Facts
3Prior to 30 June 2000, the store at Kingsford had been operated as a Civic Video franchise by Mr and Mrs Voulgaris. Yogies acquired the business from Mr and Mrs Voulgaris for the sum of $193,000 pursuant to an agreement dated 30 June 2000. On the same day, Yogies took an assignment of the lease of the premises occupied by the business. The lease was expressed to terminate on 1 February 2002. However, pursuant to the deed of assignment, the lessor agreed to vary the lease by including 2 options for renewal in favour of Yogies each for 3 years.
4As I have mentioned, Yogies entered into the original franchise agreement with Civic Video on 3 July 2000. The agreement was also signed by Mr Minchuk in his personal capacity as guarantor. The agreement was for an initial period of 5 years. Clause 3 contained an option to renew in favour of Yogies. It was in the following terms:
The franchise relationship under this Agreement may be extended by the Franchisee for the Renewal Term if:
3.1 the Franchisee gives the Franchisor notice in writing of its intention to continue operating the Business for the Renewal Term, not more than 180 days and not less than 90 days prior to the expiration of the Term;
3.2 the Franchisee is not in breach of this Agreement at the time it gives the notice referred to in Clause 3.1 or at the date of expiration of the Term;
3.3 the Franchisee has substantially complied with this Agreement throughout the Term;
3.4 to the extent permitted by law, the Franchisee enters into a new franchise agreement in the Franchisor's current form used at the time the notice in Clause 3.1 is given but:
(a) without any further initial franchise fee or renewal term; and
(b) if the Lease in force at the date of this Agreement is still in force, the then current franchise agreement must not materially differ from this Agreement, except as may be required by law; and
3.5 the Franchisee's performance of the new agreement is guaranteed by such of the directors and/or shareholders of the Franchisee (including but not limited to the Guarantor) as the Franchisor may require in its absolute discretion.
"Renewal Term" is defined in cl 1 and item 8 of the first schedule to be the period of 5 years.
5The franchise agreement placed a number of obligations on Mr Minchuk as guarantor, including obligations of confidentiality (cl 14), an obligation to indemnify Civic Video against third party claims (cl 16) and an obligation not to permit a change in control of Yogies (cl 17). In addition, cl 20.1 of the agreement provided that:
It is a condition of the Franchisor agreeing to execute this agreement that:
(a) the Guarantor, if any, agrees to execute and executes a guarantee and indemnity in the form of Annexure "A"; and
(b) ...
Mr Minchuk executed a guarantee in that form on the same day as the franchise agreement was signed. Clause 1 of the guarantee provided:
We ("the Guarantors") jointly and severally irrevocably and unconditionally guarantee to the Franchisor the payments, when demanded from us or any one or more of us as determined by the Franchisor, of every sum of money payable by the Franchisee to the Franchisor under or in accordance with or in consequence of the Agreement.
"The Agreement" is defined in the guarantee to be the "annexed Agreement" - that is, the franchise agreement executed by the parties on 3 July 2000.
6The business did not live up to Mr Minchuk's expectations and it appears that, from about 2001, he started to investigate the possibility of Yogies selling it. On a number of occasions from 2002, Mr Minchuk wrote to Civic Video's head office complaining about the performance of the business and making reference to Yogies' desire to sell it.
7On 19 January 2005, Civic Video wrote to Mr Minchuk giving notice that the franchise agreement was soon due for renewal and asking him to complete the notification set out in the bottom half of the letter advising whether Yogies wished to renew the agreement or not.
8On 1 February 2005, the lease at the Kingsford premises expired and Yogies remained in occupation on a month to month basis. In the meantime, Mr Minchuk had several discussions with Mr Laycock, the general manager of Civic Video, concerning renewal of the franchise agreement. During the course of those discussions, Mr Minchuk and Mr Laycock discussed Yogies' attempts to sell the business. Mr Minchuk expressed a desire to continue the franchise agreement on a holding over basis while those attempts continued. Mr Laycock replied that Civic Video was not prepared to agree to a holding over period and that Mr Minchuk needed to make a decision whether Yogies would exercise its rights of renewal or not.
9On 4 April 2005, Mr Minchuk wrote to George Kafataris, the managing director of Civic Video, in these terms:
As per our discussions, our preferred option is to sell this business to a Civic entity. But as a precaution against not being successful and as time has run out, we wish to comply with paragraph 3.1 of the franchise agreement dated 3 July 2000, and we give notice of our intention to continue operating the Business for the renewal term.
The letter was sent on Yogies' letterhead and Mr Minchuk signed as a director.
10On 26 April 2005, Mr Laycock replied to Mr Minchuk's letter confirming that Civic Video had agreed to extend the franchise "on the condition that you enter into Civic Video's current form of franchise agreement". Mr Laycock enclosed the new standard form franchise agreement together with Civic Video's franchise disclosure document. The letter went on to say:
Any trading by you under the "Civic Video" name after your current Franchise Agreement expires will be deemed to be on your acceptance of and will be on the terms of the enclosed new Franchise Agreement.
11The terms of the new franchise agreement differed from those of the old in a number of respects. Significantly, the term of the agreement was stated in Item 5 of the schedule to be for 10 years and the renewal term was also stated to be for 10 years. The fees payable under the agreement were calculated by reference to the "Total Turnover" of the business, rather than "Gross Turnover". "Gross Turnover" was defined in the original agreement to exclude revenue derived from the sale of new videos and revenue derived from the sale of confectionery, drinks and ice-creams. "Total Turnover" was defined in the new agreement to include that revenue. The new agreement also provided for an advertising fee of 2 percent of total turnover, although Civic Video's position was that it would not enforce the obligation to pay that amount until more than 60 percent of its franchisees were required to make that payment. In fact, that did not occur until March or April 2010. There were also a number of other changes to the way in which the fees payable under the new agreement were calculated. In addition, the new agreement required that any assignee of the business had to enter a new agreement for the "standard term" (then, 10 years). It also imposed obligations on the franchisee to refurbish the store every 5 years and required the franchisee to provide daily (rather than monthly) reports to Civic Video.
12Clause 20.1 of the proposed new agreement was in identical terms to cl 20.1 of the original agreement. The new agreement contemplated that Mr Minchuk would sign it as well as Yogies and would sign a deed of guarantee and indemnity, which was in substantially the same terms as the guarantee and indemnity he had signed on 3 July 2000.
13In June 2005, Yogies, with the agreement of Civic Video, relocated the store to Anzac Parade, Kensington. It did so to accommodate a potential purchaser and because the store at Kingsford was subject to a demolition order.
14The original franchise agreement expired on 2 July 2005. Yogies did not return a signed version of the new agreement to Civic Video before that date; and, indeed, Mr Minchuk says that he never opened the envelope containing it. Mr Minchuk said nothing to Civic Video about the new agreement between the time when he received it and the time when the old agreement expired. He did, however, continue to operate the franchise from the new premises.
15Civic Video started to invoice Yogies for franchise fees calculated in accordance with the new agreement. Mr Minchuk gave evidence that, in many cases, he did not open the envelopes containing invoices from Yogies because his experience was that they were often inaccurate. Despite that, there is no evidence that Mr Minchuk complained about the invoices and, up until the expiration of the old agreement, Yogies paid the amounts claimed by Civic Video.
16On 31 August 2005, Mr Minchuk sent Mr Peris, the chief financial director of Civic Video, a letter enclosing a cheque for $15,000 "on account". The letter went on to say:
As we are selling the business, there has been no need to renew the franchise, which expired on 1 July 2005. We are operating as a franchisee on a daily basis until the date of sale which has been contracted to conclude on 12 September 2005. On Friday 9 th I will come in to pay up the balance owing.
Mr Peris passed that letter on to Mr Laycock, who rang Mr Minchuk and told him that Civic Video took the view that Yogies had renewed the agreement on the terms of the new agreement and that Civic Video did not accept that Yogies could run the store on a daily basis.
17From that time on, Mr Minchuk maintained that he had not renewed the agreement and that he was operating the franchise on a day-to-day basis until a purchaser could be found. On the other hand, Civic Video insisted that the franchise agreement had been renewed and demanded on a number of occasions, both orally and in writing, that Mr Minchuk sign the new franchise agreement and return it.
18The sale referred to in Mr Minchuk's letter dated 31 August 2005 fell through. On 28 June 2006 Mr Minchuk wrote to Mr Laycock enclosing a further cheque for $5,000 "on account". Mr Minchuk went on in the letter to complain about a conference fee for which Yogies had been invoiced. He also criticised Civic Video for failing to provide assistance in relation to the sale of the business. Mr Laycock responded to that letter on 5 July 2006 by maintaining that Yogies was bound by the renewed agreement and by asking Mr Minchuk to return an executed copy. Mr Minchuk responded to that letter on 27 July 2006. In that response he said:
I have now taken further advice on the matter.
Civic Video as franchisor has not re-complied with Section 11(1)(a) and (b) of the Trade Practices (Industry Codes - Franchising) Regulations 1998 ...
We did not sign the renewal franchise documents and your letter of 19 January 2005. As we want to sell the video store, we will not sign the documents you sent. These documents remain unread.
19That letter was followed by further correspondence and a number of demands by Civic Video that Yogies return the signed franchise agreement - all to no avail. Eventually, some time between 6 March 2007 and 17 April 2007, Mr Minchuk met Mr Laycock at a buyers meeting. At that meeting, Mr Minchuk handed Mr Laycock the new agreement (unsigned) and Civic Video's franchise disclosure document in the envelope in which they had been sent. Mr Minchuk gave evidence that the envelope was unopened and that he had never read its contents. Mr Laycock says that he cannot recall whether the envelope had been opened or not.
20Yogies failed to make further payments in respect of the franchise and, on 14 August 2007, Civic Video gave a notice of breach of the franchise agreement. Those breaches were not remedied and, on 12 November 2007, Civic Video served a notice of termination of the agreement. Nonetheless, Civic Video agreed to supply Yogies with its December and January movie orders "to ensure you are not caught short of product during this busy time of the year".
21Following termination of the franchise agreement, Yogies entered into an agreement to obtain videos from Network Video. Ultimately, it closed its business on 31 July 2011.