THE ALLEGED MISREPRESENTATIONS AND DECEPTIVE CONDUCT
27 The applicants claim that the first respondent made the representations described in [15] of these reasons in contravention of s 52 of the Act (the "Further Conduct").
28 In addition, [11] of the amended statement of claim alleges that the first respondent made a further 21 misrepresentations that:
(a) the EVP group and business model had a solid and successful trading history behind it;
(b) the previous joint-venture businesses commenced with EVP of the type advertised had all, alternatively, been largely successful and/or that 10 or more EVP offices (including a Perth office) were established and operating at the time;
(c) a new joint venture business commenced by any of the first, second, third, fourth or sixth applicants (hereafter 'the Applicants') would enjoy the benefit of the proven EVP business model;
(d) a new joint venture business commenced by the Applicants would enjoy the benefit of access to EVP's established and commercially proven infrastructure and/or office systems and/or centralized administrative, clerical and accounting support and/or training and/or management and business advice from experienced operators;
(e) a new joint venture business commenced by the Applicants would enjoy the benefit of access to and use of proven and functional EVP developed software which could track and report on consultant activity, work in progress and key performance business indicators in an accurate, efficient and effective manner including standard labour hire functions such as payroll, accrual, timesheet entry and rostering functions and/or that EVP would provide ongoing IT systems and support;
(f) EVP had a detailed and sound business plan for the establishment of such a joint venture business;
(g) EVP would prepare and provide a specific and detailed business plan for the respective joint-venture business;
(h) financial projections provided to the Applicants in each case, being budgets and cash-flows, were based on other EVP joint venture businesses and/or were based in fact and/or gave a genuine indication of earnings and returns which could be reasonably expected to be enjoyed by the business;
(i) financial data provided to the Applicants or any of them as being derived from an EVP joint venture business in Perth was based in fact and/or reasonably indicative of the level of earnings and profit the proposed joint venture business might reasonably expect to enjoy in each case;
(j) on the basis of their experience, projections and the established business mode, the joint-venture business would only require working capital of $80,000.00;
(k) the Applicant/investor would only be required to contribute up to $40,000.00 to working capital with that sum to be matched by Holdings and/or Recruitment and/or the EVP group;
(l) any further capital required to fund the business would be provided by Holdings and/or Recruitment and/or the EVP group;
(m) investors would operate the business as partners/managers and would receive a salary of $100,000.00 per annum;
(n) the joint venture business, funded as aforesaid, with the financial support of Holdings and/or Recruitment and/or the EVP group would be able to pay the said salary and meet its outgoings from inception, alternatively within months of commencement;
(o) the financial projections provided were conservative and valid and it could reasonably be expected that the initial investment, including the cost of purchase of the investor share in the joint-venture and associated licences from EVP would be fully recouped within 18 months of commencement;
(p) the joint venture business would receive the benefit of EVP group branding and marketing as well as specifically targeted marketing campaigns and strategies provided by Holdings and EVP;
(q) the financial position of Holdings and/or Recruitment and/or Hughey and/or Pierce was sound and solvent;
(r) that the EVP group and its predecessors as managed by Hughey and or Pierce had sound financial and/or trading history;
(s) the Applicant/investor would benefit from the services of the respondents' factoring company, Scottish Pacific, needed to establish the business;
(t) the Applicant/investor would have the opportunity to earn income from the additional revenue streams that the EVP Group was developing;
(u) the joint venture business would leverage off an existing database developed by EVP Recruitment
("the Initial Representations").
29 The Initial Representations and Further Conduct occurred while the applicants were engaged in investment decisions and the purchase of businesses. Accordingly, apart from the salary representation which counsel for the applicants abandoned during the hearing, each of the representations can be said to have been made in trade or commerce.