The Reasons of the primary judge
66 Some appreciation of the problem with which the primary judge was obliged to grapple in relation to this issue may be gleaned from para 4C of Dr Bennett's Fourth Amended Statement of Claim, being the statement of claim on which he proceeded to trial. This paragraph was in the following terms:
In respect of the Development:
(a) The Development land was acquired in 2004;
(b) Following acquisition there was promulgated the following measures with a view to marketing the Development lots to the public:
(i) A design for the Development both as to individual lots and common facilities;
(ii) A development theme;
(iii) Engagement of public relations and marketing consultants;
(iv) A system of press releases to media publications;
(v) The drafting of documents for posting in a site office, together with brochures and individual lot plans to be furnished to prospective Development lot purchasers;
(va) The construction of a Development model which was placed in the site office;
(vi) The refurbishment of a site office on the Development land;
(vii) The appointment of on site sales consultants to deal with members of the public interested in considering purchase of any lot;
(viii) The tutoring of site office sales consultants as to information pertaining to the Development for imparting to prospective purchasers;
(xi) Construction;
(c) The last mentioned onsite sales consultants were Nick and Julieanne;
(d) The Development was undertaken in partnership or in joint venture,
by:
(i) Consolo and PPG;
(ii) Further one or alternatively, some or all combination of Consolo, Consolo Property, NRN, Evenland, Elysium, PPG and PPG Noosa;
("the joint venturers");
(dd) The Development was undertaken in the course of the business, affairs or activities of each of the Respondents:
(e) Further Under the joint venture:
(i) Each of Consolo and PPG were the ultimate beneficiaries of the expected profits of the development;
(ia) The said subsidiaries of each of Consolo and PPG acted as their agents in respect of the measures pleaded above in (b) of this paragraph;
(ii) Directors and employees of each of the subsidiariesjoint venturers[sic] engaged in the promulgation and pursuit of the measures pleaded above in (b) of this paragraph, directly and indirectly by giving instructions to the others Respondents and otherwise permitting such measures to be pursued;
(f) By reason of the above matters pleaded above in this statement of claim, any representation made or conduct engaged in, whether in documents drafted for Development marketing furnished, or orally by Nick and Julieanne as sales agents in representations to prospective purchasers of lots, in the Development:
(i) was engaged in the course of the business, affairs or activities of each of the Respondents, or alternatively one or more of them; constituted conduct of the joint venturers, or alternatively
(ii) thereby was conduct engaged in on their behalf, or on behalf of other of the Respondents acting or on behalf of each of the Respondents, or alternatively one or some of them the joint venturers, within the meaning of s 84(2) of the TPA.
67 The primary judge noted that this pleading did not identify into which of the descriptors in sub-para (a) or (b) of s 84(2) the Burkes were said to fall. Since it did not appear to be in dispute that the Burkes were not, at any relevant time, directors, employees or agents of any of Dr Bennett's within the terms of sub-para (a), the primary judge assumed that sub-para (b) applied. The pleading did not allege that a named and identified director, employee or agent of one or more of the appellants gave instructions to the Burkes. In light of these deficiencies, the primary judge proceeded to make a series of assumptions. As appears from this Honour's Reasons [189], his Honour said relevantly:
Nonetheless the reference to "otherwise permitting such measures to be pursued" in para 4C(e)(ii) could conceivably extend to include the Burkes because two of the measures identified in para 4C(b) are: "The appointment of on site sales consultants to deal with members of the public interested in considering purchase of any lot" (sub-para (vii)); and "The tutoring of site office sales consultants as to information pertaining to the Development for imparting to prospective purchasers" (sub-para (viii)). I will therefore assume that Dr Bennett is relying upon s 84(2)(b) of the TPA to allege that certain unnamed directors, employees or agents of the respondents "directly and indirectly gave instructions to" the Burkes and otherwise permitted them to act as sales consultants in relation to the development. Since the only persons who could realistically be among these unnamed directors etc are the Austins, Mr Dowling and Mr Pearson, I will assume it is one of them that gave the instructions to the Burkes. I am fortified in this approach by the fact that the respondents appear to have proceeded on the same assumptions in their affidavit material and in their closing submissions…
68 His Honour made a comprehensive survey of the evidence of the involvement of the appellants and their officers in the Development and the submissions made on behalf of Dr Bennett. The passage from his Honour's reasons is lengthy, but should be set out in full. His Honour said at [193]-[199]:
193 In relation to the Consolo [appellants], Mr Douglas submitted that Consolo Property was a subsidiary of Consolo charged with operating its property division. He submitted that the Consolo Board made decisions on matters of investment and policy in relation to the development and very few, if any, separate Board meetings were held for Consolo Property. Instead, he submitted, the Consolo Property Board meetings were conducted as a part of the Consolo Board meetings and were minuted as such by Consolo. As a part of this approach, the activities of Consolo Property were reported as a part of Consolo's annual reports. Mr Douglas highlighted the following parts of those annual reports relating to the period in question in these proceedings:
Mr Clive Austin and Mr Michael Austin, as Directors of Consolo (2005 Report):
During the year we shifted our residential focus to Queensland, increased focus on industrial property and achieved [successes] with our major offshore investment … we have secured two major residential sub-division opportunities on Queensland's Sunshine Coast. Elysium, at Noosa, is the last major residential precinct to be developed within the Noosa Heads postcode. It involves the development of a luxury estate with resort style amenities and caters for the premium market with house prices ranging upwards from $1.5m. The estate will be progressively developed over a three year period … Both projects are being undertaken in joint venture with Brisbane-based Pearson Property Group. Looking at Consolo Property in its entirety, the property team headed by Richard Luscombe and Michael Dowling - together with our extended family of joint venture partners, architects, project managers and advisors - have worked extremely hard this year to put in place the platform and future pipeline of activities to ensure a prosperous and sustainable level of return on funds invested.
Mr Clive Austin, as Executive Chairman, and Mr Michael Austin, as managing director of Consolo (2006 Report):
… the largest single initiative upon which the company has embarked … Property division … New Joint General Managers Sean McKeown and Tory Tompson are managing projects [they are replacing Mr Richard Luscombe in that role].
Our luxury residential development, Elysium Noosa …
We also intend to start looking at designs for future stages of Elysium.
Mr Clive Austin and Mr Michael Austin as directors of Consolo (2007 Report):
[Consolo has taken steps] … to focus on our two major property developments: Elysium, at Noosa, and Dicky Beach near Brisbane.
… Property development is a core business for Consolo.
… The Elysium project at Noosa, which is the Company's largest single project, progressed during the year with a number of notable milestones.
… The remaining 29 sold houses are scheduled to be completed by the end of the first quarter of 2008, as are all the community facilities … In consultation with our joint venture partner it was decided during the year to broaden the potential market for the Elysium product …
194 Mr Douglas pointed to the following events which were, he submitted, of significance to the Consolo respondents' role in the development:
1. That the minutes of the Consolo Board of 6 July 2004 recorded the decision to acquire the property for the Elysium Noosa development;
2. That Mr Michael Austin, as a director of Elysium Noosa Pty Ltd, signed the agreement to engage PRD as the marketing consultant for the development;
3. That Mr Michael Austin, as a director of Elysium Noosa Pty Ltd, signed Dr Bennett's contract for the purchase of Lot 181.
195 In relation to the Pearson respondents, Mr Douglas submitted that their reliance on the joint venture agreement to distance themselves from their involvement in the development should be rejected because the evidence showed that the joint venture Operating Committee did not commence to operate until May 2006. He submitted that Mr Pearson and his companies were responsible for the marketing of the development and he was directly involved in the preparation of brochures and newspaper articles promoting the development.
Factual background as to how the development was carried out
196 To put these submissions in some context, and to properly consider this issue, it is necessary to set out some further factual background about the development and how, and by whom, it was carried out. In doing so, I will endeavour to avoid repeating too much of the background material that is already set out at [123]-[129] above.
197 As noted a number of times elsewhere in these reasons, the Burkes were employed by PRD. They worked as sales agents in the site office at the Elysium Noosa development from January 2005 until about May 2006. During that period, the main people involved with the development for the respondents - the Austins, Mr Dowling and Mr Pearson - had varying levels and kinds of involvement with them. Mr Clive Austin does not appear to have any significant involvement with the Burkes, nor does Ms Tompson, who did not arrive on the scene until after they had left. However, Mr Michael Austin said in his evidence that he had met the Burkes on site on one or two occasions, but he said he did not give them any instructions or any tutoring in relation to the marketing of the development, or in relation to what they should tell prospective purchasers of properties in the development. Mr Dowling's evidence about the Burkes was to similar effect, although he appears to have had more frequent contact with them. He said in his evidence that he met them shortly after the marketing for the development commenced, he had discussed the project with them and they had asked him questions about it. For his part, it is clear on the evidence, that Mr Pearson knew the Burkes reasonably well and he appears to have had a much closer involvement with them than either Mr Michael Austin, or Mr Dowling. He said in his evidence that, to prepare the Burkes to sell the Elysium Noosa development to potential purchasers, he was involved with others in training sessions to ensure that they could answer all questions that may arise.
198 These varying levels and kinds of involvement with the Burkes is consistent with the differing kinds of involvement the Consolo respondents and the Pearson respondents had in the development. On the Consolo side of the joint project management, Consolo Property and Mr Dowling were responsible for arranging the finance for the project and for providing administrative support. On the Pearson side, Mr Pearson was responsible for the marketing, promotion and advertising of the development. However, Mr Pearson said in his evidence that he consulted regularly with Mr Dowling and, after his departure, with Ms Tompson about marketing matters. Mr Pearson said he was also responsible for the media releases that were issued in relation to the development and he employed the services of other specialist marketing companies such as Pulse Media and Black Ink.
199 The media releases that were issued by Mr Pearson in January 2005 resulted in a number of articles being published in the local media. They included the following:
Noosa News, NoosaProperty section for 28 January 2005
Prestige land development opens doors
…
ELYSIUM Noosa opened its sales office on 27 hectares of former horse grazing land, once owned by the Hoffman family, adjacent Noosa Springs and Lake Weyba on Friday.
Developers David Pearson, of Pearson Property Group, and Michael Dowling, of Consolo Property, engaged 12 top Australian architects to each design three to four homes, which will be sold as part of a house and land package for between $1.25 and $2.5 million.
…
Stage one, comprising 41 individually designed and landscaped homes are selling off the plan now.
Mr Dowling said civil engineering works were due for completion in October and all homes were expected to be erected within 18 months.
When the five-stage, $400 million development is completed, it will hold 189 separate dwellings set over 27.5 hectares with 35% of land set aside as parkland.
The central facilities at Elysium (Greek for abode of the blessed) include swimming pool, tennis courts, health spa and parks linked by walkways and bike paths.
Architects include Gabriel Poole, Bark Design, Cox Raynor, Bligh Voller Nield.
This article included a photograph apparently taken at the Elysium Noosa site office under which appears the caption "EXCITING OUTLOOK: David Pearson, left, of PPG, and Michael Dowling of Consolo with Elysium Noosa on-site sales representatives Nick and Julianne Burke". (Emphasis in original)
69 The primary judge said at Reasons [206]-[207]:
In Ackers v Austcorp International Ltd [2009] FCA 432 ("Ackers") (a case relied upon by Mr Douglas), Rares J dealt with a factual situation that is somewhat similar to the present case. In that case, Austcorp was engaged in the business of a property developer. In its 1999 Annual Report, Austcorp identified the particular development concerned in that case as a joint venture project with Great Pacific that was being developed on prime central coast waterfront land (see at [217]). While his Honour's conclusions are specifically directed to the facts of that case, he proceeded to hold that the particular development was part of the ordinary business, affairs and activities of Austcorp and representations made by "officers, subsidiaries, PRD and Mr Walker" was conduct engaged in on behalf of Austcorp (see at [217]).
…
Among other things, they show that the level of involvement of the actor concerned may not be significant, provided it comprises "some" involvement. In context, I consider this means some real or genuine involvement. They also show that the actor's subjective intention is one criterion for assessing whether he or she is acting on behalf of the company concerned. Alternatively, they show that an objective assessment of the actor's conduct may lead to the conclusion that he or she was acting on behalf of that company. Finally, they show that the assessment as to whether the actor was acting on behalf of a company is ultimately dictated by the circumstances of each particular case. Thus it may conceivably involve a combination of the subjective and objective assessments (above) in a particular case.
70 The primary judge went on to consider whether the Burkes' conduct was engaged in at the behest of, that is, "at the direction or with the consent or agreement (whether express or implied) of", the appellants. His Honour considered that the phrase "whether express or implied" applied to each operative word in that phrase, namely, "direction", "consent" and "agreement". His Honour also considered that the word direction, on its ordinary meaning, should be taken to mean "authoritative guidance, instruction … of keeping in right order; management, administration". Accordingly, his Honour considered the relevant question to be whether Mr Michael Austin, Mr Dowling or Mr Pearson gave any authoritative guidance to the Burkes.
71 The primary judge concluded that Mr Pearson gave authoritative guidance and instruction to the Burkes of a kind that falls squarely within the ordinary meaning of the word "direction". Mr Pearson required the Burkes to learn "every element of the Elysium project" in his capacity as the manager of public relations and marketing for the whole of the Development. Mr Pearson swore in his affidavit that he was "involved, together with others of the marketing team … in 'Q and A' sessions with [the Burkes] to ensure that they could answer all questions that [could] arise" in the selling the lots in the Development. As Mr Pearson was, at this time, concurrently acting in his capacity as director of both PPG Noosa and PPG, the primary judge concluded that the Burkes were acting at the behest of the two Pearson appellants within the terms of s 84(2)(b).
72 The primary judge went on to conclude that Mr Pearson was acting as the agent of all the corporate entities involved in the joint venture when he gave his directions to the Burkes. Those corporate entities involved included Elysium, NR Nominees and Consolo Property which were involved directly, and Consolo which was involved indirectly. His Honour concluded at Reasons [219]-[222]:
219 For these reasons, I consider the Elysium Noosa development was a central and main part of the business, affairs, and activities of each of the companies involved in the Elysium Noosa joint venture. On Consolo's side, that included Consolo itself (as the main financial investor), Consolo Property (as the joint project manager), NR Nominees (as one of the joint venture partners) and Elysium Noosa Pty Ltd (as, among many other things, the owner of the land). On the Pearson side, that included both PPG (as an investor and the other joint project manager) and PPG Noosa (as the other joint venture partner).
220 Turning then to the Burkes. The marketing and selling of the lots in the Elysium Noosa development was self-evidently critical to its financial success. While his comments were specifically directed to the settlement of the sales of the lots in early 2008, Mr Michael Austin readily agreed that this was so.
221 So, taking into account the conclusion that the Elysium Noosa development was a central and main part of the business, affairs and activities of all of the respondents and the conclusion that the Burkes were engaged in an activity that was critical to the financial success of that development, I consider, on an objective assessment, it can be fairly said that the Burkes were acting "on behalf of" the respondent companies within the terms of s 84(2) of the TPA when they were engaged in that selling activity.
222 It is immaterial, in my view, whether the Burkes were also employed by PRD and their selling activities were concurrently being carried out on behalf of PRD. It is also immaterial whether anyone at Consolo, or at the Pearson companies, was aware that the Burkes were engaged in the selling activities on their behalf. Instead, what matters is whether the Burkes' selling activities, when viewed objectively, could be said to be a part of the business, affairs and activities of those companies. I do not consider that this conclusion strains the expression "on behalf of", or applies too loose a meaning to it. It is consistent, in my view, with casting a wide net and allowing an applicant in the position of Dr Bennett, to sheet home responsibility to each of those companies, on whose behalf the Burkes were carrying out this critical sales activity in the Elysium Noosa development.