"The purpose of this letter is to confirm this Office's view that the sale value adopted is not adequate for the purposes of section 18(2) Sales Tax Assessment Act (No. 1).
Section 18(2) states, inter alia that -
'… the sale value of goods treated by the manufacturer as stock for sale by retail shall be the amount for which those goods could reasonably be expected to be sold by the manufacturer by wholesale.'
In forming an opinion as to 'the amount for which the goods could reasonably be expected to be sold by the manufacturer by wholesale' the Commissioner is required to examine other wholesale sales made by PDL which bear a close relationship to the circumstances of the 'Marshall' branded batteries transferred to stock for sale by retail.
Upon examination of the records, it was found that, PDL makes wholesale sales of batteries to the following companies:
(i) Original Equipment Manufacturers ('OEMs') such as General Motors-Holden's Automotive Limited and Ford Motor Company of Australia Limited;
(ii) GNB Australia Ltd ('GNB'), a subsidiary of PDL, which primarily markets batteries under the 'Exide' brand; and
(iii) Aliph Pty Ltd ('Aliph'), another subsidiary of PDL, which markets a full range of batteries specialising in truck and tractor batteries.
While it is accepted that sales to OEMs are made at arms length and form part of PDL's business, the sales are made under agreements which provide for certain contractual obligations on the parties which are outside the scope of an ordinary contract for the sale of goods. The view held by this Office is that the special conditions attached to these sales will inevitably influence the selling price, and as a consequence, render that price inappropriate as a yardstick for the amount that the 'Marshall' batteries could reasonably be expected to be sold by wholesale.
In addition, an initial examination of the financial records for the 'Marshall' operations for the year ended 30 June 1990, disclosed that a sale value based on standard cost of manufacture increased by 20% would not adequately cover all costs associated with the manufacture and wholesale distribution of the batteries.
Under the circumstances, a sale value based on the selling price to OEMs, which is arrived at by increasing the standard cost of manufacture by 20%, cannot be accepted as an adequate sale value for 'Marshall' branded batteries treated as stock for sale by retail.
The other wholesale sales made by PDL, are made at standard cost prices to its subsidiaries, GNB and Aliph, and are of no assistance in arriving at an appropriate arms length sale value. However, as requested in Mr Fehily's letter of 7 January 1992, consideration has also been given to wholesale sales made by other companies within the PDL group. An examination of 'Exide' branded batteries sold by wholesale by GNB for the year ended 30 June 1990 disclosed an average selling price equal to the standard cost of manufacture increased by 88%. Sales made by Aliph by wholesale for the same period, disclosed an average selling price equal to the standard cost of manufacture increased by 20.4%. However, the average selling price in this case is significantly affected by the predominance of sales of truck batteries which, by and large, yield lower margins than car batteries.
While sales by GNB and Aliph provide a useful guide as to a reasonable arms length wholesale selling price of batteries by the PDL group, they are also inappropriate as a yardstick for the sale value to be adopted for the 'Marshall' branded batteries as they are made at a different level in the marketing chain.
There are no other arms length wholesale sales made in the ordinary course of PDL's business which are presupposed with the same terms and conditions which exist in the treatment of 'Marshall' branded batteries as stock for sale by retail. After considering the alternatives, it was decided that an opinion of a reasonable wholesale value could best be formed by examining all of the costs associated with the 'Marshall' operation and deducting retail expenses."