4 Telstra has an Employee Relations group that has responsibility for managing its personnel. Mr Cartwright is the group's managing director. On the same day that Telstra announced its record profit, Mr Cartwright sent an e-mail to the 275 managers and team leaders in the Employee Relations group, but not to the other staff in that group. These are the people who are involved in, and to a large extent supervise, the "downsizing" of Telstra. Because of its importance it is necessary to have regard to the full text of the e-mail. It reads (omitting a graph):
"Subject: Message to ER team leaders
TO: All ER Managers & Team Leaders
In the context of announcing the half year results today, the CEO has put particular focus on the need for Telstra to reduce costs in response to broader and tougher competition across our markets. Specifically he refers to cost initiatives that are expected to reduce staff numbers by 10,000 by the end of fiscal 2001/02 and to target reduction of 220 senior manager (L1-4) roles.
At the whole-of-Company level, reductions are expected to result from technology change and automation, the Next Generation Cost initiatives, the application of e-Commerce tools to our business, and further outsourcing activity. In addition to these Company projects, each line of business and BU has its own local initiatives. So within ER we will continue emphasising and implementing process simplification, targetted at reducing processing activity within ER and improving the effectiveness of line managers. Almost all of these improvement projects will already be general knowledge - for example, moving leave applications on-line. Hopefully therefore, today's announcement has little news content for ER people but reminds us of the size and challenge of the task to make Telstra cost competitive.
Please brief your teams immediately on the CEO's announcement. It is fundamentally important that our staff members hear the news first from you, rather than from the news media. In briefing your people, please include the following messages.
- This is largely business as usual for ER. We have worked hard over recent years to take the tough medicine early, to get the major cost and staff reductions behind us early and to institutionalise continuous improvement. So staff numbers will continue to decline steadily as we identify further simplification and process improvements, most of which are already under discussion within the component groups of ER. But this announcement does not imply a major change from what we are already doing. (Please take the opportunity to discuss with your team the local initiatives and how those projects will affect them.)
- Expected staff reductions highlighted today confirm the continuation of the strong focus on costs over recent years. However, the loss of employment does not equate to the staff reduction expected, contrary to the assumptions of many commentators. Over the last three and a half years the Company's full time staff total has reduced by 28 441 (or 34%). Of those who have left the company in that period, 42 percent was natural attrition or completion of fixed term contracts, at least 8 percent have taken roles with other employers in outsourcing arrangements and 50 percent have taken redundancy. We expect continuation of this kind of pattern, with natural attrition contributing a large part of the reduction - at least 5000 over the next two years. (Most people dramatically underestimate the impact of natural attrition in these dynamics; and also miss the fact that outsourcing does not necessarily lead to loss of employment.)
- Although direct employment in Telstra is reducing, the telecommunications industry is the fastest growing industry in Australia.
- Over the last two years, 59% of all employees in redundant roles have chosen to take advantage of the Company's Career Transition Service, providing career counselling and outplacement service nationally. 88% of active job seekers in that program have found and retained alternative work.
- The Company is increasing its efforts to develop high performing staff with the most appropriate skills for front line customer service roles. Support for staff upgrading their skills for data, internet and wireless applications is a priority. Targetted recruiting will continue in order to provide specialist skills for growth segments within the Company. Accordingly, new opportunities will open up for staff members at the same time as the Company makes adjustment to the realities of ever tougher competition.
- Staff members who have transferred to individual contract have placed their trust in their managers and the Company to create a work environment that reinforces respect and dignity for the individual, and which places primary emphasis on productive relationships in which individual accountability encourages each person to contribute to his/her full potential. Managers must not under any circumstances compromise these important values in the way they implement cost reduction initiatives which lead to staff reductions. Managers will be held accountable to support the values of the Company's preferred model of individual employment.
- Please work with your BU clients to support them in communication of these messages and particularly in understanding the practical importance of point 6."