The expectation claim considered
226 The primary judge awarded damages for costs incurred through its service department in dealing with the defective products for the 2004/2005, 2005/2006 and 2006/2007 financial years. This included the costs of employing additional staff in the service department: see [175] of his Honour's reasons. However, the primary judge did not allow the whole of Castel's claim in this regard.
227 Castel submitted that the primary judge erred in not awarding Castel the costs attributable to the additional sales staff it employed in anticipation of increased sales activity from 2005 to 2007. In particular, Castel submitted that the primary judge erred in finding that Castel would not have reduced its sales force even if there was no need to retain that staff to deal with the faulty goods.
228 Castel submitted that Castel's expenses increased considerably in 2002/2003 in anticipation of increases sales activity from TSP's supposedly innovative products. Further, during the years from 2004/2005 to 2006/2007 Castel engaged additional sales staff to increase its sales capacity to allow for an Australia-wide distribution. Castel submitted that although the additional staff it employed between 2004/2005 to 2006/2007 were classified as sales staff, the bulk of their duties included visiting and pacifying retailers, listening to complaints, providing explanations and collecting defective goods. Mr Acton's evidence was that sales staff spent 39% of their time on activities other than sales.
229 Although there was no direct evidence from Castel that the additional sales staff were surplus to Castel's sales needs, Castel contended that the primary judge should have inferred that Castel would not have continued to employ its sales staff unnecessarily. Castel submitted that the primary judge should have found that those staff would not have been employed and retained but for the need to carry out the additional work caused by the defective products. Castel submitted such an irresistible inference arose because Castel carries on an ordinary commercial business which would not continue to employ surplus staff unnecessarily.
230 Castel submitted that His Honour ought to have quantified and awarded Castel the costs of that sale staff in an amount of $1,899,731 (plus interest) for the 2004/2005, 2005/2006 and 2006/2007 financial years.
231 Castel further submitted that the primary judge erred in not awarding Castel increased administrative staff costs attributable to its dealing with the epidemically faulty goods. Castel submitted that the primary judge ought to have quantified and awarded Castel $1,353,642 on account of such increased administration costs over the 2005, 2006 and 2007 financial years.
232 Further, Castel alleged that the primary judge erred especially when he gave no reason in reducing Castel's claim for the costs of service staff attributable to rectifying the epidemically fault goods by 20%.
233 His Honour correctly identified the principle upon which this first aspect of the expectation claim fell to be assessed. The extra costs incurred with rectifying defective products are either a cost as a result of the breach which operate to reduce profits.
234 However, he found that those costs which he refused to award were not recoverable because the costs would have been incurred in any event. There is no doubt that if these costs would have been incurred in any event then the costs cannot found a claim for damages.
235 His Honour accepted Mr Hew's evidence that the increase in the service staff from 7 to 35 was due to a need to rectify the defective goods. However, he was not prepared to find that the need for extra staff or extra administration costs had been made out on the evidence.
236 Whilst Mr Acton was able to quantify what he said was the labour and administrative costs associated with the defective products, Castel did not lead any evidence as to what it would have done in regard to its staff if it had not needed to attend to the defective products. Castel left it to the primary judge to draw an inference that if it had not needed to provide staff to attend to the defective goods Castel would have reduced their sales staff in each of the years 2004/2005, 2005/2006 and 2006/2007 in accordance with Mr Acton's assessment of the sales staff which had been employed in dealing with the defective products. Alternatively, Castel left it to the judge to infer that a business would not continue to employ people who were otherwise not productive.
237 Castel could have led direct evidence from Mr Kwong that he would not have carried the staff that he did over the period of time except for the problems associated with the defective products but that is not necessarily fatal to Castel's claim. Whilst we think Mr Kwong should have been asked what policy he would have adopted with respect to surplus staff if the goods had not been defective, the evidence would not have been by itself sufficient to prove the damage. Not a great deal of weight would have been ascribed to evidence of a kind which TSP would have described as self-serving. The primary judge needed to consider on the objective facts what policy Castel would have been likely to adopt if the products had not been defective.
238 In the year 2004/2005 the average number of sales staff employed was 14.31; in the year 2005/2006 16.05; and in 2006/2007 14.15.
239 Mr Acton calculated that the number of staff who were employed in attending to defective products was 2.91 in 2004/2005; 8.64 in 2005/2006; and 6.17 in 2006/2007.
240 We think with respect that the primary judge was wrong not to draw the inference sought by Castel. If Mr Acton's evidence is to be accepted, and it was not suggested it was unreliable in this regard, nearly 50% of the sales staff was employed in remedying defective products in 2005/2006 and almost 50% in 2006/2007. It is hard to think that if the products had not been defective that Castel would have continued to employ those people when no other work was apparently available to them.
241 It would have been better if Castel had proved by direct evidence that which we are prepared to infer but we think that his Honour should have allowed the amount claimed in respect of the sales staff over the period of three years which was in the sum of $1,899,731.
242 Castel's claim in relation to administrative staff also rests upon the Court drawing an inference that Castel would not have employed administrative staff in the period between the financial years ending in 2005 and 2007 of the numbers that were employed, except for the need to address the defective products.
243 In the financial year ended 2005 the average administrative staff for that year was 13.01; in the financial year ended 2006 the average administrative staff was 15.1; and in the financial year ended 2007 the average administrative staff was 12.41.
244 Mr Acton calculated that in respect of those three years 3.70, 9.88 and 7.82 staff were devoted to dealing with the defective products in one way or another.
245 Like Castel's claim in relation to the sales staff, Castel said that the primary judge should have drawn the inference that Castel would not have employed the numbers it did but for the need to attend to dealing with complaints and rectifying the defective products.
246 Castel was a tightly run business. Mr Kwong's dealings with Convoy suggest Mr Kwong was an astute, shrewd and energetic businessman. This can be seen by his attempts to obtain the Harman distributorship. However, he was also a practical businessman. He was not prepared to take on part of the Harman range because it would not be profitable. Mr Kwong dealt with the difficulties caused by the defective products resolutely. For all of those reasons, it is difficult to think that Castel would have kept on the staff over the period of time if there had been no work for them to perform.
247 We think the primary judge was wrong not to have drawn the inference which Castel sought and should have allowed the administrative staff which Mr Acton said was employed in relation to the defective products.
248 Mr Acton quantified this part of the first aspect of Castel's claim at $1,353,642.
249 The third matter for consideration on the first aspect of Castel's claim is the reduction that the primary judge made in relation to the costs of Castel's service department. The primary judge accepted Mr Hew's evidence that Castel's service department had to be increased from 7 to 35 to handle complaints and allowed for that loss. However, he reduced the amount claimed by Castel by 20% for reasons which he left unexpressed.
250 Mr Acton's assessment of this part of the first aspect of Castel's expectation claim was based upon the assumption that Mr Hew's evidence was accepted. The primary judge accepted Mr Hew's evidence. In our opinion, having accepted Mr Hew's evidence, there was no reason to reduce this part of the first aspect of Castel's expectation claim by 20%. We agree with Castel's contentions that that part of their claim should be increased by 20%, an increase of $218,432.
251 We would therefore increase the award in favour of Castel on the first aspect of its claim by:
- Sales Staff $1,899,731
- Administrative Staff $1,353,642
- Service Department $218,432
$3,471,805
252 We turn to the second aspect of Castel's claim. At trial, Castel had argued that the loss of profit margin on other Toshiba products ought to be determined by reference to the average profit margin of 25.18% in the four financial years from 1999/2000 to 2003/2004 financial year, being the period prior to the introduction of the defective products in April 2005.
253 Castel submitted that the primary judge erred in determining that the reduction in average gross margin was due to a contraction in the brown goods market and increased competition amongst retailers. It also took issue with his Honour's finding that the introduction of the defective products had not had a significant impact on Castel's gross margin in the 2004/2005 financial year.
254 Castel submitted that the introduction of the J35 product in April 2005 had a significant impact on its total gross margin for other products in the 2004/2005 financial year. Castel asserted that the decline of average gross margin on the other products from 24.9% in 2003/2004 to 20.5% in 2004/2005 was solely caused by the introduction of the J35 product.
255 Castel claimed that in 2004/2005, 11 per cent of the total annual service department activity was devoted to dealing with J35 related problems. Castel led evidence of the complaints made by retailers and consumers about the poor performance of the J 35 product. Because Toshiba goods were marketed as innovative technology, Castel submitted that the defects in the defective products were so widespread that they were likely to have an immediate and significant impact on gross profit margin. For those reasons, Castel argued that the "only inference fairly open was that the epidemically faulty products had a substantial adverse impact…on the gross margin reducing it from…25.18% for the 4 years prior to 2003/2004 to 20.5% in the 2004/2005 year".
256 Castel submitted that the impact of the J35 on the gross margin of other Toshiba products in the 2004/2005 financial year should not be measured solely from the date the product was available for sale (i.e. April 2005). Castel asserted that the delayed release of the J35 affected the sales of other products such as analogue televisions with which it was to have been sold as a package.
257 Castel contended that the primary judge's finding that the reduction in profit margin was due to a contraction in the brown goods market in 2003 was contrary to the evidence. Castel referred to its evidence of increased gross margin for the 2002/2003 financial year (27.7%) and the evidence that it had maintained its gross profit margin notwithstanding retail price competition. Castel asserted that the fact there was evidence of falling retail prices did not translate directly to falling wholesale profit margin. The finding Castel argued was not supported in the evidence and was contrary to unchallenged evidence of Mr Acton that the economy and retail sales were very strong at the relevant time. In cross examination, Mr Acton said:
But you didn't do an analysis of the market to see whether the market had declined overall? ---No, I didn't. I think an overall decline in the market, in margins in a marketplace, at a time when, in fact, consumer sentiment and activity was very strong would be extremely unusual, so I did no more than ask Castel if there was any evidence.
258 TSP did not deny that the introduction of the J35 had a significant impact on the average gross margin of Castel. TSP submitted that Mr Acton's evidence should be given very little weight as there was no evidence to support his assumption that there had been no market wide decline in margins for brown good products during the relevant period. Mr Acton admitted under cross examination that he had not conducted any analysis of the market to determine the strength of the market at the relevant time.
259 TSP further submitted that his Honour's finding that there had been a contraction of the brown goods market in 2003 was open on the evidence. The monthly Product Sales Inventory Reports ("PSI reports") sent by Mr Kwong to Mr Sato demonstrated, in TSP's submission, a market wide decline in margins for brown goods during 2003 and 2004.
260 The primary judge relied on the evidence of Castel's Manager of Sales and Marketing, Mr Michael Hall for his finding of increased competition in the brown goods market which his Honour set out at [198]:
11. In the 2002-2003 year Castel had to meet increasing competition in the digital field especially in relation to plasma screen television receivers, such as Fujitsu, Panasonic, Pioneer, NEC, LG, Samsung.
12. The plasma television receivers supplied by the Respondent suffered a cost disadvantage in the Australian market as compared to competitive products supplied by Samsung, Panasonic and Sony. The price differential was in some lines more than a thousand dollars. As a result it was difficult for Castel to sell the Toshiba branded sets against competing brands.
…
18. By June 2005 the problems with the J-35 were adversely affecting Castel's sales of other Toshiba products, such as LCD Televisions
(Emphasis in original.)
261 There was no evidence that the list prices of non-epidemic Toshiba products had been discounted or reduced in response to complaints about the defective products. Further, there was no evidence adduced as to the landed cost of Toshiba goods other than the J35, C26 and DLP products and whether these costs had varied after the introduction of the faulty products.
262 However, Castel asserted that the primary cause of the reduction in gross profit margins of other Toshiba products was an increase in costs incurred as a result of having to deal with the defective products. In particular, Castel referred to the costs it incurred in giving sweeteners and discounts designed to quell retailer dissatisfaction with Toshiba products.
263 Mr Acton gave evidence that in his opinion some of the erosion of the profit margin on the non-epidemic "Toshiba" products was attributable to "extra discounts, free product, cash incentives and additional display materials". This opinion was based on advice he received from Mr Hall. In his witness statement, Mr Hall said that:
50. In order to maintain some goodwill with its retailers Castel had to provide various incentives and "sweeteners", such as exchanging other products and providing bonuses (free or discounted price products), to retailers to maintain their support.
264 However, Castel admitted there was no evidence as to the quantum of such sweeteners or discounts. Indeed, the primary judge noted the absence of quantitative evidence of the effect on the gross margins on non-epidemic products: [197]. The only evidence was that sweeteners or discounts were given by Castel to its retail customers in an attempt to persuade them to continue purchasing Toshiba products.
265 In our opinion, there was evidence to support the primary judge's finding that the decline in sales was partly attributable to the contraction of the Australian brown goods market from 2003 and increased competition between participants in that market, all of which attributed to greater discount by wholesalers. The primary judge was entitled to rely upon the evidence of Mr Hall and the evidence contained in the PSI reports from 2003 onwards from Mr Kwong. Those reports provided telling evidence of the state of the market during that period independent of Castel's problem with the defective products.
266 We reject Castel's contention that the PSI reports ought to be understood as Mr Kwong's statements only in respect of general brown goods rather than high technology brown goods in which Castel conducted its business. There would be no point in Mr Kwong advising TSP or Toshiba of the state of a market in which neither participated. The PSI reports are a damning indictment of the state of the market over the relevant time and contain Mr Kwong's contemporaneous opinion of the market.
267 His Honour was right in our opinion to conclude as an estimate that Castel's margins on its other Toshiba products would have averaged 20% in each of the financial years ended 2005, 2006 and 2007 instead of the 25% "hypothetical gross margin" of which Mr Acton gave evidence.
268 His Honour's finding meant that there were only two years of the three years under consideration in which the gross margin fell below 20%; in 2005/2006 to 16.4% and in 2006/2007 to 19.4%.
269 His Honour limited his assessment of the damage to 2005/2006 we think because his Honour thought that a reduction of 0.6% in 2006/2007 was de minimis.
270 Sales in the relevant year 2005/2006 were $36,909,591. His Honour calculated the 3.6% reduction in gross margin to be $2,195,720: [199]. TSP claimed the arithmetical calculation engaged in by the primary judge was wrong. It claimed the proper calculation for the 2005/2006 year would lead to a figure of $1,344,944.
271 Castel accepted that the arithmetical calculation was wrong but submitted that the correct calculation would lead to a figure of $1,681,180.25 for the 2005/2006 year. Castel also in addressing this arithmetical error again sought damages for the reduction in the gross margin below 20% for the 2006/2007 year.
272 It is not possible to understand how his Honour reached the figure that he did for the reasons he gave. We accept, as the parties did, his Honour's calculation involves an undisclosed error. Castel urged the Court when correcting this error to also award damages for the diminution of 0.6% in gross margin for the year 2006/2007.
273 For the reasons we have given, we agree with his Honour's reasons. We do not think when addressing an arithmetical error we should ignore the primary judge's reasons and award damages for the 2006/2007 year. His Honour clearly thought the loss was de minimis. We do not think in an exercise of this kind that a Court can be so precise as to determine whether a difference in gross margin of 0.6% in 20% or 25% in the non-defective products was due to the particular events of which complaint was made. It is not possible to be that precise. We therefore, like the primary judge, shall confine ourselves to the 2005/2006 year.
274 We must now address why it is that the two parties contend for a different result which, of course, must be because the parties are working on different premises.
275 Mr Acton dealt with this aspect of Castel's claim in Attachment 25 of his report. We have already identified the method by which his calculation was carried out: [207]. His calculations in Attachment 25 must be treated with caution for two reasons. First, the gross margin average that the primary judge found was 20% not 25% and the 2006/2007 year should be ignored.
276 The starting point for both parties' calculation is the net sales of non-defective products in 2005/2006. Mr Acton found that figure to be $36,909,591. The cost of those goods was $30,872,617. The margin expressed as a percentage is 16.4%.
277 TSP argued that Castel would be compensated for its loss by awarding Castel 3.6% on the sales figure of $36,909,591, viz $1,344,944.
278 As we have already explained, that was not the exercise carried out by Mr Acton who determined the implied sales by reference to 25% of the cost of sales. He then calculated the gross margin in dollar terms and calculated Castel's loss by deducting from that figure the gross margin actually made in dollar terms.
279 On appeal Castel submitted that was the correct approach and carried out that exercise. Using a 20% margin, the implied sales figure is $38,590,771.25. The implied margin in dollar terms is $7,718,154.25. The actual gross margin in dollar terms was $6,036,974. Deducting that figure from the implied gross margin a loss of $1,681,180.25 is arrived at.
280 The correct approach is that contended for by Castel. If an assumption is made that the cost of sales is constant, then the figure that must change to affect the gross margin is the sales. No one suggested that assumption to be wrong. The cost of sales was what the manufacturer charged the wholesaler because sales have reduced, the gross margin reduces. The sales reduce because the prices for which the goods are sold reduce, not because there are any less sales. It follows, as Castel and Mr Acton say, that the exercise must be approached by determining what the sales would have been if the actual margin was as his Honour found it should have been, 20%.
281 We reject TSP's calculation which would lead to a significant under compensation for the 2005/2006 year loss.
282 His Honour allowed $2,195,720 on this head. The correct figure on his reasons is $1,681,180. The judgment will have to be reduced by $514,540.
283 In the end result therefore, on the appeal, Castel has succeeded on the first aspect of its expectation claim and the damages awarded to it should be increased by $3,471,805
284 It has failed in relation to its appeal against his Honour's findings on the second aspect of its expectation claim and that part of his Honour's assessment should be reduced by $514,540 to reflect the arithmetical error to which we have referred.
285 That leaves a net gain for the appellant Castel on the appeal of $2,957,265.