The submissions of the Commissioner on factual findings
20 The Commissioner challenged virtually all the Primary Judge's findings and conclusions of fact. At the hearing of the appeal, counsel for the Commissioner referring to Branir Pty Ltd v Owston Nominees (No 2) Pty Ltd (2001) 117 FCR 424 ("Branir") and, in written submissions, said that "the Commissioner made a broad challenge to the way in which his Honour approached the matter", as well as specific submissions as to the relevance of some of these factual findings. The gist of the Commissioner's challenge was that his Honour erred in not finding as a fact that an ALS was in the nature of a reward given by Amway to certain distributors, for their performance achievements over the 12 month period to 31 August, in the October, November or December of the calendar year in which the ALS was held. Likewise, according to the Commissioner, his Honour should have held that the Go Diamond seminars were also in the nature of rewards to the distributors invited to attend. The Commissioner submitted that his Honour should have held that the reward was a package comprised of free travel to an exotic location where lavish hospitality and accommodation would be provided free of charge to chosen distributors. According to the Commissioner, (a) the package was held out to distributors during the financial year as an object of desire that could be attained by achieving prescribed levels of sales in the financial year; (b) the location was selected because it would be perceived as an attractive place to visit by distributors; and (c) the travel and accommodation was to facilitate the distributors taking up the opportunities for recreation, and the enjoyment of hospitality provided by way of food and drink free of charge. The Commissioner noted that Amway treated the expenditure as referable to the prior year in which the reward was earned and made provision in its books of account on this basis.
21 During the hearing of the appeal, the Commissioner sought to identify for the Court the findings that were specifically under challenge. At least one such matter was in the nature of an evaluation of the evidence, rather than a finding of fact. Other challenges were to factual conclusions, rather than findings of primary fact. For the reasons stated below, however, none of this affects the outcome of our consideration of the Commissioner's challenge to the fact-finding at first instance.
22 The Commissioner contended that the Primary Judge had erred in his evaluation of the evidence. Referring to his submission at first instance that the evidence called by Amway was limited and selective, the Commissioner contended that his Honour had not weighed the evidence before the Court in conformity with the principle stated in Blatch v Archer (1774) 1 Cowp 63 at 65; 98 ER 969 at 970, referred to in Vetter v Lake Macquarie City Council (2001) 202 CLR 439 ("Vetter"). In Vetter, at 454, Gleeson CJ, Gummow and Callinan JJ observed that:
"As long ago as 1774 Lord Mansfield said that all evidence is to be weighed according to the proof which is in the power of one side to have produced and the power of the other to have contradicted." [Citations omitted]
23 The Commissioner noted, for example, that his Honour did not make any findings concerning the relative significance of an ALS as a means of communication compared with the other means of communication used by Amway to communicate with distributors and the other methods by which distributors communicated with each other.
24 Acknowledging, in written submissions, that his Honour apparently relied on the evidence of Mr Prouting for "some of the higher level findings … later in his judgment", the Commissioner submitted that the Judge did not identify "what parts and to what extent Mr Prouting 'exaggerated' the 'significance of the business purposes' and 'diminished' the 'recreational aspects' of the ALS events". The Commissioner further submitted that his Honour's survey of Mr Prouting's evidence was "based almost wholly upon his affidavit evidence", paying little regard to, or misunderstanding, his evidence in cross-examination and, in one case, overlooking a concession actually made by Amway. The Commissioner's submission concerning the Primary Judge's evaluation of the evidence of Mr Tunley was to similar effect. There was said to be misattribution of Mr Tunley's evidence to Mr Prouting. The Commissioner complained that his Honour made no reference to the Commissioner's submissions at first instance on the effect of Mr Shankland's evidence as to the objectives of an ALS or concerning "the evolution of the ALS over the years from 1973 when the first Leadership Seminar was held in Canberra, and its incorporation into Amway's incentive scheme".
25 The Commissioner also contended that the findings made at first instance (1) did not require or permit the conclusion of law that the Judge reached; (2) were irrelevant to the application of s 51AE; (3) were too vague and of little utility in addressing the statutory questions; and (4) were not supported by evidence (for example, his Honour's reference to an ALS being a "subsidised" visit to a "desirable location" when in fact Amway paid for the visit entirely). In this regard, the Commissioner said that:
"The Appellant challenges the reason his Honour ascribes for the choice of exotic overseas locales … namely, to encourage attendance at the event. This was not the subject of any evidence. It is not the most probable inference nor deduction. The location was chosen to maximize the value of the prize, its efficacy as an incentive to performance.
…
The finding as to the distributors' reasons for attendance is challenged by the Commissioner. There was no evidence from any of [the distributors] as to their reason for attending any event. It can only be a matter of deduction on his Honour's part. It is … a most improbable finding, and could readily bear the epithet "glaringly improbable". The events were attended by distributors because they were the opportunity to travel to an exotic locale and to enjoy yourself in fabulous resort location, all expenses paid. It was a prize they had each striven for and won … . Attendance depended upon performance during the previous income year."
26 At the hearing of the appeal, the Commissioner invited the Court to consider some of the evidence, which, so the Commissioner said, supported the contention that an ALS was in the nature of "a reward for past services". The Commissioner provided the Court with a summary of the evidence and referred to the business program in relation to each of the seminars up to 1994, the affidavit evidence and the evidence in cross-examination. In particular, the Court was asked to examine parts of the Amway Business Directory current as at 1990, a magazine called the "Amagram" published by Amway and sent to its distributors, correspondence and other documentary material concerning the ALS held at the end of 1996 in Hawaii (for example, 1996 Australian Leadership Seminar General Information). The Commissioner compared and contrasted an ALS with various merchandising events that were held throughout Australia on a regular basis in a calendar year, including a national convention, a state convention, meetings and demonstrations in order to support the Commissioner's contention that as ALS was in the nature of a reward to distributors for their past performances.
Amway's response to the Commissioner's submissions on factual findings
27 In response, counsel for Amway submitted that, in the circumstances of the case, it was inappropriate for an appellate court to undertake an examination of the evidence with a view to overturning the findings of fact made by the trial judge. In support of this submission, Amway referred to Dearman v Dearman (1908) 7 CLR 549 at 561 per Isaacs J; S.W. Hart & Co Pty Ltd v Edwards Hot Water Systems (1985) 159 CLR 466 at 478 per Gibbs CJ; Pledge v Roads and Traffic Authority (2004) 205 ALR 56 ("Pledge") at 67-70 per McHugh ACJ, Kirby, Hayne, Callinan and Heydon JJ; Branir at 432-439 per Allsop J; and Commissioner of Taxation v Chubb Australia Ltd (1995) 56 FCR 557 at 572-573 per Hill J. Amway submitted that this was a very different case from State Rail Authority of New South Wales v Earthline Constructions Pty Ltd (1999) 160 ALR 588 ("State Rail") and Fox v Percy (2003)214 CLR 118 ("Fox v Percy").
28 On the hearing of the appeal, counsel for Amway emphasised the very broad nature of the Commissioner's challenge to the facts found at first instance. Indeed, it was not until the second day that the Commissioner stated what facts were specifically under attack. Amway maintained, and the Commissioner denied, that some of these facts were not identified in the Commissioner's Notice of Appeal. For the reasons appearing below, it is unnecessary to resolve this question. For the purposes of these reasons, it may be assumed that all the pertinent factual findings or conclusions under challenge were sufficiently raised in the Commissioner's Amended Notice of Appeal.
29 Counsel for Amway contended that the Commissioner's approach to the evidence was selective and misleading, focussing on part only of the documentary evidence (especially the "Amagrams") and making very limited reference to the evidence given by the relevant witnesses. As Amway noted in written submissions, this evidence included "extensive coverage of the extent to which the respondent's business was the topic of conversation at the [ALS and Go Diamond seminars], including during breakfast, lunches, dinners and recreational occasions and evidence as to [the] respondent's business being a 'people business' to which relationship building of the kind undertaken at the [ALS and Go Diamond seminars] was essential".
30 Anway contended that, to the extent that his Honour may have discounted the significance of the "Amagrams":
"he was right to do so in favour of the affidavit and oral evidence as well as the other documentary evidence."
The other documentary evidence was said to include the transcript of a talk given by one of the witnesses, Mr Light, at the conclusion of the 1990 ALS in Las Vegas and three versions of the Direct Distributor's Manual, which supported his Honour's findings about the purposes of an ALS. In written submissions, Amway further contended:
"Pressed in cross-examination to concede that those purposes were, by the time of the [ALS and Go Diamond seminars] in question "no longer operative in Amway's mind in relation to the purpose of an ALS" Mr Shankland, the author of this section of the Direct Distributors' Manual, replied:
'They are the sole purpose of an ALS'.
It was not put to Mr Shankland or any other witness, that the statement as to purpose which he had drafted for inclusion in the Manual was composed with anything in mind other than to inform Direct Distributors of the purpose of the ALS. Nor was it suggested that Mr Shankland or any other witness had a financial or any other interest in the respondent which might have influenced the evidence they gave. The trial judge obviously ignored the 'evolutionary theory' of the ALS events put forward by the appellant as an explanation for the description contained in the three editions of the Direct Distributors Manual. His Honour was right to do so."
31 Amway maintained that the witnesses whom it called at trial included four distributors who attended the ALS and the Go Diamond seminars in the period in question and, in this period, they rose from the ranks of first-time Direct Distributors to the upper levels in the respondent's hierarchy. Their evidence, so Amway submitted, covered "the whole range of the attendees". In written submissions, Amway observed that:
"It is clear that many hundreds, indeed thousands of the respondent's distributors attended the [ALS and Go Diamond seminars]. The appellant apparently made no attempt to call any of these other distributors to give a different account of what occurred at the [ALS and Go Diamond seminars] nor provided any explanation for the absence of any such evidence."
32 Amway submitted that his Honour was "right to conclude that the fact that attendance may have been seen both by [it] and the distributors as a 'reward,' was by no means inconsistent with the primary purpose of the [ALS and Go Diamond seminars] being a business one from the point of view both of the respondent and of the distributors who attended".
Consideration of the parties' submissions concerning the factual findings
33 In the joint judgment of Gleeson CJ, Gummow and Kirby JJ in Fox v Percy at 124, their Honours said:
"Appeal is not, as such, a common law procedure. It is a creature of statute. In Builders Licensing Board v Sperway Constructions (Syd) Pty Ltd [(1976) 135 CLR 616 at 619-22], Mason J distinguished between (i) an appeal stricto sensu, where the issue is whether the judgment below was right on the material before the trial court; (ii) an appeal by rehearing on the evidence before the trial court; (iii) an appeal by way of rehearing on that evidence supplemented by such further evidence as the appellate court admits under a statutory power to do so; and (iv) an appeal by way of hearing de novo. There are different meanings to be attached to the word "rehearing". The distinction between an appeal by way of rehearing and a hearing de novo was further considered in Allesch v Maunz [(2000) 203 CLR 172]. Which of the meanings is that borne by the term "appeal", or whether there is some other meaning, is, in the absence of an express statement in the particular provision, a matter of statutory construction in each case." [Some citations omitted]
34 In Branir, Allsop J (with whom Drummond and Mansfield JJ agreed) held at 434-435 that Duralla Pty Ltd v Plant (1984) 2 FCR 342 should not be followed in so far as it is authority for the proposition that an appeal to this Court is one stricto sensu. Instead, an appeal to this Court is by way of rehearing. Speaking of an appeal by way of rehearing under the District Court Act 1973(NSW) and the Supreme Court Act 1970 (NSW), the High Court in Fox v Percy said at 125-127:
"On the one hand, the appellate court is obliged to 'give the judgment which in its opinion ought to have been given in the first instance'. On the other, it must, of necessity, observe the 'natural limitations' that exist in the case of any appellate court proceeding wholly or substantially on the record. These limitations include the disadvantage that the appellate court has when compared with the trial judge in respect of the evaluation of witnesses' credibility and of the 'feeling' of a case which an appellate court, reading the transcript, cannot always fully share. Furthermore, the appellate court does not typically get taken to, or read, all of the evidence taken at the trial. Commonly, the trial judge therefore has advantages that derive from the obligation at trial to receive and consider the entirety of the evidence and the opportunity, normally over a longer interval, to reflect upon that evidence and to draw conclusions from it, viewed as a whole
…
Within the constraints marked out by the nature of the appellate process, the appellate court is obliged to conduct a real review of the trial and, in cases where the trial was conducted before a judge sitting alone, of that judge's reasons. Appellate courts are not excused from the task of 'weighing conflicting evidence and drawing [their] own inferences and conclusions, though [they] should always bear in mind that [they have] neither seen nor heard the witnesses, and should make due allowance in this respect'. In Warren v Coombes[(1979) 142 CLR 531 at 551] the majority of this Court reiterated the rule that:
'[I]n general an appellate court is in as good a position as the trial judge to decide on the proper inference to be drawn from facts which are undisputed or which, having been disputed, are established by the findings of the trial judge. In deciding what is the proper inference to be drawn, the appellate court will give respect and weight to the conclusion of the trial judge but, once having reached its own conclusion, will not shrink from giving effect to it.'
As this Court there said, that approach was 'not only sound in law, but beneficial in … operation.'" [Citation omitted]
In Pledge at 67, Callinan and Heydon JJ (with whom McHugh, Kirby and Hayne JJ agreed) began their consideration of the obligations of an appellate court in relation to contested findings of fact by adopting these observations.
35 In Branir, Allsop J sought to bring together the authorities in so far as they related to this Court's appellate consideration of challenges to fact-finding at first instance. His Honour said, at 435-438:
"What is error in any given case depends, of course, not only on the evidence, but also on the nature of the findings or conclusions made by the primary judge. The demonstration of error may not be straight-forward where findings or conclusions involve elements of fact, degree, opinion or judgment or when the findings or conclusions in question can be seen as made with the advantage of hearing the evidence in its entirety, presented as it unfolded at the hearing with the opportunity over the course of the hearing and adjournments for reflection and mature contemporaneous consideration and assessment, in particular in a long and complex hearing: … .
This is not to elevate ordinary factual findings to the protected position of those based on credit, but it is to make clear, first, the advantages of the trial judge and, secondly, the need for demonstration of error. The inability to identify error may arise in part from the unwillingness of the appeal court to be persuaded that it is in as good a position as the trial judge to deal with the issues, because of the kinds of considerations referred to … above.
…
[T]he appeal court must make up its own mind on the facts. Secondly, that task can only be done in the light of, and taking into account and weighing, the judgment appealed from. In this process, the advantages of the trial judge may reside in the credibility of witnesses, in which case departure is only justified in circumstances described in Abalos v Australian Postal Commission [(1988) 171 CLR 167]; Devries v Australian National Railways Commission [(1993) 177 CLR 472] and [State Rail Authority of New South Wales v Earthline Constructions Pty Ltd (In Liq) (1999) 160 ALR 588]. The advantages of the trial judge may be more subtle and imprecise, yet real, not giving rise to a protection of the nature accorded credibility findings, but, nevertheless, being highly relevant to the assessment of the weight to be accorded the views of the trial judge. Thirdly, while the appeal court has a duty to make up its own mind, it does not deal with the case as if trying it at first instance. Rather, in its examination of the material, it accords proper weight to the trial judge's views. Fourthly, in that process of considering the facts for itself and giving weight to the views of, and advantages held by, the trial judge, if a choice arises between conclusions equally open and finely balanced and where there is, or can be, no preponderance of view, the conclusion of error is not necessarily arrived at merely because of a preference of view of the appeal court for some fact or facts contrary to the view reached by the trial judge.
The degree of tolerance for any such divergence in any particular case will often be a product of the perceived advantage enjoyed by the trial judge. Sometimes, where matters of impression and judgment are concerned, giving 'full weight' or 'particular weight' to the views of the trial judge might be seen to shade into a degree of tolerance of divergence of views… . In such cases the personal impression or conception of the trial judge may be one not fully able to be expressed or reasoned … . However, as Hill J said in Commissioner of Taxation v Chubb Australia (1995) 56 FCR 557 at 573 'giving full weight' to the view appealed from should not be taken too far. The appeal court must come to the view that the trial judge was wrong in order to interfere. Even if the question is one of impression or judgment, a sufficiently clear difference of opinion may necessitate that conclusion."
36 In order to make findings of fact in this case, the trial judge was obliged to, and plainly did, consider and weigh a large body of documentary and oral evidence, including videos of the events in question. In weighing this evidence, he had necessarily to form a view about a number of central matters, including the dominant purpose of an ALS. Some of these matters may fairly be described as matters of impression and judgment.
37 The Commissioner's challenge was a broad-ranging one. The appeal was not limited to challenging discrete findings of fact and merely inviting the Court to examine an issue or issues in light of a circumscribed body of evidence. Nor was this a case in which the majority of facts were undisputed, with the consequence that the court on appeal was in as good a position as the court at first instance to draw inferences of fact. Rather, many of the primary facts were strongly disputed, as, for example, the extent of business discussions at meal times during an ALS.
38 We accept that, as counsel for Amway submitted, this case is very different from State Rail and Fox v Percy, where the evidence compelled an appellate court to conclude that the trial judge had erred. In the instant case, his Honour's findings were not "glaringly improbable" or "contrary to compelling inferences": compare Fox v Percy at 128. Nor was this a case where, as in State Rail, there was no evidence led by the party seeking to support the trial judge's decision (apart from an affidavit sworn by a solicitor).
39 Plainly enough, there was evidence in support of the Commissioner's case that an ALS was in the nature of a reward for past services, but there was also evidence that an ALS had a distinct and important business function. His Honour's findings and conclusions of fact were open on the evidence before him. In particular, it was open to his Honour to find, as he did, that the overall impression conveyed by the evidence was that, although held at a desirable holiday location, an ALS or a Go Diamond seminar was primarily concerned with business matters, bearing in mind what his Honour found to be appropriate business programs, the nature of Amway's business, and the way in which the distributors and Amway used the seminars to further their business opportunities. We accept, as the respondent submitted, that it was for his Honour to form an overall impression of the significance of the evidence, and that is what his Honour has done.
40 It should be borne in mind that we do not have his Honour's advantage in hearing the evidence of the witnesses from their own mouths and, in consequence, we are not in the same position as his Honour was to appreciate what the High Court in Fox v Percy at 126 called the "feeling" of the case, including, for example, the circumstances in which the respondent's accountant, Mr Tunley, gave evidence.
41 The example of Mr Tunley illustrates the disadvantageous position of an appellate court in this case. It was not disputed that at the time of trial Mr Tunley was very ill and that he has since died. As discussed below, the respondent's counsel maintained that there was an agreement between the parties that only a portion of Mr Tunley's evidence would be read and that was the portion that related to the 1993 ALS in Bangkok. In considering the findings of fact made by the trial judge, any concession of this kind must be borne in mind. We accept, as the respondent's counsel submitted, that it is appropriate to consider his Honour's findings, having regard to the fact that the parties agreed that Mr Tunley's evidence would be made available to his Honour for such assistance as it might provide in relation to the questions of principle; and that, if the questions of principle were resolved to any extent in the respondent's favour, then the matter should return to the Commissioner. We interpolate that this matter is discussed at greater length below under the heading "The Estimates of Quantum". Since an appellate court does not see, as the trial judge did, how the case was run at trial, it cannot always be confident that it fully appreciates in what way the conduct of the trial has properly affected the trial judge's fact-finding. Further, as counsel for the respondent noted, it was also apparent that Amway made various other concessions in the course of the trial that diminished the scope of its claim. His Honour was evidently cognisant of this, but it would be difficult for this Court on appeal to put itself in the same position as his Honour, as he saw the trial unfold before him.
42 The Commissioner has not persuaded us that his Honour's findings manifest error or that they were based on any relevant misapprehension of the evidence. We do not accept that, as the Commissioner contended, anything turns on his Honour's reference to "subsidised" visits. Plainly enough, his Honour fully appreciated the financial basis on which an ALS was conducted. It is, moreover, apparent from his Honour's reasons that he was not under any misapprehension about the level of hospitality involved in an ALS.
43 The Commissioner's submissions give little credit to the experience of the Primary Judge. Further, his Honour examined the evidence of each witness with some care. Whilst it is true, as the Commissioner submitted, that his Honour did not make absolutely clear what evidence he accepted and what he rejected, nothing ultimately turns on this. It is clear from his reasons, including his conclusions of fact, that he found that the primary facts supported the respondent's case; and that, having regard to the way the case was conducted before him, his Honour made sufficient findings of fact to answer the questions properly raised by s 51AE. It must be borne in mind that the trial judge found that each of Amway's witnesses was "essentially truthful", although given to varying degrees of exaggeration as to "the significance of the business purposes of an ALS and a diminution of the recreational aspects of them". As Amway submitted in written submissions, "[r]ejecting the trial judge's findings would … involve accepting that much of the witnesses' evidence was not 'essentially truthful'". We are in no position to do so; and there is nothing that indicates that his Honour failed to have proper regard to any evidence that was before him.
44 In the circumstances of the case, bearing in mind what has been said of the advantages enjoyed by a trial judge in making findings of fact and, more particularly, that no relevant error has been shown in his Honour's approach to finding the facts, the findings of fact made at first instance must stand. The issues arising on the appeal fall to be examined with these findings in mind.