards St Marys. For this extra licence the applicants paid: Five thousand dollars ($5,000) deposit and Ten thousand dollars ($10,000) internal finance and repayable at the rate of Fifty dollars ($50) per job (within territory). 17 The second respondent always represented himself to the applicant as SAS Marketing. Evidence revealed the cheques for the purchase of the licences were made to SAS Marketing. The second respondent received the cheques. From the first contract, he disbursed $5,000 to Bio-Fax and $3,000 to Phone Force. He also disbursed some sums of money for the cost associated with the establishment of the business. SAS Marketing then retained the balance of the $40,000, $30,000 in all. Of the $5,000 down payment for the second contract the second respondent retained the full amount. 18 Phone Force, the fourth named respondent and one of the parties to "the strategic alliance" was to handle what was called the direct marketing campaign. Through January 1995 and February 1995 it made the promised direct promotion and marketing campaign in the applicants' licensed areas. A number of "leads" were obtained and in the months of January and February 1995 the leads were followed up with a video promoting the product. Only three jobs were generated. There is some dispute about whether the applicants' ever received 70 leads claimed to have been passed on. The applicants thought they only received about 30 leads. Instead of receiving confirmed sales, Phone Force began to send to the applicants these leads asking them to do the follow up and obtain the sales. This was not within the terms of the agreement which guaranteed booked sales. 19 The applicants very quickly formed the view the telemarketing was ineffective and attempted to obtain work by contacting motels, clubs, guest houses, etc. The applicants also put one advertisement for the product in the Penrith Panthers magazine. The campaign which had been promised by Phone Force was performed throughout January and February 1995 but had little effect. 20 The three parties to the business venture, the strategic alliance, met and determined the direct telephone campaign was failing. They decided Phone Force should cease the telemarketing campaign at the end of February 1995 as direct marketing alone was clearly not succeeding. As to the National Advertising Campaign, as promised in the agreement, only one television commercial was paid for and that was on a telecommercial programme called the Ernie Sigley Show. It was paid for by SAS Marketing. It did not go to air until March 1995. Some refined and revised videos promoting the product were sent out following inquiries that came in from the TV commercial. Those inquiries generated no work. 21 As the marketing man, the second respondent reviewed the situation and determined a rethink of the advertising campaign had to be taken to generate immediate work for the licensees. He had the idea of selling Bio-Fax through a process known as "piggy back" marketing, that is: An existing sales or service company would add Bio-Fax to their current services and offerings as an optional extra to create a total solution. 22 In support of this idea the second respondent organised a meeting between himself, Mr Thompson representing Bio-Fax and a Mr Appleby of FAI Securities at North Sydney. FAI Securities is an Insurance Company offering home, commercial and home contents insurance. The following proposition was put by the second respondent: as an FAI client invested in a home insurance policy they were offered the Bio-Fax product as an optional extra. FAI adopted the proposition, put by the second respondent, to recommend the use of the Bio-Fax product to its home mortgagee and commercial clients. However, it told Bio-Fax that SAS Marketing should not be party to the agreement between Bio-Fax and FAI Securities as FAI wanted to do their own marketing. 23 Following these discussions with FAI, in April 1995, Bio-Fax Australia suspended all agreements they had with the second respondent's SAS Marketing. He was released from the agreement to obtain further licensees. Mr Thompson continued to refine the arrangement with FAI Securities and at one meeting took Mr Seach with him. The business arrangement with FAI and Bio-Fax was quickly finalised. The referrals from FAI generated work from July 1995. The work was generated from the Parramatta offices of FAI and all the referrals went to the applicants as licensees covering the area. The applicants also benefited from the extra referrals from FAI in some of the areas surrounding their licensed areas. 24 Because of the success of the arrangement with FAI, on 28 November 1995, Mr Thompson from Bio-Fax reviewed again the arrangement with SAS Marketing and the second respondent and he authorised SAS Marketing's return to the market place to sell further licences. He also determined existing licences could be onsold. 25 There was significant financial success in the FAI arrangement for the applicants. In the financial year ended 30 June 1995, the year before the FAI work came on line, Curb Fire, the applicants trading name, had a trading income of only $1790 but they carried forward a loss of $34,500. In that loss they allowed for a $20,000 expenditure on advertising and promotion. Yet that financial year, the evidence revealed, almost all the advertising and promotion for the Bio-Fax business was to be performed by the strategic alliance not the licensees. In the 1995/96 financial year, and evidence revealed the FAI work began on 16 July 1995, a trading income of $56,132 was achieved. The losses claimed by Curb Fire for the 1994/95 year were carried forward against this income. The applicants then divided the profit. 26 In the financial year to 30 June 1997 the trading income was revealed as $19,904. However, this reflected only six months trading. The FAI work only continued until Bio-Fax, for other reasons, went into liquidation in September 1996. It was through no fault or act of the second respondent that Bio-Fax ceased trading with FAI.
The contract 27 Section 106 of the Act states: 106 Power of the Commission to declare contracts void or varied
(1) The Commission may make an order declaring wholly or partly void, or varying, any contract whereby a person performs work in any industry if the Commission finds that the contract is an unfair contract. (2) The Commission may find that it was an unfair contract at the time it was entered into or that it subsequently became an unfair contract because of any conduct of the parties, any variation of the contract or any other reason. (3) A contract may be declared wholly or partly void, or varied, either from the commencement of the contract or from some other time. . . . 28 In Port Macquarie Golf Club Limited v Stead & Anor (1995-1996) 64 IR 53 the Full Bench held, of a similar provision in a preceding Act, as to the finding of unfairness (at 59): 5. The nature and degree of the unfairness within the purview of s275, as a matter of law, relates to ordinary standards of fairness by directing attention to the particular circumstances of the individual contract or arrangement concerned; whether or not a contract or arrangement is unfair is a matter to be decided upon examination of the facts of each particular case: Incitec Ltd v Barry (1992) 45 IR 148 at 154; and Baker v National Distribution Services Ltd (1993) 50 IR 254 at 270.
Consideration 32 In the proceedings Mr P.B. Walsh of counsel represented the applicants and Mr M.R. Gracie of counsel appeared for the second and third respondents, the Schmidhofers. The applicants gave evidence as did the second respondent. A number of documents were tendered. 33 The applicants submitted they suffered loss because the representations made to them by the second respondent on behalf of the strategic alliance were not fulfilled. The applicants allege it was unfair to require them to purchase the exclusive licence for areas when, in accordance with the representations, no work was generated. The applicants submit therefore the monies paid for licences represent a manifestly unfair charge. The applicants submit it was their endeavours with Mr Thompson from Bio-Fax which procured the FAI work. Therefore, they submit such income should not be considered by the court as earnings under the contract. 34 Evidence revealed after Bio-Fax took over the details of the arrangements with FAI, a number of propositions were put to Mr Seach as to proposals that he alter the arrangement between himself and the three named in the strategic alliance. He and his wife chose not to enter into a varied arrangement solely with FAI and Bio-Fax. Mr Seach's evidence was: As far as I was concerned they were all one and the same. 35 In the alternative, the applicants submit even if the FAI work is taken into account it was not performed in accordance with the licence agreement as to their exclusive area and therefore the licence agreement gave them no benefit for the FAI work. 36 However, documents before the Court revealed that operating out of the Parramatta office FAI's first endeavours were in the applicants' licensed area and the applicants also received the advantage of referrals into an expanded area. 37 The contract required the parties to the strategic alliance, who the second respondent referred to as his "partners" on occasions and otherwise as "the principals", to obtain work for the licensees. There was no representation made as to the applicants' expected income. There was a representation Bio-Fax was "an established proven business". There was no evidence the applicants did any independent inquiries as to this representation. The second respondent gave evidence he told the applicants the corporation was successful in Queensland and overseas especially Vietnam and Canada. He believes this still to be a truthful statement. No evidence has been placed before the Court to invite a rejection of this representation. 38 As to the claim that the contract was unfair in that the representations as to marketing were not complied with by the respondents, evidence revealed Phone Force 2000 made, throughout January and February 1995, the appropriate telephone calls in the district to which the applicants were licensed. This marketing campaign was unsuccessful but it was undertaken in accordance with the agreement entered into by parties of equal stature. The respondents did enter into "a direct promotion and marketing campaign" for the applicants within their licensed areas. 39 However, a national advertising campaign was also a commitment under the contract. Evidence reveals this was the representation and term was not complied with by the parties to the agreement. I find it was unfair in the performance of the contract with the applicants to sell to them licences at a time when there was no awareness in the community of this product. Evidence revealed the local marketing campaign did not begin until after they had bought the licence. The national campaign was in truth not pursued. The evidence of one advertisement on television in March 1995, after the failed local campaign, cannot be viewed as a national marketing campaign. 40 However, the second respondent and the applicants all agreed Bio-Fax is a fine product. With a different marketing strategy applied to its sale, Bio-Fax succeeded in the market place. It was only when the different marketing strategy came on line this success was enjoyed. The determination made by the second respondent to change the marketing strategy very quickly, that is, after three months when the direct marketing campaign failed was a proper one, and not in any way unfair. 41 I find there was an unfairness in the conduct of the contract from the time it was entered due to the lack of a national marketing campaign as agreed between the parties. The unfairness between the parties to this contract as to the lack of marketing is reflected in the applicants not enjoying any earnings under the contract until July 1995. However from July 1995, the applicants did enjoy income from the product for over one and a half years. 42 Having found an unfairness in the performance of the contract the court has to determine whether in the use of its discretion under s106 of the Act, it should avoid or vary the contract. As to the Court's discretion it was held in Port Macquarie (at 60): 8. If a contract or arrangement be found to relevantly offend one or more of the grounds, such as it being unfair, contained in s275(1) then the next question involves the exercise of a discretion, to be performed judicially, as to whether the contract or arrangement should be avoided or varied: Hodges [1985] 11 IR 60 at 62-63; Autobake [1986] 19 I.R. 18 at 20; and Baker at 267.
I note this variation to the second licence agreement allows for no further payments to the applicants. However, the variation also deletes from the contract a requirement for a credit payment to the respondent of $10,000 by the applicants. The applicants receive a benefit from this deletion. 61 The effect of these variations is the applicants are entitled to one payment by the second respondent of the total sum of $20,000. 62 The applicants claims interest. In Abboud v The State of New South Wales (Department of School Education)(No 2) (2000) 99 IR 299 Schmidt J (dissenting but not on this point) held in a consideration as to interest as follows [at 45]: The role of an interest component in monetary orders made under s88F of the Industrial Arbitration Act 1940, a predecessor to s106, was discussed by two members of the Industrial Commission in Court Session in Thomas Nationwide Transport Ltd v Thomas (1990) 34 IR 378. That approach has since been followed by the Court and its predecessors: see Westfield v Helprin (1998) 82 IR 411 at 443-4.
Her Honour in Abboud then considered the various reasoning, as to what was an appropriate order for interest by Bauer and Hungerford JJ in Thomas Nationwide Transport Ltd v Thomas & Anor (1990) 34 IR 378. She also, in consideration as to money orders under s106, examined the reasons of Barwick CJ in Brown v Rezitis (1971) CLR 127 (at 164) who adopted the principle that orders should reflect as "to effect wholly or particularly, the restitution of the parties to their former position upon the variation or avoidance of the contract or arrangement". Her Honour in Abboud then held [at 49]: While there undoubtedly have and will be cases brought under s106 . . . where a proper basis for making an order in relation to interest calculated from a date earlier than the date of application will be established, there was nothing advanced in evidence or submissions in this case, which would provide a proper basis for going beyond that date. 63 No special circumstances have been argued before me, nor can I on the facts determine any reason to allow that the interest should run other than from the date of filing of the summons, namely 7 September 1999. 64 The second respondent shall pay the applicants' costs as agreed or assessed. 65 I reject the application for costs by the third respondent, Mrs Susan Schmidhofer, against the applicants. While the matter proceeded against the third respondent, there was no persuasive evidence she was involved in or had any connection with the arrangements. She did not attend the court, she filed no affidavit in evidence and only a medical certificate has been tendered in her interests, which was not relied upon in any argument as to her "connection with" the contract. Accordingly, I dismiss the claim for costs against the applicants by the third respondent.
66 I make the following orders: 1. I declare Clause 1 of the Agreements between the applicants and the strategic alliance of Bio-Fax Australia Pty Limited, Promenade Properties Pty Limited and Phone Force 2000 Pty Limited unfair. 2. I vary Clause 1 of the agreement of 20 December 1994 as to the licence fee by reducing in total the cost of the licence fee to a sum of $20,000 (see paragraph 59). 3. I vary Clause 1 of the agreement of 4 January 1995 as to the licence fee to read in total $5000 (see paragraph 60). 4. I order the second respondent, Mr Hans Schmidhofer to pay to the applicants one sum of $20,000. 5. I order the second respondent, Mr Hans Schmidhofer to pay interest on the sum of $20,000 from 7 September 1999 in accordance with Schedule 1 of the Supreme Court Act 1970 as amended. 6. I order the claim against the third respondent, Mrs Susan Schmidhofer, be dismissed. 7. I dismiss the claim for costs by the third respondent, Mrs Susan Schmidhofer against the applicants. 8. I order the second respondent, Mr Hans Schmidhofer to pay the applicants' costs as agreed or assessed.
DISCLAIMER - Every effort has been made to comply with suppression orders or statutory provisions prohibiting publication that may apply to this judgment or decision. The onus remains on any person using material in the judgment or decision to ensure that the intended use of that material does not breach any such order or provision. Further enquiries may be directed to the Registry of the Court or Tribunal in which it was generated.
Geoffrey Seach & Anor
Promenade Properties Pty Ltd t/as SAS Marketing & Ors
(1971) 127 CLR 157
(2000) 99 IR 299
(1992) 45 IR 148
(1993) 50 IR 254
(1991) 45 IR 143
(1992) 45 IR 155
(1977) 136 CLR 190
(1990) 34 IR 378
(1998) 82 IR 411